scholarly journals Pemanfaatan E-Commerce untuk Optimalisasi Penjualan dan Pemasaran Produk Shopsock Berbasis Web

2021 ◽  
Vol 5 (1) ◽  
pp. 48-56
Author(s):  
Elisa Mei Sintiasari ◽  
Donna Setiawati ◽  
Wisnu Sanjaya

Shopsock is one type of business in the field of shoe sales, so far the sale of shopsock products has been carried out by interacting with direct consumers and the marketing is not optimal. To optimize product sales and marketing, in this study an online sales website (e-commerce) was built to display information on products sold in shopsock stores and customers can easily make purchases. This website was built using the waterfall method, object modeling using UML, open source programming tools based on PHP, MySQL database and the result achieved is an e-commerce website to expand market prey for promotion and make it easier for consumers to buy shopsock products

2017 ◽  
Vol 2 (9) ◽  
Author(s):  
Carlos Aveiga Paini ◽  
Alex Guamán Guamán ◽  
Ana Cruz Quijije

La propuesta se caracteriza por ser innovadora. Se presenta un estudio de Algoritmos Genéticos y metodologías aplicado al proceso de selección de personal, identificando restricciones de las técnicas con relación al problema y la forma en que fueron adaptadas, estableciendo un modelo de optimización para la toma de decisiones en la selección de personal, razón por la cual se desarrolló la aplicación web prototipo Selección de Personal utilizando Algoritmos Genéticos (SSPAG).Para el diseño se aplicó el Modelo Vista Controlador (MVC), utilizando herramientas de programación y modelado Open Source. SSPAG sugiere un candidato óptimo para uno o varios cargos, ya que en el modelo desarrollado también se planteó la asignación de varios candidatos a varios cargos. La propuesta aporta al sector organizacional, aplicando técnicas de optimización que ayuden a mejorar en este campo el desarrollo competitivo y académico. Palabras clave: Algoritmos Genéticos, aplicación web, optimización, selección de personal, toma de decisiones Optimization in the process of selection of personnel using Genetic Algorithms   Abstract This proposal is characterized for being innovative. An analysis of Genetic Algorithms and methodologies   applied to the recruitment process is presented in order to identify limitations of the techniques in relation to the problem and how these  were adapted, establishing therefore  an optimal model for wise hiring decision  for recruiting suitable personnel, which accounted for the development of a prototype web application  using Algorithms Genetics (SSPAG).  Therefore, the MODEL VIEW CONTROLLER (MVC) was applied for the design using programming tools and the Open source modelling. SSPAG suggests an ideal candidate for one or more positions as the developed model proposes the placement of various candidates for various positions.  The proposal contributes to the human resource field by applying optimal techniques that help to improve in the research field the competitive development and Academic. Key words: Genetic Algorithms, web application, optimization, recruiting personal, hiring decision   


2018 ◽  
Vol 2 (1) ◽  
pp. 50-61
Author(s):  
H. Najiburrahman Wahid ◽  
Nur Halima

This research is motivated by the development of times that are very rapid and increasingly modern so as to provide a boost to system changes both in terms of transactions, sales and marketing. The rise of virtual commerce or what is often called Online Business has a big influence on trade in the real world, as happened in our KDS in the Fathimatuzzahra ’PP region. Nurul Jadid. Before the online business that entered the KDS pesantren we experienced an increase in sales. However, after the existence of an online business that is increasingly prevalent in boarding schools causing fluctuations in sales at KDS, we are.This research was carried out to find out: (1) the impact that arises with the existence of an online business against fluctuations in sales in the KDS cooperative. (2) Steps of KDS cooperatives We are in maintaining consumer interest.Online business is a business whose trade is connected through the internet network. Sales fluctuations are the rate of dynamic change in the supply or production of producer goods within a certain period of time. Whereas KDS We are a business unit of pesantren which is different in nature from kopresai in general. This research is a type of qualitative research. This study chose a business unit in the Fatimatuzzahro region in the Nurul Jadid Islamic Boarding School. The technique of collecting data uses observation, interviews and documentation. The validity of the data is tested by triangulation. Data analysis techniques in the form of data collection, data reduction, data presentation and conclusion.         After carrying out the research, the researcher concluded that the impact arising from the proliferation of Online sales was the decrease in KDS income. We were based on the monthly sales report of KDS. We were. and the steps taken to overcome the problem of decreasing income in our KDS are by increasing the promotion strategy, lottery coupons and price discounts.


2019 ◽  
Vol 3 (2) ◽  
pp. 82-90
Author(s):  
Achmad Buchori ◽  
Suwarno Widodo ◽  
Sigit Ristanto ◽  
Listya Endang Artiani

The problem experienced by Wukirsari Village as one of the areas affected by the Mount Merapi disaster is the frequent occurrence of PLN power outages. To overcome this problem, the dissemination of technology products to the community aims to improve the ability of Wukirsari villagers to make natural electricity based on solar power and use solar power generator technology and be able to increase the value of sales and marketing. Outputs generated from this activity include the development of a number of group members, training in the use and maintenance of solar generator sets, training in the manufacture of solar engine generator sets, good financial management training and product sales and marketing training. This activity has resulted in: (1) solar generator products that have been carefully prepared with good results by the UPGRIS team, (2) villagers of Wukirsari are able to treat and use properly and correctly, (3) symbolic delivery to 3 residents solar power generator with capacity, 900 Watt, 1200 Watt and 1500 Watt


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Pilvi Heinonen ◽  
Jarkko Niemi ◽  
Timo Kaski

Abstract This article explores the increasing digitalization of workplace communication. Drawing on the material environment in a complex, technology-mediated workplace environment, the article investigates how remote sales interaction is constructed and managed by its participants. The data consist of web conferences conducted in Finland between a salesperson (SP) and a prospective customer (C). During the meeting, SP delivers a software solution demonstration on a shared computer screen on which only SP is able to take actions. Deploying the method of multimodal conversation analysis, the research focuses on how the shared computer screen is used as an interactional resource to achieve joint attention and to direct participants’ focus during the sales meeting. First, the shared screen view is SP’s resource; for instance, when SP describes the functionalities of the software, he/she recurrently uses deictic expressions and other linguistic means in combination with coordinated keyboard activity. Later, the shared screen view evolves into a medium for both participants’ actions. The findings suggest that, as the negotiation gets closer to the context of the customer organization’s business, C may use the screen as a vehicle for his/her own interactional purposes. Through a gradual growth in understanding of the software, C begins commenting on the screen view or guides SP’s actions on the shared screen, enabling both a collaborative sales interaction and knowledge construction in a complex technological environment. Unlike previous studies on technology-supported institutional telephone interactions, SP’s screen view in the present study is a resource shared by both the professional and the client. The study contributes both to the field of technology-mediated workplace studies as well as to the field of sales and marketing research.


2020 ◽  
Vol 26 (3) ◽  
pp. 154
Author(s):  
Ardhin Primadewi ◽  
Tulkhah Mubasyir Anwar ◽  
Yustin Yustin ◽  
Afan Hafara Sani ◽  
Miftakhul Fauzi

Usaha Mikro Kecil dan Menengah (UMKM) sejak tahun 1997 hingga saat ini berdiri kokoh di Indonesia. Dalam perkembangan UMKM di Indonesia, perlu inovasi dan strategi dalam pemasaran produk untuk mencapai keberhasilan dan kestabilan UMKM dalam menghadapi Revolusi Industri 4.0. Ashfa Madu Borobudur sebagai UMKM peternak lebah dan penghasil madu yang terletak di Desa Wisata Tanjungsari, Kecamatan Borobudur, Kabupaten Magelang, Provinsi Jawa Tengah. Ashfa Madu Borobudur belum sepenuhnya menjadi bagian dalam Branding Borobudur yang ditetapkan Pemerintah Pusat sebagai kawasan cagar budaya Internasional dan tingkat penjualan produk masih rata-rata. Pengabdian ini bertujuan agar penjualan produk madu meningkat dengan konsumen melakukan repeat order serta menjadi salah satu merek dan tujuan wisata yang dikenal sebagai penghasil madu dan peternak lebah di sekitar kawasan Borobudur. Beberapa potensi yang dimaksimalkan dalam strategi product branding seperti perancangan ulang logo, brosur, kemasan produk dan x-banner serta optimalisasi website Ashfa Madu Borobudur. Dengan implementasi strategi product branding oleh dosen dan mahasiswa KKN PPMT Universitas Muhammadiyah Magelang, kontribusi penjualan online meningkat menjadi sebanyak 28 %.Kata kunci: Borobudur; Branding; Digital Marketing; Madu; UMKM.AbstractMicro, Small, and Medium Enterprises (MSMEs) from 1997 until now stands firmly in Indonesia. In the development of MSMEs in Indonesia, it is necessary to innovate and strategy in marketing products to achieve the success and stability of MSMEs in the face of the Industrial Revolution 4.0. Ashfa Madu Borobudur as MSMEs beekeeper and honey producer located in Tanjungsari Tourism Village, Borobudur District. Ashfa Madu Borobudur has not yet fully become part of the Borobudur Branding that has been established by the Central Government as an international cultural heritage area and the level of product sales is still average. This dedication aims to increase the sale of honey products by consumers making repeat orders and becoming one of the brands and tourist destinations around the Borobudur area. Some of the potentials are maximized in product branding strategies such as redesigning logos, brochures, product packaging, and x-banners as well as optimizing the Ashfa Madu Borobudur website. With the implementation of the product branding strategy by lecturers and students of KKN PPMT University of Muhammadiyah Magelang, the contribution of online sales increased to as much as 28%.Keywords: Borobudur; Branding; Digital Marketing; Honey; Micro Small And Medium Enterprises.


METIK JURNAL ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 71-76
Author(s):  
Regina Pihu Atadjawa ◽  
Tuti Haryanti ◽  
Laela Kurniawati

The incompatibility of information in reporting productsthat are sold, and data storage is very large, business people, especially in the sales business are required to find an appropriate strategy that can increase sales and marketing of products sold, one of which is by using electronic product sales data. Therefore, anapplication is needed that is able to sort and select data, so that information can be obtained that is useful for users, namely data mining. Associate patterns can be used to place products that are often purchased together into an area that is close together so as to facilitate the customer in finding the desired product and designing the appearance of products in the catalog. The method used is theApriori Algorithm method, with the help ofTanagra 1.4.50 tools and processing transaction data using Microsoft Excel 2007.


Author(s):  
P. Engel ◽  
B. Schweimler

The deformation monitoring of structures and buildings is an important task field of modern engineering surveying, ensuring the standing and reliability of supervised objects over a long period. Several commercial hardware and software solutions for the realization of such monitoring measurements are available on the market. In addition to them, a research team at the Neubrandenburg University of Applied Sciences (NUAS) is actively developing a software package for monitoring purposes in geodesy and geotechnics, which is distributed under an open source licence and free of charge. The task of managing an open source project is well-known in computer science, but it is fairly new in a geodetic context. This paper contributes to that issue by detailing applications, frameworks, and interfaces for the design and implementation of open hardware and software solutions for sensor control, sensor networks, and data management in automatic deformation monitoring. It will be discussed how the development effort of networked applications can be reduced by using free programming tools, cloud computing technologies, and rapid prototyping methods.


2021 ◽  
Vol 2 (1) ◽  
pp. 64-76
Author(s):  
Ahmad Sukanda ◽  
Andri Andri

The System of selling and marketing products at the Sudirman Sport store which is still done conventionally causes the problem of lack of sales transactions obtained by the store because it only relies on buyers who come directly to the store. Meanwhile, many stores in Indonesia have implemented any system e-commerce in stores. The solution to this problem is to build a website-e-commerce application based for sales and marketing of products sold by the Sudirman Sport store and implement a marketing strategy, namely the System Recommendation Product attract buyers to buy products that have been offered by the Sudirman Sport store and combined with the a priori algorithm to get accuracy in the data processing process to help stores predict buyer interest in an item and then recommend it in order to attract buyers and increase product sales at the Sudirman sport store. 


Author(s):  
S. Gupta ◽  
T. Tienaah ◽  
E. Stefanakis

This paper presents a geospatial web application developed recently to support the teaching needs of sophomores at the University of New Brunswick on basic mapping concepts focussing on map projections. The application was built using multiple open source web programming tools and base maps; and it consists of a visualizer and a set of web services.


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