Two-Way Interaction Feature of Social Media Tools

2021 ◽  
pp. 258-273
Author(s):  
Ilgar Seyidov
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Information Technologies ◽  
Communication Tools ◽  
The Social ◽  
Multiple Case ◽  
Social Media Tools ◽  
Main Components

The internet and development of information technologies brought about the emergence of digital communication tools. In this vein, social media have become a phenomenon in terms of creating informative, interactive, and participatory platforms for the individuals. The social media tools have become prominent not only for public relations or communications experts, but also for politicians, scholars, groups, brands, organizations, etc. One of the effective social media tools is Twitter, which has been focus of political communication research due to its tendency of creating discussion platform that allows the users to involve in and interact with each other. This study focused on how Twitter creates the two-way interaction for the users and what the main components of this interaction are. In addition, the contribution of Twitter to organizational promotion was also another concern of the study. In this context, the research focuses on both inter-organizational and individual levels. Multiple case study technique was used as research technique. Five different cases were analyzed.

Social Media in Crisis

2019 ◽  
pp. 808-825
Author(s):  
Lauren Bacon Brengarth ◽  
Edin Mujkic ◽  
Meg A. Millar
Keyword(s):  
United States ◽  
Social Media ◽  
Social System ◽  
Opinion Leaders ◽  
Western United States ◽  
Traditional Media ◽  
Fire Event ◽  
The Social ◽  
Social Media Tools

This case study examines how social media tools were used by a Nonprofit Organization (NPO) to raise money during a catastrophic fire in the Western United States. The fire claimed over 18,000 acres of forestland, nearly 350 homes, and 2 human lives. When it occurred, it was the most catastrophic fire event to hit this community. This case illuminates specific ways in which social media provided the key tools that enabled the creation of this NPO, the sale of hundreds of thousands of tee shirts in one month, and ultimately dollars donated to aid the victims of the fire. This case is unique because it is the story of an organization that was created overnight because individuals in the organization's social system rapidly evaluated and adopted their innovation. Additionally, opinion leaders (particularly those in traditional media) within the social system aided the NPO in rapidly establishing legitimacy with its followers.

Social Media in Crisis

2015 ◽  
pp. 1-23 ◽  
Author(s):  
Lauren Bacon Brengarth ◽  
Edin Mujkic ◽  
Meg A. Millar
Keyword(s):  
United States ◽  
Social Media ◽  
Social System ◽  
Opinion Leaders ◽  
Western United States ◽  
Traditional Media ◽  
Fire Event ◽  
The Social ◽  
Social Media Tools

This case study examines how social media tools were used by a Nonprofit Organization (NPO) to raise money during a catastrophic fire in the Western United States. The fire claimed over 18,000 acres of forestland, nearly 350 homes, and 2 human lives. When it occurred, it was the most catastrophic fire event to hit this community. This case illuminates specific ways in which social media provided the key tools that enabled the creation of this NPO, the sale of hundreds of thousands of tee shirts in one month, and ultimately dollars donated to aid the victims of the fire. This case is unique because it is the story of an organization that was created overnight because individuals in the organization's social system rapidly evaluated and adopted their innovation. Additionally, opinion leaders (particularly those in traditional media) within the social system aided the NPO in rapidly establishing legitimacy with its followers.

scholarly journals Using a social media based intervention to enhance eye health awareness of members of a deprived community in India

2021 ◽  
pp. 026666692110134
Author(s):  
Chandrani Maitra ◽  
Jennifer Rowley
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
West Bengal ◽  
Eye Health ◽  
Eye Problems ◽  
The Social ◽  
Media Platform ◽  
Low Levels ◽  
The Village

Deprived communities in India experience a range of health challenges as the result of a mixture of lack of access to information technologies, and difficulties in accessing health information and provision. This article reports on an intervention centred on the use of the social media platform, WhatsApp, in order to promote eye health communication. The case study based research was conducted in the village of Chowbaga, close to Kolkata, in West Bengal, with women participants who had low levels of education and high levels of unemployment. The women were invited to participate in a WhatsApp intervention that comprised five educational sessions. Participants were recruited through the local school that their children attended. Shortly after the conclusion of the intervention, focus groups were conducted with the participants in order to develop an understanding of participants views of the beneficial characteristics of such a social media based intervention, and, more specifically, the benefits of WhatsApp in increasing awareness of eye problems within their community. This research demonstrates and summarises the benefits of WhatsApp as a communications medium for deprived communities, as well as its potential for increasing awareness of eye problems. In particular, participants were of the view that future access to WhatsApp and other mobile-based platforms empowered them to take better care of their own and their family’s health.

scholarly journals Strategi Humas Kementerian Koperasi dan Usaha Kecil dan Menengah Dalam Pengelolaan Jejaring Sosial

2018 ◽  
Vol 10 (2) ◽  
pp. 115
Author(s):  
Mohammad Ribhul Azeem ◽  
Ahmad Toni
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Case Study Method ◽  
Media Richness Theory ◽  
The Social ◽  
The Media ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises

One Way Communication occurring at an institution the government should be changed into two way communication through media. Cooperative and Small Medium Enterprises Ministry Republic of Indonesia use social media as a means of the spread of information to interested parties. This research using the Media Richness Theory and uses Qualitative Case Study method by lifting cases of management media network happening in the society in the Division of Public Relations Cooperative and Small Medium Enterprises Republics Indonesia that has not yet been optimized. The research also use constructivism who regards paradigm of the solution of the problems faced by a solution .These are data to research for participating states in the form of observation internships and also with interviews with key informants , which are then data was compared with each other using a source of triangulation.The result of this research shows the important things can support of the effectiveness of the social media optimizations at Cooperative Small Medium Enterprises Ministry Republic of Indonesia such as management of information signs, feedback, focus development and language use. Komunikasi satu arah yang terjadi pada institusi pemerintah harus diubah menjadi komunikasi dua arah melalui media. Kementerian Koperasi dan UKM Republik Indonesia menggunakan media sosial sebagai sarana penyebaran informasi kepada pihak yang berkepentingan. Penelitian ini menggunakan teori kekayaan media dan menggunakan metode penelitian studi kasus kualitatif dengan mengangkat kasus berupa pengelolaan jejaring media sosial yang terjadi di Divisi Hubungan Masyarakat Kementerian Koperasi dan UKM Republik Indonesia. Penelitian ini juga menggunakan paradigma konstruktivisme. Pada penelitian ini data didapatkan melalui observasi partisipan berupa kegiatan magang dan wawancara dengan key informant, kemudian data tersebut dibandingkan satu sama lain menggunakan triangulasi sumber. Hasil yang didapat dalam penelitian ini menggambarkan bahwa pentingnya beberapa aspek yang mampu meningkatkan pengelolaan jejaring media sosial di Kementerian Koperasi dan UKM Republik Indonesia yang baik seperti pengelolaan tanda informasi, umpan balik, pengembangan fokus dan juga pemanfaatan bahasa.

scholarly journals Tendency Of Usage Of Social Media Tools By The Public Relations Practitioners: An Evaluation On Turkeys 500 Biggest Industrial Corporations

2013 ◽  
Vol 4 (13) ◽  
pp. 87-108
Author(s):  
Feride AKIM ◽  
Aybike PELENK ÖZEL
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Online News ◽  
Social Bookmarking ◽  
Public Relations Practitioners ◽  
The Public ◽  
Industrial Enterprises ◽  
The Social ◽  
Social Media Tools ◽  
E Mail

The interactive communication in the artificial environment has widened its limits with the usage of the social media tools and has become an inevitable element of the digital era. The usage of the tools such as social network sharing sites, blogs, e-mail usage, intranet, video conferencing, forums, video sharing sites such as Youtube, music sharing sites, business network sites, cooperative web sites, instant message, vikis, podcasts, training materials sharing, social bookmarking, bookmarking sites ensuring its users to make online news, stories, music, personal publication which take place in the social media tools by the public relations practitioners gradually gains importance in terms of the public relations practitioners.In this study, the place and importance of social media tools with regards to public relations and their role in creating a new public relations process are discussed. Accordingly, an online questionnaire form was prepared and sent via e-mail to the public relations practitioners. These public relations practitioners were determined through the survey results of Turkeys Top 500 Industrial Enterprises 2011 which was conducted regularly by Istanbul Chamber of Industry ISO . An assessment intended to identify the trends and reasons of use of social media tools by the public relations practitioners who work in the biggest companies of Turkey and their perceptions of social media and traditional media was made.

The Use of Social Media to Facilitate Real-Time eLearning

2017 ◽  
pp. 171-183 ◽  
Author(s):  
Njoroge P. Kahenya
Keyword(s):  
Social Media ◽  
Real Time ◽  
Private University ◽  
Online Classes ◽  
Group Discussions ◽  
Google Docs ◽  
The Social ◽  
Social Media Tools ◽  
Use Of Social Media

The case study focused on the motivation behind usage of social media as alternative tools to the institution's eLearning program, by online classes' facilitators, at a local private university in Kenya. The case study involved 45 faculties involved in facilitating online classes. The survey applied questionnaires generated using Google docs, one of the social media tool used by the same faculty to communicate with students enrolled in the online classes. The primary reasons why facilitators used social media tools were; the learners were already using social media for non-academic purposes and therefore the need to factor in tools which students are conversant with and comfortable to use; social media tools were seen to offer a fast real-time communication; some social media tools enabled group discussions on the go; and, social media are informal tools for general instructions and guidance with regard to the course requirements.

Running a Social-Media Newsroom: A Case Study of the Cincinnati Flying Pig Marathon

2010 ◽  
Vol 3 (3) ◽  
pp. 377-386 ◽  
Author(s):  
Linda J. Schoenstedt ◽  
Jackie Reau
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Sporting Events ◽  
Traditional Media ◽  
Media Center ◽  
Social Media Platforms ◽  
Social Media Tools ◽  
Press Time

The objective of this case study was to create and execute a proactive new-media public relations plan for the 2009 Cincinnati Flying Pig Marathon. Although the economic activity surrounding this marathon has been studied by Cobb and Olberding (2008), the 11th running of the popular marathon offered a chance to launch a social-media newsroom inside the traditional media center. Social-media tools like Twitter, YouTube, blogs, Facebook, Twitpics, and other multimedia postings have revamped news forums through their immediate transmission of news while traditional media must wait until press time. Few sporting events have actively planned to use social-media platforms to create ad campaigns, generate buzz, or track digital participation for selling, marketing, and measuring various responses to the event.

Using propinquital loops to blend social media and offline spaces: a case study of the ALS Ice-Bucket Challenge

2016 ◽  
Vol 160 (1) ◽  
pp. 78-88 ◽  
Author(s):  
Karen E Sutherland
Keyword(s):  
Social Media ◽  
Amyotrophic Lateral Sclerosis ◽  
Public Relations ◽  
Non Profit ◽  
The Social ◽  
Temporal Flow ◽  
Theoretical Component ◽  
Lateral Sclerosis ◽  
Ice Bucket Challenge

The social media phenomenon of the amyotrophic lateral sclerosis (ALS) Ice-Bucket Challenge attracted more than 3 million donors to upload 1.2 million Facebook videos and give more than US$115 million. In fundraising terms, it was a social media anomaly. This article applies Kent and Taylor’s dialogic theoretical component of propinquity (immediacy of presence, temporal flow and engagement) to explore how the ALS Ice-Bucket Challenge leveraged a propinquital loop (and subsequent chain), to enable participants to move between social media and offline spaces, while creating relational elasticity between participant and cause. Propinquity and its function within a social media context is an area of research that has not yet been greatly considered in the literature, yet may have the potential of informing public relations professionals from the non-profit sector and more widely about social media practice.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

The Specific Features of Public Relations Maintained by Libraries, Acting as Cultural Institutions

2020 ◽  
Vol 4 (1) ◽  
pp. 145-152
Author(s):  
Radosław Molenda
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Environment ◽  
Review Article ◽  
Cultural Institutions ◽  
Negative Stereotypes ◽  
The Public ◽  
The Social ◽  
Public Consciousness ◽  
Significant Question

Showing the specificity of the work of the contemporary library, and the variety of its tasks, which go far beyond the lending of books. The specificity of the library’s public relations concerning different aspects of its activity. The internal and external functions of the library’s public relations and their specificity. The significant question of motivating the social environment to use the offer of libraries, and simulta-neously the need to change the negative perception of the library, which discourages part of its poten-tial users from taking advantage of its services. The negative stereotypes of librarians’ work perpetuated in the public consciousness and their harmful character. The need to change the public relations of libra-ries and librarians with a view to improving the realization of the tasks they face. Showing the public relations tools which may serve to change the image of librarians and libraries with particular emphasis on social media. This article is a review article, highlighting selected research on the librarian’s stereo-type and suggesting actions that change the image of librarians and libraries.

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