Exploring Public Relations in the Firm

2021 ◽  
Vol 12 (4) ◽  
pp. 52-62
Author(s):  
Marisa Cleveland ◽  
Simon Cleveland

While postmodern theory has been explored within multiple domains, its application to the domain of public relations is somewhat scant. As a result, constructs, such as power, crisis communication, and code of ethics within the communication profession in the firm require further examination. This study investigates the current postmodernist perspective within organization theory and expands the body of knowledge on postmodernism and public relations through the application of seminal audit literature analysis.

2014 ◽  
Vol 19 (1) ◽  
pp. 10-33 ◽  
Author(s):  
Stefania Romenti ◽  
Grazia Murtarelli ◽  
Chiara Valentini

Purpose – The aim of this paper is to develop and test a theoretical framework, grounded in managerial and organisational theories of dialogue, through which organisations can take decisions in relation to the most appropriate crisis response strategies for handling social media stakeholders. Design/methodology/approach – The theoretical framework is developed through a conceptual analysis of literature on dialogue, social media and crisis communication. The theoretical framework is then tested in eight different international organisations experiencing a crisis. For each case, different web contents, such as organisations' status updates/posts, links, videos published on Facebook, Twitter, and YouTube, were analysed using a rhetorical research approach. Findings – The analysed organisations apply different online dialogue strategies according to crisis types and in combination with specific crisis response strategies. Most of the organisations investigated carry on those dialogue strategies suitable to develop consensus (concertative), guide conversations on specific topics or issues (framing), find solutions to the crisis collectively (transformative). Concertative strategies were often associated with informative crisis response strategies, framing strategies with denial and justification crisis response strategies and transformative strategies with corrective actions. Research limitations/implications – By using a dialogic perspective in setting up online conversations with their external stakeholders, the paper proposes a theoretical model to explain companies' decisions in carrying on online dialogues during critical situations and thus contribute to the body of knowledge on online crisis communications. Practical implications – The proposed model can support crisis communicators to manage dialogue's aims and dimensions differently by taking into account both contextual and situational conditions. Originality/value – By integrating management studies on dialogue into crisis communication and social media literature, the authors intend to offer an alternative thinking of organisations' decision-making in relation to crisis response strategies and social media stakeholders.


2015 ◽  
Vol 6 (1) ◽  
pp. 80-98 ◽  
Author(s):  
Helen Sampson ◽  
Neil Ellis

Purpose – This paper aims to, using the example of the highly globalised shipping industry, shed light upon the practice of corporate social responsibility (CSR) and the extent to which it might be relied upon to fill international regulatory gaps. Design/methodology/approach – The paper draws upon findings from a questionnaire study of shipboard accommodation. Findings – The paper finds that seafarers’ welfare remains under-considered by many companies. It suggests that the consolidation of regulation pertaining to seafarer living conditions under the Maritime Labour Convention (MLC) has been timely. However, a priority for the international community should be to develop the relatively low standards currently required by existing regulation to provide for better standards of seafarer welfare across the global fleet. Research limitations/implications – This evidence from the shipping industry challenges arguments for the normative basis for CSR and lends weight to those suggesting that the apparent exercise of CSR by multinational companies should broadly be understood as an exercise in public relations. Social implications – The research points to the need for the MLC to be amended to raise the mandatory standards of shipboard accommodation in the merchant shipping industry. Originality/value – The paper contributes unique data on seafarers’ living conditions and augments the body of knowledge concerning the exercise of CSR in global sectors.


Author(s):  
Nadia Parastiwi ◽  
Rini Darmastuti

There have been various definitions of the Public Relation profession related to its purposes since its birth in the 1960s. The current research investigated is the meaning of the Public Relations profession for Public Relations students at Universitas Kristen Satya Wacana who, in the future, would work as Public Relations. This research was conducted using qualitative methods and a phenomenological approach. Three findings were presented in this article. First, the construction of the Public Relation profession depends on the body of knowledge, the ability to communicate and build relationships with the community, be creative, and have an attractive appearance. Second, the meaning of the Public Relation profession is constructed based on four references, namely the media and the surrounding community, materials and classes in higher education, from practitioners and developments in information technology. Third, the construction of the identity of the Public Relations profession through online shopping to improve self-image, obtain information on fashion developments, and the ability to select products selectively.


Information ◽  
2021 ◽  
Vol 12 (10) ◽  
pp. 423
Author(s):  
Aleksandra Revina ◽  
Ünal Aksu ◽  
Vera G. Meister

Digitalization increasingly enforces organizations to accommodate changes and gain resilience. Emerging technologies, changing organizational structures and dynamic work environments bring opportunities and pose new challenges to organizations. Such developments, together with the growing volume and variety of the exchanged data, mainly yield complexity. This complexity often represents a solid barrier to efficiency and impedes understanding, controlling, and improving processes in organizations. Hence, organizations are prevailingly seeking to identify and avoid unnecessary complexity, which is an odd mixture of different factors. Similarly, in research, much effort has been put into measuring, reviewing, and studying complexity. However, these efforts are highly fragmented and lack a joint perspective. Further, this negatively affects the complexity research acceptance by practitioners. In this study, we extend the body of knowledge on complexity research and practice addressing its high fragmentation. In particular, a comprehensive literature analysis of complexity research is conducted to capture different types of complexity in organizations. The results are comparatively analyzed, and a morphological box containing three aspects and ten features is developed. In addition, an established multi-dimensional complexity framework is employed to synthesize the results. Using the findings from these analyses and adopting the Goal Question Metric, we propose a method for complexity management. This method serves to provide key insights and decision support in the form of extensive guidelines for addressing complexity. Thus, our findings can assist organizations in their complexity management initiatives.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Talal M. Almutairi ◽  
Krishnamurthy Sriramesh

PurposeThe purpose of this paper is to help enrich the body of knowledge of public relations by exploring the status of the practice in Kuwait. Using the generic principles of public relations, a well-known theoretical framework in the field, we study the three major types of organizations: government agencies, nonprofits and corporations.Design/methodology/approachThe authors gathered data using a self-administered survey and qualitative interviews. In total, 250 questionnaires were distributed (both printed and electronic) to employees working in public relations departments in all sectors and received 66 completed responses for a response rate of 26%. In addition, the first author conducted nine elite interviews with a chief executive officer (CEO) of a non-profit organization, a CEO of public relations (PR) agency, four directors of PR department in the private sector and three directors of the PR department in governmental organizations.FindingsThe results indicate that the press-agentry and technical functions dominate PR practice in the country. However, there appears to be a slow momentum for more specialized PR practitioners, who can assist their organizations in coming up with strategies and thus help organizational effectiveness. PR in Kuwait continues to suffer reputationally including the assumption that someone with no relevant knowledge or experience can be employed and succeed.Originality/valueTo the authors knowledge, this is the to study the present some of the generic principles of PR in Kuwait. Therefore, this paper contributes to the PR in Kuwait body of knowledge and provides the generic principles of PR in a new cultural context to test its applicability.


2020 ◽  
Vol 12 (1) ◽  
pp. 1-18
Author(s):  
Andrea Price

Given its proximity to and relationship with the C-suite, the role of the trusted advisor is one that many professionals, both within and outside public relations management, aspire to. Perhaps it is for this reason that the trusted advisor, particularly as it relates to the role of the Chief Communication Officer, has received considerable attention in public relations research and academic literature. However, there appears to be a gap in the body of knowledge about the trusted advisor role from the perspective of the Chief Executive Officer. Accordingly, the purpose of this research study was to explore the value of trusted advisors as perceived by the CEO. Through interviews with five chief executives, this study provides insight into the overall nature and role of the trusted advisor relationship: how the individuals came to be trusted advisors; the qualities and abilities that made them suited to the role; and how the CEOs engage with and rely on them. These insights are viewed in relation to the literature on relationship management, the concept of trust, and the roles of the Chief Executive Officer and trusted advisor. The findings indicate that the CEOs saw trust as a critical and foundational element of the relationship. It is also evident that the trusted advisors were relied upon to provide direct and honest feedback. This includes the ability to challenge the perspectives of the CEO, which contributes to building a relationship based on mutual trust.   Keywords: Chief Executive Officer, trusted advisor, relationships, relationship theory, trust, value


Politeia ◽  
2018 ◽  
Vol 37 (2) ◽  
Author(s):  
Ashanti Kunene

#FeesMustFall was a movement whose maxim was, “This revolution will be intersectional, or it will be bullshit.” This article is a self-reflection on my participation as a so-called radical black intersectional feminist in the #FeesMustFall movement at Stellenbosch University. It is also an attempt to provide evidence of the double erasures taking place in the mainstream patriarchal narratives about the #FeesMustFall movement. My story bears witness to the fact that queer black womxn were the backbone of the movement and that #FeesMustFall did indeed occur at Stellenbosch University. These constitute the double erasures taking place in terms of what is and can be known about the #FeesMustFall movement. My reflections serve to make a much-needed contribution to the body of knowledge produced about the #FeesMustFall movement.


2021 ◽  
pp. 002087282096742
Author(s):  
Emmison Muleya

Successful social reintegration is critical if we are to reduce recidivism and crime in general. This voice of people article presents a background case for why effective offender reintegration services are key in South Africa, and the Eastern Cape in particular, through an example of the Offender Reintegration programme rendered by the National Institute of Crime Prevention and Reintegration of Offenders (NICRO). Apart from the paucity of literature on offender reintegration, very few voices from people working directly with these former offenders are ever heard. Therefore, this article seeks to address this gap by contributing to the body of knowledge on offender social reintegration.


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