Social Media Alternative for Health Communication in Nigeria

2022 ◽  
pp. 453-468
Author(s):  
Janet Aver Adikpo ◽  
Patience Ngunan Achakpa-Ikyo
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Information Needs ◽  
Government Agencies ◽  
Health Advocacy ◽  
Faith Based ◽  
The People ◽  
Use Of Social Media ◽  
Global Population

In the changing media and health landscapes, health communication requires more ways to improve and sustain new practices for health advocacy. The same way global population is soaring, people are becoming more urbane, and these vicissitudes are accompanied by the need to access new forms of media to meet information needs. This chapter assesses social media relevance as an alternative tool for health communication and clearly established that social media holds an integral locus in the day-to-day activities of the people, the same way it has for health communication. The growing concern is for stakeholders who are government and non-government agencies actors like traditional rulers, faith-based organisations, and international bodies to adopt the use of social media as an alternative for health communication in Nigeria.

Social Media Alternative for Health Communication in Nigeria

2021 ◽  
pp. 19-38
Author(s):  
Janet Aver Adikpo ◽  
Patience Ngunan Achakpa-Ikyo
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Information Needs ◽  
Government Agencies ◽  
Health Advocacy ◽  
Faith Based ◽  
The People ◽  
Use Of Social Media ◽  
Global Population

In the changing media and health landscapes, health communication requires more ways to improve and sustain new practices for health advocacy. The same way global population is soaring, people are becoming more urbane, and these vicissitudes are accompanied by the need to access new forms of media to meet information needs. This chapter assesses social media relevance as an alternative tool for health communication and clearly established that social media holds an integral locus in the day-to-day activities of the people, the same way it has for health communication. The growing concern is for stakeholders who are government and non-government agencies actors like traditional rulers, faith-based organisations, and international bodies to adopt the use of social media as an alternative for health communication in Nigeria.

Framing in Health Communication: Identifying the Factors That Influence the Re-posting of Social Media Messages during COVID-19 Outbreaks in China (Preprint)

2021 ◽  
Author(s):  
Jingzhong Xie ◽  
Jun Lai ◽  
Dongying Zhang
Keyword(s):  
Social Media ◽  
Health Communication ◽  
Health Information ◽  
Information Needs ◽  
Information Sources ◽  
Negative Binomial ◽  
Public Awareness ◽  
Public Health Agencies ◽  
Media Messages ◽  
Action Frame

BACKGROUND Social media has become an important tool to implement risk communication in COVID-19 pandemic, and made health information can gain more exposure by re-posting. OBJECTIVE This paper attempts to identify the factors associated with re-posting of social media messages about health information METHODS Content analysis was applied to scrutinize 4396 Weibo posts that were posted by national and provincial public health agencies Weibo accounts and identified features of information sources and information features, and adopted Zero-Inflated Negative Binomial (ZINB) model to analyze the association between these features and the frequency of message being re-posted. RESULTS Results showed that the followers and the governmental level of information sources are correlated with increased message reposting. The information features, such as hashtags#, picture, video, emotional(!), and the usage of severity, reassurance, efficacy and action frame were associated with increased message reposting behaviors, while hyperlink and usage of uncertainty frame correlated with reduced message reposting behaviors. CONCLUSIONS The features of health information sources, structures , style and content should be paid close attention by health organizations and medical professionals to satisfy the public’s information needs and preferences, promote the public's health engagement. Suitable information systems designing, and health communication strategies making during different stages of the pandemic may improve public awareness of the COVID-19, alleviate negative emotions, promote preventive measures to curb the spread of the virus.

From lords of war to leaders in society: How former Liberian warlords have used ‘old’ and ‘new’ media to self-reframe

2012 ◽  
Vol 5 (1) ◽  
pp. 37-50 ◽  
Author(s):  
Geraldine O’Mahony ◽  
Jo Ellen Fair
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Servants ◽  
Faith Based ◽  
Post Conflict ◽  
Use Of Social Media ◽  
Born Again

The process of post-conflict reconstruction in Liberia involves an array of actors vying for power. Many of the key political and civic figures involved are former warlords, whose reigns of terror affected many they now work with and serve. By reframing themselves through social media these warlords have created new centers of power, embracing their new roles as public servants and renouncing past acts of terrorism. This article focuses on two of Liberia’s most notorious former warlords, Prince Johnson and Joshua Blahyi. Johnson, now Senator Johnson, was best known for swilling beer while he conducted the video-taped torture of President Doe. Joshua Blahyi, formerly General Butt Naked, who infamously drank children’s blood before running naked into battle, is now a born-again preacher with his own faith-based NGO. We argue that their use of social media has enabled them to reconstruct and reframe their ‘past lives’, ensuring these cannot become political liabilities.

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

scholarly journals Use of Social Media in Health Communication: Findings From the Health Information National Trends Survey 2013, 2014, and 2017

2019 ◽  
Vol 26 (1) ◽  
pp. 107327481984144 ◽  
Author(s):  
Jinhai Huo ◽  
Raj Desai ◽  
Young-Rock Hong ◽  
Kea Turner ◽  
Arch G. Mainous ◽  
...  
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Communication ◽  
Sample Size ◽  
Health Information ◽  
Health Care Professionals ◽  
Medical Information ◽  
Use Of Social Media ◽  
National Trends ◽  
Pooled Sample

The number of social media users has increased substantially in the past decade, creating an opportunity for health-care professionals and patients to leverage social media for health communication. This study examines the recent use and predictors of social media for health communication in a nationally representative sample of US adults over time. We used 2013, 2014, and 2017 National Cancer Institute’s Health Information National Trends Survey to identify respondents’ use of social media for sharing health information or exchanging medical information with a health-care professional. We conducted bivariate analysis using the Pearson χ2 test to assess the association of respondents’ basic demographic characteristics as well as health status and the use of social media for health communication. We performed multivariable logistic regression models to examine factors associated with the use of social media for health communication. We identified 4242 respondents (weighted sample size: 343 465 241 [2-year pooled sample]) who used social media for sharing health information and 4834 respondents (weighted sample size: 354 419 489 [2-year pooled sample]) who used social media for exchanging medical information. Multivariable analyses indicated the proportion of respondents who used social media for sharing health information has decreased (odds ratio [OR], 0.65; 95% confidence interval [CI], 0.49-0.85, P = .002), while the use of social media for exchanging medical information with a health-care professional has increased (OR, 1.88; 95% CI, 1.09-3.26, P = .025). The younger population had significantly higher odds of using social media for health communication. The study found no racial/ethnic disparities in the use of social media for health communication. Use of social media for sharing health information has declined, while exchanging medical information with health-care professionals has increased. Future research is needed to determine how to engage the population in social media–based health interventions, particularly for older adults.

Social media in government offices: usage and strategies

2020 ◽  
Vol 72 (4) ◽  
pp. 445-462
Author(s):  
Gal Yavetz ◽  
Noa Aharony
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Government Agencies ◽  
Content Type ◽  
Government Organizations ◽  
Study Approach ◽  
Social Media Platforms ◽  
Government Websites ◽  
Use Of Social Media ◽  
The Impact

PurposeThe current study seeks to present and examine the strategies, management and dissemination of information on social media platforms by Israeli government organizations and agencies.Design/methodology/approachThe article uses the “Case Study” approach, through semi-structured, in-depth interviews conducted with directors in charge of the use of social media in government departments.FindingsThe findings indicate that government agencies tend to favor Facebook over other social network platforms, in order to reach the widest possible audience. They do this by adhering to the platform's limitations, such as regularly using sponsored advertising to increase reach and visibility, and also by publishing visual content, such as videos and images, at the expense of text. In addition, the impact of respondents to adopt social media outweighs the use and importance awarded to traditional government websites. A clear preference is evident toward cultivating and strengthening existing information on social media at the expense of further developing official websites.Originality/valueFindings and conclusions from this type of research can help digital media directors and content editors in government agencies, to improve the quality of their content and improve the accessibility of the information they share online. In addition, the findings of the study strengthen the growing body of knowledge focused on the relationship between government ministries and social media.

scholarly journals IMPLIKASI PENGGUNAAN WHATSAPP DALAM PENGURUSAN MAKLUMAT ORGANISASI

2021 ◽  
Vol 4 (2) ◽  
pp. 145-160
Author(s):  
Che Su Mustaffa ◽  
Nuredayu Omar ◽  
Zuraidah Abu Talib ◽  
Nan Zakiah Megat Ibrahim
Keyword(s):  
Social Media ◽  
Information Management ◽  
Information Needs ◽  
Quantitative Methods ◽  
Qualitative And Quantitative Methods ◽  
Social Construction Theory ◽  
Organizational Information ◽  
Organization Analysis ◽  
Use Of Social Media ◽  
The Impact

Abstract: This study discusses the use of social media in organizational information management focused on WhatsApp application. This phenomenon is important given the current situation where the usage of social media as one of the formal and informal communication channels in the distribution of organizational information needs to be examined especially in terms of usage factors and its implications. Thus, the main purpose of this study is to develop an instrument to measure the usage of WhatsApp as well as to identify the implications of  WhatsApp usage among organizational staff. This study utilized combination of qualitative and quantitative methods. The qualitative method of interviewing was conducted with professional management staff, administrative and support staff. As a result of the interview, instruments to measure WhatsApp usage were formed which contained the dimensions of WhatsApp Usage, Belief in Information, WhatsApp Usage Ethics and WhatsApp Usage Competencies. The questionnaire was then distributed to the staff of the organization. Analysis of the questionnaire showed that there is a positive and significant relationship between WhatsApp Usage and Belief in Information, the Impact of WhatsApp Usage, and WhatsApp Usage Competencies. This study contributes to the knowledge related to information management in organizational communication as well as  strengthening the Technology-based Social Construction theory and Hyper personal theory. Keywords:  Competency, Information Management, WhatsApp, Instrument Development, Hyper personal theory     Abstrak: Kajian ini membincangkan tentang  penggunaan media sosial dalam pengurusan maklumat organisasi khususnya aplikasi WhatsApp. Fenomena ini penting memandangkan situasi semasa yang banyak melibatkan penggunaan media sosial sebagai salah satu saluran komunikasi formal dan tidak formal dalam penyaluran maklumat organisasi yang perlu diteliti dari segi faktor penggunaan dan implikasi dari penggunaan berkenaan. Tujuan kajian ini dilakukan adalah untuk membentuk instrumen bagi mengukur penggunaan WhatsApp serta mengenalpasti implikasi penggunaan WhatsApp dalam kalangan kaki tangan organisasi.  Kajian ini mengaplikasikan gabungan kaedah  kualitatif dan kuantitatif.  Kaedah kualitatif iaitu temu bual dilakukan dengan kakitangan pengurusan profesional dan kakitangan pentadbiran dan sokongan.  Hasil dari temu bual berkenaan, instrumen bagi mengukur penggunaan WhatsApp dibentuk yang mengandungi dimensi Penggunaan WhatsApp, Kepercayaan terhadap Maklumat, Etika Penggunaan WhatsApp dan Kompetensi Penggunaan WhatsApp. Soal selidik berkenaan kemudiannya diedarkan kepada kakitangan organisasi. Analisis dari soal selidik menunjukkan terdapat hubungan antara Penggunaan WhatsApp dengan Kepercayaan Terhadap Maklumat, Kesan Penggunaan WhatsApp, dan Kompetensi Penggunaan WhatsApp. Kajian ini menyumbang kepada pengetahuan berkaitan dengan pengurusan maklumat dalam komunikasi organisasi serta pengukuhan teori Konstruksi Sosial berteraskan Teknologi dan teori Hyperpersonal. Kata kunci: Kompetensi, Pengurusan Maklumat, WhatsApp,  Pembentukan Instrumen, Teori Hyperpesonal

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals Suicide Prediction on Social Media by Implementing Sentiment Analysis along with Machine Learning

2019 ◽  
Vol 8 (2) ◽  
pp. 4833-4837
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Semantic Analysis ◽  
Machine Learning Techniques ◽  
Suicide Prediction ◽  
The People ◽  
Learning Techniques ◽  
Use Of Social Media ◽  
Day By Day

Technology is growing day by day and the influence of them on our day-to-day life is reaching new heights in the digitized world. Most of the people are prone to the use of social media and even minute details are getting posted every second. Some even go to the extent of posting even suicide related issues. This paper addresses the issue of suicide and is predicting the suicide issues on social media and their semantic analysis. With the help of Machine Learning techniques and semantic analysis of sentiments the prediction and classification of suicide is done. The model of approach is a four-tier approach, which is very beneficial as it uses the twitter4J data by using weka tool and implementing it on WordNet. The precision and accuracy aspects are verified as the parameters for the performance efficiency of the procedure. We also give a solution for the lack of resources regarding the terminological resources by providing a phase for the generation of records of vocabulary also.

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