scholarly journals Pengaruh Brand Image terhadap Keputusan Pembelian Konsumen

2021 ◽  
Vol 4 (2) ◽  
pp. 308-327
Author(s):  
Aditya Julita Sari ◽  
IBN Udayana ◽  
Agus Dwi Cahya
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Positive Influence ◽  
Green Marketing ◽  
Purchasing Decisions ◽  
Decision Variables ◽  
Processed Products ◽  
Relationship Of ◽  
Brand Ambassadors ◽  
The Relationship

This study aims to determine the effect of "The Influence of Brand Image on Purchase Decisions Supported by Green Marketing and Brand Ambassador Variables on Moringa processed products and the Effect of Green Marketing and brand ambassadors on Brand Image". The type of research used is quantitative research and is included in explanatory research which in this study aims to explain the relationship of a variable with other variables to test hypotheses. Researchers also use questionnaires to obtain the data needed in the study. To obtain data, researchers used questionnaires which were distributed to consumers who know and become consumers of Moringa. The results in this study indicate that the brand image variable has a significant or positive influence on consumer purchasing decisions. The green marketing variable does not have a positive influence on consumer purchasing decisions. The brand ambassador variable has a significant influence on the consumer purchasing decision variables. The green marketing variable has a positive influence on the brand image variable. The brand ambassador variable has a positive influence on the brand image variable. Keywords: Brand Image, Green Marketing, Brand Ambassador, Purchase Decision, Significant

scholarly journals Kesejahteraan Sekolah dan Kenakalan Remaja Siswa Sekolah Menengah Kejuruan

2020 ◽  
Vol 2 (2) ◽  
pp. 88-104
Author(s):  
Sthepvanny Herlof A.I. Laure ◽  
Yeni Damayanti ◽  
Juliana Marlyn Y. Benu ◽  
Luh Putu Ruliati
Keyword(s):  
Quantitative Research ◽  
Negative Relationship ◽  
Well Being ◽  
Positive Influence ◽  
School Students ◽  
Significant Negative Relationship ◽  
Relationship Of ◽  
The Relationship

School is essential during the process of students individual growing. School well-being important to be paid attention to in order to provide comfort for students. A research proves that one student will be comfortable getting surrounded by friendly teachers and friends who bring positive influence at school. Students of school with unfriendly environment behave negatively by doing things like playing truant, fighting with other students, smoking, and vandalism which are known as student’s delinquencies. This research aims to observe the relationship of school well-being with juvenile delinquencies by students in SMKN 2 Kota Kupang. This is a quantitative research used 330 students. The result proves that there is a significant negative relationship between the two variables which is -0.255 with the significance value of 0.000. The result also shows that there is a significant negative relationship among all of the aspects of school well-being with the delinquency.

scholarly journals Pengaruh Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Dengan Trustworthiness Sebagai Variabel Intervening

2021 ◽  
Vol 9 (3) ◽  
pp. 41-50
Author(s):  
Galih Kristian
Keyword(s):  
Data Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Analysis Technique ◽  
Brand Ambassadors ◽  
The Relationship ◽  
Positive Effect

This study aims to determine the effect of brand ambassador and brand image on purchasing decisions with trustworthiness as an intervening variable in the Yogyakarta Starcross distribution. the type of research used in this research is descriptive quantitative. The population used is the customer of the Starcross Yogyakarta distribution as many as 100 people. The sample used in this study is 100 customers using the sampling technique used is non-probability sampling using a data collection method using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, brand ambassadors have a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, brand ambassadors have a significant positive effect on trustworthiness, brand image has a significant positive effect on trustworthiness, trustworthiness has a significant positive effect on purchasing decisions. In this case, trustworthiness as an intervening variable is able to mediate the relationship between brand ambassadors on purchasing decisions, and brand image on purchasing decisions.

scholarly journals Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Tinjauan Sistematis Literature Review

2021 ◽  
Vol 20 (3) ◽  
pp. 241-257
Author(s):  
Dapit Alex Sander ◽  
Arianis Chan ◽  
Herwan Abdul Muhyi
Keyword(s):  
Literature Review ◽  
Product Quality ◽  
Review Process ◽  
Brand Image ◽  
Future Research ◽  
Purchasing Decisions ◽  
Marketing Activities ◽  
Relationship Of ◽  
The Relationship ◽  
Systematic Review Process

Much research on purchasing decisions refers to price, product quality and brand image. This study aims to complement previous research. Research that has explored the relationship of brand image, price and product quality to purchasing decisions. The purpose of this study was to determine the operationalization of the influence of brand image, price, and product quality. This study will describe the interrelationships between variables in purchasing decisions in the context of marketing science. This study uses a systematic review process, namely an in-depth literature review of the results of 23 articles based on certain keywords and limitations. Based on the review produced a model that describes the influence of brand image, price and product quality on purchasing decisions. It is expected to be a reference and adoption of an approach to marketing activities. Future research is suggested to have more than one database and use more sources of research articles published over 10-20 years. It is hoped that future research with broad observations and results on how science continues to develop.

scholarly journals Analysis the Influence of Electronic Word of Mouth Zomato and Brand Image to Purchase Intention and Purchase Decision Which Mediated by Consumer Perception on Gyu-Kaku, Japanese BBQ

2021 ◽  
pp. 127-137
Author(s):  
Lily Suhaily ◽  
Sinta Boentoro ◽  
Florence Natahasa
Keyword(s):  
Purchase Intention ◽  
Brand Image ◽  
Rapid Development ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Positive Role ◽  
A Site ◽  
Relationship Of ◽  
The Relationship

In this era, technology has experienced rapid development. One of them is the internet. In connection with this, one of them appeared eWom Zomato application. Ewom Zomato is a site or application that provides various information about restaurants. The purpose of this study is to determine the effect of eWOM Zomato and brand image to purchase intention and purchase decision which mediated by consumer perception on Gyu-Kaku, Japanese BBQ. To analyse the data using SEM with LISREL. Samples was distributed to 200 respondents in Jakarta on Mei 2021. The results showed that E-WOM and Brand Image play an important role in improving consumer perception. However, consumer perception plays no role in mediating the E-WOM relationship with purchase decision. However, it can mediate well the relationship of brand image to purchase decision. Purchase intension itself plays a positive role in the purchase decision. Thus this research proves that consumer perception and purchase intention are means that support and encourage consumers to brand image to make purchase decisions. But it is not a decisive means for e-WOM in purchasing decisions.

scholarly journals Development and Application of the Owner-Bird Relationship Scale (OBRS) to Assess the Relation of Humans to Their Pet Birds

2020 ◽  
Vol 7 ◽  
Author(s):  
Anne-Kathrin Burmeister ◽  
Katrin Drasch ◽  
Monika Rinder ◽  
Sebastian Prechsl ◽  
Andrea Peschel ◽  
...  
Keyword(s):  
Quantitative Research ◽  
Animal Studies ◽  
Online Survey ◽  
Major Influence ◽  
Four Dimensions ◽  
Sociological Approach ◽  
Pet Birds ◽  
Human Animal ◽  
Relationship Of ◽  
The Relationship

Only a few birds besides domestic pigeons and poultry can be described as domesticated. Therefore, keeping a pet bird can be challenging, and the human-avian relationship will have a major influence on the quality of this cohabitation. Studies that focus on characterizing the owner-bird relationship generally use adapted cat/dog scales which may not identify its specific features. Following a sociological approach, a concept of human-animal relationship was developed leading to three types of human-animal relationship (impersonal, personal, and close personal). This concept was used to develop a 21-item owner-bird-relationship scale (OBRS). This scale was applied to measure the relationship between pet bird owners (or keepers) (n = 1,444) and their birds in an online survey performed in Germany. Factor analysis revealed that the relationship between owner and bird consisted of four dimensions: the tendency of the owner to anthropomorphize the bird; the social support the bird provides for the owner; the empathy, attentiveness, and respect of the owner toward the bird; and the relationship of the bird toward the owner. More than one quarter of the German bird owners of this sample showed an impersonal, half a personal, and less than a quarter a close personal relationship to their bird. The relationship varied with the socio-demographic characteristics of the owners, such as gender, marital status, and education. This scale supports more comprehensive quantitative research into the human-bird relationship in the broad field of human-animal studies including the psychology and sociology of animals as well as animal welfare and veterinary medicine.

scholarly journals Behavioral Loyalty and Attitudinal Loyalty: Malaysian’s Intention on Counterfeit Clothing and Footwear

2012 ◽  
Vol 2 (1) ◽  
pp. 106 ◽  
Author(s):  
Annie Ng Cheng San ◽  
Choy Johnn Yee
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Behavioral Loyalty ◽  
Attitudinal Loyalty ◽  
Marketing Intelligence ◽  
Counterfeit Products ◽  
Relationship Of ◽  
The Relationship ◽  
Practical Implications

Purpose: The research aim to clarify the relationship of brand loyalty: attitudinal and behavioral loyalty with the Malaysian purchase intention on pirated clothing and footwear in order to gain better understanding in developing advance countermeasure.Design/ Methodology/ Approach: A quantitative research is used to obtain the first hand information. 380 sets of personally- administrated questionnaires were distributed in Malaysia -Penang’s Batu Ferringhi Night Market. A variety of statistical analysis techniques were used.Findings: The findings suggested brand loyalty: attitudinal and behavioral have a significant relationship with the purchase intention of counterfeit products. Under the two brand loyalty concepts, the behavioral loyalty had a greater negative association with the consumer intention on counterfeit.  Practical implications: The paper provided in dept knowledge about the consumers motivation on counterfeit products and the information of marketing intelligence strategy-branding which available for the marketers and genuine manufacturers in better eradicate the counterfeit activities.Research Limitations: The paper was primarily focus on the counterfeit clothing and footwear. Although the focus and sample size is adequate and accepted but the generalizability of study may be limited and cannot consider as representative collectively for the whole of Malaysia and other pirated products. Secondly, the quantitative research used had limited the further insight of other unknown variables or factors that do not included. 

scholarly journals Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

2020 ◽  
Vol 8 (2) ◽  
pp. 253
Author(s):  
Suparwi Suparwi ◽  
Syarifatul Fitriyani
Keyword(s):  
Decision Making ◽  
Regression Analysis ◽  
Linear Regression ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

scholarly journals FAKTOR PENENTU BRAND EQUITY DAN PENGARUHNYA PADA PURCHASE INTENTION

2021 ◽  
Vol 13 (1) ◽  
pp. 1-22
Author(s):  
Evo Sampetua Hariandja ◽  
Aurellia Adeline ◽  
Ferdinandus Eric ◽  
Yossel Christopher
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Quantitative Research ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Validity And Reliability ◽  
Brand Reputation ◽  
Relationship Of ◽  
The Relationship

Abstract- This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While  Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing. Keywords: Brand Popularity; Country of Brand Origin; Brand Loyalty, Brand Awareness; Perceived Quality; Brand Reputation; Brand Equity; Purchase Intention

scholarly journals The Determinant Factors of Omnichannel Service Adoption in Jakarta

2019 ◽  
pp. 1-12
Author(s):  
Wenny Rukmana ◽  
Hermawan Susyanto ◽  
Antonio . ◽  
Ina Agustini Murwani
Keyword(s):  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Moderating Effects ◽  
Service Adoption ◽  
Channel Choice ◽  
Channel Integration ◽  
Object Based ◽  
Relationship Of ◽  
The Relationship

Along with the development of technology in retail, consumers have increased their expectation about experience convenience in retail. Starting with the growth of various platform, the next development is the experience that combined both offline and online service known as Omnichannel. The Omnichannel Service Adoption is explained by Wixom Model shows the relationship of object-based beliefs, channel integration quality, perceived fluency, and internal and external usage experience as moderating effects of perceived fluency. The adoption of Omnichannel is important to deliver a consistency of data and user experience compared to multichannel. The research uses quantitative approach with Structural Equation Model (SEM) PLS for data analytic. The population is referred to Berrybenka, a prominent fashion e-commerce in Jakarta, customers. The result shows that Breadth Channel Choice, Channel Service Transparency, Content Consistency and Process Consistency have a significant and positive influence on perceived fluency. The implication and limitation of the research are also highlighted.

scholarly journals The Relationship of Brand Image and Service Quality on Student Loyalty of A University Shop

2019 ◽  
Vol 14 (2) ◽  
pp. 68-79
Author(s):  
Saida Farhanah Sarkam ◽  
Nurul Syafika Mohd Nasir ◽  
Shatina Saad
Keyword(s):  
Service Quality ◽  
Brand Image ◽  
University Management ◽  
Small Companies ◽  
Southern State ◽  
Student Centered ◽  
Student Loyalty ◽  
The University ◽  
Relationship Of ◽  
The Relationship

The study aimed is to examine the relationship of brand image and service quality towards student loyaltyin purchasing at a university shop, namely UniShop, in the southern state of Malaysia. By understandingstudent loyalty, the university management might encourage students to shop at the UniShop and generaterevenues within the campus. The decreasing sales of UniShop are affected by a hypermarket located withinwalking distance to the university in August 2017. From the literature, the entrance of multinationalcompanies might affect the small companies surrounding them, including UniShop which is a smallenterprise. Thus, the research examined student loyalty in purchasing at UniShop by distributingquestionnaires to the students of the university. The researchers used proportionate stratified randomsampling to generalize the finding across all semester students in the university. The findings showed thatbrand image and service quality played an important role in student loyalty. Students were the maincustomers of a university shop, contributed most of the shop’s business sustainability, and generate indirectincome to the university. In order to maintain student loyalty, UniShop has to take some initiatives includingto increase the scale of products, focuses on student-centered services, improve the shop layout, and sellexclusive university merchandise to increase the student's self-belonging to the university products. Keywords: brand image, service quality, student loyalty, university shop

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