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Consumer Psychology and Memory Recall Effect: An Analytical Study on Comparative Advertising
Learning Community-An International Journal of Educational and Social Development
◽
10.5958/2231-458x.2016.00009.9
◽
2016
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Vol 7
(1)
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pp. 77
Author(s):
G.S. Chauhan
◽
Tanu Shukla
Keyword(s):
Analytical Study
◽
Consumer Psychology
◽
Memory Recall
◽
Comparative Advertising
◽
Recall Effect
Download Full-text
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