scholarly journals Does Artificial Intelligence (AI) Enabled Recruitment Improve Employer Branding?

2022 ◽  
Vol 17 (2) ◽  
pp. 45
Author(s):  
Giulia Baratelli ◽  
Elanor Colleoni

Extant research over the last decades has stressed how artificial intelligence (AI) can be used to boost the recruitment process and to attract the best talents. Although AI is increasingly used for talent acquisition, with 36% of hiring processes expected to have a pre-screen through AI (Oracle, 2019) in the next two years, we have limited knowledge of how AI shapes talents’ perceptions about the organisation to which they are applying to. The goal of this research is to investigate if and how the usage of AI in the recruitment process improves employer attractiveness and employer branding in the eyes of the applicants. To investigate this issue a survey has been conducted on a random sample of individuals composed of 50% females and 50% males. To examine the survey’s result a structural equation modeling (SEM) has been applied. Results showed a positive relationship between EB and AI and more in particular that AI-enabled tools are perceived in a positive way by potential candidates. Thus, according to this study, AI is significantly related to Employer branding and therefore it contributes to improving talent attraction.

1994 ◽  
Vol 20 (3) ◽  
pp. 565-579 ◽  
Author(s):  
Michael R. Frone ◽  
Marcia Russell ◽  
M. Lyme Cooper

Prior research supports a positive relationship between job and family satisfaction. Although this relationship has been taken as support for the spillover hypothesis, it is also consistent with an alternate hypothesis that has received little attention. The congruence hypothesis states that job and family satisfaction are positively related because they share a common cause or causes. Thus, the distinction between the spillover and congruence hypotheses reflects the broader distinction between causal and noncausal (i.e., spurious) covariation. The goal of this study was to determine which hypothesis best reflects the relationship between job and family satisfaction. Data were obtained through household interviews with a random sample of 631 individuals. Structural equation modeling techniques were used to estimate simultaneously a reciprocal relationship between job and family satisfaction and a noncausal correlation between their disturbance terms. Results supported the congruence hypothesis, indicating that the relationship between job and family satisfaction is characterized best as noncausal.


2020 ◽  
Vol 4 (2) ◽  
pp. 330
Author(s):  
Lidya Gunarso ◽  
Jeremy Andriano ◽  
Sabrina Oktaria Sihombing

Penelitian ini bertujuan untuk memprediksi keterhubungan antara kemampuan, kebajikan, dan integritas Tokopedia terhadap kepercayaan dan partisipasi pelanggan Tokopedia. Sebanyak 130 responden terlibat dalam penelitian ini. Kueioner dikembangkan berdasarkan indikator-indikator penelitian sebelumnya. Skala Likert 5 poin digunakan dalam kuesioner tersebut. Sebelum data dianalisis dengan menggunakan structural equation modeling, data terlebih dahulu diuji reliabilitas dan validitasnya. Hasil analisis menunjukkan bahwa terdapat 3 dari tujuh hipotesis yang tidak didukung dalam penelitian ini. Ketiga hipotesis tersebut berkaitan dengan kebajikan dan integritas tidak mempunyai keterhubungan yang positif dengan kepercayaan konsumen. Lebih lanjut, tidak keterhubungan positif antara kebajikan perusahaan dengan tingkat partisipasi konsumen. Pembahasan serta keterbatasan penelitian juga disampaikan. This study aims to predict the relationship between the ability, benevolence, and integrity of Tokopedia to the trust and participation of Tokopedia customers. A total of 130 respondents were involved in this study. The questionnaire was developed based on the indicators of previous studies. A 5-point Likert scale was used in the questionnaire. Before the data are analyzed using structural equation modeling, the data are first tested for reliability and validity. The analysis shows that there are thress of the seven hypotheses that are not supported in this study. The three hypotheses related to benevolence and integrity do not have a positive relationship with consumer confidence. Furthermore, there is no positive relationship between the benevolence of the company and the level of consumer participation. Discussion and limitations of the study were also conveyed.


2021 ◽  
pp. 146735842110440
Author(s):  
Legy Clara Joseph ◽  
Vasanthi Soundararajan ◽  
Satyanarayana Parayitam

This article aims to explore the relationships between destination attractions, tourists’ awareness of eco-tourism and facilities, level of perceived service, opportunities and problems, and tourist satisfaction in backwater tourism in Kerala, India. Using a structured survey instrument, we gathered data from 586 tourists. A conceptual model was developed and tested after checking the psychometric properties of the instrument. We tested the measurement model using the Lisrel package (structural equation modeling), and Hayes (2018) process macros were used to test the moderation hypotheses. The results confirm that (i) attraction and opportunities are positively related to tourist satisfaction, (ii) perception of service positively moderates the relationship between attraction and tourist satisfaction, (iii) perception of service (first moderator) and awareness (second moderator) interact to influence the relationship between attraction and tourist satisfaction, and (iv) problems negatively moderate the positive relationship between opportunities and tourist satisfaction. The implications for the literature on tourism and hospitality and practicing managers are discussed.


<i>Abstract.—</i>In this paper, we describe a fishing ethic, conceptualized as Minnesota anglers’ normative beliefs regarding various stewardship behaviors. We use structural equation modeling to determine the extent to which angler’s value orientations, measured along an anthropocentric–biocentric continuum, can be used to predict social norms regarding angling and endorsement or opposition to the use of technological angling aids. Data were obtained from a statewide mail survey of Minnesota anglers conducted in the spring of 2003 (<i>n </i>= 457). Results show a modest, positive relationship between biocentric value orientations and stewardship norms and a modest, negative relationship between biocentric value orientations and support for the use of technological angling aids. Consistent with previous research, our results indicated that norms regarding angling may be positioned along a bio-anthropocentric continuum and support the use of the cognitive hierarchy as a framework for understanding and predicting anglers’ normative beliefs. Results further suggest fisheries managers interested in promoting stewardship could benefit from recognizing the underlying values that help guide our behavior regarding natural resources.


2020 ◽  
Vol 9 (4) ◽  
pp. 18-32
Author(s):  
Suwaluck Uansa-ard ◽  
Wisuwat Wannamakok

This study explores university students' perceptions of the lean startup to investigate their entrepreneurial intention. In this sense, perceived desirability and feasibility are included as mediators in the model. A total of 280 Thai final-year undergraduate students who had previously taken entrepreneurship courses is investigated using structural equation modeling. Results show that perceived desirability and feasibility mediate the positive relationship between the perception of the Thai final-year undergraduate students of the lean startup and their entrepreneurial intention. This study sheds light on how Thai final-year students perceive entrepreneurship as a career choice through the lens of the lean startup and its mediating effects. Conclusion, discussions, and recommendations of this research can be useful to policymakers, practitioners, and educators.


2021 ◽  
Vol 8 (3) ◽  
pp. 327
Author(s):  
Nur Sugiarti ◽  
R. Moh. Qudsi Fauzi

ABSTRAKPenelitian ini menguji pengaruh kewirausahaan Islam, entrepreneurial orientation, dan market orientation terhadap kinerja Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini dilakukan pada UMKM yang tergabung dalam One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Jumlah sampel dalam penelitian ini adalah 142 responden. Penelitian ini berdasarkan pendekatan kuantitatif melalui kuesioner yang diberikan kepada pemilik sekaligus pengelola UMKM. Data dianalisis menggunakan Structural Equation Modeling (SEM) dari software AMOS. Hasil penelitian menunjukkan bahwa terdapat hubungan positif signifikan antara kewirausahaan Islam, orientasi kewirausahaan dan orientasi pasar terhadap kinerja UMKM. Temuan penelitian ini menegaskan bahwa kewirausahaan Islam merupakan faktor penting di antara faktor-faktor lain yang memengaruhi kinerja UMKM. Selain itu, temuan ini berkontribusi pada literatur kinerja UMKM yang dapat membantu pemilik sekaligus pengelola UMKM untuk meningkatkan kinerja bisnisnya.Kata Kunci: kewirausahaan Islam, orientasi wirausaha, orientasi pasar, kinerja. ABSTRACTThis study examines the effect of Islamic entrepreneurship, entrepreneurial orientation and market orientation on performance of micro, small, medium enterprises (MSMEs). This study is conducted on MSMEs  that are participate in One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Total sample  in this study is 142 respondents. The study based on quantitative approach through a questionnaire administered on the owner-managers of MSMEs. Data are analyzed using Structural Equation Modeling (SEM) of the AMOS software. The result showed that there is a significant positive relationship between Islamic entrepreneurship, entrepreneurial orientation and market orientation on MSMEs performance. The findings of this study confirm that Islamic entrepreneuship is an important factor among other factors that have influenced over MSMEs performance. Moreover, this findings contribute to MSMEs performance literature that can help MSMEs owner-managers to improve their business performance. Keywords: Islamic entrepreneurship, entrepreneurial orientation, market orientation, performance.


2020 ◽  
Vol V (I) ◽  
pp. 15-29
Author(s):  
Syed Hassan Raza ◽  
Tahir Mahmood ◽  
Moneeba Iftikhar

The study bridges the research gap concerning the direct relation of policymaking (PM) and policy-based attitude (PBA), later by investigating the moderation of superior-subordinate communication (SSC) in their relationship by advancing the LMX theory. Using the demonstrative sample (n=253) collected from the in-service bureaucrats of Punjab, data were analyzed by using (SEM) Structural Equation Modeling approach on AMOS 22.0. The findings demonstrate that a positive relationship existed between policymaking and policy-based attitude. Meanwhile, SSC moderates the policymaking and policy-based attitude positively. It also suggests some recommendations for improving the policymaking by ensuring the availability of SSC channels among the bureaucracy of Punjab.


2019 ◽  
Author(s):  
beti nurbaiti

The purpose of this study was to determine the results of the Effect of Delegation Authority, Incentive Compensation and Work Discipline on Work Productivity of PT. Dewi Permata Perkasa.Employee Productivity is very important to be maintained, but the problems found in PT. Dewi Permata Perkasa is still not achieving the work targets set by the company. This was allegedly due to the lack of good delegation authority, incentive compensation and employee work discipline. To find this out, this study uses the SEM (Structural Equation Modeling) method that examines the structural relationship with the research model partially.The data used in this study were 200 respondents at PT. Dewi Permata Perkasa. The data obtained is then processed using full Linear Structural Relations (LISREL) 8.8. The results of this study indicate that there is no relationship / significant influence between the latent variable Delegation Authority (DA) on Work Productivity (PK); there is a positive relationship / influence between the latent variable Incentive Compensation (KI) on Work Productivity (PK); and there is no relationship / influence between the latent variable Work Discipline (DK) on Work Productivity (PK).


2020 ◽  
Vol 12 (24) ◽  
pp. 10339
Author(s):  
Kumju Hwang ◽  
Bora Lee ◽  
Juhee Hahn

This study explored green restaurant consumers’ self-actualization and self-transcendence motivations that drive customer citizenship behavior (CCB). A survey of green restaurant consumers was administered, and structural equation modeling (SEM) analysis was performed. The findings indicate the presence of positive associations between pride and self-actualization, and healthy social narcissism and self-transcendence. This study also found a positive relationship between self-actualization and self-transcendence, and they are positively associated with CCB. Interestingly, the findings suggest that green restaurant consumers’ pride, self-actualization and CCB path is more dominant path vis-à-vis the path from healthy social narcissism mediated by self-transcendence to CCB.


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