FEATURES OF ECONOMIC MEDIA DISCOURSE TRANSLATION

2021 ◽  
Vol 76 (2) ◽  
pp. 138-142
Author(s):  
Sh.K. Shameyeva ◽  
Keyword(s):  
English Language ◽  
Media Discourse ◽  
Translation Process ◽  
Economic Discourse ◽  
Syntactic Features ◽  
Definition Of ◽  
Insufficient Knowledge ◽  
Provided Examples ◽  
Lack Of Knowledge

This article examines different interpretations of the term discourse, gives a definition of economic discourse. The proposed work also examines the main features of the translation of economic media discourse that a specialist needs to know. The characteristics of stylistic, lexical, syntactic features of economic media discourse were given. The article examines the mistakes that a specialist can make, as well as the difficulties that arise in the translation process. These difficulties arise not only due to the lack of knowledge of the language, but also due to insufficient knowledge of the translator in the field of economics. The knowledge that a translator must have in order to translate accurately was examined. For an in-depth understanding, the work provided examples of translation of some terms and phrases from the English language, with examples of their use in certain situations.

scholarly journals LEXICAL, GRAMMATICAL AND STYLISTIC REDUNDANCY IN ENGLISH TEXT

2020 ◽  
Vol 1 (9(77)) ◽  
pp. 154-156
Author(s):  
Yuliya Litkovych ◽  
Vita Sternichuk
Keyword(s):  
English Language ◽  
English Text ◽  
Natural Phenomenon ◽  
Media Discourse ◽  
Complex Processes ◽  
Foreign Origin ◽  
Linguistic Unit ◽  
Semantic Development ◽  
The Creation ◽  
Definition Of

Lexical, grammatical and stylistic pleonasms in contemporary English-language media discourse are analyzed in the article. The definition of pleonasms, especially their types is offered. It is outlined the peculiar features of their usage in contemporary English-language media discourse. It has been proved that the redundancy in lexical pleonasms is expressed by synonyms. It is substantiated that grammatical pleonasms arise due to suffixes, prefixes and adverbs when creating degrees of comparison of adjectives. Pleonasms in contemporary English-language media discourse are used to intensify the utterance and to influence pragmatically on the addressee. Pleonasm is an independent expressive means of language. As a permanent feature of a linguistic unit, it differs not only from the stylistic means of expressing redundancy in speech, but also from grammatical types of redundancy. The autonomy of pleonasms in a language is justified by their purpose to clarify, intensify and add different shades of the meaning of a word or any concept in order to accurately convey information to the addressee. These redundant phrases are understood as absolutely natural phenomenon in English. One of the reasons for the creation of pleonasms is insufficient transparency of one of the components and this component the word of foreign origin. Pleonasm is the result of rather complex processes of semantic development of components that are combined.

scholarly journals Image Actualization of the First Lady Within the Framework of Image Stereotyping of the President in the Media (Exemplified by the 43rd and 45th US Presidents and Their Wives)

2021 ◽  
pp. 27-36
Author(s):  
Bogdan Gasanov ◽  
Keyword(s):  
Mass Media ◽  
English Language ◽  
Family Members ◽  
Political Orientation ◽  
Media Discourse ◽  
Communicative Interaction ◽  
Personal Lives ◽  
The Media ◽  
Definition Of ◽  
The Guardian

This article aims to reveal the specifics of the actualization of the family image within the framework of image stereotyping of a politician in mass media. For several decades, mass media discourse has been paying special attention to the personal lives of political leaders and opinion leaders, satisfying the needs of readers eager to learn what they are like in everyday life and personal relationships. This study provides a definition of the concept of a politician’s communicative behaviour, shaping his speech portrait, which is to a large extent formed through the media. The speech portrait is made up of the politician’s rhetoric (either conservative or liberal) implemented in public speeches. At the same time, a politician’s image often depends on mass media, more precisely, on their attitude towards him/her, the narration about the politician’s family playing an important role in this. The empirical material of this study includes newspaper articles of the English-language periodicals The Guardian and Politico from 2009–2020, writing about the presidents Donald Trump and George W. Bush and their family members. These periodicals are of interest due to their political orientation, within the framework of which the images of these politicians and their family members are shaped. Turning to comparative analysis, the author identified the relationship between a politician’s image and the representation of his family members in the press. In addition, discourse analysis was used, logically supplemented with linguoculturological and sociopragmalinguistic modelling of communicative interaction. The research found that mass media discourse presents the politicians’ family life through the representation of their wives, often with gender stereotyping. Moreover, there is a clear process of delimiting the spouses in newspaper discourse, i.e. the image of a politician does not always affect the image of his wife, which means that they are viewed independently from each other.

scholarly journals Media-Discourse Poetics: Linguocognitive Grounds for Pun and Wordplay Demarcation (Based on the Material of English Language Press)

2019 ◽  
Vol 37 (2) ◽  
pp. 272-282
Author(s):  
E. S. Shmelyova
Keyword(s):  
English Language ◽  
Frame Analysis ◽  
Cognitive Model ◽  
Media Discourse ◽  
Analysis Method ◽  
Demarcation Criterion ◽  
Conceptual Integration ◽  
Definition Of ◽  
Stylistic Device ◽  
Linguistic Means

Pun and wordplay are to be regarded as some of the most striking linguistic means of creating expressiveness and forming media discourse poetics. However, despite the significant amount of previous research into these devices, many aspects of their formation and functioning still remain unclear. First and foremost, it concerns the definition of pun and wordplay, and their respective demarcation. This article, in addition to the widespread formal (structural) demarcation criterion, considers the linguo-cognitive grounds for such a division. The study was conducted on the material of English-language media headlines based on the frame analysis method. The research has identified three frame models of pun and wordplay formation: two frames overlapping on the basis of (a) common terminal(s) (M1), one frame expanding due to the emergence of a new frame focus (M2), and conceptual integration of two frames (M3). Based on the analysis of examples of these models actualized in Englishlanguage mass media headlines, it has been concluded that the frequency of a particular form of realization of a stylistic device based on the corresponding structural and frame (linguo-cognitive) model may indicate whether it is an instance of the pun or wordplay.

LINGUISTIC AND PRAGMATIC ASPECT OF TRANSLATION OF ENGLISH MEDICAL TV-SERIES INTO UKRAINIAN

2020 ◽  
Vol 2020 (31) ◽  
pp. 342-359
Author(s):  
Tetiana Savich ◽  
Anna Shapoval ◽  
Olena Velychenko
Keyword(s):  
English Language ◽  
Point Of View ◽  
Professional Activity ◽  
Its Sequence ◽  
Human Communication ◽  
Translation Process ◽  
Translation Analysis ◽  
Pragmatic Aspect ◽  
The Difference ◽  
Definition Of

The research is devoted to the study of the peculiarities of the lingvo-pragmatic aspect of translation and is presented on the example of an English-language television series of medical focus called “House, M. D.” and its translation, analysis of various types of transformations, definition of the specifics of the translation and its sequence. The relevance of the topic presented is based on the need for a detailed study of the lexical, grammatical, syntactic, extralinguistic, paralinguistic features of the translation of English-language films. This topic is important for both Ukrainian and foreign translators, because it is necessary to know the basic subtleties and unforeseen situations in the translation process in order to overcome them as best as possible and achieve a highquality and adequate result. Also, the relevance of this topic contributes to the improvement of the level of professional activity of both interpreters and translators. The aim of the study is to evolve the specifics of the use of translation aids and translation operations for adequate reproduction of English-language medical films. The studied type of the text is characterized, certain difficulties in translation are highlighted, the difference between the texts of the English and Ukrainian languages from a grammatical point of view, lexical inequality are noted, various ways of revealing emotionality and expressiveness as an auxiliary tool of human communication are noted. The expediency of using translation transformations has been determined and the most common of them are quantitatively presented.

Problems in English Communicating Skills for Learners of English

2018 ◽  
Vol 9 (07) ◽  
pp. 20484-20491
Author(s):  
Dr. Ishag Adam Hassan Ahmed
Keyword(s):  
Reading Comprehension ◽  
English Language ◽  
Communicative Competence ◽  
Daily Practice ◽  
Small Component ◽  
Curriculum Review ◽  
Comprehension Skills ◽  
Definition Of ◽  
The University ◽  
Reading Comprehension Skills

This paper is devoted to presenting the methods in English communicating skills for Learners of English in general and the problems specific to University of Bahri. English language major’s graduates then; it discusses the notion of communicative competence, and defines strategic competence. It also briefly deals with the various definitions of communication strategies and taxonomies of conversation strategies. Also, I give brief definition of the word conversation, that is the act of talking together or exchange ideas, opinions, skills, and information. As accustomed, speaking is natural and automatic but communication is an art which must be learned and practiced. Also the aim of this paper is to present you with suitable suggestions about how you can solve problems while reading English? In order to comply with this objective: we considered two variables. The first one is that within our daily practice at the university we have students with different abilities while reading English. Therefore, we need to help them increase the ability in reading comprehension. However, we don’t have enough teachers and needed resources to supply them with the help they need. The second variable is related to the fact that at University there are different centers where the students’ skills can improve and their reading comprehension skills deficiencies could be overcome by getting help from the teachers. This study is small component of a larger curriculum review exercise. The findings of study in general suggest that both students and English language lecturers were in agreement that Sudanese students had a problem in writing and speaking English and due to that the conversational problems are raised.      Finally, the paper concludes by representing the pedagogical implications of conversation strategies.

L'anglicisme dans la langue française

2019 ◽  
Vol 3 ◽  
pp. 00013
Author(s):  
Danny Susanto
Keyword(s):  
English Language ◽  
Oil Industry ◽  
English Word ◽  
Public Institutions ◽  
Font Size ◽  
The World ◽  
French Speaking ◽  
The Difference ◽  
Definition Of ◽  
Bibliographic Study

<p class="Abstract">The purpose of this study is to analyze the phenomenon known as&nbsp;<span style="font-size: 1rem;">“anglicism”: a loan made to the English language by another language.&nbsp;</span><span style="font-size: 1rem;">Anglicism arose either from the adoption of an English word as a&nbsp;</span><span style="font-size: 1rem;">result of a translation defect despite the existence of an equivalent&nbsp;</span><span style="font-size: 1rem;">term in the language of the speaker, or from a wrong translation, as a&nbsp;</span><span style="font-size: 1rem;">word-by-word translation. Said phenomenon is very common&nbsp;</span><span style="font-size: 1rem;">nowadays and most languages of the world including making use of&nbsp;</span><span style="font-size: 1rem;">some linguistic concepts such as anglicism, neologism, syntax,&nbsp;</span><span style="font-size: 1rem;">morphology etc, this article addresses various aspects related to&nbsp;</span><span style="font-size: 1rem;">Anglicisms in French through a bibliographic study: the definition of&nbsp;</span><span style="font-size: 1rem;">Anglicism, the origin of Anglicisms in French and the current situation,&nbsp;</span><span style="font-size: 1rem;">the areas most affected by Anglicism, the different categories of&nbsp;</span><span style="font-size: 1rem;">Anglicism, the difference between French Anglicism in France and&nbsp;</span><span style="font-size: 1rem;">French-speaking Canada, the attitude of French-speaking society&nbsp;</span><span style="font-size: 1rem;">towards to the Anglicisms and their efforts to stop this phenomenon.&nbsp;</span><span style="font-size: 1rem;">The study shows that the areas affected are, among others, trade,&nbsp;</span><span style="font-size: 1rem;">travel, parliamentary and judicial institutions, sports, rail, industrial&nbsp;</span><span style="font-size: 1rem;">production and most recently film, industrial production, sport, oil industry, information technology,&nbsp;</span><span style="font-size: 1rem;">science and technology. Various initiatives have been implemented either by public institutions or by&nbsp;</span><span style="font-size: 1rem;">individuals who share concerns about the increasingly felt threat of the omnipresence of Anglicism in&nbsp;</span><span style="font-size: 1rem;">everyday life.</span></p>

scholarly journals Sex Dolls in the Swedish Media Discourse: Intimacy, Sexuality, and Technology

2021 ◽  
Author(s):  
Robin Björkas ◽  
Mariah Larsson
Keyword(s):  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Sexual Practices ◽  
Media Discourse ◽  
Positive Effects ◽  
Therapeutic Uses ◽  
Broad Variety ◽  
The Media ◽  
Definition Of ◽  
The Relationship

AbstractSex dolls are a complex phenomenon with several diverse possible emotional, sexual and therapeutic uses. They can be part of a broad variety of sexual practices, and also function as a sexual aid. However, the media discourse on sex dolls first and foremost concerns how we perceive the relationship between intimacy and technology. A critical discourse analysis of the Swedish media discourse on sex dolls reveals six themes which dominate the discourse: (a) the definition of what a human being is; (b) a discourse on the (technological and existential) future; (c) a social effort; (d) a loveless phenomenon; (e) men’s violence against women; and (f) pedophilia. Accordingly, this discourse is very conservative and normative in its view of sexuality, technology, and humanity. Overall, the dominant themes do not provide any space for positive effects of technology on human sexuality, and if they do, it is usually as a substitute for something else.

scholarly journals Daylight Discomfort Glare Evaluation with Evalglare: Influence of Parameters and Methods on the Accuracy of Discomfort Glare Prediction

Buildings ◽  
2018 ◽  
Vol 8 (8) ◽  
pp. 94 ◽  
Author(s):  
Clotilde Pierson ◽  
Jan Wienold ◽  
Magali Bodart
Keyword(s):  
Visual Scene ◽  
Detection Methods ◽  
Clear Definition ◽  
Source Detection ◽  
Threshold Method ◽  
Area Method ◽  
Discomfort Glare ◽  
Definition Of ◽  
Statistical Indicators ◽  
Lack Of Knowledge

Nowadays, discomfort glare indices are frequently calculated by using evalglare. Due to the lack of knowledge on the implications of the methods and parameters of evalglare, the default settings are often used. But wrong parameter settings can lead to inappropriate glare source detection and therefore to invalid glare indices calculations and erroneous glare classifications. For that reason, this study aims to assess the influence of several glare source detection methods and parameters on the accuracy of discomfort glare prediction for daylight. This analysis uses two datasets, representative of the two types of discomfort glare: saturation and contrast glare. By computing three different statistical indicators to describe the accuracy of discomfort glare prediction, 63 different settings are compared. The results suggest that the choice of an evalglare method should be done when considering the type of glare that is most likely to occur in the visual scene: the task area method should be preferred for contrast glare scenes, and the threshold method for saturation glare scenes. The parameters that should be favored or avoided are also discussed, although a deeper understanding of the discomfort glare mechanism and a clear definition of a glare source would be necessary to reliably interpret these results.

scholarly journals Functional-semantic aspects of translation of psychological terminological phrases of English language

2020 ◽  
pp. 1-15 ◽  
Author(s):  
Elena Anatol'evna Balygina ◽  
Yuliya Vladimirovna Yarovikova ◽  
Tat'yana Viktorovna Ermolova ◽  
Oksana Aleksandrovna Krukovskaya
Keyword(s):  
English Language ◽  
Translation Process ◽  
Translation Strategy ◽  
Semantic Development ◽  
The Impact ◽  
Selection Of ◽  
The Way

Multiple scientific works are dedicated to studying the impact of linguistic factors upon the translation process. However, relevant remains the task of determining dependence of the translation strategy on the peculiarities of semantic development and functionality of terminological units. This article examines the functional-semantic aspects of translation of the adjective-substantive terminological phrases of English language that reflects the scientific notions of psychology. An attempt is made to develop the methods for translating terminological phrases that would consider syntagmatic aspects of interaction of the meanings of its components. Attention is focused on determination of the impact of peculiarities of terminological meaning of terminological phrase upon the choice of its conveying in translation. A conclusion is made that the translation process of terminological phrases from English to Russian are influenced by such factors, as the level of semantic closeness of terminological phrases and communicative significance of its adjective component. In conclusion, the author discusses strategies of selection of the way of translation of terminological phrases, taking into account the aforementioned factors.

scholarly journals The Role of Syntactic Expressive Means in the English Language Economic Mass Media

2020 ◽  
Vol 10 (5) ◽  
pp. 15
Author(s):  
Olga Dzhagatspanyan ◽  
Svetlana Orlova
Keyword(s):  
Mass Media ◽  
Text Analysis ◽  
English Language ◽  
Economic Report ◽  
Rhetorical Question ◽  
Economic Discourse ◽  
Psychological Phenomena ◽  
Oral Speech ◽  
Media Reports

This article studies expressive syntax as a type of stylistic devices and illustrates its use in publicistic style economic oral and written media reports. The relevance of the research is that syntactic expressive means have not been thoroughly studied and analyzed in economic mass media. The work aims to identify the techniques that apply syntactic expressive means to evoke emotiveness in economic media reports. This article also addresses the recurrence of usage of expressive syntax in written and oral speech involving economic discourse. Using the method of text analysis on the bases of theoretical linguistic statements evaluating functional style, media stylistics, and stylistic devices in the English language, we determined the diverse usage of expressive syntax in both videocasting and written articles. From analyzed syntactic expressive means, we identified the frequency and common usage of such syntactic expressive means as rhetorical question and simple repetition in oral and written reports. The sample analysis indicated that a paragraph in any economic report might restrain more than one occurrence of expressive syntax; these carry a manipulative function through psychological phenomena represented via syntactic expressive means.

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