scholarly journals Development of Electronic Business From the Historical Point of View of an E-Commerce Concept

2021 ◽  
Vol 2 (2) ◽  
pp. 19-24
Author(s):  
Moossa Gian ◽  
Samuel Ikate

This article discusses what e-commerce marketing is and how it works. E-commerce marketing is a form of internet marketing that makes use of websites to conduct business or promote online merchandise purchases. Although the presence of e-commerce has a number of benefits, it still has a number of drawbacks, namely. The terms e-company and e-commerce refer to business activities conducted across the internet. Via e-commerce, everybody on Earth has the same prospects and chances to compete and prosper in cyberspace industry. The rapid advancement in technology in the 1990s resulted in the proliferation of e-commerce technologies from numerous businesses, culminating in the commercialization of the Internet and the emergence of dot-com firms, or Internet start-ups.

2020 ◽  
Vol 83 ◽  
pp. 01063
Author(s):  
Štefan Slávik

Start-up is a modern entrepreneurship form designed to realize original business ideas, mostly based on new technologies and the Internet. It evolves in the development cycle, which is determined by the business idea development cycle and the financing cycle. The purpose of the paper is to describe and analyse the business idea. The business idea is characterized by its content, circumstances of its origin, degree of originality and evidence of this originality. Start-ups are dominated by business ideas based on the application of information and communication technologies, the business idea is most often created by combining professional and business experience, but its originality is from the international point of view only average and the level of legal protection is quite rare.


2012 ◽  
Vol 8 (2) ◽  
pp. 49-66
Author(s):  
Malliga Marimuthu ◽  
Azizah Omar ◽  
T. Ramayah ◽  
Osman Mohamad

The importance of the Internet in supporting business applications and attaining competitive advantage through the electronic business (e-business) process is widely acknowledged. However, many SMEs have been slow in adopting the Internet and even those SMEs that have adopted the technology have not fully utilized it to support their business applications. The reason behind this scenario could be the lack of awareness concerning the necessity and possibility of adopting e-business for specific functions along the value chain. Thus, the aims of this study are to investigate the extent of Internet marketing practices to support business applications among SMEs in Malaysia as well as the outcome of Internet marketing implementations on the business performance of SMEs. The results indicate that the usage of Internet varies across the marketing practices and is likely to influence business performance.


Metahumaniora ◽  
2018 ◽  
Vol 8 (3) ◽  
pp. 300
Author(s):  
Tania Intan ◽  
Trisna Gumilar

AbstrakPenelitian ini bertujuan untuk (1) mendekripsikan tanggapan pembaca terhadap novel Le Petit Prince (2) mendeskripsikan horizon harapan pembaca terhadap novel Le Petit Prince, dan (3) mendeskripsikan faktor-faktor penyebab perbedaan tanggapan dan horizon harapan pembaca. Penelitian ini termasuk jenis penelitian deskriptif kualitatif. Data penelitian berupa teks yang memuat tanggapan pembaca novel Le Petit Princeyang terdiri dari 20 orang, sedangkan sumber datanya berupa artikel dan makalah yang dimuat di media massa cetak dan elektronik termasuk internet. Instrumen penelitian berupa seperangkat konsep tentang pembaca, tanggapan pembaca, dan horizon harapan. Teknik pengumpulan data dengan cara observasi dan data dianalisis dengan menggunakan teknik deskriptif kualitatif. Hasil penelitian yang didapat sebagai berikut. (1) Seluruh pembaca menanggapi atau menilai positif unsur tema, alur, tokoh, latar, sudut pandang, gaya bahasa, teknik penceritaan, bahasa, dan isi novel Le Petit Prince. (2) Harapan sebagian besar pembaca sebelum membaca novel Le Petit Prince sesuai dengan kenyataan ke sembilan unsur di dalam novel Le Petit Prince, sehingga pembaca dapat dengan mudah menerima dan memberikan pujian pada novel Le Petit Prince. (3) Faktor penyebab perbedaan tanggapan dan horizon harapan pembaca selain perbedaan stressing unsur yang ditanggapi juga karena perbedaan pengetahuan tentang sastra, pengetahuan tentang kehidupan, dan pengalaman membaca karya sastra.Kata kunci: tanggapan pembaca, horizon harapan, Le Petit PrinceAbstractThis study aims to (1) describe reader’s responses to the novel Le Petit Prince (2) to describe the reader's expectations horizon of Le Petit Prince's novel, and (3) to describe the factors causing differences in responses and the horizon of readers' expectations. This research is a descriptive qualitative research type. The research data consist of a set of paragraphs that contains readers' responses to Le Petit Prince's novel, while the data sources are articles and papers published in print and electronic mass media including the internet. The research instruments are a set of reader concepts, reader responses, and expectations horizon. The technique of collecting data is observation and data are analyzed by using qualitative descriptive technique. The results obtained are as follow: (1) All readers respond and valuethe theme elements,plots, characters, background, point of view, language, titles, storytelling techniques, language, and extrinsic novel Le Petit Prince positively. (2) The expectations of most readers before reading Le Petit Prince's novels are in accordance with the nine facts in Le Petit Prince's novel, so readers can easily accept and give prise to Le Petit Prince's novel. (3) Factors causing differences in responses and horizon of readers' expectations other than the stressing differences of the elements being addressed also due to the differences in knowledge of literature, knowledge of life and literary reading experience. Keywords: readers responses, expectations horizon, Le Petit Prince


Author(s):  
Naida A. Kazibekova ◽  
◽  
Magrifa N. Agasieva ◽  
Zamira M. Ismieva

Author(s):  
Peter J. Bentley

There's a hidden science that affects every part of your life, a science so powerful that you would be hard-pressed to find a single human being on the planet unaffected by its achievements. It is the science behind computers, the machines which drive the supply and creation of power, food, medicine, money, communication, entertainment, and most goods our stores. It has transformed societies with the Internet, the digitization of information, mobile phone networks, and GPS technologies. Written in friendly and approachable language, Digitized provides a window onto the mysterious field from which all computer technology originates, making the theory and practice of computation understandable to the general reader. This popular science book explains how and why computers were invented, how they work, and what will happen in the future. Written by a leading computer scientist, Peter J. Bentley, it tells this fascinating story using the voices of pioneers and leading experts interviewed for the book, in effect throwing open the doors of the most cutting-edge computer laboratories. Bentley explores how this young discipline grew from the early work by pioneers such as Turing, through its growth spurts in the Internet, its difficult adolescent stage where the promises of AI were never achieved and dot-com bubble burst, to its current stage as a semi-mature field, capable of remarkable achievements. Packed with real-world examples, Digitized is the only book to explain the origins and key advances in all areas of computing: theory, hardware, software, Internet, user interfaces, virtual reality, and artificial intelligence. If you have an interest in computers--whether you work with them, use them for fun, or are being taught about them in school--this book will provide an entertaining introduction to the science that's changing the world.


2008 ◽  
Vol 2008 ◽  
pp. 1-9 ◽  
Author(s):  
Peter Quax ◽  
Jeroen Dierckx ◽  
Bart Cornelissen ◽  
Wim Lamotte

The explosive growth of the number of applications based on networked virtual environment technology, both games and virtual communities, shows that these types of applications have become commonplace in a short period of time. However, from a research point of view, the inherent weaknesses in their architectures are quickly exposed. The Architecture for Large-Scale Virtual Interactive Communities (ALVICs) was originally developed to serve as a generic framework to deploy networked virtual environment applications on the Internet. While it has been shown to effectively scale to the numbers originally put forward, our findings have shown that, on a real-life network, such as the Internet, several drawbacks will not be overcome in the near future. It is, therefore, that we have recently started with the development of ALVIC-NG, which, while incorporating the findings from our previous research, makes several improvements on the original version, making it suitable for deployment on the Internet as it exists today.


Author(s):  
Ihor Ponomarenko ◽  
Alina Sapian

The purpose of this article is to consider issues related to the peculiarities of the use of search engine optimization in the implementation of a comprehensive marketing strategy in the digital environment. Research methodology. The research methodology is system-structural and comparative analyzes (to study the application of search engine optimization in the process of improving the efficiency of the company on the Internet); monograph (the study of various software solutions in the field of digital marketing); eco- nomic analysis (when assessing the effectiveness of the use of SEO in the process of attracting the target audience and its impact on the growth of conversions). The scientific novelty – features of using search engine optimization as an effective tool of digital marketing in modern conditions are revealed. The expediency of using SEO to increase the level of competitiveness of the company on the Internet is proved. A set of Internet marketing measures to strengthen the company’s communications with the target audience in the digital environment is revealed, as well as the role in this structure of search engine optimization is outlined. The expediency of building a semantic core as a basic element of search engine optimization of a company’s web resource and creating preconditions for long-term provision of high positions of the site in search services is proved. The subject of the research is the approach to the possibility of using search engine optimization methods in modern conditions to ensure a highly competitive position of the company and its web resources in the digital space in the long period. Conclusions. The digitalization of business leads to the intensification of the use of various digital marketing tools, among which search engine optimization occupies an important place. SEO-optimization of the company’s website involves the implementation of a set of measures aimed at increasing the place of the re- source in search results. Innovative approaches make it possible to integrate an up-to-date keyword list into important elements of a company’s web resource and to constantly update libraries in order to ensure high search engine rankings. Keywords: audience, Internet marketing, search engine optimization, site, targeted traffic.


Author(s):  
Liudmyla Kurylo ◽  
◽  
Yaroslav Kozchenko ◽  

The author conducted a study of the role and actual functions of Internet marketing nowadays, analyzed the latest publications and studies of domestic and foreign scientists relating to Internet marketing. The definitions of Internet marketing by various scientists were considered. It was determined by the problematic that exists in the field of internet marketing at the moment. A review of modern tools we identified the main tools of Internet marketing, by which the communication occurs on the Internet: SEO (Search Engine Optimisation), search (paid) advertising, Media advertising, SMM (Social Media Marketing) social media marketing, content marketing, E-mail marketing; Hootsuit's company research analysis determined the number of Internet users and purchasing power in the online environment, which averaged 500 USD per year. The number of Internet users in the online environment averaged 500 USD per year. And also to prioritise specific types of products. We have also identified that search engines are the main source of learning new information for consumers. Having analysed the dynamics of internet penetration in Ukraine, it appears that the number of internet users increased by 8% in 2019, with 22.96 million Ukrainians using the internet at the end of 2019. The article examines the possibilities of Internet marketing tools that become available when using such a tool as web analytics, including: personalised offers to customers, building relationships with customers, after a purchase is made and increasing their retention rate. A study of advertising costs on the social network Facebook, during the presidential elections in Ukraine in 2019 and during the presidential race in the USA in 2020 was conducted. And also defined the role played by social networks in building relationships with the target audience. During the research, recommendations for the use of the main tools of Internet marketing were made and it was determined which business areas are not suitable for each of the tools. Based on the research and statistical data was predicted directions of development of Internet marketing.


2014 ◽  
Vol 20 (1) ◽  
pp. 61-70
Author(s):  
Jacek Borzyszkowski

The purpose – The purpose of the article was an attempt to assess the significance of two spheres connected with the functioning of DMOs, i.e. internet marketing and the development of modern technologies and information systems. Design – The study covers theoretical issues connected with the essence of destination management organizations as the basic organizational structures in the tourism sector, and with the significance of the Internet and modern information technologies in the activities of these organizations. The second part of the study covers the empirical issues of the problem analyzed. Approach and methodology – Apart from theoretical deliberations, it provides the review of previous research. Moreover, the results of the author’s research were used with the aid of the diagnostic survey technique. The results from 53 DMOs that represent 19 European states were obtained. Findings – The quantity of expenditures on information technologies was defined in the structure of the total expenditures on the part of DMOs. The average value for all the organizations under analysis was 10.9%. Owing to the application of the point grading method (Likert scale), it was demonstrated that internet marketing and the development of modern technologies and information systems are becoming increasingly more important areas of the activities. Originality of the research – The originality is evident in the insights it provides about use of modern information technologies and the Internet in the activities of DMO. The empirical deliberations presented in this article should become an important point of reference for many DMOs and should emphasize the growing significance of information technologies.


2019 ◽  
Vol 41 (6) ◽  
pp. 889-900
Author(s):  
Nina Mihaljinac ◽  
Vera Mevorah

The article uses case studies of artistic and cultural practices on Internet in Serbia (1996–2014) to provide a deeper analysis of possible uses of internet technology and internet art for social and political change as well as showcasing changing attitudes toward the internet in a transitional semi-periphery state. Through analyzing these questions, the article defines several phases of development of internet and art projects in Serbia including (a) the phase of techno-utopia when internet technology was used for staging and supporting student protests and the so-called first ‘internet revolution’ in Serbia (1996–1999); (b) the phase of ambivalence or ‘mixed feelings’ toward the Internet, triggered of by Kosovo War and North Atlantic Treaty Organization (NATO)-led bombing of 1999–2000; (c) the phase of optimism and hope about the Internet after the ‘October 5th’ revolution (2000–cc. 2005); and (d) the phase of disillusionment with both the Internet and democracy (2010–2014). This study re-evaluates early achievements and democratic principles of networked society and illuminates core issues and accomplishments of cyberculture from the 1990s until present times through the point of view of multiple actors present within Serbian art and culture.


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