scholarly journals An Empirical Study of Consumer Attitude toward Adoption of Online Food Ordering App

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Path Modeling ◽  
Moderation Effect ◽  
Effort Expectancy ◽  
Perceived Complexity ◽  
Moderating Role

The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This research proposed a conceptual model aimed to test the attitude towards online food ordering app. Relationships among constructs were tested on the basis of 514 surveys collected in India and analyzed with the structural equation modeling approach of partial least squares path modeling. Findings established the positive relationship between effort expectancy (EF), performance expectancy (PE), perceived social norms (PSN), perceived complexity (PCL), perceived compatibility (PCT), perceived relative advantage (PRA), perceived risk (PR) and Attitude towards online food ordering app (ATT). In addition, TB plays a significant moderating role in the relation between PE, PCL, PCT, PR, and ATT. However, no significant moderation effect was found in the relation between EF, PSN, PRA, and ATT.

scholarly journals An Empirical Study of Consumer Attitude toward Adoption of Online Food Ordering App

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Path Modeling ◽  
Moderation Effect ◽  
Effort Expectancy ◽  
Perceived Complexity ◽  
Moderating Role

The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This research proposed a conceptual model aimed to test the attitude towards online food ordering app. Relationships among constructs were tested on the basis of 514 surveys collected in India and analyzed with the structural equation modeling approach of partial least squares path modeling. Findings established the positive relationship between effort expectancy (EF), performance expectancy (PE), perceived social norms (PSN), perceived complexity (PCL), perceived compatibility (PCT), perceived relative advantage (PRA), perceived risk (PR) and Attitude towards online food ordering app (ATT). In addition, TB plays a significant moderating role in the relation between PE, PCL, PCT, PR, and ATT. However, no significant moderation effect was found in the relation between EF, PSN, PRA, and ATT.

scholarly journals An Empirical Study of Consumer Attitude toward Adoption of Online Food Ordering App

2022 ◽  
Vol 14 (1) ◽  
pp. 0-0
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Consumer Attitude ◽  
Path Modeling ◽  
Moderation Effect ◽  
Effort Expectancy ◽  
Perceived Complexity ◽  
Moderating Role

The purpose of this paper is to identify the factors influencing the adoption of online food ordering app and the degree of influence of each factor on consumer attitude with moderating effect of technical barriers. This research proposed a conceptual model aimed to test the attitude towards online food ordering app. Relationships among constructs were tested on the basis of 514 surveys collected in India and analyzed with the structural equation modeling approach of partial least squares path modeling. Findings established the positive relationship between effort expectancy (EF), performance expectancy (PE), perceived social norms (PSN), perceived complexity (PCL), perceived compatibility (PCT), perceived relative advantage (PRA), perceived risk (PR) and Attitude towards online food ordering app (ATT). In addition, TB plays a significant moderating role in the relation between PE, PCL, PCT, PR, and ATT. However, no significant moderation effect was found in the relation between EF, PSN, PRA, and ATT.

The Factors Influencing Taxpayers' Acceptance of E-Taxation System

2015 ◽  
pp. 105-121
Author(s):  
Adnan Gercek ◽  
Tolga Demirbas ◽  
Filiz Giray ◽  
Ayse Oguzlar ◽  
Mehmet Yuce
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Model Performance ◽  
Equation Modeling ◽  
Intention To Use ◽  
Government Services ◽  
Performance Expectancy ◽  
Effort Expectancy ◽  
Facilitating Conditions ◽  
Taxation System

E-taxation is one of the most popular e-government services. Most countries are focused on implementing an e-taxation system. The success of an e-taxation system depends on the taxpayers' acceptance of it. The taxpayers' intention to use an e-taxation system is determined by various factors. This chapter, based on empirical data collected from a survey of 505 respondents in Turkey, seeks to identify the factors that influence the taxpayers' acceptance of e-taxation system. It test various constructs of the UTAUT model – performance expectancy, trust perception, perceived risk, effort expectancy and facilitating conditions – on Turkish taxpayers' intention to use the e-taxation system. Structural equation modeling is used to analyze the effects of these variables on intention to use. The results indicate that performance expectancy and perceived risk have a significant impact on behavioral intention and that effort expectancy and facilitating conditions have a significant impact on intention to use.

scholarly journals Attitude towards Drone Food Delivery Services—Role of Innovativeness, Perceived Risk, and Green Image

2021 ◽  
Vol 7 (2) ◽  
pp. 144
Author(s):  
Asish Oommen Mathew ◽  
Abhishek Nath Jha ◽  
Anasuya K. Lingappa ◽  
Pranshu Sinha
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Least Squares Method ◽  
Negative Influence ◽  
Food Delivery ◽  
Equation Modeling ◽  
Disruptive Technology ◽  
Consumer Attitude ◽  
Consumer Innovativeness ◽  
Delivery Services

The possibility of drone usage for food delivery is met with enthusiasm by businesses as it promises instantaneous benefits such as reduced costs, improved customer satisfaction, and reduced environmental imprint. The objective of this paper is to explore consumer attitude and intention towards adopting a disruptive technology such as drone food delivery in the Indian context through motivated consumer innovativeness (MCI), green image, and perceived risk. We analyzed the questionnaire survey data collected from 310 respondents using structural equation modeling—partial least squares method. Functionally motivated consumer innovativeness and cognitively motivated consumer innovativeness were found to be significant positive predictors of consumer attitude and intention. Perceived privacy risk was found to have a significant negative influence on attitude. Green image had a significant positive effect on attitude towards drone usage. Other components of MCI namely, hedonic and social as well as performance and delivery risk did not show a significance influence. This study, to our knowledge, is first of its kind in India, a populous country with an established and booming economy, where the enabling and impeding antecedents of drone food delivery usage intention is simultaneously studied. The findings of this research will mainly benefit food delivery companies in framing successful drone food delivery strategies.

Determinants of Physicians’ Intention to Use Clinical Practice Guidelines on Antimicrobial at Tertiary General Hospitals in China

2020 ◽  
Author(s):  
Qingwen Deng ◽  
Wenbin Liu
Keyword(s):  
Clinical Practice ◽  
Perceived Risk ◽  
Structural Equation ◽  
Relevant Literature ◽  
Ease Of Use ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Intention To Use ◽  
Cross Sectional Survey ◽  
General Hospitals

Abstract Background: Inappropriate use of antimicrobial has resulted in some great public health concerns, such as antimicrobial resistance (AMR). Although the effects of clinical guidelines in standardizing clinical practice, controlling costs and reducing medical risks have been proved, the CPGs on antimicrobial hasn’t been widely applied in China yet. Furthermore, the influencing mechanism for the intention to the use of CPGs on antimicrobial remains largely unknown. Methods: By summarizing the relevant literature, the research model and self-administered questionnaire were developed. A national cross-sectional survey was conducted among physicians at tertiary general hospitals in the eastern, central, and western parts of China. Results: A total of 644 valid questionnaires were collected. The results of reliability and validity analysis showed the questionnaire was acceptable. The analyses of structural equation modeling (SEM) showed the proposed model fitted the data well with favorable values of fit indices. SEM results also revealed that seven determinants influence the intention to the use of CPGs on antimicrobial, including attitude (ATT), subjective norm (SN), perceived risk (PR), relative advantage (RA), ease of use (EOU), top management support (TMS) and organization & implementation (OI). Conclusions: The findings of this study revealed the significance of multifaceted factors to enhance the intention to use CPGs on antimicrobial. These findings will not only contribute to the development of targeted intervention strategies on promoting the use of CPGs on antimicrobial, but also provide insights for future studies about physicians’ adoption behaviors on certain health services or products.

scholarly journals Influences of career establishment strategies on generation Y’s self-directedness career

2019 ◽  
Vol 43 (5/6) ◽  
pp. 435-455 ◽  
Author(s):  
Siew Chin Wong ◽  
Roziah Mohd Rasdi
Keyword(s):  
Generation Y ◽  
Structural Equation ◽  
Equation Modeling ◽  
Full Time ◽  
Content Type ◽  
Moderation Effect ◽  
Significant Difference ◽  
Functional Areas ◽  
Moderating Role

Purpose The purpose of this paper is to examine the influence of generation Y’s career establishment strategies on self-directedness career and to determine the moderation effect of gender on the relationship. Design/methodology/approach Data were collected from 188 full-time employees from different functional areas and departments of selected MNCs in Malaysian Electrical and Electronic Industry. Partial least squares structural equation modeling was used to examine the influences of establishment strategies and the moderating role of gender on self-directedness career. Findings Findings show that there are significant positive relationship between career strategies and self-directedness career at career establishment stages of generation Y. There is a significant difference between males and females in career establishment strategy (i.e. creating career opportunities) and self-directedness career. Research limitations/implications This paper explains self-directedness career based on the review of related career literatures whereby some may not specifically referring to Generation Y. Practical implications Such insights are useful for HRD practitioners dto develop relevant HRD interventions to assist individuals and organizations in career development. Originality/value This paper offers new insight into the predictors of self-directedness career and the moderating role of gender on the relationships.

scholarly journals Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

2020 ◽  
Vol 12 (5) ◽  
pp. 1904 ◽  
Author(s):  
Xin Chen ◽  
Zhen-feng Cheng ◽  
Gyu-Bae Kim
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Growth Potential ◽  
Equation Modeling ◽  
Causal Relationships ◽  
Tourist Destination ◽  
International Tourist ◽  
Chinese Tourists ◽  
Revisit Intentions ◽  
Moderating Role

Due to the fact that Chinese tourists are becoming the main players in the international tourism market, with large growth potential, this research empirically identifies the psychological factors that affect Chinese outbound tourists’ memorable tourism experiences (MTEs), and investigates the relationships among MTEs, the “fun” emotion, and their recommendation and revisit intentions based on the stimulus–organism–response (S-O-R) model. In addition, the moderating role of perceived risk between the causal relationships among the “fun” emotion and recommendation and revisit intentions is identified. A total of 560 survey participants who had experienced overseas tourism in the last two years were selected as the target population, and the data from 413 valid surveys were empirically analyzed via structural equation modeling (SEM). Chinese outbound tourists’ MTEs, such as hedonism, novelty, meaningfulness, and social interaction, are found to positively influence their experience of the “fun” emotion, such as emotional spark and flow. Additionally, it is found that when Chinese outbound tourists have achieved a high level of the “fun” emotion, their intentions to recommend and revisit their destination will be stronger. In addition, perceived risk is found to have a negative moderating role in the causal relationships among emotional spark and recommendation and revisit intentions, and also has negative moderating effects on the causal relationship between flow and recommendation intentions. This study provides important practical insights for how international tourist destination marketers and managers provide Chinese tourists with MTEs, and how to elicit the “fun” emotion and loyalty behaviors from Chinese tourists via the investigation of the mechanism of MTEs, fun, and recommendation and revisit intentions. It is also found that it is beneficial for international tourist destination managers to lower the level of tourists’ perceived risk to improve tourists’ recommendation and revisit intentions. These findings can aid in the development of more effective strategies to increase the market share and the international competitiveness of destinations.

Effects of trust and perceived risk on user acceptance of a new technology service

2013 ◽  
Vol 41 (4) ◽  
pp. 587-597 ◽  
Author(s):  
Ji-Hwan Lee ◽  
Chi-Hoon Song
Keyword(s):  
Social Influence ◽  
Perceived Risk ◽  
Structural Equation ◽  
New Technology ◽  
Equation Modeling ◽  
Intention To Use ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
The Republic

We explored the precise impacts of trust and perceived risk on the core constructs of the unified theory of acceptance and use of technology (UTAUT). We applied the UTAUT model to the novel context of the Certified e-Document Authority (CeDA) service used in the Republic of Korea. Our results from structural equation modeling largely supported our hypotheses. Trust and perceived risk were shown to be direct antecedents of intention to use, and trust functioned as an indirect antecedent. Performance expectancy and social influence were shown to positively affect behavioral intention. Effort expectancy was also shown to influence performance expectancy. The combination of trust, perceived risk, performance expectancy, effort expectancy, and social influence accounted for 55.3% of the variance observed in users' intention to use CeDA services.

scholarly journals PERSEPSI KOMPATIBILITAS, PERSEPSI TRIABILITY TERHADAP INTENSI PERILAKU SERTA DAMPAKNYA PADA PENGGUNAAN MOBILE BANKING BANK RAKYAT INDONESIA DI SURABAYA

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Muhammad Musthofa ◽  
Lindiawati .
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Technological Development ◽  
Partial Least Square ◽  
Least Square ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Perceived Complexity ◽  
The Impact

Using technology in every day's daily activities is not a stranger anymore, rapid technological development is very influential on economic and social activities. Technological advances also affect the banking world electronically. One of the services enhanced by banks is the mobile banking facility. This study aims to analyze the influence of relative advantage, perceived complexity perceived compatibility,, perceived triability on behavioral intentions and the impact on the use of BRI mobile banking in Surabaya. Sample of this research are 100 respondents and this research is done in Surabaya. Sample is drawn using purposive sampling methods. This study uses Partial Least Square Structural Equation Modeling 6.0 (PLS-SEM) analysis technique. The results of this study reveals that relative advantage, perceived complexity, perceived compatibility, perception of behavioral intentions have a significant effect on using BRI’s mobile baking and while perceived triability does not significantly influence behavioral intention on using BRI’s mobile baking. Anyhow behavioral intension to use significantly affects BRI's mobile banking user.

Determinants of consumer’s readiness to adopt Islamic banking in Kashmir

2019 ◽  
Vol 11 (5) ◽  
pp. 1125-1154
Author(s):  
Asif Hamid Charag ◽  
Asif Iqbal Fazili ◽  
Irfan Bashir
Keyword(s):  
Perceived Risk ◽  
Structural Equation ◽  
Government Support ◽  
Equation Modeling ◽  
Islamic Banking ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Cross Sectional ◽  
Content Type ◽  
Readiness To Adopt

Purpose The purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking. Design/methodology/approach The study extends the theory of reasoned action (TRA) by incorporating additional variables such as government support, perceived risk, perceived image, religiosity and culture. A research instrument adapted from previous studies is administered online on a sample of 310 respondents. The data collected are subjected to exploratory factor analysis followed by structural equation modeling using SPSS and analysis of a moment structures (22.0 Version). Findings The results of the study reveal that consumer intention to use Islamic banking is collectively determined by attitude, religiosity, culture, government support and perceived risk. It reflects that attitude and religiosity are the major predictors of a consumer’s intention followed by government support. Furthermore, results indicate that a consumer’s attitude toward Islamic banking is determined by social influence, government support, religiosity and perceived risk. Also, it is found that culture and perceived image have no significant effect on a consumer’s attitude toward adoption of Islamic banking. Further, the results indicate that attitude mediates the effect of religiosity, perceived risk, government support and culture on a consumer’s intention to use Islamic banking. Research limitations/implications The success of Islamic banking ultimately depends on consumer readiness and adoption of it. This study provides significant insights into various aspects of consumer attitude and intention toward Islamic banking adoption. The results provide vital inputs to policymakers and practitioners in offering and promoting Islamic banking. Also, the knowledge and understanding of key consumer specific factors can be used by banks in framing strategies for positioning and targeting Islamic banking products. The study is subjected to certain limitations such as – the study accounts only for limited factors and does not provide for factors such as pricing, behavioral control and Islamicity of the product. Second, this study is limited to the geographic area of Kashmir. Third, the study design is cross-sectional is nature. Originality/value Essentially, this study is a pioneering effort in applying an integrated TRA model to determine consumer intention to use Islamic banking in Kashmir. Furthermore, the current study examines the relationship between additional variables simultaneously within the framework of TRA. The study also explores the effect of religiosity and culture on consumer’s attitude and intention, which has remained largely unexplored in the context of Islamic banking.

Sign in / Sign up

Export Citation Format

Share Document