An Analysis on Consumer Preference of Ayurvedic Products in Indian Market

2022 ◽  
pp. 925-941
Author(s):  
Richa Misra ◽  
Sonali Singh ◽  
Renuka Mahajan
Keyword(s):  
Growth Rate ◽  
Factor Analysis ◽  
Natural Products ◽  
Medical Science ◽  
Consumer Preference ◽  
Consumer Perception ◽  
Descriptive Statistics ◽  
Lifestyle Diseases ◽  
Brand Preferences

With the growing awareness of lifestyle diseases and risk related to chemical-based products, there has been an increasing interest in green/natural products. The purpose of this study is to analyze the recent surge in the growth rate of Ayurved Market and to explore factors that are driving or inhibiting the said pattern. The study will use descriptive statistics and exploratory factor analysis to understand the factor influencing the consumer perception of Ayurvedic products. The study will also investigate the relation between the demographic factors and preference for Ayurvedic products. The study identifies the factors which influence the brand preferences and to know how these factors are further influenced by demographics. The result of the study indicates that the factors of trust and satisfaction have positive and significant impact on the brand preferences, whereas price has negative but insignificant influence on brand preferences. This study is an attempt to understand the role of Ayurved in food science as well as medical science.

scholarly journals An Analysis on Consumer Preference of Ayurvedic Products in Indian Market

2020 ◽  
Vol 11 (4) ◽  
pp. 1-15
Author(s):  
Richa Misra ◽  
Sonali Singh ◽  
Renuka Mahajan
Keyword(s):  
Medical Science ◽  
Consumer Preference ◽  
Consumer Perception ◽  
Descriptive Statistics ◽  
Food Science ◽  
Indian Market ◽  
Know How ◽  
Lifestyle Diseases ◽  
Brand Preferences

With the growing awareness of lifestyle diseases and risk related to chemical-based products, there has been an increasing interest in green/natural products. The purpose of this study is to analyze the recent surge in the growth rate of Ayurved Market and to explore factors that are driving or inhibiting the said pattern. The study will use descriptive statistics and exploratory factor analysis to understand the factor influencing the consumer perception of Ayurvedic products. The study will also investigate the relation between the demographic factors and preference for Ayurvedic products. The study identifies the factors which influence the brand preferences and to know how these factors are further influenced by demographics. The result of the study indicates that the factors of trust and satisfaction have positive and significant impact on the brand preferences, whereas price has negative but insignificant influence on brand preferences. This study is an attempt to understand the role of Ayurved in food science as well as medical science.

scholarly journals Inovação no Judiciário: coprodução, competências e satisfação do usuário na mediação judicial

2020 ◽  
Vol 54 (3) ◽  
pp. 381-399
Author(s):  
Janaina Angelina Teixeira ◽  
Mariana Carolina Barbosa Rêgo ◽  
Antonio Isidro da Silva Filho
Keyword(s):  
Factor Analysis ◽  
Logistic Regression ◽  
Research Agenda ◽  
Justice System ◽  
Federal District ◽  
Descriptive Statistics ◽  
Significant Variable ◽  
Positive Perception ◽  
Court Of Justice

Abstract This study evaluated the effects of co-production and the mediator’s competence on the results of Judicial Mediation in the Court of Justice of the Brazilian Federal District and Territories. Data was collected using satisfaction surveys applied to the parties using the court’s judicial mediation services. The sample refers to the period from January 2013 to July 2015, totaling 312 participants and 107 discursive answers. The evaluation adopted techniques of descriptive statistics, exploratory factor analysis, and logistic regression as well as content analysis. The results showed that the only statistically significant variable was the mediator’s competence, which increases the likelihood of positive perception about the outcomes of judicial mediation both for citizens and the justice system. Both parties using the services did not perceive that co-production affects the outcomes. This result was due to the complexity of the cases mediated, which makes it hard to observe the role of cooperation in achieving the outcomes. For the citizen, the mediator is primarily responsible for directing the judicial mediation procedure as well as the outcomes achieved through the procedure. We provide recommendations and a research agenda aimed at strengthening research in the area.

scholarly journals Innovation in justice: co-production, competence and user satisfaction in judicial mediation

2020 ◽  
Vol 54 (3) ◽  
pp. 381-399
Author(s):  
Janaina Angelina Teixeira ◽  
Mariana Carolina Barbosa Rêgo ◽  
Antonio Isidro da Silva Filho
Keyword(s):  
Factor Analysis ◽  
User Satisfaction ◽  
Research Agenda ◽  
Justice System ◽  
Federal District ◽  
Descriptive Statistics ◽  
Significant Variable ◽  
Positive Perception ◽  
Court Of Justice

Abstract This study evaluated the effects of co-production and the mediator’s competence on the results of Judicial Mediation in the Court of Justice of the Brazilian Federal District and Territories. Data was collected using satisfaction surveys applied to the parties using the court’s judicial mediation services. The sample refers to the period from January 2013 to July 2015, totaling 312 participants and 107 discursive answers. The evaluation adopted techniques of descriptive statistics, exploratory factor analysis, and logistic regression as well as content analysis. The results showed that the only statistically significant variable was the mediator’s competence, which increases the likelihood of positive perception about the outcomes of judicial mediation both for citizens and the justice system. Both parties using the services did not perceive that co-production affects the outcomes. This result was due to the complexity of the cases mediated, which makes it hard to observe the role of cooperation in achieving the outcomes. For the citizen, the mediator is primarily responsible for directing the judicial mediation procedure as well as the outcomes achieved through the procedure. We provide recommendations and a research agenda aimed at strengthening research in the area.

An Exploratory Factor Analysis of an Open-Access Virtual “Privilege Walk” Instrument

2019 ◽  
pp. 335-391
Keyword(s):  
Factor Analysis ◽  
Open Access ◽  
Exploratory Factor Analysis ◽  
Family Life ◽  
Social Power ◽  
Descriptive Statistics ◽  
State University ◽  
Social Positioning ◽  
Kansas State University

A virtual “privilege walk” is an interactive survey that helps a respondent consider the role of unfair advantage in social relationships and where he or she stands in relation to social power based on family life, access to resources, social positioning and embodiment, and other factors. In 2014, at Kansas State University, an open-access virtual privilege walk was created to align with the launch of a graduate social justice certificate program. This chapter explores that privilege walk instrument through (1) a computational text analysis, (2) descriptive statistics around the responses to the instrument, and (3) an exploratory factor analysis (based on three years of anonymous data) to see how well the underlying factors align with the intended factors and to find directions for improving the instrument.

scholarly journals Role of foreign tourist arrivals (FTAs) from Bangladesh in Indian tourism development: A segment-wise analysis

Turizam ◽  
2020 ◽  
Vol 24 (4) ◽  
pp. 149-164
Author(s):  
Rajaul Karim
Keyword(s):  
Growth Rate ◽  
Economic Development ◽  
Tourism Development ◽  
Secondary Data ◽  
Descriptive Statistics ◽  
Positive Contribution ◽  
Indian Government ◽  
Foreign Tourist ◽  
Key Factor

Bangladesh being a neighboring country of India plays a crucial role in bringing millions of tourists every year. Bangladesh is the largest tourist generating market for India in which the India-Bangladesh relation is a key factor for this foreign tourist arrivals(FTAs) and tourism development. The main objective of this paper is to find out the trend of Bangladeshi foreign tourist arrivals in India from 2018 to 2025 with respect to observed values of foreign tourist arrivals during previous years, analysis of segment-wise growth rate of Bangladeshi tourist arrivals according to purpose of travel and to make some policy prescriptions. The research is based on secondary data by applying descriptive statistics considering the published reports of the Indian Government from the Ministry of Tourism. The findings of the present research paper show that the trend and growth rate of FTAs are rising steadily as well as the importance of Bangladeshi tourist arrivals in developing certain tourism segments of India that are lacking behind and have some potential for further expansion. Proper attention to these segments is expected to make a positive contribution towards tourism development in particular and economic development in general of India.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

Pharmacologic Role of Vitamin D Natural Products

2014 ◽  
Vol 12 (2) ◽  
pp. 278-285 ◽  
Author(s):  
Pablo Urena-Torres ◽  
Jean Souberbielle
Keyword(s):  
Vitamin D ◽  
Natural Products

Emerging Challenges and Opportunities of Mobile Commerce in India: A Study on Societal Perspective

2016 ◽  
Vol 6 (1) ◽  
Author(s):  
Utkarsh Kumar ◽  
Anil Kumar Gope ◽  
Shweta Singh
Keyword(s):  
Growth Rate ◽  
Societal Perspective ◽  
Mobile Applications ◽  
Mobile Application ◽  
Mobile Commerce ◽  
Mobile Banking ◽  
Black And White ◽  
The People ◽  
Challenges And Opportunities

In India, the position of mobile banking was in saga and this time, it is in pic position. The speedof reaching the people is going high and high. This is time of wireless world and sense of prestige; no doubt the mobile commerce is contributing to enhance the beauty of life and playing the role of metaphor and has become the part and parcel of our life. This growth has changed people to do business in mobile commerce (М- Commerce). Peoples are transferring to M-Commerce to attain good and fast transaction into market and saving their precious time. M-Commerce has become distinguished in Indian people, quickly during last few years. Due to large number of mobile application, growth rate in mobile penetration in India is increasing with the rapid speed. The mobile users has shifted to use the android phone from simple and black and white phone and taking the service of internet, the role of telecom companies is also important in the being popular of mobile commerce. Although many people have started E-Commerce but still a separate part of the society feel uncomfortable and hesitate to use M-Commerce because of security problems, payment issues and complexity of mobile applications. This paper identifies facts about the feasibility of MCommercein India today its growth and the Strength and opportunity, weakness and threats lying ahead.

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