scholarly journals STRATEGI PEMASARAN ROTI DI KING’S BAKERY DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP)

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Soja Lana Kesuma ◽  
Keyword(s):  
Marketing Strategy ◽  
Analytical Hierarchy Process ◽  
Distribution Channels ◽  
Marketing Strategies ◽  
Ahp Method ◽  
The Third ◽  
Priority Order ◽  
Decision Alternatives ◽  
Hierarchy Process ◽  
Selection Of

ABSTRACT Every industry must make gradual improvements in order to be able to compete in the era of globalization. King's Bakery is a home industry that produces bread. The condition of bread marketing in the King's Bakery business has not been maximized. This study aims to determine the order of priority criteria and sub-criteria in the selection of a bread marketing strategy at King's Bakery and which strategy should be chosen by King's Bakery based on the Analytical Hierarchy Process (AHP) method. Analytical Hierarchy Process (AHP) is a method for ranking decision alternatives and selecting the best one with several criteria. The Analytical Hierarchy Process (AHP) develops a numerical value to find a ranking or priority order of various alternatives in solving a problem, based on the extent to which each alternative meets the decision maker's criteria. The results of this study obtained an assessment of the importance of the criteria in the selection of a bread marketing strategy showing the following priority or weighting scale: the first priority was place (0.546), the second and third priorities are products and distribution channels with the same value (0.231), and the fourth priority was the organization (0.104). From the results of the assessment of the level of alternative importance in the selection of bread marketing strategies, the priority scale or weights are as follows: the first priority was strategy A (3.614), the second priority was strategy C (2.366), the third priority was strategy B (2,000). The best bread marketing strategy that can be used as an alternative to improve bread marketing was strategy A, because it has the highest overall weight value. With technological innovation, it will accelerate production and facilitate marketing for the company.

scholarly journals Web-Based Recruitment Selection Application Development with Analytical Hierarchy Process (AHP) Method

2021 ◽  
Vol 2111 (1) ◽  
pp. 012045
Author(s):  
G J T Maruanaya ◽  
R F Maruanaya ◽  
D Hariyanto
Keyword(s):  
Analytical Hierarchy Process ◽  
Application Development ◽  
Ahp Method ◽  
Web Based ◽  
Laboratory Assistant ◽  
Speed Up ◽  
Final Score ◽  
Decision Alternatives ◽  
Hierarchy Process ◽  
Selection Of

Abstract This research aimed to design and develop a support system to determine the selection of recruitment, especially assistant for the Integrated ICT Laboratory at Budi Luhur University according to predetermined criteria. The method used in developing the application was the Analytical Hierarchy Process (AHP) method, which was to rank decision alternatives and accept the excellence one for several criterion cases that mixes qualitative and quantitative components in the whole assessment of available alternatives. The results showed that there were 6 (six) criteria in the selection of the Integrated ICT Laboratory Assistant, including Attendance Value, Competency Value, Project Value, Hardware Value, Interview Value, and Psychological Test Value, which were in accordance with the criteria in the Integrated ICT Laboratory at Budi Luhur University. The system can speed up the process of accepting assistants, because the calculation process, as well as printing the final score are in one system, according to the terms and criteria specified, making it more effective and efficient.

scholarly journals Implementasi Metode Analytical Hierarchy Process (AHP) untuk Evaluasi Pemasok Daging Sapi (Studi Kasus: Restoran Nominomi Delight, Jakarta)

2021 ◽  
Vol 9 (2) ◽  
pp. 380
Author(s):  
Fadhilah Hanifah ◽  
Elpawati Puspi Eko Wiranthi
Keyword(s):  
Performance Appraisal ◽  
Analytical Hierarchy Process ◽  
Performance Index ◽  
Supplier Selection ◽  
Selection Criteria ◽  
Ahp Method ◽  
Quality Cost ◽  
Supplier Performance ◽  
Priority Order ◽  
Hierarchy Process

The purpose of this research is to develop a performance appraisal method to get the priority order of four restaurant beef suppliers based on the weight of the selection criteria and by showing the indicators of each criterion, using the Vendor Performance Index and the Analytical Hierarchy Process (AHP) method. There are seven main criteria for assessing supplier performance, namely quality, cost, delivery, flexibility, responsiveness, solutions, and relationships which are then translated into thirty-eight sub criteria or indicators. With the AHP method, weights obtained from the seven criteria in the order of quality (0.371), cost (0.256), delivery (0.101), solution (0.078), flexibility (0.070), responsiveness (0.069), and relationship (0.055). The results of supplier selection based on the AHP method obtained the weight in the order of priority of suppliers, namely PT Sukanda Djaya (0.377). PT Indoguna Utama (0.349). Santosa Agrindo (0.146), and Amino Meat (0.128).

scholarly journals Analytical Hierarchy Process Providing Loans to the North Sumatra Regional Police Cooperative Using the Analytical Hierarchy Process

2019 ◽  
Vol 11 (01) ◽  
pp. 35-45
Author(s):  
Rizaldy Khair
Keyword(s):  
Analytical Hierarchy Process ◽  
Ahp Method ◽  
The North ◽  
Weight Value ◽  
The One ◽  
The Right ◽  
Hierarchy Process ◽  
To Receive ◽  
North Sumatra ◽  
Selection Of

Loans for civil servants and police employees must be given to employees who are entitled to receive them. Lending without any criteria makes other employees not accept them. Lending using criteria ensures that the employee given the loan is an employee who deserves to receive it. The ahp method is able to complete the selection of employees who are eligible for the loan. Because of the criteria that can determine the weight value for each attribute, and then proceed with a ranking process that will select the best alternative from a number of alternatives. In this case, the alternative in question is the one who is entitled to receive a loan based on attributes, or determining criteria in selecting employees who are eligible to receive loans. Based on the ranking, Juliana Situmorang's employee has the highest score of 0.977 compared to other employees. The ahp method is the right step in determining employees who are eligible to receive loans.

scholarly journals Pemilihan Merek Beras yang Diminati Konsumen Studi Kasus CV Beras Alami Menggunakan AHP

2019 ◽  
Vol 19 (1) ◽  
pp. 147-154
Author(s):  
Agus Salim ◽  
Baginda Oloan Lubis
Keyword(s):  
Decision Making ◽  
Analytical Hierarchy Process ◽  
Staple Food ◽  
Ahp Method ◽  
Expert Choice ◽  
Voting System ◽  
Staple Foods ◽  
Hierarchy Process ◽  
Selection Of

Rice is one of the staple foods of society in general, the need for rice supply is increasing every year. The increasing population in the Jababeka area is a threat to staple food supplies. To determine the selection of Rice Brands, it takes rice criteria in order to determine the best quality of rice, and increase sales. So that it can meet consumer needs for rice. In the selection of rice brands at CV Beras Alami  uses a voting system, this is clearly less valid in its election because it is subjective. Analytical Hierarchy Process (AHP) method is used as a method for decision making, as a solution in selecting rice brands in CV Beras Alami. The Expert Choice application is used as a support system to facilitate the selection of rice brands that are in demand by consumers. The results can be known during the 2018 period that rice is widely consumed is Garuda Utama.

scholarly journals Penerapan Analytical Hierarchy Process (AHP) Untuk Decission Support System Pemilihan Vendor IT

2019 ◽  
Vol 5 (2) ◽  
pp. 74-81
Author(s):  
Albert Riyandi ◽  
Aji Sudibyo
Keyword(s):  
Support System ◽  
Analytical Hierarchy Process ◽  
Decision Makers ◽  
The Third ◽  
A Value ◽  
Hierarchy Process ◽  
Selection Of

Pemilihan Vendor terbaik oleh Decission Maker dalam menentukan keputusan untuk pengerjaan project harus dilakukan dengan sangat cermat. Berbagai macam kriteria yang kompleks membuat penentu keputusan mengalami kesusahan dalam menentukan pilihan yang sesuai. Analytical Hierarchy Process (AHP) dapat digunakan untuk membantu dalam menentukan keputusan (deciccion Support System) terutama dalam pemilihan vendor IT untuk project yang dilakukan. Dari hasil perangkingan mnggunakan AHP peringkat pertama diduduki oleh GA dengan total nilai 44,18%, CMC di posisi kedua sebesar 31% , Posisi ke tiga oleh PSW sebesar 15,70% dan ESS diposisi ke empat dengan nilai 9,12%. The selection of the best vendor by Decission Maker in determining the decision to work on the project must be done very carefully. Various kinds of complex criteria make the decision makers experience difficulties in determining the appropriate choice. Analytical Hierarchy Process (AHP) can be used to assist in determining decisions Support System, especially in the selection of IT vendors for the project being carried out. From the ranking using the first rank AHP was occupied by GA with a total value of 44.18%, CMC in the second position by 31%, the third position by PSW was 15.70% and ESS was placed fourth with a value of 9.12%.

scholarly journals SELECTION OF THE RIGHT MARKETPLACE FOR SALE OF ORNAMENTAL PLANTS USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD

2021 ◽  
Vol 18 (1) ◽  
pp. 39-48
Author(s):  
Syarif Hidayat HR ◽  
Melan Susanti ◽  
Mari Rahmawati
Keyword(s):  
Analytical Hierarchy Process ◽  
Ornamental Plants ◽  
Ahp Method ◽  
Business People ◽  
Structured Problems ◽  
Online Business ◽  
Computer Based ◽  
The Right ◽  
Hierarchy Process ◽  
Selection Of

Basically, each marketplace has its own market, therefore as a seller who will start an online business, especially those who use the marketplace, they must know which marketplace is right to start their online business according to what category of goods to sell. This research is needed to help business people, in this case ornamental plant traders, choose the right marketplace for their online business activities. Decision Support System (DSS) is a computer-based system used to help make decisions from structured and semi-structured problems. Analytical Hierarchy Process (AHP) is a method that can be used to select from the specified criteria. This method can simplify the criteria that are considered in making decisions for marketplace selection to be simpler and easier to understand. The results of the study show that the decisions made using the AHP method are very effective, and are expected to help make objective decisions. After processing data and analyzing respondent data, with the criteria for the number of visitors, transaction system, features, and searc engine optimization (SEO), it was found that Lazada (0.428) has the highest priority, Tokopedia (0.235) with second priority, Shopee (0.204) with priority third, and Bukalapak (0.133) with the fourth priority

scholarly journals Studi Alternatif Pengembangan Trase Jalur Kereta Api DAOP VI Yogyakarta Menuju NIYA Kulon Progo

2018 ◽  
Vol 3 (1) ◽  
pp. 79
Author(s):  
Faizul Chasanah ◽  
Aziz Anjasmoro Harjoko Putro
Keyword(s):  
Analytical Hierarchy Process ◽  
Agricultural Land ◽  
Sampling Technique ◽  
Ahp Method ◽  
Purposive Sampling ◽  
Research Track ◽  
Mode Of Transportation ◽  
Hierarchy Process ◽  
Research Show ◽  
Selection Of

Berdasarkan Keputusan Menteri Perhubungan Nomor KP 1164 Tahun 2013, Bandara Adi Sutjipto Yogyakarta direncanakan pindah ke Kabupaten Kulon Progo karena jumlah penumpang saat ini sudah melebihi daya tampung terminal. Salah satu moda transportasi untuk menunjang aksesibilitas integrasi ini adalah kereta api. Tujuan penelitian ini adalah mengevaluasi alternatif trase penelitian sebelumnya, memberikan alternatif trase baru, dan menentukan trase terbaik. Survei pendahuluan berupa pengamatan langsung di lokasi penelitian untuk mengevaluasi trase penelitian sebelumnya dan mensurvei daerah yang memungkinkan untuk direncanakan alternatif trase baru. Pembobotan kriteria dan pemilihan alternatif trase dilakukan dengan wawancara dan pengisian kuesioner oleh stakeholder dan dianalisis menggunakan metode Analytical Hierarchy Process (AHP). Stakeholder ditentukan dengan teknik purposive sampling yang terdiri dari berbagai instansi terkait. Hasil penelitian menunjukkan bahwa trase yang direncanakan penelitian sebelumnya (Trase A) berpotensi konflik sosial dan tidak sesuai dengan masterplan bandara baru. Alternatif trase baru (Trase B) memiliki panjang trase lebih pendek dan sebagian besar menggunakan lahan pertanian sehingga konflik sosial rendah. Trase terbaik berdasarkan metode AHP adalah Trase B dengan total bobot akhir lebih tinggi daripada total bobot Trase A.  Kata kunci: Analytical Hierarchy Process (AHP), bandara, jalur kereta api, trase Based on the Minister of Transportation decision number KP. 1164-2013, Adisutjipto Yogyakarta Airport is planned to move to Kulon Progo Regency because the existing passangers number exceeds the terminal's capacity. One mode of transportation to support the integration accessibility is the train. This research aims to evaluate the trace alternative of previous research, give a new alternative trace approach, and determine the best tracking. Preliminary survey was done by direct observation at the research sites to evaluate the previous research track and to survey possible areas for new plan. The criteria scoring and selection of trace alternatives were done by interviewing and filling questionnaires by stakeholder and analyzed using Analytical Hierarchy Process (AHP) method. Stakeholders are determined by purposive sampling technique involved in institution variation. The result of the research show that the trace planned by prvious research (Trace A) has the potential for social conflict and is not in accordance with new airport master plan. The new trace alternative (Trace B) has the shorter trace length and mostly using agricultural land so that social conflic is low. The best tracking based on AHP method is Trace B with total score is higher than Trace A.  Keywords: Analytical Hierarchy Process (AHP), airport, railway, trace 

scholarly journals Penerapan Metode Analytical Hierarchy Process (AHP) untuk Menentukan Supplier Ikan Teri (Studi Kasus di PT. Urchindize Indonesia)

2019 ◽  
Vol 10 (2) ◽  
pp. 86-94
Author(s):  
Noor Nailie Azzat ◽  
◽  
Mufidah Ulwiyatun Nafisah ◽  
Keyword(s):  
Analytical Hierarchy Process ◽  
Supplier Selection ◽  
Quality Criteria ◽  
Assessment Method ◽  
Ahp Method ◽  
Proper Selection ◽  
The Right ◽  
Hierarchy Process ◽  
Selection And Assessment ◽  
Selection Of

PT Urchindize has more than 35 anchovy suppliers, although the company has many suppliers, it still often encounters obstacles. The obstacle felt by the company is that the supplier has not been able to meet a number of standard criteria owned by the company. The company has not yet implemented the proper selection and assessment method for suppliers. Based on this, the company must select suppliers to get suppliers who are truly able to meet company needs consistently and with quality. Based on the results of data processing using the Analytical Hierarchy Process (AHP) method, obtained the most influential criteria in supplier selection in the following order of priority: price criteria, delivery criteria, quality criteria, supplier relationship criteria, service criteria and responsibility. While the right supplier in the selection of suppliers for PT. Urchindize namely Mr. Ali Yudin became the main priority with a weight of 0.181, second was Mr. Akhsan with a weight of 0.159, third was Mr. Sugiyanto with a weight of 0.141, fourth was Mr. Junaidi with a weight of 0.118, the fifth was Mr. Masdawi with a weight of 0.102, the sixth was is Mrs. Mustarikah with a weight of 0.081, seventh is Mr. Sofyan and Mr. Idris with a weight of 0.073, eighth is Mr. Yusman with a weight of 0.044, the last priority is Mr. Abdul Rokhman with a weight of 0.037.

scholarly journals Selection Of Shipping Services Using Analytical Hierarchy Process (AHP) Method

Inferensi ◽  
2021 ◽  
Vol 4 (2) ◽  
pp. 137
Author(s):  
Dzakiyah Agustin Puspitasari ◽  
Febriola Rania Trihelmina ◽  
Maya Kencana Wulandari ◽  
Anindiatie Parastikasari ◽  
Hidayatul Khusna
Keyword(s):  
Analytical Hierarchy Process ◽  
Ahp Method ◽  
Hierarchy Process ◽  
Selection Of

scholarly journals Perancangan Sistem Pendukung Keputusan Untuk Pemilihan Lokasi Dalam Perluasan Usaha Kafe menggunakan Analytical Hierarchy Process

2019 ◽  
Vol 3 (3) ◽  
pp. 511-517
Author(s):  
Wowon Priatna ◽  
Suryadi
Keyword(s):  
Analytical Hierarchy Process ◽  
Ahp Method ◽  
Location Selection ◽  
Location Data ◽  
Central Java ◽  
Alternative Location ◽  
The Right ◽  
Hierarchy Process ◽  
Suitable Location ◽  
Selection Of

vanilla. The Milk Café was founded in 2015 which currently has 3 branches and 5 franchises in various cities in Central Java and D.I. Yogyakarta and many more. the milk café owner has plans to open a new café branch. The milk café owner does not yet have the right method for determining location selection recommendations. Currently, café owners only conduct surveys and then choose locations that they think are appropriate based on several criteria so that café owners are often hesitant in determining the right location. Choosing an improper business location can cause bankruptcy or failure to run a business. This study aims to find out how the AHP method is able to provide problem solving solutions in the selection of locations in the expansion of the café business. And how to build a decision support system application AHP method. The data used are location data to conduct a feasibility survey based on criteria data to locations that have been determined by the team leader, where the criteria for determining new cafes are strategic locations, market share, competitors, rental prices and area size ... results from AHP calculations for expansion of the café is that it can be concluded that the alternative location of Jl. Sultan Syahrir Surakarta was stated as the most suitable location to be chosen as the location of the new branch of The Milk Café with the highest weighting value of 0.235. While the least recommended alternative locations are Jl. Adi Soemarmo with the least total weight is 0.153.

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