ScienceGate
Advanced Search
Author Search
Journal Finder
Blog
Sign in / Sign up
ScienceGate
Search
Author Search
Journal Finder
Blog
Sign in / Sign up
Brand definitions and conceptualizations: the debate
The Routledge Companion to Contemporary Brand Management
◽
10.4324/9781315796789-8
◽
2016
◽
pp. 35-44
Download Full-text
Sign in / Sign up
Close
Export Citation Format
Close
Share Document
Close