scholarly journals CART NARCS AND THE ENGINEERING OF SOCIAL SHAMING AS ENTERTAINMENT

Author(s):  
CJ Reynolds ◽  
Nicholas John

With around 160 videos, 160,000 subscribers, and 18 million views, Cart Narcs is an “elite” YouTube channel. The typical Cart Narcs YouTube video is framed around the idea of shaming people who do not return their shopping carts. The eponymous Narc, Agent Sebastian, patrols grocery store parking lots looking for miscreants to confront and film. When he spots a target, he runs towards them making siren noises. "Cart Narcs!" he shouts. "That's not where the cart goes!" While seemingly related to established entertainment genres featuring real people in everyday situations and to prank videos, we identify significant features in Cart Narcs videos that distinguish them: the lack of a debrief; the positioning of the Cart Narc as the "nice guy" in the interaction; and the Cart Narc’s claim to the moral high ground. These features each remove a redemptive moment present in analogous types of content, resulting in a communicative interaction engineered to anger people. We ask how Agent Sebastian produces such a powerful emotional response to his seemingly innocent request that people return their shopping cart and what the logic of this form of media content might signify. Cart Narcs is a revealing case study in how the economy-driven logic of participation produces undesirable types of content when it overwhelms or wholly replaces social and aesthetic logics. Cart Narcs videos are a hybrid genre concoction that trade people's anger for monetized views, cloaked by the pretense of a social mission.

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.


SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110302
Author(s):  
Nor Hasliza Md Saad ◽  
Zulnaidi Yaacob

Social media is a new platform for CEOs to build their image and create a strong personal brand to represent themselves and their company. This research examines an outstanding Malaysian fashion icon and social media–savvy businesswoman with over a million followers on Instagram, Vivy Yusof, the youngest Malaysian e-commerce mogul and an example of a successful CEO who has used personal branding to build an empire in the fashion industry. The objectives of this research are to identify the type of messages Vivy Yusof communicates to her audience through her personal Instagram posts and to identify the ways Vivy Yusof’s audience engages with her posts on Instagram. Her Instagram post content is classified using the Honeycomb framework that comprises seven functional building blocks, namely, presence, relationships, reputation, groups, identity, conversations, and sharing. In this study, the content of Vivy Yusof’s Instagram posts is categorized by how she focuses on the various functional building blocks in her posts and the implications these blocks have on how her audience interacts with the posts. Her social media presence confirms the importance of CEO personal branding because of her role and influence on the masses evidenced by the willingness of her followers to interact (through likes and comments) and engage with her posts on any subject matter, relating either to her business or personal life. The study contributes to a growing body of literature on personal branding strategies by shedding light on the association between content strategies and engagement with social media content.


2021 ◽  
Vol 3 (2) ◽  
pp. 161-176
Author(s):  
Kellie Schneider ◽  
Diana Cuy Castellanos ◽  
Felix Fernando ◽  
Jeanne A. Holcomb

Food deserts, areas in which it is difficult to obtain affordable, nutritious food, are especially problematic in low-income neighbourhoods. One model for addressing food hardship and unemployment issues within low-income food deserts is a cooperative grocery store. Through the cooperative model, the grocery store can serve as a cornerstone to address socio-economic marginalisation of low-income neighbourhoods and improve the health and well-being of its residents. It is important for communities and policymakers to be able to assess the effectiveness of these types of endeavours beyond traditional economic factors such as profitability. This article uses a systems engineering approach to develop a framework for measuring the holistic impact of a cooperative grocery store on community health and well-being. This framework encompasses values that characterise the relationship between food retail, economic viability and social equality. We develop a dashboard to display the key metrics for measuring the economic, social and environmental indicators that reflect a grocery store’s social impact. We demonstrate the usefulness of the framework through a case study of a full-service cooperative grocery store that is planned within the city of Dayton, OH.


2010 ◽  
Vol 27 (2) ◽  
pp. 114-126 ◽  
Author(s):  
Øyvind Helgesen ◽  
Erik Nesset
Keyword(s):  

2018 ◽  
Vol 15 (3) ◽  
pp. 47-56
Author(s):  
Gianfranco A. Vento ◽  
Helen Chiappini ◽  
Giuseppe Lia

Development banks play an active role in smoothing growth of world’s disadvantaged areas. The social mission of development banks requires that they pay attention to corporate social responsibility (CSR) and to the social outcome of financing activities. However, like any other financial institution, they must consider the business sustainability and the financial stability over time. Thus, a comprehensive loan appraisal process should include financial and social aspects. Literature does not properly investigate development banks loan appraisal process, thus the aim of this paper is to contribute to this stream of literature, analysing how development banks can include the evaluation of social and environmental variables within their loan appraisal process. For the purpose of the research, we employed a case study of the Rwanda Development Bank (BRD). The BRD loan appraisal process combines the evaluation of typical aspects of corporate social responsibility – like the firms or projects compliance to health and safety regulations or the implementation of the code of ethics including diversity policies – with the evaluation of social and environmental impact, as well with financial aspects. The BRD social impact assessment is also valuable because it follows the criteria of proportionality of loans evaluation, balancing completeness of information with the cost of the assessment.


2018 ◽  
Vol 1 (1) ◽  
pp. 35
Author(s):  
Eleni Vakali ◽  
Alexios Brailas

There is a new area flourishing within qualitative research based on methods using all forms of art: music, theatre, visual arts, and literature. In this paper we present an overview of the basic features of arts-based research; emphasizing on their meaning on education research, on the freedom of expression given to the participants in the research, and on the method the researcher applies to evaluate the collected data. We then present an arts-based research case study where the research questions relate to teachers’ reactions to the use of smartphones by students in the classroom. In this case study, teachers, especially those working on secondary education, are invited to portray their thoughts, emotions, and images that respond to these questions by painting them on a paper using markers. The findings show that the majority of the teachers are negative about the children using their smartphone in the classroom, along with evidence for teachers’ emotional response and how to confront the phenomenon.


Lumina ◽  
2020 ◽  
Vol 14 (1) ◽  
pp. 84-96
Author(s):  
Svetlana Simakova

The goal of the present study is to demonstrate the media-aesthetic potential of infographic messages on particular cases. This can be done due to an integrated approach to the analysis of the visual content of media content. That indicates the case study method implementation as well as description and generalization. The theoretical basis of the research is represented by scientific studies of various directions. That includes the history of media and visual media culture; features of the concepts of media culture and media language, media aesthetics; infographics as a tool of media language. The empirical basis of the study is journalistic materials containing infographic content of such publications as by RIA Novosti (ria.ru), TASS (tass.ru). The examples of visual image implementation in the transmission of information — media content containing infographics — are given and analyzed. Considering media aesthetics as the formation of a sensory perception of the proposed media content, the author turns to the philosophical and aesthetic foundations of visual practices in the media and post-humanistic trends in journalism. As a result of the analysis of the theoretical and practical basis of the research, the author comes to the conclusion that today the role of the media aesthetic component of messages is most relevant. And infographics, as the connecting link of language and consciousness, is its most striking tool.


2008 ◽  
Vol 25 ◽  
pp. 373-384 ◽  
Author(s):  
Chikashi DEGUCHI ◽  
Kosuke KIYOTA ◽  
Tetsunobu YOSHITAKE ◽  
Shigeru MATSUYAMA

Author(s):  
Ella Mackay Singh

When Sylvan Goldman invented the first shopping cart in the 1930s, it is unlikely he envisioned its eventual entrance into the rivers and swamps. Though advertised as a solution for the arm-weary shopper, the function was no doubt two-fold in truth: while the explicit function of the shopping cart was to ease the load for supermarket shoppers, the more implicit function was to ease them into buying more. However, the customers at Bennett’s Food Market in Kingston, Ontario – at the corner of Charles and Bagot through the early 1900s to the early 2000s – helped to turn those expectations upside down. Through an extensive collection of oral history interviews, The Swamp Ward and Inner Harbour History Project has catalogued the neighbourhoods’ long-standing relationship with carts, but also the long-standing relationship with the grocery store that provided them. By focusing in on what first appears as a familiar urban object and considering it specifically in the context of Bennett’s Food Market, the shopping cart is revealed as far more than a basket on wheels. Shopping carts can nurture people not just by being filled up with food that’s then bought and consumed, and they can support a weight that’s not just of groceries, but that’s human.


Author(s):  
Devan Rosen

Virtual communities that allow many users to interact in a virtual world, often called multi-user virtual worlds (MUVWs), allow users to explore and navigate the virtual world as well as interact with other users. The communicative interaction within these virtual worlds is often text-based using Internet relay chat (IRC) and related systems. IRC has posed a difficulty for researchers looking to evaluate the interaction by analyzing and interpreting the communication since data is stored in the form of chatlogs. The current chapter explicates methodological procedures for the measurement and visualization of chat-based communicative interaction in MUVWs as social networks. A case study on an educational MUVW, the SciCentr programs sponsored by Cornell University, is used to elaborate methods and related findings.


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