Multitasking
Gunilla Bradley has been an intellectual force for more than forty years. The evolution of her thinking led to a theoretical model that posits the convergence of computer, information, and media technologies and how our work and private lives have been transformed by computerization. This essay examines recent research on this convergence in the context of multitasking, including communicative practices in social and interpersonal interactions at work, effects on the quality of work life and job performance, and the dissolving of the boundaries of work and private lives. Convergence has had both positive and negative effects. It has the potential for improving the quality of social and interpersonal relationships and productivity in the workplace, but, at the same time, substantial evidence shows that multitasking has contributed, sometimes significantly, to increases in stress and cognitive load that have impeded job performance. These effects of computerization were identified very early in Bradley’s research investigations, confirming the continued relevance of her research agenda for future work that she proposed more than 20 years ago in her book Computers and the Psychosocial Work Environment.