Social Media Usage in Online Consumer Decision Process and Buying Behaviour

2020 ◽  
pp. 193-212
Author(s):  
Lydia Andoh-Quainoo
Keyword(s):  
Social Media ◽  
Information Search ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage ◽  
Consumer Decision Process ◽  
The Social ◽  
Young Consumers ◽  
Marketing Activities ◽  
Buying Behaviour

This chapter examines the usage of social media in predicting consumer buying process. A mixed method approach has been applied, a cross sectional survey and in-depth interviews were conducted in three universities in Ghana. The responses were collected from individuals in the age group of 18 -30. Data was analysed using Logistics Regression and Thematic analyses. The findings revealed that the social media behaviour of young consumers could significantly influence their behaviour at the pre-purchase information search and evaluation levels. The findings suggest young consumers are more likely to use social media for marketing activities such as purchasing, hence industries should redirect more activities towards this digital channel. This implies that social media is driving young consumers into e-commerce and that presents a huge opportunity for business and marketers.

scholarly journals Assessment of Attitudes and Practices Related to Social Media Usage among Dental Practitioners in their Dental Practice in Sangli-Miraj-Kupwad City: A Cross-sectional Survey

2021 ◽  
pp. 264-269
Author(s):  
Tanushri Dalvi ◽  
Shrivardhan Kalghatgi ◽  
Samruddhi Metha ◽  
Amol Karagir ◽  
Madhuri Sale ◽  
...  
Keyword(s):  
Social Media ◽  
Health Care Services ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage ◽  
Attitudes And Practices ◽  
Care Services ◽  
Dental Practitioners ◽  
Significant Difference ◽  
Information And Communication

Background: In the last few decades, information and communication technology in social media has brought tremendous changes in the whole business, educational and political system; Dentistry is not an exception. The rise of social media has transformed how health professionals interact with their patients and deliver different types of health care services. Aim: To assess the attitudes and practices related to social media usage among dental practitioners in Sangli-Miraj-Kupwad city. Methods: A self-designed questionnaire survey was conducted among all dental practitioners in Sangli-Miraj-Kupwad city, Maharashtra, India. The questionnaire consisted of first part with socio-demographic variables like age, gender, years of experience and area of expertise and second part to assess attitudes and practices towards social media usage. Results: Among total of 138 dental practitioners, majority (68.1%) were belonging to age of 36-44 years followed by those above 45 years of age (17.4%). Around 49.3% dental practitioners were practicing dentistry since less than 5 years. Gender wise comparison showed no significant difference between attitudes and practices for social media usage. Although significant difference was found for question 3, 6 and 11 for P < 0.05. Conclusion: There has been wide adoption of social media among dental practitioners and shows no significant difference with different genders for both attitudes and practices.

scholarly journals Knowledge and Perceptions Regarding Coronavirus (COVID-19) among Pediatric Dentists during Lockdown Period

2021 ◽  
Vol 19 (1) ◽  
pp. 209
Author(s):  
Sreekanth Kumar Mallineni ◽  
Sivakumar Nuvvula ◽  
Jaya Chandra Bhumireddy ◽  
Ahmad Faisal Ismail ◽  
Priya Verma ◽  
...  
Keyword(s):  
Social Media ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Private Practitioners ◽  
Health Authorities ◽  
The Social ◽  
Significant Difference ◽  
Pediatric Dentists ◽  
And Gender ◽  
Source Of Information

Aim: To assess the knowledge and perceptions of COVID-19 among pediatric dentists based on their dependent source of information. Methods: A descriptive-analytical cross-sectional survey using a self-administered questionnaire with 23 questions was sent via Google forms to pediatric dentists. All participants were divided into three groups [postgraduate residents (PGs), private practitioners (PP), and faculty (F)]. The comparison of knowledge and perception scores was made based on occupation, source of information, and descriptive statistics used for the analysis using SPSS 21.0 (IBM, Armonk, NY, USA). Results: A total of 291 pediatric dentists completed the survey, and the majority of them were females (65%). Overall, good mean scores were obtained for knowledge (9.2 ± 1.07) and perceptions (5.6 ± 1.5). The majority of the participants used health authorities (45%) to obtain updates on COVID-19, while social media (35.1%) and both (19.6%) accounted for the next two. A statistically significant difference (p < 0.05) was found among different pediatric dentists groups for relying on the source of information. Conclusion: Overall good pediatric dentists showed sufficient knowledge regarding COVID-19. The pediatric dentists’ age, occupation, and source of information influenced knowledge regarding COVID-19, whereas perceptions were influenced by age and gender of the participants. Health authorities successfully educated pediatric dentists than the social media

scholarly journals Frequency and Source of Worries in An International Sample of Pregnant and Postpartum Women During the COVID-19 Pandemic

2020 ◽  
Author(s):  
Diego Wyszynski ◽  
Sonia Hernandez-Diaz ◽  
Vanessa Gordon-Dseagu ◽  
Noemi Ramiro ◽  
Archana Basu ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Indicators ◽  
Postpartum Women ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage ◽  
Factors Associated ◽  
Parents And Children ◽  
Social Media Platforms

Abstract BackgroundPregnant and postpartum women face unique challenges and concerns during the COVID-19 pandemic. Thus far, no studies have explored the factors associated with increased levels of worry in this population globally. The current study sought to assess the frequency and sources of worry during the COVID-19 pandemic in an international sample of pregnant and postpartum women.MethodsWe conducted an anonymous, online, cross-sectional survey in 64 countries between May and June 2020. The survey was available in 12 languages and hosted on the Pregistry platform for COVID-19 studies. Participants were sought mainly on social media platforms and online parenting forums. The survey included questions related to demographics, level of worry, support, stress, COVID-19 exposure, frequency of media usage, and mental health indicators.ResultsThe study included 7,561 participants. Eighty-three percent of all participants indicated that they were either ‘somewhat’ or ‘very’ worried. Women 13-28 weeks pregnant were significantly more likely to indicate that they were ‘very worried’ compared to those who were postpartum or at other stages of pregnancy. When compared with women living in Europe, those in Africa, Asia and Pacific, North America and South/Latin America were more likely to have increased levels of worry, as were those who more frequently interacted with social media. Different forms of support and stress also had an impact upon level of worry, while indicators of stress and anxiety were positively associated with worry level.ConclusionPregnant and postpartum women are vulnerable to the changes in societal norms brought about by the COVID-19 pandemic. Understanding the factors associated with levels of worry within this population will enable society to address potential unmet needs and improve the current and future mental health of parents and children.

scholarly journals A cross-sectional survey of Social Media Anxiety among students of University of Nigeria

2019 ◽  
Author(s):  
Deborah O. Aluh ◽  
Thelma Chukwuobasi ◽  
Adaobi U. Mosanya
Keyword(s):  
Social Media ◽  
Social Anxiety ◽  
University Students ◽  
Undergraduate Students ◽  
Statistical Significance ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage ◽  
Social Media Platforms ◽  
Use Of Social Media

AbstractBackgroundSocial anxiety is one of the most prevalent and disabling anxiety disorders with lifetime prevalence rates ranging from 2 to 16% s in different populations. Considering the rising use of social media among university students, it is necessary to assess their social anxiety as a result of the use of social media platforms since social anxiety can affect social interaction in social mediaMethodsThe current study employed a cross-sectional descriptive approach and was carried out among undergraduate students of University of Nigeria, Nsukka. The Social Anxiety Scale for Social Media Users (SAS-SMU) which is a data collection tool to assess levels of social anxiety experienced by university students while using social media platforms was used in the current study. Data were analyzed with IBM Statistical Products and Service Solutions (SPSS) for Windows, Version 20.0.ResultsA total of 228 out of the 380 questionnaires distributed were filled and returned (60% response rate). Social media usage was highest for WhatsApp (4.4±0.902) and Facebook (3.3±1.055). Social media anxiety was higher in females (69.00±12.59) than males (68.42±12.06) although this difference did not reach statistical significance (t = −0.356, p = 0.864). Social media usage was higher in females (35.02±5.04) than males (34.58±6.01) but the difference did not reach statistical significance (t = −0.603, p = 0.314). There was a non-significant negative association between Social media usage and social media anxiety (r = –0.051, p = 0.4450). More than half of the students (55.7%, n = 127) had social media anxiety.ConclusionIn conclusion, there was a negative non-significant correlation between social media usage and social anxiety. Investigations regarding social anxiety in social media are scarce from low and middle income countries and this is the first from an African country.

Health professionals’ social media usage behaviour: A study of the perceived barriers (Preprint)

2019 ◽  
Author(s):  
Md Irfanuzzaman Khan ◽  
Jennifer (M.I) Loh ◽  
Abu Saleh ◽  
Ali Quazi
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Health Professionals ◽  
Structural Equation ◽  
Sampling Technique ◽  
Perceived Barriers ◽  
Healthcare Sector ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage

BACKGROUND : Despite the growing popularity of social media internationally, a scan of the extant literature reveals that social media usage preference among health professionals are relatively lower than health consumers. While cynicism amongst health professionals could be the major reason, it is still unknown as to whether there are other factors affecting health professionals’ reluctance to use social media for health communication. OBJECTIVE This research investigates if health professionals perceive any possible barriers that may stand in the way of their social media usage behaviour by testing a new theoretical model drawn from the Technology Acceptance Model (TAM). METHODS The population for this study comprises Australian health professionals using social media, and working in hospitals, clinics and other clinical facilities. Based on a random sampling technique a cross-sectional survey was administered to 824 health professionals. The database used in this research comprised 219 responses yielding a response rate of 27 percent which is deemed acceptable given the nature of the topic being investigated. Data are analysed using the structural equation model (SEM) technique. RESULTS Findings indicated that Facebook is the most popular social media platform which is used by 46.5% of health professionals. YouTube is the second most popular platform used by health professionals (44.7%), followed by 25.1% of health professionals utilising Twitter, and 21.4% of health professionals who used LinkedIn. On average, only 8.8% of health professionals regularly access physician-only networks, and only 7.7% of health professionals used online blogs. In terms of perceived social media barriers, the SEM model demonstrated very good model fit (χ2 = 602.643; df, 233, χ2/df = 2.586, IFI = .91, TLI = .89, and CFI = .91) and indicates that information quality (P = .003), perceived trust (P = .008), professional boundary (P < .001), and supporting conditions ( P = .02) are key antecedents of perceived barriers of social media usage in the healthcare sector. CONCLUSIONS The findings of this study have important implications for healthcare providers and policy-makers regarding health professionals’ perceptions of the potential challenges of using social media in healthcare. The barriers emerging from this study call for an effective social media usage policy to provide health professionals and patients with a guideline for maximising the potential benefits with more emphasis on the appropriate strategies designed to overcome the problems. Findings further suggest that healthcare professionals need to be educated, informed and engaged in facing the challenges posed by such barriers. Finally, these insights could be useful in developing social media guidelines and strategies so that the healthcare benefits for the community in general and health service clients in particular are maximised.

Satisfaction from romantic relationship and social media usage

2019 ◽  
Vol 49 (4) ◽  
pp. 609-628
Author(s):  
Mohit Yadav ◽  
Sangita Choudhary
Keyword(s):  
Social Media ◽  
Romantic Relationship ◽  
Pearson Correlation ◽  
Computer Mediated Communication ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Self Disclosure ◽  
Content Type ◽  
Five Dimensions ◽  
Media Usage

Purpose The purpose of this paper is to examine the influence of satisfaction from romantic relationships on social media usage, with computer-mediated communication (CMC) motives and self-disclosure dimensions acting as mediators of the relationship. Design/methodology/approach The data were collected from 420 individuals active on social media. Data were analysed with confirmatory factor analysis, Pearson correlation, hierarchical multiple regression and mediation analysis based on Baron and Kenny’s (1986) conditions. Findings The result from a cross-sectional survey of 420 individuals reveals how relationship satisfaction leads to the use of six social media channels directly and indirectly through five dimensions of CMC motives and four dimensions of self-disclosure. Out of 54 possible mediations, 17 were found to be significant. Originality/value The present study fulfils the need to identify how satisfaction in a romantic relationship impacts self-disclosure and social media selection and usage.

scholarly journals CrossFit across Three Platforms: Using Social Media to Navigate Niche Sport Challenges

2019 ◽  
Vol 81 (1) ◽  
pp. 36-46
Author(s):  
Sun J. Kang ◽  
Jason A. Rice ◽  
Marion E. Hambrick ◽  
Chulhwan Choi
Keyword(s):  
Social Media ◽  
Relationship Marketing ◽  
Communication Channels ◽  
Media Usage ◽  
The Social ◽  
Social Media Platforms ◽  
Marketing Activities ◽  
Research Questions ◽  
Similarities And Differences ◽  
Use Of Social Media

AbstractNiche sports have limited opportunities to promote their sport offerings via traditional communication channels and may rely upon alternatives such as social media to accomplish their marketing goals (Puchan, 2004). Williams and Chinn (2010) developed a relationship marketing conceptual framework to examine social media usage and marketing within a sports context. This study used the framework with the burgeoning sport of CrossFit and examined three primary organizational relationship-marketing activities: (a) Information, (b) Interaction, and (c) Promotion. The purpose of this study was to investigate the use of social media by key members of the CrossFit community. The study addressed the following research questions: RQ1. What are the usage categories similarities and differences observed across the social media platforms? RQ2. What are the group usage similarities and differences observed across the social media platforms? and RQ3. What are the group usage similarities and differences observed across the usage categories? A content analysis of 5,565 Twitter, Facebook, and YouTube messages was used to explore these activities. The CrossFit social media users—CrossFit Games, regions, boxes, athletes, and sponsors—used the platforms primarily to provide information about the sport and interact with the community, while promotion was employed less frequently. CrossFit and other niche sports can use social media to provide information and build community within their sports, before attempting to create online communities and promote their products.

scholarly journals Frequency and source of worries in an International sample of pregnant and postpartum women during the Covid-19 pandemic

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Diego F. Wyszynski ◽  
Sonia Hernandez-Diaz ◽  
Vanessa Gordon-Dseagu ◽  
Noemi Ramiro ◽  
Archana Basu ◽  
...  
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Health Indicators ◽  
Postpartum Women ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage ◽  
Factors Associated ◽  
Parents And Children ◽  
Social Media Platforms

Abstract Background Pregnant and postpartum women face unique challenges and concerns during the COVID-19 pandemic. Thus far, no studies have explored the factors associated with increased levels of worry in this population globally. The current study sought to assess the frequency and sources of worry during the COVID-19 pandemic in an international sample of pregnant and postpartum women. Methods We conducted an anonymous, online, cross-sectional survey in 64 countries between May and June 2020. The survey was available in 12 languages and hosted on the Pregistry platform for COVID-19 studies. Participants were sought mainly on social media platforms and online parenting forums. The survey included questions related to demographics, level of worry, support, stress, COVID-19 exposure, frequency of media usage, and mental health indicators. Results The study included 7561 participants. Eighty-three percent of all participants indicated that they were either ‘somewhat’ or ‘very’ worried. Women 13–28 weeks pregnant were significantly more likely to indicate that they were ‘very worried’ compared to those who were postpartum or at other stages of pregnancy. When compared with women living in Europe, those in Africa, Asia and Pacific, North America and South/Latin America were more likely to have increased levels of worry, as were those who more frequently interacted with social media. Different forms of support and stress also had an impact upon level of worry, while indicators of stress and anxiety were positively associated with worry level. Conclusion Pregnant and postpartum women are vulnerable to the changes in societal norms brought about by the COVID-19 pandemic. Understanding the factors associated with levels of worry within this population will enable society to address potential unmet needs and improve the current and future mental health of parents and children.

scholarly journals Factors Influencing the Buying Behaviour of Millennials Towards Insurance Products in the Nigerian Insurance Market

2020 ◽  
Vol 9 ◽  
pp. 86-101
Author(s):  
Bamgbose Olalekan Sodiq ◽  
Keyword(s):  
Social Media ◽  
Information Search ◽  
The Internet ◽  
Insurance Company ◽  
Net Income ◽  
Factors Affecting ◽  
The Social ◽  
Use Of Social Media ◽  
Buying Behaviour ◽  
The Impact

Investigating the factors affecting the purchase of insurance products and services among Millennials in Nigeria was the main purpose of the study. The study was guided by the following research objectives; exploring the methods millennials in Nigeria prefer in the accessing of insurance products and services; The assessment of the impact of the methods of promotion and messaging on the millennial population in Nigeria with regards to the uptake of insurance products and services and; to investigate the factors that influences the buying decision among the millennials in Nigeria; These where the major objectives of the study. It was ascertained that majority of the millennial age group in Nigeria, prefers to have a direct dealing with insurance company when buying insurance products and services. A further revelation shows that millennials, prefers the need of having insurance brokers/agents taking them through available options, regarding their choice of purchase. The study confirms that the prefer mode of information search among the millennial, is the television and radio with the social media following closely. With mobile payments confirmed as the most preferred modes of payment. The millennial prefers to purchase insurance products and services that was marketed on the social media and the internet, due to their preference of the internet over the traditional mainstream media. Mobile advertisements are becoming more popular among the Millennial population. With an increase in age and net income, direct dealing with insurance brokers and agents becomes more pronounced rather than peer referencing and the use of social media.

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