Opportunities and Challenges of ICT-Based Marketing in the Accomodation Sector

2022 ◽  
pp. 90-105
Author(s):  
Lakhvinder Singh ◽  
Dinesh Dhankhar

Digitalization has forced the accommodation sector to use information and communication technology (ICT) to excel in their business performance. Hence, it is of paramount importance to scan the pros and cons associated with use of ICT marketing in the accommodation sector. This chapter considers this fact and focuses on opportunities and challenges associated with the use of ICT-based marketing in the accommodation sector of Gurugram (Haryana) region of India. The phenomena of ICT marketing is exhaustively assessed and highlighted through different components such as introduction, ICT as emerging concept, application of ICT tools in the marketing accommodation sector, opportunities associated with using ICT-based marketing, challenges faced during applying ICT marketing in the accommodation sector, followed by a conclusion. This study has been considered as a modification and addition to the existing body of knowledge in the accommodation sector. Moreover, the tourism and accommodation marketers also apprehend practical implications to augment their services for survival in a competitive business environment.

2012 ◽  
Vol 43 (4) ◽  
pp. 222-231 ◽  
Author(s):  
Nina Hansen ◽  
Tom Postmes ◽  
Nikita van der Vinne ◽  
Wendy van Thiel

This paper studies whether and how information and communication technology (ICT) changes self-construal and cultural values in a developing country. Ethiopian children were given laptops in the context of an ICT for development scheme. We compared children who used laptops (n = 69) with a control group without laptops (n = 76) and a second control group of children whose laptop had broken down (n = 24). Results confirmed that after 1 year of laptop usage, the children’s self-concept had become more independent and children endorsed individualist values more strongly. Interestingly, the impact of laptop usage on cultural values was mediated by self-construal (moderated mediation). Importantly, modernization did not “crowd out” traditional culture: ICT usage was not associated with a reduction in traditional expressions (interdependent self-construal, collectivist values). Theoretical and practical implications are discussed.


Author(s):  
Yunni Susanty ◽  
Yuyu Yuningsih

The development of information and communication technology (ICT) has been implemented in various fields, including in government. To support the implementation of e-Government (e-Gov) and improve the quality of public services, many technology-based applications have been created by government agencies, both central and local governments. DISKOMINFOARPUS Cimahi City built an application called SILPa KAMI to support the vision of Cimahi Smart City. This study uses a qualitative descriptive method that aims to determine how the implementation and sustainability of the SILPa KAMI application and what kind of characteristics the agencies should have so it can replicate this application. The results of the study reveal that the implementation of the SILPa KAMI application is running well because it has fulfilled various success factors of e-Gov implementation which is also marked by the sustainability even though there are still obstacles. Also, the use of ICT based on the e-leadership aspect, the information network infrastructure aspect, the information management aspect, the business environment aspect, as well as the community and human resources aspect has been optimally utilized. This application is relatively easy to be replicated by other agencies. The agencies that can replicate this application must have the availability of budget, the availability of related facilities and infrastructure and the availability of reliable ICT managers.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Delio Ignacio Castaneda ◽  
Paul Toulson

Purpose This study aims to determine whether it is possible to use information and communication technology (ICT) tools to share tacit knowledge. Few studies have considered this subject, and they have reported both the ineffectiveness and effectiveness of ICT tools for sharing tacit knowledge. Design/methodology/approach In this study, the participants comprised 217 knowledge workers from New Zealand and researchers who attended a knowledge management conference in the UK. In all, 59% of the sample was men and 41% women. The research model compared the scores of knowledge workers in two categories of ICT, those that allow dialogue and those that do not, in relation to knowledge sharing in organizations. The instrument used a Likert scale with five levels of response. Findings It was found that not all ICT technologies let tacit knowledge to be shared, but those ICT that facilitate dialogue, for example, text messaging and video conferences. Emails did not facilitate the exchange of tacit knowledge. Research limitations/implications It is suggested to replicate the study with different countries to evaluate the role of culture in the communication of tacit knowledge. Practical implications An implication for practitioners based on this study is that email should not be the preferred mode for transferring knowledge between an organization and their workers. This mode is adequate for the exchange of explicit knowledge, but it has a limited capacity for transferring tacit knowledge. Thus, organizations may increase the use of audio and video tools to transfer electronically tacit knowledge. Interaction or socialization may facilitate the understanding and internalization of tacit knowledge by workers. Originality/value This study contributed to understand the reason for contradictory results from previous research. ICT tools are effective to share tacit knowledge when they facilitate dialogue. Results also support practitioners about how to obtain more effective exchange of tacit knowledge in organizations.


2021 ◽  
Vol 38 (4) ◽  
Author(s):  
Mosleh Zeebaree ◽  
Saman Sattar ◽  
Goran Yousif Ismael ◽  
Abdulkhaleq Nader Qader ◽  
Musbah Aqel

Electronic government (e-government) in its simplest form can mean utilizing information and communication technology (ICT) tools to give services to citizens. With the enormous benefits that e-government gives to government and societies, it still faces obstacles and challenges. Therefore, there are always a number of critical success and risk factors associated with e- Government implementation. In this modern life, data is a huge item that should be ace so as to enhance the competitive power of an association. Various uses of Information and Communication (ICT) in some domestic governments made it become apparent. Nonetheless, indeed, ICT didn’t have a worthy impact on the productivity of government sector. A lot of governments all throughout the globe are presenting e-government as inclusion to their process on the most proficient method to spare time and costs, enhance assistance and raise productivity and adequacy of public sector. Along these lines, the distinguishing proof of e-government has been the highest need for all administration offices. Nonetheless, the appropriation of e-government is confronting a great deal of boundaries and difficulties, for example, technological, institutional, national and societal problems that should be repair and think cautiously by any pondering government's appropriation. This paper further states the methodical analysis to recognize the infrastructural barriers that affects the execution of e-government services. It would also create a record of potential tactics that would made e-government services execution successful.  


2021 ◽  
Vol 27 (2) ◽  
Author(s):  
Onyedimekwu Okechi ◽  
Oruan K. Memoye

This research work titled “Empirical Evaluation of Basic Information and Communication Technology (ICT) Skills of Final Year Students of Federal College of Education (Technical), Omoku” used UNESCO ICT-Competency Framework for Teachers version 3, 2018 as a conceptual framework to assess basic ICT skills and competency level of students. It employed evaluative survey design using questionnaire as the instrument of data collection, designed and administered to all the 51 Part-Time final year students. Analysis of the research result using SPSS Version 20 shows that 4 (7%) of the students lack basic ICT skills, 13 (25%) of them are average in the use of ICT tools and 14 (27%) of them have above average ICT skills. A mean of 3.7 shows that 74% of the students agree that their ICT Instructors possesses the requisite professional skills and competencies to teach. Since 25% of the students can averagely use ICT tools, the researcher recommends that the Government should implement the Monitory and Evaluation of its huge investment in ICT in Education by making sure ICT Facilities are used for teaching and learning in schools.


This chapter aims to explain the different implications of the research results, including theoretical implications, and how the findings contribute to the body of knowledge, and the practical implications for managers and decision makers in organizations. These include how they could use the research findings to achieve better results in customer, employee, society, and overall performance areas by developing the right types of organizational culture and using the right ICT tools. This chapter also sets out the research limitations and provides recommendations for future research based on the findings and experience from this study.


2013 ◽  
pp. 2150-2163
Author(s):  
Mark Goh ◽  
Kym Fraser

This chapter examines the applications of innovative information and communication technology (ICT) applications in transport and logistics in Asia. Specifically, the authors examine two case studies of how a Logistics Service Provider (LSP), and a public sector agency based in Asia who acts as a regulator of ports and maritime services and facilities have effectively used ICT tools and applications to their advantage and how this has shaped the innovation landscape of the supply chain in Asia.


Author(s):  
Bhavik Pathak

Massive Open Online Courses (MOOCs) have proved their cost effectiveness in extending the reach of the traditional classroom education to thousands of learners across the globe. However, many questions have been raised regarding the educational effectiveness of these MOOC models. In particular, the lack of personalization, social interactions, and credibility have been cited as some of the most important factors that create uncertainties regarding the viability of the MOOC based educational models. In the last couple of decades, Web-based businesses including online retailers, electronic marketplaces and online portals have successfully integrated information and communication technology (ICT) led initiatives and evolved to become viable business models. The focus of this chapter is to analyze the challenges of the current MOOC based educational models and suggest how they can adopt ICT tools to transform into MOOC 2.0 - the next generation of MOOCs.


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