scholarly journals Measuring Involvement for Organic Food Products: Testing and Identifying the Variables Affecting Consumer Involvement in Selected Urban Dwellings of Gujarat

Author(s):  
Ashwini Joshi ◽  
Amol Ranadive

The main aim of this research was to first design, test and validate a structured tool to measure the construct of consumer involvement for organic food products. To do this, three most populated urban dwellings in the state of Gujarat, India were surveyed. A total sample of 200 respondents was deemed appropriate in terms of the validity of results as well as resources at hand. The three urban dwellings covered under this study were Ahmedabad, Surat and Vadodara. Out of the total sample size, 80 valid responses were collected from Ahmedabad, 70 from Surat and 50 from Vadodara. Initially, a structured tool was developed keeping in mind four basic dimensions which were, Information Search, Affection, Importance and Purchase. The tool had twenty statements asking for respondents’ opinion on a five-point Likert scale ranging from ‘Strongly Agree’ to ‘Strongly Disagree’. Apart from this the questionnaire collected demographic data of the respondents. After collecting data, using factor analysis, four antecedents of involvement were validated since the Eigenvalues for each of them were above 1. Overall, these four antecedents or factors explained 65.71% of the total variance. After statistically validating the tool, consumer involvement was measured and results showed moderately higher involvement. Further analysis was carried out to understand the inter-relationship between the antecedents inter-alia and consumer involvement. Correlation analysis confirmed strong positive correlation between all the antecedents as well as between consumer involvement and its antecedents which further confirmed the validity of this tool. Since correlation was found to be highly positive and significant, it was considered appropriate to establish and test this construct using regression analysis. Regression analysis revealed that all the antecedents had more or less similar impact on consumer involvement for organic food products.

2019 ◽  
Vol 7 (1) ◽  
pp. 276-296
Author(s):  
Anwesha Chattopadhyay ◽  
Priyanka Khanzode

Last 5 years have seen lots of changes in the consumption pattern of individuals with concerns rising constantly on the quality of climate conditions, individuals have become aware about change in climate, increasing pollution, deteriorating air quality, excessive use of chemicals in the farms, increase of carbon particles in environment and impact on population. Consumers now-a-days are very particular about the products they are consuming, Thus the concept of organic food product come into picture. This concept is gaining impetus in society especially after increase in health problems in individuals. It refers to using such food product which are eco-friendly and safe. The paper is a humble attempt to understand the level of awareness about organic food products in Bengaluru. This paper also aims at understanding the consumption pattern of individuals in Bengaluru. Statistical tools like ANOVA, Regression analysis, Chi-square tests and different charts are used to analyse the data obtained from a primary survey conducted in Bengaluru. On the basis of analysis done in the paper, it is concluded that the consumption has increased lately although more awareness should be created to make the consumption more popular among consumers.


2020 ◽  
Vol 18 (1) ◽  
pp. 23-30
Author(s):  
Juliana Juliana ◽  
Arifin Djakasaputra

This research aims to determine the effect of significant compensation, leadership, and motivation to job satisfaction. Data collection technique is using a questionnaire. The hypotheses were tested with primary data with the total sample 35 respondents collected through structured questionnaire using non probability sampling method. Writer use questionnaire as method of collecting data,  The Questionnaire use Likert Scale such as 1 (Strongly Disagree), 2 (Disagree), 3 (Rather Disagree), 4 (Rather Agree), 5 (Agree), 6 (Strongly Agree). Data were analyzed using multiple regression analysis. The results of the analysis concludes that there is simultaneously a leadership effect, compensation , and motivation to job satisfaction.Keywords :, leadership, compensation,  motivation, job satisfaction


2021 ◽  
Vol 14 (2) ◽  
pp. 87-106
Author(s):  
Nataly Levesque ◽  
Frank Pons

This paper aims to provide a better understanding of conditions that influence the gap between positive attitude and intention towards organic food products and actual behaviour regarding these products. Thus, we propose an extended version of the Theory of Planned Behaviour (TPB) to explain parts of this gap and we highlight the crucial role played by consumers’ involvement as a moderator. A structural equation modelling was performed, and the sta-tistical analysis of a sample of 1327 French consumers supports our organic food products buying behaviour model. The results showed that the difference between the means of actual behaviour was highly different between low- and high-involvement consumers. More specifically, high-involvement consumers express more positive attitudes towards buying organic food products, perceive higher subjective norms and behavioural control, they have higher behavioural intention, and buy organic food products more frequently. Additionally, the results indicated that, com-pared to low-involvement consumers, high-involvement consumers regard organic food products as more attractive, healthier, tastier, and with higher value. We proposed some marketing strategies to help managers to better promote the organic food products market and, in turn, increase their revenues. For example, marketers therefore have a vested interest in increasing consumer involvement, and, among other things, they can do so by educating them (i.e., high-lighting the benefits of consuming organic foods). Moreover, since high-involvement customers have positive atti-tude-intention and behaviour, they can be allies for marketers through their influence (social norms). Thus, we suggest the use of digital influencers to endorse organic food.


2011 ◽  
Vol 3 (12) ◽  
pp. 277-279
Author(s):  
M.Gomathi M.Gomathi ◽  
◽  
Dr.S.Kalyani Dr.S.Kalyani

2018 ◽  
Vol 2 (1) ◽  
pp. 1-28
Author(s):  
Teza Deasvery Falbo ◽  
Amrie Firmansyah

The increase in tax revenue in Indonesia is not accompanied by an increase in tax ratio The low tax ratioindicatestax avoidance practices in Indonesia. Some tax avoidance practices can be conductedthrough transferpricing and thin capitalization.This study is aimed to examine empirically the effect of thin capitalization as well astransfer pricing aggressiveness on tax avoidance practice in Indonesia. This study uses manufacturing companieswhich are listed on Indonesia Stock Exchange (IDX) within the period 2013-2015. Using purposive sampling, theselected samples in this study are 90 companies, so the total sample is 270 samples. The hypothesis examinationused in this study is multiple linear regression analysis of panel data.The results of this study suggest that thincapitalization is positively associated with tax avoidance,while transfer pricing aggressivenessis not associated withtax avoidance.


2021 ◽  
Vol 13 (13) ◽  
pp. 7028
Author(s):  
Ellen J. Van Loo ◽  
Fien Minnens ◽  
Wim Verbeke

Many retailers have expanded and diversified their private label food product assortment by offering premium-quality private label food products such as organic products. With price being identified as the major barrier for organic food purchases, private label organic food products could be a suitable and more affordable alternative for many consumers. While numerous studies have examined consumer preferences for organic food, very few organic food studies have incorporated the concept of private labels. This study addresses this research gap by studying consumer preferences and willingness to pay for national brand and private label organic food using a latent class model. Specifically, this study analyzes consumer preferences for organic eggs and orange juice and the effect of national branding versus private label. Findings show heterogeneity in consumer preferences for production method and brand, with three consumer segments being identified based on their preferences for both juice and eggs. For eggs, about half of the consumers prefer private label and organic production, whereas one-quarter clearly prefers organic, and another quarter is indifferent about the brand and the organic production. For orange juice, the majority (75%) prefer the national brand. In addition, one-quarter of the consumers prefers organic juice, and about one-third values both organic and the national brand.


Sign in / Sign up

Export Citation Format

Share Document