Impacts of eWOM on Hotels from the Consumer and Company Perspective

Encyclopedia of E-Commerce Development, Implementation, and Management ◽

10.4018/978-1-4666-9787-4.ch143 ◽

2016 ◽

pp. 2017-2029 ◽

Author(s):

Antoni Serra Cantallops ◽

Fabiana Salvi ◽

José Ramón Cardona

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