Exploring City Branding as a Tool to Conserve Urban Green Infrastructure in Developing Countries

2017 ◽  
pp. 1406-1433
Author(s):  
Bhaskar Padigala
Keyword(s):  
Developing Countries ◽  
Green Infrastructure ◽  
Sustainable Urban Development ◽  
Competitive Advantages ◽  
City Branding ◽  
Economic Activities ◽  
Environmentally Sustainable ◽  
The City ◽  
Environmental Infrastructure

Cities are aggressively pushing themselves to become global destinations for economic activities resulting in various environmental stresses. The situation in developing countries such as India is not too different either. Cities are reinventing themselves to emerge as a global destination to attract talent, investment and tourism. City Branding is one such marketing strategy wherein key aspect(s) of a city (cultural, environmental, infrastructure, etc.) is used to project it as a brand, thus garnering competitive advantages and co benefits. This article, however, examines the city branding tool in a different perspective. By reviewing branding theories, concepts and case studies, this article explores the possible use of city branding strategy in conserving and promoting green infrastructure. Theoretical assessments undertaken in this article indicate that city branding has a potential to contribute positively towards cities' developmental aspirations and improving the quality of life of its citizens, leading to an environmentally sustainable urban development in India.

Exploring City Branding as a Tool to Conserve Urban Green Infrastructure in Developing Countries

2017 ◽  
pp. 112-139
Author(s):  
Bhaskar Padigala
Keyword(s):  
Developing Countries ◽  
Green Infrastructure ◽  
Sustainable Urban Development ◽  
Competitive Advantages ◽  
City Branding ◽  
Economic Activities ◽  
Environmentally Sustainable ◽  
The City ◽  
Environmental Infrastructure

Cities are aggressively pushing themselves to become global destinations for economic activities resulting in various environmental stresses. The situation in developing countries such as India is not too different either. Cities are reinventing themselves to emerge as a global destination to attract talent, investment and tourism. City Branding is one such marketing strategy wherein key aspect(s) of a city (cultural, environmental, infrastructure, etc.) is used to project it as a brand, thus garnering competitive advantages and co benefits. This article, however, examines the city branding tool in a different perspective. By reviewing branding theories, concepts and case studies, this article explores the possible use of city branding strategy in conserving and promoting green infrastructure. Theoretical assessments undertaken in this article indicate that city branding has a potential to contribute positively towards cities' developmental aspirations and improving the quality of life of its citizens, leading to an environmentally sustainable urban development in India.

Factors Influencing Performance of ITES Firms in India

2012 ◽  
Vol 25 (4) ◽  
pp. 46-64 ◽  
Author(s):  
Soni Agrawal ◽  
Kishor Goswami ◽  
Bani Chatterjee
Keyword(s):  
Information Technology ◽  
Developing Countries ◽  
Service Provider ◽  
Business Processes ◽  
Developed Countries ◽  
Offshore Outsourcing ◽  
Competitive Advantages ◽  
Improve Quality ◽  
Factors Influencing

Firms from developed countries are increasingly offshore outsourcing services to developing countries to have cost as well competitive advantages. Although this is a growing practice, there has been limited empirical attention in understanding the outsourcing phenomenon, particularly from the perspective of service provider firms that execute important business processes for their overseas clients. Despite growing trends to outsource, only a few service provider firms report success. This puts the service provider firms under increasing pressure to add value and improve quality of relationship. They have to depend not only on tangible factors but some intangible factors also play an important role in their performance. In this paper, the authors try to find out factors that influence performance of service provider firms. Multiple regressions using four indicators of firm performance are carried out to see the influence of certain factors on information technology enabled service (ITES) firms’ performance.

scholarly journals Corporate Social Responsibility (CSR) Model in Improving the Quality of Green Open Space (GOS) to Create a Livable City

2020 ◽  
Author(s):  
Wikantiyoso Respati ◽  
Suhartono Tonny ◽  
Sulaksono Aditya Galih ◽  
Wikananda Triska Prakasa
Keyword(s):  
Quality Of Life ◽  
Open Space ◽  
City Government ◽  
Sustainable Urban Development ◽  
City Community ◽  
Urban Economic ◽  
Governance Model ◽  
Corporate Social ◽  
The City

Sustainable urban development leads to the creation of livable cities. The Green Open Space (GOS) of City requires the quality of life requirements to support the ecological, socio-cultural, and urban economic functions. In Indonesia, the provision of GOS is the city government’s responsibility, which has to carried out transparently and implemented with the involvement of stakeholders. The limited funding for the provision and improvement of the quality of GOS by the city government has developed a CSR scheme from the private sector. This CSR governance model enriches the use of CSR in addition to social assistance or charity activities, which can realize for the wider city community. The city government’s role in using CSR models is significant to ensure transparency of costs, accountable design policies, and their implementation and maintenance.

The Role of Local Governments in City Branding

2017 ◽  
pp. 251-269 ◽  
Author(s):  
Emel Gonenc Guler
Keyword(s):  
Local Governments ◽  
Social Issues ◽  
Local Development ◽  
Cultural Variation ◽  
City Branding ◽  
Destination Branding ◽  
Environmentally Sustainable ◽  
Civic Dialogue ◽  
The City

Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.

The Role of Culture in City Branding

2017 ◽  
pp. 1125-1142
Author(s):  
Selda Uca Ozer
Keyword(s):  
Quality Of Life ◽  
Cultural Heritage ◽  
International Strategy ◽  
Development Studies ◽  
City Branding ◽  
Critical Importance ◽  
The City

City branding means all types of image development studies for a city in order to attract more visitors, raise the quality of life and awareness of the city and provide development etc. Today, the increasing competition among the cities has made city branding a necessity. There are different strategies implemented for city branding. The mostly used strategy among those is the culture-focused branding studies. Culture has a critical importance for city branding and it is used as an international strategy for the economic, social and environmental renovation of cities. Marketing the cultural city sources and activities in an efficient way and branding the city accordingly have become increasingly important. In this chapter, the role and importance of culture which is one of the most important strategies used in city branding has been discussed in detail. Also, the cases of cultural cities which become successfully different from their rivals with their cultural heritage and the strategies implemented in these cases have been analyzed.

The Role of Local Governments in City Branding

2017 ◽  
pp. 784-803
Author(s):  
Emel Gonenc Guler
Keyword(s):  
Local Governments ◽  
Social Issues ◽  
Local Development ◽  
Cultural Variation ◽  
City Branding ◽  
Destination Branding ◽  
Environmentally Sustainable ◽  
Civic Dialogue ◽  
The City

Local governments provide a range of local services, preserve the life and liberty of residents, creating space for democratic participation and civic dialogue, supporting market-led and environmentally sustainable local development. City branding supplies the principles for the city developing policy to sustain the local development. In other words, city branding means being powerful to face the increasing wild competition for resources, investment and tourism facilities, both for addressing crucial social issues and cultural variation. The main objective of this study is to highlight the role of local governments and to emphasize the various destinations “bodies” used in the branding process in different administration systems. Although there are many different destination branding strategies over the world, the city branding success cannot be performed without the strong participation of the local governments.

scholarly journals From Landscape to Mindscape: Spatial Narration of Touristic Amsterdam

2018 ◽  
Vol 10 (8) ◽  
pp. 2623 ◽  
Author(s):  
Tianchen Dai ◽  
Taozhi Zhuang ◽  
Juan Yan ◽  
Tong Zhang
Keyword(s):  
Cultural Values ◽  
Mass Culture ◽  
Sustainable Urban Development ◽  
City Branding ◽  
City Image ◽  
Cultural Sustainability ◽  
Image Building ◽  
Categorization System ◽  
Cultural Types ◽  
The City

The cultural attributes of architecture in touristic cities are vital to city image building, city branding, and rebranding, as well as generating more economic profits for sustainable urban development, and protecting cultural sustainability. However, many studies on this theme focus on the singularity of architecture referring to its stylistic or morphological definitions, lacking attention to visitors’ cultural experiences in the architectures. Considering the importance of personal experience involved in cultural activities as a process of spatial narration through which architecture makes sense to visitors and generates cultural values, the aim of this paper is to reveal the respective correlations between different types of architecture regarding the cultural experience it imparts and the non-positive dimensions of the city image. This research builds a categorization system of three cultural types of architecture, and designs a questionnaire to collect tourists’ personal opinions concerning architectures and the city image of Amsterdam’s waterfront in order to calculate such correlations statistically. The results associate architectures with ‘tourism-oriented’, ‘present/process-based’, and ‘mass’ cultural types with non-positive dimensions of city image, which leads to further discussions of ‘authenticity’, ‘identity’, and ‘mass culture’, suggesting the significance of urban cultural policies and local communities in terms of city rebranding.

scholarly journals Sustainable urban development through an application of green infrastructure in district scale – a case study of Wrocław (Poland)

2015 ◽  
Vol 25 (1) ◽  
pp. 3-12 ◽  
Author(s):  
Martyna Surma
Keyword(s):  
Land Use ◽  
Urban Development ◽  
Green Infrastructure ◽  
Engineering Application ◽  
Land Development ◽  
Sustainable Urban Development ◽  
Management Scenarios ◽  
Urban District ◽  
The City ◽  
Historical Periods

Abstract The main goal of this article is to investigate sustainable urban development of the Central European city (Wrocław/Poland) through an environmental engineering application of SUDS (Sustainable Urban Drainage Systems) measures to managing stormwater in city sections with various land use in the same watershed area (the Ślęża River Valley). The author presents a study made in three different parts of the city (single housing district – Oporów, multihousing district – Nowy Dwór, public service district – Stadion), which were constructed in different historical periods. The analyses were supported by city masterplan, GIS software (Quantum GIS 1.7.4) and calculations made according to up-to-date specific regulations. They demonstrate the current sustainable stormwater management scenarios for areas of different land use, historical periods and function in the city. The proposed research method aims to compare sustainable urban development of the new urban district with the quarters, which had been built before the term “sustainability” became common in water and land development practice. The conducted study can be practically used as a supportive tool for urban planning authorities in Poland. The paper investigates a novel in the Polish realities method of assessment sustainability of the area through green infrastructure application in district scale.

scholarly journals Infrastructure and Ecology as Important Systems for Sustainable Urban Development

2019 ◽  
Vol 9 (2) ◽  
pp. 4219-4223
Keyword(s):  
Sustainable Development ◽  
Urban Development ◽  
Green Infrastructure ◽  
Urban Infrastructure ◽  
Holistic Approach ◽  
Sustainable Urban Development ◽  
World Population ◽  
The Sustainable Development ◽  
New Vision ◽  
The City

A new vision of the global needs of mankind is embodied in the concept of sustainable development, which means meeting the needs of the current generation without compromising the ability to meet their needs by future generations. Today, more than half of the world population lives in cities, the development of which is influenced by many interdependent factors, so there is a need for a clear and holistic approach to sustainable urban development. The aim of this paper is to study urban infrastructure in the aspect of its greening as an important component of the sustainable development system of the city. The paper analyzes the academic literature on the problem of greening urban infrastructure as the basis for sustainable development of the city. The determination of the main elements of green infrastructure and technologies in the field of green infrastructure in foreign countries has been carried out. Particularly significant action strategies for cities have been identified as part of a sustainable development policy.

scholarly journals STRATEGI COMPETITIVE ADVANTAGE UNTUK MEMBANGUN CITY BRANDING KOTA BATU SEBAGAI KOTA WISATA

IQTISHODUNA ◽  
2016 ◽  
Vol 10 (2) ◽  
pp. 89-98
Author(s):  
Uyunur Rochmawati Miladiyah ◽  
Slamet Slamet
Keyword(s):  
Competitive Advantage ◽  
Competitive Advantages ◽  
City Branding ◽  
Tourist Attractions ◽  
City Brand ◽  
The Public ◽  
Tourism Sector ◽  
The World ◽  
The Impact ◽  
The City

Globalization led to tough competition among cities around the world to win the competition toattract visitors and increase investment. Therefore, not only the company, the cities are also struggling tocreate uniqueness to gain an advantage in competition. It is very important to communicate the competitiveadvantages owned by these cities to the public and all parties to ensure the achievement of objectives. Citybranding is a method used to re-brand the city as identification which is expected to reflect the advantages aswell as its uniqueness. Therefore, in 2013 Shining Batu was introduced as a city brand wich expected to bereflect the competitive advantage of Batu City. The purpose of this study is to reveal aspects of the competitiveadvantages Batu City; strategies that are used in communicating it; as well as how big the impact of thecommunication strategy for the visitors Batu City. The paradigm of this research is qualitatively by case studydesign. Data were obtained by interview and documentation. The results showed that the Batu City has threeinterrelated aspects superior to one another that supports the creation of competitive advantages: geographicand agricultural sectors are packed in the development of the tourism sector. At the same time, the governmentdeveloped the program as a means of communicating Shining Batu and reflects the benefits of the city to thepublic. Shining Batu communicated through various forms of promotion that utilizes a wide variety ofcommunication tools; a variety of Tour Package; and held aa variety of routine and incidental events.Questionnaire showed that aim to dominate the number of respondents traveled, which consists of a visitor,where recreational tourist attractions types over a favorite choice than any natural attractions. Hotel is a topchoice for a place to stay. Most visitors make a visit to Batu City more than once.

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