scholarly journals The Role of Risk Management in Enhancing the Process of Strategic Marketing Decision-Making: A Prospective Study of a Sample of Jordanian Industrial Companies

2017 ◽  
Vol 12 (3) ◽  
pp. 94
Author(s):  
Ali Falah Al-zoubi ◽  
Salman Mohammad Abulehyeh
Keyword(s):  
Decision Making ◽  
Risk Management ◽  
Technical Information ◽  
Industrial Sector ◽  
Great Depth ◽  
Decision Makers ◽  
Strategic Marketing ◽  
Industrial Companies ◽  
Marketing Decision ◽  
Depth And Complexity

The study aimed at identifying the role and importance of risk management in enhancing and managing the strategic and dynamic marketing decisions that relate to strategic problems of multi-dimensions and of great depth and complexity. This kind of decision requires in-depth research of the risks and the capacity for future analysis and discussions, which deal with all hypotheses and possibilities. Thus, the decision makers are critical resource for the company. Thus, it is necessary to stress on the importance of studying risk management and its role in enhancing the strategic marketing decision-making process, which is considered a way for companies to drive the future, which is the center of this study. In order to achieve the objectives of this study, a questionnaire was designed and distributed in person on a sample of managers of industrial companies in the Jordanian private sector.45 out of 65 distributed questionnaires were found to be valid. The data were statistically analyzed and the results showed that the strategic marketing decision makers in the industrial company realize the importance of risk management and employ it in the process of strategic marketing decision-making. However, the actual management or perfect investment of risk management in the industrial sector is still limited due to the existence of obstacles and limitations concerning managers and leaders and the available technical, information and material capabilities.

scholarly journals The relationship between marketing intelligence and strategic marketing

2014 ◽  
Vol 17 (4) ◽  
pp. 440-456 ◽  
Author(s):  
Peet Venter ◽  
Mari Jansen van Rensburg
Keyword(s):  
Decision Making ◽  
South African ◽  
Communication Technology ◽  
Decision Makers ◽  
Strategic Marketing ◽  
Marketing Decision ◽  
Information And Communication ◽  
Marketing Intelligence ◽  
Marketing Information ◽  
The Relationship

Despite the importance attached to MI and other marketing information functions, surprisingly few studies have explicitly examined the relationship between MI and strategic marketing decision-making. This article reports on a study conducted with the aim of determining the relationship between marketing intelligence (MI) and strategic marketing in South African organisations. A quantitative survey was conducted among 166 South African marketing decision-makers. The findings suggest a substantial gap between the importance and availability of key types of MI. Marketing decision-makers found the traditional MI and marketing tools of great value in supporting marketing decision-making, but the value of several of the newer MI tools and technologies was less clear. An analysis of MI practices suggested that MI quality and particularly information and communication technology (ICT) support for MI are areas requiring further attention. 

scholarly journals FATORES INFLUENCIADORES DA ADOÇÃO DE UM MÉTODO DE COSTING NA PERSPECTIVA DE PROFISSIONAIS EM CONTABILIDADE COM ATUAÇÃO NO SETOR INDUSTRIAL

2016 ◽  
Vol 15 (3) ◽  
pp. 1169
Author(s):  
Wenyka Preston Leite Batista da Costa ◽  
Jandeson Dantas da Silva ◽  
Rodrigo José Guerra Leone ◽  
Maria Naiula Monteiro Pessoa ◽  
Sergio Luiz Pedrosa Silva
Keyword(s):  
Decision Making ◽  
Detailed Analysis ◽  
Industrial Sector ◽  
Management Information ◽  
Industrial Companies ◽  
Factors Influencing ◽  
Professional Perspective ◽  
The Many ◽  
Disclosure Of Results ◽  
Quantitative Nature

<p>Os métodos de custeio são responsáveis por definir a forma pela qual os custos são apropriados aos seus portadores finais e possuem forte relevância na obtenção das informações gerenciais necessárias para os aspectos decisórios, na mensuração de estoques e na evidenciação dos resultados. Dessa forma, o período de adoção de um método de custeio é uma fase à qual uma entidade deve realizar análise detalhada dos objetivos pertinentes, buscando atender às necessidades dos diversos setores de forma eficiente e eficaz. Nesse sentido, o objetivo com esta pesquisa foi identificar os fatores que influenciam a adoção de um método de custeio nas empresas do setor industrial. A pesquisa possui natureza descritiva e quantitativa; a coleta de dados ocorreu por meio de um questionário eletrônico aplicado a 175 profissionais de contabilidade atuantes no setor industrial. Os resultados mostram que os fatores influenciadores da adoção de um método de custeio, em ordem de influência; são competitividade, gerenciamento, controle, legalidade, planejamento, apropriação, supervisão, comparabilidade, confiabilidade e precisão.</p><p>Palavras-chave: Método de custeio. Contabilidade de custos. Adoção de um método.</p><p> </p><p align="center"><strong><em>Factors influencing the adoption of a cost method in professional perspective in accounting with operations in the industrial sector</em></strong></p><p align="center"><em>Abstract</em></p><p>  <strong></strong></p><p><em>The costing methods are responsible for defining the way in which the costs are appropriate to their final carriers and have strong relevance in obtaining the management information necessary for decision-making aspects, in the measurement of inventories and in the disclosure of results. In this way, the period of adoption of a costing method is a stage at which an entity should perform detailed analysis of the relevant objectives, seeking to meet the needs of the many sectors efficiently and effectively. Accordingly, the objective with this research was to identify the factors influencing the adoption of a costing method in industrial companies. The research has descriptive and quantitative nature, the data was collected through an electronic questionnaire applied to 175 accounting professionals working in the industrial sector. The results show that the factors influencing the adoption of a costing method, in order of influence, are competitiveness, management, governance, legality, planning, ownership, supervision, comparability, reliability and accuracy.</em></p><p><em>Keywords: Costing method. Costing accounting. </em><em>Adoption of a method.</em></p>

scholarly journals Artificial intelligence (AI) in strategic marketing decision-making: a research agenda

2020 ◽  
Vol 33 (2) ◽  
pp. 183-200 ◽  
Author(s):  
Merlin Stone ◽  
Eleni Aravopoulou ◽  
Yuksel Ekinci ◽  
Geraint Evans ◽  
Matt Hobbs ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Decision Making ◽  
Public Sector ◽  
Review Literature ◽  
Strategic Marketing ◽  
Sensitive Data ◽  
Content Type ◽  
The Public ◽  
Marketing Decision ◽  
The Face

Purpose The purpose of this paper is to review literature about the applications of artificial intelligence (AI) in strategic situations and identify the research that is needed in the area of applying AI to strategic marketing decisions. Design/methodology/approach The approach was to carry out a literature review and to consult with marketing experts who were invited to contribute to the paper. Findings There is little research into applying AI to strategic marketing decision-making. This research is needed, as the frontier of AI application to decision-making is moving in many management areas from operational to strategic. Given the competitive nature of such decisions and the insights from applying AI to defence and similar areas, it is time to focus on applying AI to strategic marketing decisions. Research limitations/implications The application of AI to strategic marketing decision-making is known to be taking place, but as it is commercially sensitive, data is not available to the authors. Practical implications There are strong implications for all businesses, particularly large businesses in competitive industries, where failure to deploy AI in the face of competition from firms, who have deployed AI to improve their decision-making could be dangerous. Social implications The public sector is a very important marketing decision maker. Although in most cases it does not operate competitively, it must make decisions about making different services available to different citizens and identify the risks of not providing services to certain citizens; so, this paper is relevant to the public sector. Originality/value To the best of the authors’ knowledge, this is one of the first papers to probe deployment of AI in strategic marketing decision-making.

scholarly journals Electronic Funds Transfer Systems: An Empirical Analysis Of User Interests

2011 ◽  
Vol 4 (1) ◽  
pp. 173 ◽  
Author(s):  
Donald W. Eckrich ◽  
James R. Moore ◽  
Vijay Bhasin
Keyword(s):  
Decision Making ◽  
Empirical Analysis ◽  
Operating Systems ◽  
Banking Industry ◽  
Decision Makers ◽  
User Interests ◽  
Marketing Function ◽  
Marketing Decision ◽  
Bank Marketing

Electronic Funds Transferring Systems have imposed a new dimension on bank marketing decision makers. An industry-wide trend toward greater automation in bank operating systems has not been as favorable received by consumers as first anticipated. Thus, as a first step toward improved decision making in the banking industry, the bank marketing function must be considered. A large innovating Midwestern consumer bank became the first in a 70 mile radius to implement a 24-Hour EFTS service. A total of 1728 users of this EFTS service provided the basis for this research to further explore consumer transaction interests and values attached to select service attributes.

scholarly journals A Method to Design a Multi-Player Educational Scenario to Make Interdisciplinary Teams Experiment Risk Management Situation in a Digital Collaborative Learning Game: A Case of Study in Healthcare

2018 ◽  
Vol 8 (2) ◽  
pp. 88 ◽  
Author(s):  
Catherine Pons Lelardeux ◽  
Michel Galaup ◽  
David Panzoli ◽  
Pierre Lagarrigue ◽  
Jean-Pierre Jessel
Keyword(s):  
Decision Making ◽  
Risk Management ◽  
Critical Point ◽  
Situation Awareness ◽  
Technical Skills ◽  
Interdisciplinary Teams ◽  
Digital Environment ◽  
Industrial Companies ◽  
Learning Game ◽  
Collaborative Training

In recent years, there has been an increasing interest for collaborative training in risk management. One of the critical point is to create educational and entirely controlled training environments that support industrial companies (in aviation, healthcare, nuclear…) or hospitals to train (future or not) professionals. The aim is to improve their teamwork performance making them understand the importance applying or adjusting safety recommendations. In this article, we present a method to design multi-player educational scenario for risk management in a socio-technical and dynamic context. The socio-technical situations focused in this article involve non-technical skills such as teamwork, communication, leadership, decision-making and situation awareness. The method presented here has been used to design as well regular situations as well as critical situations in which deficiencies already exist or mistakes can be freely made and fixed by the team in a controlled digital environment.

What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?

2018 ◽  
Vol 30 (2) ◽  
pp. 309-332 ◽  
Author(s):  
Roger Brooksbank ◽  
Zahed Subhan ◽  
Steven Miller
Keyword(s):  
Decision Making ◽  
Emerging Markets ◽  
Emerging Market ◽  
Strategic Marketing ◽  
Conventional Model ◽  
Content Type ◽  
Developed Markets ◽  
Marketing Decision ◽  
The Usa ◽  
Competitive Success

Purpose Emerging markets present strategists with a unique set of challenges that result from a business environment that is quite different from that which characterises developed markets. Yet, little is known about marketing’s contribution to successful strategic decision making in emerging markets. Thus, the purpose of this paper is to examine the usage of conventional strategic marketing practice, as it relates to developed markets, within groups of higher- and lower- performing manufacturers in the emerging market of India, comparing it against that of their counterparts in the developed market of the USA. Design/methodology/approach The study is based on separate web-hosted questionnaire surveys conducted in India and the USA, yielding samples of 71 and 84 self-reported manufacturing companies, respectively. Data analyses were conducted using independent-sample t-tests and logistic multiple regression, and sought to compare and contrast successful strategic marketing decision making in each country. Findings The results confirm that conventional strategic marketing plays a vital role in facilitating the competitive success of manufacturers in India. However, they also suggest that differences in the strategic environments faced by manufacturers in both countries necessitate quite different priorities for success at each stage of the strategic marketing decision-making process. Research limitations/implications Due to relatively low response rates, the extent to which the study samples are representative of the population under scrutiny remains unknown. Also, differences in the respondents’ interpretation of certain questions and some of the marketing vocabulary and terminology used cannot be ruled out. Practical implications The research highlights the important contribution that conventional strategic marketing makes to the achievement of competitive success of manufacturers in India. However, it also identifies several specific practices that differentiate higher firm performance in the two countries, drawing into question the direct applicability of the conventional model of strategic marketing within an emerging market. Originality/value As far as is known for the first time, the applicability of the conventional model of successful strategic marketing within an emerging market is assessed. As a result, a new model is forwarded.

scholarly journals IMPORTANCE OF THE MARKETING ENVIRONMENT ANALYSIS IN THE PROCESS OF STRATEGIC MARKETING DECISION MAKING

2020 ◽  
Vol 2 (2) ◽  
pp. 24-32
Author(s):  
Dilyana Yaneva
Keyword(s):  
Decision Making ◽  
Success Factors ◽  
Strategic Marketing ◽  
Primary Data ◽  
Competitive Advantages ◽  
Environment Analysis ◽  
Marketing Environment ◽  
Marketing Decision ◽  
Marketing Analysis

The analytical activity aims to increase company’s competitiveness and establish its strategic position in the business. Timely diagnosis of threats, identification of key success factors and competitive advantages enables company management to constantly review its marketing goals and strategies by taking proper and timely strategic marketing decisions. In this regard, the main objective of the article is to examine the characteristics and main directions of marketing analysis, emphasizing their importance in the process of strategic marketing decision making. A survey was used as a main method for collecting primary data. The evaluation of the studied indicators is performed on a 5-point Likert-type scale. The obtained results show the underestimated role of the environment analysis in the companies’ marketing activity and its necessity in decision making for a long-term development and prosperity. The conclusion includes a summary concerning the overcoming of these problems.

Strategic marketing in times of recession versus growth: New Zealand manufacturers

2015 ◽  
Vol 27 (4) ◽  
pp. 600-627 ◽  
Author(s):  
Roger Brooksbank ◽  
Zahed Subhan ◽  
Ronald Garland ◽  
Scott Rader
Keyword(s):  
Decision Making ◽  
New Zealand ◽  
Manufacturing Sector ◽  
Strategic Marketing ◽  
Economic Conditions ◽  
Decision Making Process ◽  
Content Type ◽  
Marketing Decision ◽  
Competitive Success ◽  
Compare And Contrast

Purpose – On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing post-global financial crisis “hangover” characterised by unpredictable trading conditions both worldwide and in the Asia-Pacific region, the purpose of this paper is to provide insights and advice for marketing strategists within New Zealand’s manufacturing sector. Design/methodology/approach – The inquiry is based on two point-in-time mail surveys, one during recessionary conditions and the other during favourable economic conditions, with similar samples of 427 and 272 New Zealand manufacturers, respectively. Data analyses were conducted using SPSS and sought to compare and contrast successful strategic marketing decision making between the two time-points. Findings – The results confirm that, irrespective of prevailing economic circumstances, basic strategic marketing plays a pivotal role in facilitating the competitive success of New Zealand manufacturers. However, with the notable exception of three “evergreen” practices – targeting selected market segments, competing on the basis of value-to-the-customer, and finding new ways to do business – the results also suggest that different economic conditions otherwise necessitate quite different priorities for success at each stage of the strategic marketing decision-making process. Research limitations/implications – Due to relatively low-response rates, the extent to which the study samples are representative of the population under scrutiny remains unknown. Also, since an identical questionnaire was administered at two time-points ten years apart, differences in the respondents’ interpretation of certain questions and some of the marketing vocabulary and terminology used cannot be ruled out. Practical implications – The research highlights the important contribution that strategic marketing makes to the achievement of competitive success in New Zealand’s manufacturing sector. It also identifies some of the underlying “key drivers” that best predict successful strategic marketing decision making in times of recession compared with growth, thereby indicating a number of key lessons for marketing strategists. Originality/value – This study addresses a number of gaps in the empirical marketing literature. Although many previous studies have shown various strategic marketing activities to be critical to competitive success, few have examined it as a multi-step decision-making process and none have done so in the context of New Zealand manufacturing. Nor have previous studies sought to compare and contrast effective strategic marketing decision-making set against the background of contrasting economic circumstances.

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