scholarly journals PENGARUH MOTIVASI HEDONIS, UTILITARIAN DAN EXIGENCY TERHADAP PEMBELIAN PRODUK YANG DIMEDIASI OLEH KRISIS COVID-19

Sebatik ◽  
2022 ◽  
Vol 26 (1) ◽  
Author(s):  
Apryanus Fallo ◽  
Selfiana Goetha

Adanya pandemi Covid-19 juga berdampak pada perubahan pola hidup masyarakat sehingga mengharuskan masyarakat untuk mampu beradaptasi dengan kebiasaan baru. Dalam skenario ini, kekhawatiran yang jelas muncul bagi perusahaan dan pemerintah yang  memastikan bagaimana perilaku pembelian konsumen akan terpengaruh oleh krisis Covid-19. Tujuan dari penelitian ini adalah untuk memahami bagaimana motivasi dan perilaku pembelian konsumen di tengah krisis yang diakibatkan pandemi covid-19. , jenis penelitian ini merupakan penelitian kuantitatif-hipotesis testing research. Teknik pengambilan sampel yang digunakan adalah convenience sampling. Hasil penelitian terhadap konsumen di masa krisis menunjukkan bahwa variabel hedonic berpengaruh negatif dan tidak signifikan terhadap variabel Overall Covid – 19 Crisis Awerness , variabel Purchasing Categories basic needs product, dan variabel Purchasing Categories non basic needs product . Variabel utilitarian  berpengaruh positif dan tidak signifikan terhadap variabel Overall Covid – 19 Crisis Awerness , variabel Purchasing Categories basic needs product , dan variabel Purchasing Categories non basic needs product. Variabel exigency berpengaruh positif dan signifikan terhadap variabel Overall Covid – 19 Crisis Awerness, variabel Purchasing Categories basic needs product, dan variabel Purchasing Categories non basic needs product .

2021 ◽  
Vol 58 (1&2) ◽  
pp. 128-156
Author(s):  
Louie Marie Eluriaga ◽  
Lylve Maliz Zeller ◽  
Gay Margarett Gange ◽  
Alice Ferrer

This paper assesses the experience and responses to the COVID-19 pandemic of households in the province of Guimaras and the municipality of Miagao to gain insights and lessons that can be applied during similar disruptions in the future. Survey data using a questionnaire were collected in July to early August 2020 from 580 households in Guimaras and 401 households in Miagao using convenience sampling. As a health threat, COVID-19 caused many households to feel unsafe and worried. The COVID-19 pandemic has highlighted the economic vulnerability of households to disruptions affecting their livelihood and income sources. The effects on loss of livelihood and income sources were worse with lower-income households whose income status and the ability to meet basic needs were worse than the pre-pandemic period. The paper recommends several approaches and interventions to improve household resilience and to be better prepared for similar challenges and threats in the future.


2014 ◽  
Author(s):  
Adena Young-Jones ◽  
Asia Hulse ◽  
Jacquelyn Byrket ◽  
Trulea Fletcher ◽  
James S. Sly

2018 ◽  
Author(s):  
Cristina De Francisco ◽  
Francisco Parra ◽  
Constantino Arce ◽  
M. D. Pilar Vílchez

Author(s):  
Susi Minarsih ◽  
Ary Sutrischastini

The aims of this study are to measure the level of service quality and how to improve the quality of service execution in re-measurement tera and tera of UTTP in Commerce On duty Co-Operation, Industrial and Commerce Of Sub-Province of Pacitan. This research’s object is traditional market of Minulyo Pacitan as mains market in Sub-Province of Pacitan with 100 perpetrator people of sample as user/owner of UTTP (ukur,timbang, takar, dan perlengkapannya) with method intake of sampel by Convenience Sampling. The technique of collecting data uses questionnaires and direct interview. This research use qualitative analysis instrument test of validity and reliability to know valid or not and reliabel or not about the questions of questionnaire. Then, this research was done with Servqual method as instrument to do measurement of service quality. The measurement of service quality in Servqual method pursuant to five service dimension that is tangibles, responsiveness, realibility, assurance, and empathy. This research will be measured of gap 5 that is difference among performance and its expectation. Ad for yielded gap from a enumeration of Servqual 5 gap, -146 progressively lower him mount the quality of given service activities. Therefore, its needs the existence of priority repair of service quality, in this case is service of remeasurement tera and tera of UTTP at biggest difference or gap that is at variable of Responsiveness ( Energy Listen carefully) and attribute that has smallest difference that is – 0.44 at dimension question of variable of Tangibles ( Evidence Physical). Keyword: Quality Of Service, Method of Service Quality.


2018 ◽  
Vol 15 (4) ◽  
pp. 545-559 ◽  
Author(s):  
Florian Tissot

The aim of this article is to clarify the role of the organisations that support skilled migrants after a relocation, using the analytical concept of migration industry. The concept is used as a tool to explore the gap between the macro and the micro levels and by that stresses the crucial meso-level when it comes to conceptualizing (skilled) migration. I use 30 semi-directive interviews with skilled migrants and six interviews with key informants in the migration industry as a basis for the analysis, leading me to distinguish three main services at the heart of this industry. Each service is covered by distinct private actors: the basic needs of the family by relocation offices, the education of the children by international schools, and the careers of the partner by outplacement agencies.


2020 ◽  
Vol 8 (2) ◽  
pp. 135-160
Author(s):  
Nevin Karabiyik Yerden

The COVID 19 pandemic created economic havoc around the world. Along with healthcare challenges, the pandemic has also been changing consumer lifestyles. It affects business structures and service delivery too. This article draws on an investigation of the effect of consumption emotions of Turkish consumers on consumer values during the COVID 19 Pandemic. A convenience sampling method was adopted in the study and a questionnaire survey was administered to collect 390 consumer cases. The results show that the consumption emotions of Turkish consumers during the COVID 19 Pandemichad a significant positive effect on consumer values. It was found that Turkish consumers were to feel anxiety, calmness and hope more often than not during the pandemic.


Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.


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