Millennials

Author(s):  
Preeti Goyal ◽  
Poornima Gupta

The Millennial generation (Gen Y) will comprise half of the global workforce by 2020 and three-fourths of the workforce by 2025. With limited career and growth opportunities in many sectors, many higher education aspirants are looking to reskill themselves in the field of management. The challenge is that this generation has a very different value orientation than that of the previous generation (Gen X). Therefore, understanding the learning attitudes and attributes of this generation could provide useful insights into the strategies that might be effective in the admission selection process. This chapter surveyed 560 students recently admitted to the management institute in and around Delhi region to assess their learning motivations. The results show that the students were very confident in their ability to participate and perform well in the course. They were attracted to the teaching methodologies and networking opportunities. The close interaction between the students, peers, and faculty was one of the main sources of motivation for them to join the institute.

2018 ◽  
Vol 22 (1) ◽  
pp. 78-87 ◽  
Author(s):  
Poornima Gupta ◽  
Preeti Goyal

There has been a growing global focus on student learning outcomes. Research has also shown that the current generation in higher education has significantly different learning characteristics than its predecessors. It then becomes essential to understand this generation’s learning attributes that can provide useful guidance in designing teaching pedagogies for this generation. We specifically study goal orientation, learning affectivity, competition and trust in this generation. The findings indicate that this generation significantly differs from the previous generation on the attributes of trust and competition. Gen Y was found to be more competitive and less trusting than Gen X.


Energies ◽  
2021 ◽  
Vol 14 (4) ◽  
pp. 1138
Author(s):  
Rocio de la Torre ◽  
Bhakti S. Onggo ◽  
Canan G. Corlu ◽  
Maria Nogal ◽  
Angel A. Juan

The prevailing need for a more sustainable management of natural resources depends not only on the decisions made by governments and the will of the population, but also on the knowledge of the role of energy in our society and the relevance of preserving natural resources. In this sense, critical work is being done to instill key concepts—such as the circular economy and sustainable energy—in higher education institutions. In this way, it is expected that future professionals and managers will be aware of the importance of energy optimization, and will learn a series of computational methods that can support the decision-making process. In the context of higher education, this paper reviews the main trends and challenges related to the concepts of circular economy and sustainable energy. Besides, we analyze the role of simulation and serious games as a learning tool for the aforementioned concepts. Finally, the paper provides insights and discusses open research opportunities regarding the use of these computational tools to incorporate circular economy concepts in higher education degrees. Our findings show that, while efforts are being made to include these concepts in current programs, there is still much work to be done, especially from the point of view of university management. In addition, the analysis of the teaching methodologies analyzed shows that, although their implementation has been successful in favoring the active learning of students, their use (especially that of serious games) is not yet widespread.


2011 ◽  
Vol 5 (3) ◽  
pp. 72-76 ◽  
Author(s):  
Ketan H. Mhatre ◽  
Jay A. Conger
Keyword(s):  
Gen Y ◽  

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Hamdi ◽  
Nurul Indarti ◽  
Hardo Firmana Given Grace Manik ◽  
Andy Susilo Lukito-Budi

Purpose This study aims to examine the effect of entrepreneurial intention and attitude towards knowledge sharing on new business creation by comparing two generations, Y generation (millennials) and Z generation (post-millennial). In addition, the current study uses a social cognitive theory as a point of departure to test the research hypotheses. Design/methodology/approach This study deploys a quantitative approach (hypothetic-deductive approach) by surveying 300 respondents representing the two Indonesian generations. The questionnaire consisting of demographic items (age, education, etc.) and variables was the primary research instrument. This study used regression analysis, a Wald test for examining the proposed hypotheses and a t-test to provide a deeper analysis of the findings. Findings Findings from the current study show that Gen Y is still seeking a balance for their learning sources by involving in their social environments as well as exploring the digital world. In contrast, Gen Z is much more dominant in the independence to learn things that interest them. They have less dependency on social patrons but prioritise themselves as the leading model. Practical implications The findings of this study provide practical implications for higher education institutions in the development of entrepreneurship education to achieve learning effectiveness. Originality/value This study aims to contribute by providing empirical evidence in the effect of entrepreneurial orientation and attitude towards knowledge sharing on new venture creation with particular reference to Gen Y and Gen Z, suggested by previous studies. Although Gen Y and Gen Z are digital natives, this study provides insight into a shift in the characteristic of two generations, as also found in comparison to previous generations, such as Baby-Boomer vs Gen X and Gen X vs Gen Y. This study proclaims the need to adjust organisational theories to enable them to explain the shifting phenomena at the micro and macro level for every generation. Exploratory research to better understand the characteristics of a generation in other settings is a crucial proposal proposed by this study.


Author(s):  
Iram Parveen ◽  
Muhammad Uzair-ul-Hassan ◽  
Humaira Zainib

To safeguard the rights of women for professional and social adjustment in a society, higher education institutions can play a vital role. This study was designed to find the factors that affect the professional and social adjustment of women employees concerning gender discriminating culture in higher education institutions. Women employees from 4 universities were conveniently taken as a sample of the study. The sample size was (n=160). Inferential statistics; t-test and one-way ANOVA were used. The study concluded that women employees were satisfied with: recruitment and selection process; assignment of wages; workload; leaves rules; promotion process; dealing of head and professional development practices, while, they were not satisfied with: duty hours; career development; decision-making process, existing co-working environment and social adjustment. No effect of age, qualification, designation except experience on professional as well as on social adjustment was significantly observed.


Author(s):  
Anita Kéri

Consumer satisfaction has long been a question of great interest in a wide range of fields. Existing research recognizes the critical role played by student satisfaction in higher education. It has been noted that students have changing and variable needs. A considerable amount of literature has been published on the fact that higher education institutions have to react promptly and satisfy students’ needs in order to keep their students and rankings. As student satisfaction is highly dependent on teaching quality, it is essential for higher education institutions to implement new teaching methodologies. Therefore, the aim of this paper is to analyze the concept of a teaching methodology, namely co-creation, and to examine its applicability in the field of economics. With the methodology of co-creation, teachers are able to involve students into the creation of curriculum, which might enhance student involvement and increase student satisfaction.


2015 ◽  
Vol 5 (1) ◽  
pp. 113-132
Author(s):  
Mehmet Canbulat ◽  
Ayşe Nur Kutluca Canbulat

The aim of this study is to analyze the selection process of teacher candidates in Turkey and Austria education systems. In the study, the Upper Austria Higher Education documents on the selection processes were examined and the teacher candidates' selection processes were observed. For the Turkish side, the higher education selection handbooks by Student Selection and Placement Center (OSYM) were examined and 96 teacher candidates were interviewed. According to the findings, in Austria's teacher education system, the students should volunteer to be a teacher and also must fulfill compliance of the profession. In Turkey, on the other hand, the teacher candidates were selected according to the central examination results conducted by ÖSYM. While scores are taken into account in the areas such as mathematics, social sciences, science, geometry, etc., the evaluation related to the individual reasons for seeking this profession, individuals' eligibility of the teaching profession and personal characteristics are not considered in this selection process. The interview results revealed that while some of the candidates were willing to become a teacher, others reported obligation to do so and some stated that they accidently selected to be a teacher.


2020 ◽  
Vol 6 (1) ◽  
pp. 110-126
Author(s):  
Dina Mayasari Soeswoyo ◽  
Sekti Rahardjo

The rapid development of the tourism industry in Indonesia has also contributed to the intense level of competition among tourism destination and their supporting industries. Marketers are required to be smarter in determining the promotion tool and marketing strategies of their businesses. This survey research aims to improve understanding of the characteristics and travelling behavior from two different market segments namely Generation X (born 1965-1980) and Generation Y or Millennial Generation (born 1981-2000). Data collection techniques were carried out by triangulation, namely literature review, questionnaires and interviews face to face directly and through WhatssApp. The sample of respondents used was 162 Gen-X and 244 Gen-Y selected purposively, by distributing questionnaires during February 2020 to visitors who have traveled to the city of Bogor. Data analysis was performed descriptively qualitative. The result from this survey research in this case study is that Gen-X and Gen-Y have many similarities in terms of characteristics and travel behavior. Significant differences in the two generations are in the 3 attributes of Respondent Characteristics (gadget usage time per day, social media preferences used, travel budget) and Travel Behavior in the aspects of Initiation, Decision Making, When Traveling and Post-Traveling.


Author(s):  
Jose Manuel Saiz-Alvarez ◽  
Oscar Alberto Hoyos-Villa

The zero moment of truth (ZMOT) is a concept related to marketing that is changing gradually the traditional strategy used to select a product or service offered in the market. This concept has gained popularity among consumers due to the internet, but ZMOT has been barely analyzed during the selection process of prospective students choosing an international HEI (higher education institution). The objective of this chapter is to reflect how the combination of ZMOT, FMOT (first moment of truth), and SMOT (second moment of truth) is a successful strategy for global universities based on digital marketing to attract prospective students. An educational procedure that can be followed by technology-driven international HEIs, and by universities aiming to attract prospective students. In this sense, the authors propose a brand-new concept entitled PSA (potential for student attraction) that they apply to two campuses (Guadalajara and Mexico City) of the Tecnológico de Monterrey, Mexico.


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