Reconstructing Silk Road Tourism Through Digitalisation

2022 ◽  
pp. 402-426
Author(s):  
Tülay Polat Üzümcü ◽  
Ömür Alyakut

In today's world, digitalisation, as a process that results from the adoption of digital technologies and application systems built on those technologies, holds an important place in business functions and processes. Digitalisation is considered to be the engine of transformation and has significantly affected the tourism industry. China, one of the leading countries of digitalisation, launched the ‘New Silk Road Project' to revive the Silk Road, which is of great historical importance from an economic, cultural, and political point of view. Since the New Silk Road Project planned for the improvement of land and railway routes connecting China to Europe through Central Asia is of critical importance for countries along the road, it will also contribute to the revival of Silk Road tourism. This type of tourism is instrumental in protecting and preserving cultural heritage values located across the Silk Road and thus can be given a new perspective with opportunities brought by digitalisation. This study sought to discuss the reconstruction of Silk Road Tourism through digitalization.

2020 ◽  
Vol 8 (1) ◽  
pp. 7-23
Author(s):  
Bozhong Li

Abstract The Silk Road ended in 1524 formally. To know how and why this significant event occurred, we should know more about the road itself and its evolution in history. In this essay, three issues will be discussed from the perspective of global history: (1) the Silk Road itself; (2) the trade along the Silk Road (or the Silk Road Trade, abbreviated as SRT in this paper); and (3) the termination of the Silk Road.


2017 ◽  
Vol 10 (8) ◽  
pp. 204 ◽  
Author(s):  
Syed Ahtsham Ali ◽  
Jahanzaib Haider ◽  
Muhammad Ali ◽  
Syed Irfan Ali ◽  
Xu Ming

Background: The China-Pakistan Economic Corridor (CPEC) is a mega-project worth more than 54 billion US dollars, as a result of which bilateral relations between Pakistan and China reached new heights. The CPEC is designed to facilitate the establishment of links between Pakistan and the road network, railways and pipelines in conjunction with energy, industrial and other infrastructure projects to ensure the critical energy shortage necessary to enhance the economic growth in Pakistan.Objective: The main purpose of this article is to shed light on promotion of mutual understanding on China's initiative for the revival of the Silk Road and the benefits and challenges for the tourism industry which the CPEC can bring to the neighboring countries, especially Pakistan. A very new project will give us plenty of room to develop a number of innovative points greatly to improve the quality of services and the overall tourist experience in these new tourist destinations.Methodology: Qualitative research and analysis with the help of online research and data collection; the study of excellence in individual scenarios tourist sites, focusing on the aspects of service and policy will be useful to improve tourism on both sides via the Silk Road. Authors also collected data from tourist websites and recommend top rated tourist attractions on Silk Road from Khunjrab pass (border between china and Pakistan) to Gawadar, Pakistan. These tourists’ attraction are hints for tourists, travel agents and new researchers.


Author(s):  
T. Mukhambetov ◽  
M. Ottenbacher

Modern social and economic science pays little attention to the development of tourism based on new approaches to its management and organization. As a result, the most important sector of the economy develops in practice on the basis of not always effective traditional models. The research problem of the development of a new approach to the organization of tourism products with cross-border nature is developed in this article. The purpose was to develop a methodological toolkit for the development of cross-border tourism based on the cluster approach. To achieve this goal, the study design was based on the study of tourism features that affect the planning and clustering process. The highlighted stages of clustering in the form of identifying tourism objects, designing clusters, forming cluster structures form the basis of a new socio-economic model of the tourism industry. To design a regional cross-border tourism cluster, a method is substantiated and applied to correlate all indicators of cluster tourism development to the number of cultural and historical objects. The selected 19 indicators of development are combined into 6 groups, which make it possible to comprehensively assess the cluster organization of tourism in the region. The approbation of the indicators was carried out on the example of all five countries of the Central Asian section of the Silk Road. Model calculations of the developed set of analytical cluster indicators made it possible to combine the identified objects in each region into homogeneous clusters. In this case, Ward’smethod was used, and the square of the Euclidean distance was used as the objective function and criterion of similarity and difference. The proposed cluster maps make it possible to activate and increase the competitiveness of the tourism product as a whole and give impetus to socio-economic development in each country of the Central Asian region. Key words: tourism, tourism competitiveness, social and economic development of the region, the Silk Road, tourism cluster, cluster design.


Author(s):  
Tleulina Aigerim

The Economic belt of the Silk Road project (hereinafter referred to as the "EBSR") has formed China's new long-term strategy "One belt − one way". With a view to the practical implementation of the EBSR initiative, China, in cooperation with interested Asian countries, is creating two important financial development institutions: the Asian Infrastructure Investment Bank and the Silk Road Fund. The new Chinese initiative, judging by the available information available, can pursue three strategic objectives:expansion of international and regional trade; the creation of international transport corridors from China to Europe and the Middle East through the territory of Kazakhstan and Central Asia;gradual increase of China's economic presence in Central Asia as a strategically important partner. Kazakhstan, as well as other countries of Central Asia, it is important to participate in the implementation of the Chinese EEPS initiative, to effectively use the emerging new opportunities and advantages of regional cooperation, while achieving, at the same time, minimizing risks and threats.


2021 ◽  
Vol 283 ◽  
pp. 02008
Author(s):  
Yanjun Li ◽  
Minglan Ge

This article is based on the cultural background of the land section of the "Silk Road" and the surrounding status quo research basis, combined with its own characteristics of tourism resources, folk culture and traffic conditions, establish a self-driving camping site system in the five provinces of Shaanxi, Gansu, Ningxia, Qinghai and New Zealand on the domestic section of the "Silk Road". This paper summarizes the current situation and constraints of campsites in each province through data collection, data analysis and field investigation. On this basis, we put forward the overall construction and planning ideas of the camp. The purpose is to scientifically, reasonably and orderly plan the construction scheme of road trip routes, camping sites and campsites along the Silk Road.This will further promote the healthy development of tourism and cultural experience in the areas along the Silk Road, provide convenient and safe travel routes and recreation environment for tourists, but also improve the economy and people's living standards in the areas along the route.


2019 ◽  
Vol 8 (1-2) ◽  
pp. 168-174
Author(s):  
Zalán Márk Maró ◽  
Attila Jámbor ◽  
Áron Török

The Ancient Silk Road was created 2100 years ago during the Han Dynasty (I-II century BC) to promote trade between China and Europe. The road was more than 7,000 km long and served as a catalyst for development for many centuries. After the 15th century, the Silk Road – and, at the same time, China's dominant role – lost its significance due to geographical discoveries. The dramatic fall in technology and the cost of transportation has led to the Silk Road being forgotten today. The New Silk Road Initiative (also named ‘One Belt, One Road’ concept) has been China's greatest economic effort ever, with the main objective of stimulating economic development in Asia, Europe and Africa. It consists of two parts: the Belt will rely on major cities along the route that will carry some kind of central economic and commercial functions; while the Road is based on large ports, which together will result in a safe and efficient logistics route.The concept would affect 64% of the world's population (4.4 billion people) and would cover 30% of the world's GDP ($ 21 trillion). In recent years, China's economic growth has slowed down, and Chinese goods have become more and more expensive to rely on their main competitive advantage, the low price. This trend points to the need to examine the possibilities of making the transport of goods more efficient. Asia-Europe rail trade accounts for between 3% and 3.5% of total trade between the continents. It follows that 95-96% of the trade between the two continents is carried out at sea. The exact routes of the New Silk Road Initiative have not yet been fully defined but will consist of several land and sea transport routes. We made a systematic literature review to identify the possible paths of the New Silk Road. The initial search obtained 1.739 entries across all databases, which ended up in 49 relevant publications, but in this study we used only 17 publications due to the specificity of the topicAccording to the majority of the literature, the New Silk Road would consist of three general land routes. The first land route from China to Central Asia and Russia would reach Europe through the Baltic Sea. The second route would run through Central-, West Asia, the Persian Gulf to the Mediterranean and Central Europe. This route would affect the V4 countries, especially Hungary. The third route would run through Southeast and South Asia to the Indian Ocean. The Maritime Silk Road would start from the coasts of China through the South China Sea and the Indian Ocean to Africa and Europe; as well as from the Chinese coastal ports through the South China Sea to the Pacific Ocean.


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