scholarly journals Building Customer Engagement Through User-Generated Content: A Case Study on @Bt21Stuff.Id

2022 ◽  
Vol 1 (2) ◽  
pp. 157
Author(s):  
Aimee Anindya Putri ◽  
Elke Alexandrina

As the popularity of K-Pop culture increases rapidly in Indonesia, many people started to see this as an opportunity to start a business. The business which started to get popular amongst K-Pop fans community nowadays is an online shopping entrusted goods service business which specialized in providing a service to help K-Pop fans in purchasing their favorite idol merchandises directly from South Korea. The competition for this online shopping entrusted goods service business keeps growing and increases every day, due to the popularity of K-Pop and the customers plays a crucial role in this business. Therefore, maintaining a customer engagement for this business is very necessary. The objective of this research is to reveal the contribution of user generated content created by the customers as a way to build customer engagement of @bt21stuff.id and also to reveal the motivations behind the creation of user generated content by the customers. This research is using a qualitative methodology and guided by using the concept of customer engagement cycle by Sashi (2012). The findings of this research shows that the user generated content plays a role in each stage of the customer engagement cycle and that the customers are mostly motivated by the empowerment motives in creating the user generated content.

2020 ◽  
Vol 6 (2) ◽  
pp. 162
Author(s):  
Cheryl Manafe ◽  
Yoedhi Swastanto ◽  
Rodon Pedrason

<p>Indonesia has chosen South Korea as a cooperation partner because South Korea is agreed to Indonesia's procurement policy. The research objective was to analyze the stages of procurement of Chang Bogo class submarines and the role of defense diplomacy during the process. This study uses qualitative methodology with its analysis techniques. The study concluded that the procurement of submarines succeeded in terms of the number of submarines, but the percentage of transfer technology provided had not yet reached the minimum percentage of Indonesia’s need and Indonesia must build adequate infrastructure to achieve the independence goals of the defense industry but Indonesia was still experiencing fluctuate economic condition. Therefore, the procurement of defense and security equipment tools <em>(alpalhankam)</em> must adjust to that condition.</p>


2020 ◽  
Vol 2 ◽  
pp. 28-40
Author(s):  
Alba Camino Ferrero Jimeno ◽  
Judit Martínez Ruiz

In this project, a gamified mediation strategy is proposed for the enhancement of the industrial heritage of Colonia Güell through the Street Escape tool. The general objectives are the conceptualization and design of a mediation strategy and its subsequent evaluation, as well as the analysis of the results obtained. In order to achieve these objectives, an investigation was developed that has as key points the gamification in heritage spaces and the Escape Room tourism. The qualitative methodology used has been a case study that has had the techniques of participant observation and focus group to collect information and behaviors from the ten participants in the game. The Street Escape has been done with two groups, one representing the teenage public and the other representing the youth public, since the tourist and didactic offer of Colonia Güell is insufficient to respond to the needs of young public. Afterwards, the conceptualization, design and evaluation of the Street Escape in Colonia Güell has been carried out. Finally, the results obtained show that the creation of a gamified mediation strategy helps to bring industrial heritage closer to young people. 


Jurnal Akta ◽  
2018 ◽  
Vol 5 (2) ◽  
pp. 421
Author(s):  
Amalia Putri Prima Erdian ◽  
Arief Cholil

Law of inheritance only happens because the person died. In BW there are two ways to get wealth, that is: as heirs according to the provisions of law and as a person appointed in the will. What is meant by the will itself according to Article 875 BW is an agreement that make statements about what he wished someone would happen after he died, and that by her to pull back. In general, people make a will before a Public Notary. According to article 1 paragraph 1 of Act No. 2 of 2014 concerning On Notary (now referred to UUJN). Notary is a public official who is authorized to make authentic agreements and other authorities referred to in the Act, where each testament must be shaped agreement in order to obtain certainty law as an authentic agreement binding. With the creation of the will meant that the parties can understand and be able to know the basic result of the offense can be arranged so that the interests of the concerned receive proper protection as known by the Notary.Keywords: Inheritance; Heir; Testament; Authentic Agreement


2020 ◽  
Vol 40 (6) ◽  
pp. 1403-1428
Author(s):  
Chang-O Kim ◽  
Jongwon Hong ◽  
Mihee Cho ◽  
Eunhee Choi ◽  
Soong-nang Jang

2020 ◽  
Vol 23 (13) ◽  
Author(s):  
Amelia Yuliana Abd Wahab ◽  
Munir Shuib ◽  
Abdul Rahman Abdul Razak Shaik

Author(s):  
Anna Michalak

Using the promotional meeting of Dorota Masłowska’s book "More than you can eat" (16 April 2015 in the Bar Studio, Warsaw), as a case study, the article examines the role author plays in it and try to show how the author itself can become the literature. As a result of the transformation of cultural practices associated with the new media, the author’s figure has gained much greater visibility which consequently changed its meaning. In the article, Masłowska’s artistic strategy is compared to visual autofiction in conceptual art and interpreted through the role of the performance and visual representations in the creation of the image or author’s brand.


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