scholarly journals Narrative Persuasion of Environmental Leaders on Social Media: Case Studies of Two Language Educators

2022 ◽  
Vol 12 (1) ◽  
Author(s):  
Nor Alifah Rosaidi ◽  
Razlina Razali ◽  
Lew Ya Ling ◽  
Ku Azlina Ku Akil ◽  
Latisha Asmaak Shafie ◽  
...  
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Narrative Persuasion

“Tradition,” Vernacularism, and Learning to Be a Folk Musician With Social Media

2020 ◽  
pp. 442-466
Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Case Studies ◽  
Folk Music ◽  
Learning Mechanisms ◽  
Media Technologies ◽  
Arts And Humanities ◽  
The Arts ◽  
The Social ◽  
Social Shaping

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.

Feminist Cyber-Artivism, Musicing, and Music Teaching and Learning

2020 ◽  
pp. 291-312
Author(s):  
Marissa Silverman
Keyword(s):  
Social Media ◽  
Music Education ◽  
Case Studies ◽  
Teaching And Learning ◽  
The Body ◽  
The Internet ◽  
Philosophical Investigation ◽  
Music Teaching ◽  
Music Making ◽  
The Voice

This chapter asks an important, yet seemingly illusive, question: In what ways does the internet provide (or not) activist—or, for present purposes “artivist”—opportunities and engagements for musicing, music sharing, and music teaching and learning? According to Asante (2008), an “artivist (artist + activist) uses her artistic talents to fight and struggle against injustice and oppression—by any medium necessary. The artivist merges commitment to freedom and justice with the pen, the lens, the brush, the voice, the body, and the imagination. The artivist knows that to make an observation is to have an obligation” (p. 6). Given this view, can (and should) social media be a means to achieve artivism through online musicing and music sharing, and, therefore, music teaching and learning? Taking a feminist perspective, this chapter interrogates the nature of cyber musical artivism as a potential means to a necessary end: positive transformation. In what ways can social media be a conduit (or hindrance) for cyber musical artivism? What might musicing and music sharing gain (or lose) from engaging with online artivist practices? In addition to a philosophical investigation, this chapter will examine select case studies of online artivist music making and music sharing communities with the above concerns in mind, specifically as they relate to music education.

scholarly journals Fan geographies and engagement between geopolitics of Brexit, Donald Trump, and Doctor Who on social media

2020 ◽  
Vol 32 ◽  
Author(s):  
Hannah Carilyn Gunderman
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Doctor Who ◽  
Donald Trump ◽  
The Us ◽  
Use Of Social Media

The 2016 Brexit decision and Donald Trump's election to the US presidency that same year led to a wide variety of social media activity, ranging from visceral anger to unadulterated jubilation. How members of particular fandoms choose to express their emotions regarding a geopolitical event can be filtered through the lens of their fannish enthusiasm. Analysis of Doctor Who-influenced geopolitical engagement on Facebook that uses case studies of both Brexit and Donald Trump's election and 2017 inauguration shows that fans used Doctor Who to cope with emotionally taxing geopolitical events and expressed their anguish through the lens of selected Doctor Who plotlines. This use of social media permits fans to shape a new geopolitical landscape within which they can grapple with their political surroundings as influenced by their fandom.

scholarly journals Authors Online: Strategies for Digital Self Promotion

2021 ◽  
Author(s):  
Ashley Regimbal-Kung
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Best Practices ◽  
Case Studies ◽  
Digital Marketing ◽  
Self Presentation ◽  
Social Media Platform ◽  
Media Platform ◽  
Online Strategies

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness

scholarly journals Meat as a matter of fact(s): the role of science in everyday representations of livestock production on social media

2019 ◽  
Vol 18 (06) ◽  
pp. A01 ◽  
Author(s):  
Ulrika Olausson
Keyword(s):  
Social Media ◽  
Representation Theory ◽  
Case Studies ◽  
Environmental Issues ◽  
Livestock Production ◽  
Social Representation ◽  
Online Discussions ◽  
Social Representation Theory ◽  
Strong Position

In recent times we have allegedly witnessed a “post-truth” turn in society. Nonetheless, surveys show that science holds a relatively strong position among lay publics, and case studies suggest that science is part of their online discussions about environmental issues on social media — an important, yet strikingly under-researched, debate forum. Guided by social representation theory, this study aims to contribute knowledge about the role of science in everyday representations of livestock production on social media. The analysis identifies two central themata, namely lay publics' contestations of (1) facts and non-facts, and (2) factual and non-factual sources.

Technology and the Historian

2021 ◽  
Author(s):  
Adam Crymble
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Digital Humanities ◽  
Teaching And Learning ◽  
Scholarly Communication ◽  
Approaches To Teaching ◽  
The World ◽  
Digital Work ◽  
History Of ◽  
The Many

After nearly a decade of scholars trying to define digital work, this book makes the case for a need instead to understand the history of technology’s relationship with historical studies. It does so through a series of case studies that show some of the many ways that technology and historians have come together around the world and over the decades. Often left out of the historiography, the digital age has been transformative for historians, touching on research agendas, approaches to teaching and learning, scholarly communication, and the nature of the archive itself. Bringing together histories and philosophies of the field, with a genre of works including private papers, Web archives, social media, and oral histories, this book lets the reader see the digital traces of the field as it developed. Importantly, it separates issues relevant to historians from activities under the purview of the much broader ‘digital humanities’ movement, in which historians’ voices are often drowned out by louder and more numerous literary scholars. To allow for flexible reading, each chapter tackles the history of a specific key theme, from research, to communication, to teaching. It argues that only by knowing their field’s own past can historians put technology to its best uses in the future.

Barriers to Emerging Technology and Social Media Integration in Higher Education

2013 ◽  
pp. 334-354 ◽  
Author(s):  
Ana Adi ◽  
Christina Gasser Scotte
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Case Studies ◽  
Technological Innovation ◽  
Emerging Technologies ◽  
Higher Education Research ◽  
It Infrastructure ◽  
The Uk ◽  
Training Delivery ◽  
Media Integration

With technological innovation and social media infiltrating every field of activity, it was only a matter of time until universities and faculty would need to embrace the technological challenge. This chapter offers three case studies of social media training delivery in universities and researcher centres in the UK, USA, and Bahrain. These case studies cover the use of emerging technologies in higher education research, teaching and policy, and associated first- and second-order barriers to their implementation. Results and impact of the training sessions, including questions asked and feedback provided by participants are also discussed. The chapter emphasizes the increasing interest in training in emerging technologies for educators and affiliated university staff, but also highlights the challenges faced when promoting tools and platforms not supported by either the IT infrastructure of the universities or the policies in place.

Using Social Media to Cultivate Positive Community Norms

2013 ◽  
pp. 16-39
Author(s):  
Caroline Graham Austin ◽  
Jeff Linkenbach ◽  
Sarah N. Keller ◽  
Jay Otto
Keyword(s):  
Social Media ◽  
Transformational Leadership ◽  
Health Risk ◽  
Case Studies ◽  
Risk Prevention ◽  
Consumer Behaviors ◽  
Community Norms ◽  
Use Of Social Media

This chapter analyzes the use of social media in health risk prevention campaigns. According to the Positive Community Norms (PCN) framework, prevention is defined as the process of proactively cultivating positive cultures through transformational leadership, communications, and an integrated portfolio of strategies. This chapter focuses on social media strategies. We review two extant prevention models (Everett Rogers’s framework and the PCN framework), examine underlying theoretical explanations for consumer behaviors related to prevention and the use of social media, provide three brief case studies of prevention campaigns at various stages of maturity and success, and offer caveats for campaign managers who might be considering using social media to reach out to audiences. We intend this material to prove beneficial for researchers, public policymakers, and managers of prevention campaigns.

Corruption in the Public Eye

2014 ◽  
pp. 258-272
Author(s):  
Elitza Katzarova
Keyword(s):  
Social Media ◽  
Social Change ◽  
Case Studies ◽  
News Coverage ◽  
Negotiation Strategy ◽  
The Public ◽  
First Case ◽  
Social Media Platforms ◽  
Analytical Tools

What role is there for publicity in the global anti-corruption debate? This chapter introduces the concepts of “transparency” and “publicity” as analytical tools that account for differentiated channels through which the availability of information can induce social change. Two case studies provide insights into the role of traditional media in comparison to new social media. The first case analyzes the role of Western news coverage during the negotiations of the OECD Anti-Bribery Convention in the mid-1990s and the threat of publicity as a negotiation strategy. The second case investigates the role of social media platforms such as Twitter, Facebook, and YouTube in the success of the anti-corruption strike carried out by Indian social activist Anna Hazare in 2011. By introducing and further applying the conceptual toolkit of “transparency” and “publicity” to both cases, this chapter argues that transparency requires publicity or in the case of the OECD negotiations—the threat of publicity—in order for the anti-corruption campaign to be successful. The chapter concludes with a discussion of the ramifications for transparency and publicity as tools for social change.

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