scholarly journals Impact of Green Products on Consumer Purchase Decision in Coimbatore City of Tamil Nadu

2021 ◽  
pp. 64-70
Author(s):  
D. Sivaselvan ◽  
T. Samsai ◽  
K. Mahendran
Keyword(s):  
Tamil Nadu ◽  
College Graduates ◽  
Environmental Concern ◽  
Sampling Technique ◽  
Structured Interview ◽  
Primary Data ◽  
Purchase Decision ◽  
Consumer Attitude ◽  
Green Products ◽  
The Impact

Aim: The purpose of the study is to find the awareness of consumers towards green products, factors influencing them to purchase the green products and the problems faced by consumers while purchasing the green products in Coimbatore city Design of the Study: The study is empirical in nature as the study aims to find out the Impact of green products on consumer purchase decision in Coimbatore city. The study is carried out with a survey through a well structured interview schedule. Collection of data for the purpose of the research study is in the form of primary data as the study being empirical in nature. Methodology: The sampling technique involved is purposive sampling. The study is limited only in Coimbatore city. The data were collected from the customer who were aware about the green products. The survey conducted in customers of organised retail stores. In this study, total samples is 100.Tools used for analysis were percentage analysis, factor analysis and Garett’s Ranking Technique. Findings: Consumer Awareness towards green products was high and it indicated that they were having high environmental concern. Most of the sample respondents were college graduates and they have good knowledge about the green products. Consumer attitude towards purchase of green product was high. Consumer purchase decision of green products was highly based on the Quality and Promotion (Advertisement). High cost is the major problem faced by the sample respondents while purchasing of green products.

scholarly journals An Economic Analysis on Production of Hill Banana in Dindigul District of Tamil Nadu, India

2021 ◽  
pp. 244-249
Author(s):  
B. Chandru ◽  
A. Rohini ◽  
M. Chandrakumar ◽  
V. Anandhi
Keyword(s):  
Tamil Nadu ◽  
Sampling Technique ◽  
Specific Area ◽  
Structured Interview ◽  
Primary Data ◽  
Cost Ratio ◽  
Banana Production ◽  
Benefit Cost Ratio ◽  
The Cost ◽  
The Hill

This study was primarily concentrated on hill banana cultivation. The purpose of this study is to find the economics of hill banana cultivation and the problems faced by the hill banana farmers during the production of hill bananas in the Dindigul district of Tamil Nadu. Economics of the hill banana cultivation was done by finding the cost and returns associated with the hill banana cultivation and constraints faced by the hill banana farmers with Garrett's ranking technique. Many previous research on the production of various agricultural commodities was focused on a specific area and/or a specific commodity. There was a little study on banana production and limitations in some regions in Tamil Nadu. As a result, the focus of this research will be on hill banana production in the Dindigul district. Purposive and convenience sampling technique was used in this study. Primary data were collected by the personal interview with a well-structured interview schedule. The cost and returns of hill bananas were calculated per hectare. The average cost of production of hill bananas was estimated to be ₹2.04 lakh/ha. The average gross return was ₹5.04 lakh/ha and the average net return was estimated to be ₹2.99 lakh/ha. The result of the study shows that hill banana cultivation was highly profitable and the benefit-cost ratio (BC Ratio) was more than unity (2.46). The major constraints faced by hill banana farmers in the cultivation of hill bananas were pest attack (insects) followed by disease attack, lack of labor availability, animal attack, and drought. The findings will assist policymakers in developing appropriate programs and adjusting strategies for improving hill banana production in Tamil Nadu.

scholarly journals Work Life Balance among Women Police in Salem City, Tamil Nadu

2019 ◽  
Vol 8 (4S2) ◽  
pp. 793-797
Keyword(s):  
Tamil Nadu ◽  
Social Issues ◽  
Sampling Technique ◽  
Work Load ◽  
Work Life ◽  
Work Life Balance ◽  
Primary Data ◽  
Life Balance ◽  
Women Police ◽  
The Impact

A main societal norm is work. At times it may be challenging and it tries to prioritize over your welfare. The impact that work life balance has on many social harms has been increasing nowadays, some are reflected in certain forms like tardiness, lessening fertility rates, aged populations and declining supply of quality labour. Certainly, a work culture that demands round the clock, i.e. 24/7 availability becomes a very big victimization to the above said social issues. It is known that Police personnel’s service and its effects on the family is a complex phenomenon. The function of women police is vague and workplace pressure is viewed as an unsuccessful factor, but a predictable part of police work. Police stress is influenced by a various workplace troubles like ethnic and gender partiality and lack of authority, work-load activities. Issues like family size, children’s age, and uncertain working hours has caused dissatisfaction and are more expected to wield negative impacts in their family and in work, that has led to low level of satisfaction, and greater family-work conflict. This research study is an attempt to spot out the effects of work-life balance and to explore the main factors which cause work-family challenges among different categories of women personnel in police department. By using convenient sampling technique, a sample of 50 respondents was collected. Structured questionnaire were used to collect primary data from the Police women. The secondary data was collected from various existing sources like website and reports. For statistical analysis, researcher used SPSS and Statistical tools like (i.e.) percentage analysis, ANOVA, Chi-square. The inferences of this study reveal that the age of respondents and their family factors have significant effects in ensuring work-life balance. Hence, the results suggest that supportive working conditions, employee wellness programme, and timely promotion and transfer policies can ensure work – life balance among the respondents.

A Study on Consumption Pattern of Various Types of Major Dry Fruits and Nuts in Coimbatore City

2021 ◽  
pp. 180-191
Author(s):  
D. Sivaselvan ◽  
T. Samsai ◽  
K. Mahendran ◽  
M. R. Duraisamy
Keyword(s):  
Tamil Nadu ◽  
Family Income ◽  
Sampling Technique ◽  
Total Sample ◽  
Structured Interview ◽  
Primary Data ◽  
Consumption Pattern ◽  
Exploratory Research ◽  
Interview Schedule ◽  
Chi Square

Aim: The purpose of the study was to find the consumption pattern of various types of major dry fruits and nuts in Coimbatore city of Tamil Nadu. Design of the Study: Analytical or diagnostic research and exploratory research design were used as the study aims to find the consumption pattern of major dry fruits and nuts in Coimbatore city. Survey was carried out through a well-structured interview schedule. Primary data was collected using interview schedule from the sample respondents. Methodology: The sampling technique used for data collection was the convenience sampling method. The sample respondents in this study were selected from different regions of Coimbatore city who had purchased major dry fruits and nuts in supermarkets, hypermarkets, retail stores and bakeries. Total sample size for the study was 150. Tools used for analysis were percentage analysis and chi-square test for consumption patterns of major dry fruits and nuts. Findings: Most of the sample respondents were highly aware about the health benefits and nutritional content of dry fruits and nuts. Age is significantly associated with purchasing frequency, consumption pattern of major dry fruits and nuts. Consumption pattern of major dry fruits and nuts varies according with the age of consumers. There is no significant association between gender and consumption pattern of major dry fruits and nuts. Family income was significantly associated with the quantity of consumption of major dry fruits and nuts like almond, pistachios, cashews and raisins.

Technological Innovation: An Imperative Tool for Entrepreneurship Development in Nigeria

2013 ◽  
Vol 03 (08) ◽  
pp. 41-47
Author(s):  
OYEWALE I.O ◽  
ADEYEMO S.A ◽  
OGUNLEYE P.O
Keyword(s):  
Technological Innovation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Entrepreneurship Development ◽  
Mature Organizations ◽  
The Impact ◽  
Structured Questionnaire ◽  
Innovation And Entrepreneurship

Sustainable economic development does not occur without entrepreneurship and entrepreneurship is the practice of starting new organizations or revitalizing mature organizations. This study therefore is done to analyse the impact of innovation, technology and on the entrepreneurial development activities in Nigeria. Simple random sampling technique was used to select a total of 12 entrepreneurs from Lagos State that constituted our sample size. The primary data consists of a number of items in well- structured questionnaire that was administered to and completed by the respondents. Regression analysis was used to analyse the data. The results showed that there is significant relationship between technological innovation and entrepreneurship development in Nigeria. It is therefore recommended that government should create a friendly or an enabling environment for entrepreneurship and consumer goods to boost the Nigeria economy.

Impact of COVID-19 pandemic on indigenous contractors in a developing economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nathaniel Ayinde Olatunde ◽  
Imoleayo Abraham Awodele ◽  
Bosede Olajumoke Adebayo
Keyword(s):  
Developing Economies ◽  
Sampling Technique ◽  
Structured Interview ◽  
Additional Cost ◽  
Developing Economy ◽  
Content Type ◽  
Construction Contracts ◽  
The Government ◽  
And Performance ◽  
The Impact

Purpose The purpose of this study is to examine the impact of coronavirus disease 2019 (COVID-19) on indigenous contractors in a developing economy with a view to enhancing their performance. Design/methodology/approach The study used a purposive sampling technique to select 37 indigenous contractors with ongoing construction contracts in Osun State, Nigeria who provided data for the study. A structured interview protocol was used to elicit the required information from the interviewees and frequency, percentage and content analysis were used for data analysis. Findings The results showed that the critical impact of COVID-19 on indigenous contractors in a developing economy is: time overrun, loss of profit and creation of dispute. Further results showed that other impacts are a disruption in supply of labour, locally sourced materials are with additional cost, the additional cost of implementing COVID-19 protocols, difficulty in sourcing imported materials and absence of new jobs with the corresponding retrenchment of workers. Practical implications The study recommended special palliatives for the indigenous contractors from the government so as to cushion the impact of the pandemic on them, thereby enhance their survival and performance. A special arbitration panel is set up in each state of the federation to look at disputes arising from the aftermath of the pandemic, this is with a view to adequately compensate indigenous contractors with genuine and properly compiled claims. inferring from the findings of the study, it suffices to say that the severity of the impact of the pandemic is very high on indigenous contractors in developing economies, as such a better preparedness strategy could lessen the impact of such pandemic in the future. Originality/value The study is an attempt to unearth the impact of COVID-19 on indigenous contractors with ongoing construction contracts in a developing economy. The study will be of value to construction stakeholders in providing the information needed to devise strategies to minimise the impact of a pandemic on indigenous contractors in future projects thereby enhance their performance.

scholarly journals Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Shulov Shrestha
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Green Marketing ◽  
Primary Data ◽  
Green Products ◽  
The People ◽  
Consumer Purchase Intention ◽  
Green Packaging ◽  
The Impact ◽  
Structured Questionnaire

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>

scholarly journals Customer Satisfaction and Customer Loyalty: Leading Super Markets in Jaffna District, Sri Lanka

2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Primary Data ◽  
The Impact

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.

scholarly journals Pengaruh Promosi dan Website Quality Terhadap Impulse Buying Pada E-Commerce Lazada di Kota Padang

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 463
Author(s):  
Aan Satria ◽  
Okki Trinanda
Keyword(s):  
Sampling Method ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Impulse Buying ◽  
Great Opportunity ◽  
Website Quality ◽  
Analysis Technique ◽  
The Impact

The e-commerce business has now developed rapidly, the impact of development is that the number of prosuct varies and easily earned. The ease of such information will result in consumers will be more consumptive infulfilling their needs, even they tend to make impuse buying. As one of the emerest e-commerece in Indonesia, Lazada should be able to see this as a great opportunity in as effort to increase the company’s sales and sustainability. One effort in increasing impulse buying is of external factors ranging from the promotion and quality of websites that are launched on e-commerce bussines. This study aims to know and prove how much influence promotion and website quality to impulse buying e-commerce Lazada in Padang City. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 20. The results of this study indicate that: (1) Promotion has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,014 < 0,05). (2) Website Quality has positive influence and significant effect toward impulse buying e-commerce Lazada in Padang city (0,046 < 0,05)Keyword: promotion, website quality, impulse buying.

scholarly journals Assessment of the Level of Knowledge on Autism among the Mothers of Toddlers in Selected Village, Kanchipuram District, Tamil Nadu, India

2021 ◽  
pp. 160-164
Author(s):  
M. Nandhini ◽  
T. R. Manjula ◽  
M. Maria Auxilli Jenifer
Keyword(s):  
Tamil Nadu ◽  
Repetitive Behavior ◽  
Sampling Technique ◽  
Structured Interview ◽  
Demographic Variables ◽  
Adequate Knowledge ◽  
Inadequate Knowledge ◽  
Level Of Knowledge ◽  
Prior Permission ◽  
Data Collection Procedure

Background: Autism is a developmental disorder characterized by difficulties with social interaction and communication and by restricted and repetitive behavior. Mothers of toddlers should have knowledge on Autism to identify the child in earlier age and to treat the child. Objectives: The study aimed to assess the level of knowledge on autism among the mothers of toddlers. The objectives were to find out the level of knowledge on autism among the mothers and to find out the association between the level of knowledge on autism and selected demographic variables of the mothers of toddlers. Materials and Methods: A non-experimental, descriptive study was conducted. The sampling technique was snow ball sampling technique with the sample of 50 mothers of toddlers and questionnaires were formulated, a structured interview schedule was used to assess the level of knowledge on autism among the mothers of toddlers. Descriptive and inferential statistics were used to analyze the collected data. The data collection procedure was done for period of 2 weeks. The study was initiated after obtaining prior permission from the concern authorities. Results: The findings of this study revealed that 44% of the mothers of toddlers had inadequate knowledge, 44% had moderately adequate knowledge and only 2% had adequate knowledge on autism. There was significant association between level of knowledge and demographic variables such as age, occupation and previous knowledge on Autism of mothers of toddlers.

scholarly journals Attitude Towards Shopping Mall Purchasing Behavior

2020 ◽  
Vol 23 (2) ◽  
pp. 207-228
Author(s):  
Raju Bhai Manandhar
Keyword(s):  
Strong Association ◽  
Sampling Technique ◽  
Shopping Mall ◽  
Purchase Behavior ◽  
Primary Data ◽  
Consumer Attitude ◽  
Purchasing Behavior ◽  
Shopping Malls ◽  
The Relationship ◽  
Structured Questionnaire

Consume attitude is multidimensional and it has been one of the main concepts used to explain individual differences. This study aims to examine the relationship between overall attitude and shopping mall purchasing behavior and impact of advertising and purpose to visit on shopping mall purchasing behavior in Nepalese consumers. The present study is descriptive and analytical in nature. Structured questionnaire technique under survey approach was applied for collecting primary data with five point Likert scale questionnaire. The population of this study targeted the consumers of shopping malls in Kathmandu valley. The sample size has been derived for unknown population that is 384. The judgmental sampling technique was used in this research to make this study more inclusive and representatives. Descriptive statistics and inferential statistics (correlation analysis and regression analysis) have been used to analyze the data. It is found that there is strong association between shopping mall purchase behavior and overall consumer attitude. The study found that purpose to visit has impact on shopping mall purchase behavior. The study also found that advertisement has no significant impact on shopping mall purchase behavior.

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