Universal and Specific Codes of Cultural Context in Audio-Visual Media
Mission of the chapter is to draw the attention to how specific and universal cultural contexts influence audio-visual media used in technology-enhanced language learning (TELL) and how additional efforts in this area from both faculty and students might give very satisfying and rich results, both drawing from cultural differences to ensure the mutual enrichment and appealing to universal basic principles that could be understood in different cultures more or less similarly and/or identical. As audio-visual media nowadays finds its way as a large area of the internet, filtering what is suitable for TELL and what might not be depends a lot on cultural context of media, which should be chosen wisely depending on situation and curriculum. Also included are the recommendations, based on authors' experience in the field of study, and a vast array of background information.