Artificial Intelligence and Automation

2022 ◽  
pp. 88-97
Author(s):  
Aarti Saini ◽  
Rohan Bhalla

Transformation is being observed in almost every sphere of life. Industries accept technological advancements by accepting artificial intelligence and automation to improve the quality of products and services and to have errorless processes. The industry has a large number of human resources, and it functions on the concept of human touch, also known as the essence of hospitality; however, with the advent of artificial intelligence, fear of losing the human resources and human touch in the industry is paramount. The authors of the chapter detail the significance of the human touch in the tourism and hospitality industry. The chapter also highlights the usage of artificial intelligence in tourism through predictive analysis, travel experiences through virtual assistance, and the digital transformation tourism and hospitality have observed mainly in the coronavirus pandemic. It ends with a discussion on artificial intelligence in tourism and hospitality as support system for human resources or enhanced service quality and customer experience.

2017 ◽  
Vol 53 (2) ◽  
pp. 84-106 ◽  
Author(s):  
Aleksandra Grobelna

AbstractThe recent rapid growth of the tourism and hospitality industries raises a question about the quantity and quality of the workforce needed in these sectors. In the tourism/hospitality industry, where most services are delivered directly by employees, competitive advantage is primarily attained through people (employees), who are perceived as an integral component of tourism experience. This creates challenges for an industry suffering from high rates of staff turnover, especially of young employees who leave their jobs after graduation, choosing other career paths.This study presents the job related motivators that students found important when considering their future careers, and investigates the extent to which those motivators can be found in the tourism and hospitality industry. Is the industry able to offer the motivators that will keep the employees willing to choose this particular path? We focus on two groups of potential employees – Polish and Spanish students. The study reveals that both groups generally do not believe that a career in the TH industry offered these motivating factors. We also contrast and compare both groups’ perceptions in this area.


2021 ◽  
Vol 8 (1) ◽  
pp. 38-42
Author(s):  
Tung Soon Theam ◽  
Puvaneswari Veloo ◽  
Nor Haliza Binti Che Hussain ◽  
Yap Kim Luu

Artificial intelligence (AI) is perceived as being able to transform tourism and hospitality industry’s operations into a greater efficiency and cost-effectiveness while offering travellers unique experiences. This study examines travellers’ satisfaction of AI applications, specifically through e-Hailing, e-Wallet, e-Gate and e-Visa in the tourism and hospitality industry in Malaysia. Quantitative research approach was adopted in the current study. Data was gathered from 200 respondents using self-administrative questionnaires. Local and foreign travellers of age 18 and above who had past travel experience were chosen as samples. The findings indicated that e-Hailing, e-Gate and e-Wallet significantly influence travellers’ satisfaction. However, the outcome shows that e-Visa application has no relationship with travellers’ satisfaction. This study helps to strengthen the tourism ministry’s current initiatives in boosting the tourism and hospitality industry in Malaysia. The outcome of the study might be of interest to the policy makers and regulators to improve on the applications of AI in tourism and hospitality in Malaysia.


2019 ◽  
Vol 4 (1) ◽  
pp. 37
Author(s):  
Marija Rok

Hardly anybody would agree that the labour market satisfactorily meets the needs of the tourism and hospitality industry (THI). The THI worldwide faces the shortage of skilled labour force and the Slovenian THI is no exception. The problem persists in spite of various recruitment measures of employers, e.g. engaging migrant workforce, student work, black market, etc. The first aim of the paper was to explore the workforce needs of the THI with an emphasis on its unmet demands. The desk research revealed the mismatch between the supply and demand of the workforce on lower levels. Since the system of the National vocational qualifications (NVQ) is presumed beneficial for deficiencies of the labour market the second aim of the article was to explore the current state of the NVQ system in Slovenia and the selection of the existing NVQs in the THI in order to find out whether the number and structure of awarded NVQ certificates improved structural imbalances on the TH labour market. The author came to the conclusion that all forms of lifelong learning might contribute to improve the qualification structure of the labour force in the country provided that the employers overcome their distrust of the credibility and quality of the NVQs.


2019 ◽  
Vol 11 (1) ◽  
pp. 25-43 ◽  
Author(s):  
Stanislav Ivanov

Abstract Companies from the travel, tourism and hospitality industry have started adopting robots, artificial intelligence and service automation technologies (RAISA) in their operations. Self-check-in kiosks, robotic pool cleaners, delivery robots, robot concierges, chatbots, etc., are used increasingly by tourism companies and transform the ways they create and deliver services. This paper investigates the impact of RAISA technologies on travel, tourism and hospitality companies – their operations, facilities design, marketing, supply chain management, human resource management, and financial management. The paper emphasises that in the future companies will divide into two large segments – high-tech tourism companies offering standardized cheap robot-delivered services, and high-touch companies, which rely on human employees.


2016 ◽  
Vol 19 (4) ◽  
pp. 120-126
Author(s):  
Phuong Thi Thu Pham

Nowadays, educational institutions with tourism and hospitality majors are a place providing high-quality human resources to society. The official establishment of ASEAN Economic Community in December 2015 allows a free movement of labor within different areas including tourism among ten Southeast Asian countries and creates a competition with domestic labor. Moreover, the trend of integration also means higher requirements for employees from enterprises, which demands educational institutions to continuously improve curriculum to enhance educational quality. However, training programs must be practical in order to improve quality of education. Educational institutions must be closely coordinated with enterprises through various modes of cooperation. Collaborating between enterprises and educational institutions with majors in tourism and hospitality industry not only benefits each party tremendously but also benefits students practically. Through understanding different cooperating modes between universities in Ha Noi with tourism enterprises as well as learning experiences from many prestigious universities in the world, the paper summarizes collaborating modes between educational institutions with tourism enterprises in training students to satisfy requirements in the current situation.


Author(s):  
Branka Drašković ◽  
◽  
Marija Džunić ◽  

The objective of this paper is to foreground the connection between human resources and crisis management in the tourism and hospitality industry, particularly in the implementation of various management tools for successful crisis strategy. One of the most significant sources of competitive advantage in organizations is allocated in human resources, their knowledge and skills, and the way they are used. Modern business conditions have created a dynamic environment that imposes the need to accept the changes flexibly. Whether it is a matter of sudden or gradual changes, as well as whether they are of a positive or negative character, each of them has implications that can result in a crisis. Therefore, the need to understand the crisis and the role of crisis management in the process of crisis prevention, management and overcoming, becomes a necessary element of any business system. Tourism represents one of the fastest-growing sectors in the world, but since it is vulnerable to various risks and crisis, developing an effective crisis management response, consisting of highly skilled people and the use of adequate crisis management tools, can significantly lower the negative impacts on this industry.


2007 ◽  
Vol 14 (1) ◽  
pp. 23-26
Author(s):  
Maria-Madela Abrudan

This paper is focused on the results of a study which has as main objective the assessment of the perception that employees have on the activity and the role of the Human Resources Department in Romanian Tourism and Hospitality Industry. The study was based on the administration of a questionnaire designed especially for this purpose addressed to the employees2 . The dimensions included in the questionnaire: a) The role of the HR Department from the employees’ perspective b) Typical activities of the HR Department from the employees’ perspective c) The relationship of the HR Department with the employees – trust and interaction d) The investment in employees– the development of the employees.


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