scholarly journals Video Ads in Digital Marketing and Sales: A Big Data Analytics Using Scrapy Web Crawler Mining Technique

2021 ◽  
pp. 52-71
Author(s):  
Addo Prince Clement ◽  
Dorgbefu Jnr. Maxwell ◽  
Kulbo Nora Bakabbey ◽  
Akpatsa Samuel Kofi ◽  
Ohemeng Asare Andy ◽  
...  
Keyword(s):  
Global Economy ◽  
Big Data Analytics ◽  
Digital Marketing ◽  
Good Time ◽  
Technological Advancement ◽  
Price Fairness ◽  
Web Crawler ◽  
Online Data ◽  
Goods And Services ◽  
Quality Signals

The survival of the global economy is rooted in the production of goods, rendering of valuable services, and formulation and implementation of favorable trade policies. These goods and services supported by related policies however, must reach prospective customers unblemished in good time, through planned advertisement strategies. Advertisement over the years has evolved from the traditional one-on-one to technology induced ones such as digital marketing and sales. Technological advancement has diversified advertisement into a multi-faceted and dynamic channel with enormous growth and prospects. In this paper, we made a significant effort to identify actual online data to justify why short video (SV) adoption is essential in e-commerce and digital marketing. A total of 23589 datasets were drawn from three global B2C and C2C websites using the scrappy web crawlers to investigate a resilience model in the relationship between SV advertising adoption, quality signals, customer satisfaction, price fairness, and sales in digital marketing. Whereas shop location is vital in traditional shopping, logistics service quality overrides its influence in online shopping settings.

scholarly journals Taxation of Digital Business Transactions: Challenges and Prospects for Developing Economies

2020 ◽  
Vol 6 (3) ◽  
pp. p38
Author(s):  
Jones Adjei Ntiamoah ◽  
Joseph Asare
Keyword(s):  
Rapid Growth ◽  
Global Economy ◽  
Developing Economies ◽  
Business Environment ◽  
Information And Communications Technology ◽  
Technological Advancement ◽  
Goods And Services ◽  
Business Transactions ◽  
Welfare Losses ◽  
Daunting Task

The Global economy has seen a rapid growth in digital business transactions, especially in the provision and sale of goods and services through the application of information and communications technology. This rapid growth can be attributed to the fast rate of technological advancement which has changed how business transactions are conducted globally. The complexity associated with the taxation of digital business transaction has created the need to take a critical look at the challenges and prospects of digital business transactions in developing economies. The absence of physically commercial environment to a digital business environment generates thoughtful and significant issues in relation to taxation and taxation systems. This study relied on the second-best Tax Theory to establish that developing economies face the daunting task of taxing digital business transactions effectively due to the distortive nature of taxes on welfare losses. Whereas government and revenue collection authorities can impose tax on individuals, institutions and or products, they cannot tax digital business transactions efficiently and effectively and unless there are robust and effective tax systems in place. Even though these constraints appear more pronounced in developing economies, the implementation of effective tax could lead to an enhanced internal tax revenue for development.

scholarly journals Mapping ‘wild zones’ of globalisation: on private actors and the rule of law

2021 ◽  
Vol 17 (1) ◽  
pp. 107-113
Author(s):  
Chantal Mak
Keyword(s):  
Global Economy ◽  
Large Scale ◽  
Legal Framework ◽  
International Investments ◽  
Goods And Services ◽  
Decision Making Processes ◽  
Private Corporations ◽  
Comprehensive Framework ◽  
Private Actors ◽  
The Impact

While private corporations have become increasingly influential in the global economy, a comprehensive legal framework for their activities is missing. Although international and regional legal instruments may govern some aspects of, for instance, international investments and the supply of goods and services, there is no overarching structure for assessing the impact of large-scale private projects. In the absence of such a comprehensive framework, specific rules of private law allow profit-seeking companies to expand their activities on an economic basis, mostly without having to heed social concerns (Pistor, 2019). This is particularly problematic insofar as multinational companies have obtained power to set the rules for their engagement with states, organisations and individuals, for instance in the form of transnational investment contracts. Given the fragmented nature of the legal sphere in which such contracts are elaborated and performed, those who face the harmful consequences of such investments may not be able to participate in decision-making processes. The contracts remain in ‘wild zones’ of globalisation (Fraser, 2014, p. 150), where powerful private companies rule.

scholarly journals Impact of Digital Marketing on Consumer Purchase Decision

2019 ◽  
Vol 9 (2S2) ◽  
pp. 453-455
Keyword(s):  
Distribution Channels ◽  
Ease Of Use ◽  
Digital Marketing ◽  
Survey Method ◽  
Purchase Decision ◽  
Goods And Services ◽  
Price Range ◽  
Digital Generation ◽  
The Gift ◽  
The Look

promoting is a trifling exchange of goods and services for cost but advertising and marketing is the phenomenon that allows keeping clients other than attracting them. Within the gift era among the numerous modes of marketing, digital marketing occurs to generate the maximum fee. It could be as the mechanism of reaching consumers through the use of diverse virtual distribution channels. The present observes aims to observe the effect of digital marketing and advertising on client purchase conduct and additionally makes an attempt to investigate as to in what ways are the clients absolutely privy to the diverse digital marketing and advertising mediums inside the gift digital generation. The look at is primarily based on the survey method. A questionnaire is prepared and covered 786 respondents for evaluation. The effects of the look at discovered the information that the purchasers are privy to the digital mediums available to them. It also confirmed the results that most of the customers opt to shop online due to its ease of use and in your price range mode of buying. Because of the technological upliftment in the gift generation, digital mediums and digital marketing are gaining significance and is enormously prevalent via each stratum of the society.

scholarly journals A Conceptual Forecasting Analysis of International Trade Aspects Based on Globalization Impact Issues

2022 ◽  
Vol 10 (01) ◽  
pp. 2881-2887
Author(s):  
Stamatis Kontsas ◽  
Stavros Kalogiannidis
Keyword(s):  
Industrial Production ◽  
Global Economy ◽  
Global Financial Crisis ◽  
Goods And Services ◽  
Fast Pace ◽  
Forecasting Analysis ◽  
Merchandise Trade ◽  
The Global Financial Crisis ◽  
Trade Partners ◽  
Similar Depth

Global GDP is really important for trade, since the larger the global economy, the more goods and services available for trade. Global GDP grew by around two-thirds in real terms between 2000 and 2020 – or 2.6% per year on average.2020 saw some of the largest trade reductions and output volumes for both industrial production and goods trade since WWII. The year 2020 was marked by some of the largest reductions in trade and output volumes since WWII. The declines in both world industrial production and goods trade in the first half of 2020 were of similar depth to those at the trough of the Global Financial Crisis (GFC). In addition, trade and production impacts across specific goods, services and trade partners were highly varied. Initial pandemic-era expectations for a double-digit decline in world merchandise trade in 2020 did not materialise. Global trade turned out to recover from the shock at an extraordinarily fast pace from around mid-2020.

scholarly journals Factors Influencing Digital Marketing and Digital Payment on Consumer Purchase Behaviour

2020 ◽  
Vol 3 (3) ◽  
pp. 39-45
Author(s):  
Monica Tiewul
Keyword(s):  
Business Models ◽  
Low Cost ◽  
Secondary Data ◽  
Digital Marketing ◽  
Technological Advancement ◽  
Financial Industry ◽  
Payment Methods ◽  
Factors Influencing ◽  
The Future ◽  
The Impact

The issue of whether innovation and technological advancement continually bring new phenomenon remains unpredictable, especially in the financial industry. As technology and digital services continue to ingrain themselves into more aspects of lives, the financial sector has not been immuned. New technology has given way to new services and with new services comes the gradual disruption of the old. This study researched on the influence of digital marketing and digital payment on consumer purchase behaviour in Coburg, Germany. The availability of digital marketing is enabling many companies of all sizes to embrace mobile and data while adopting a ‘cloud first’ approach to redesigning their business models. This brings about the introduction of a new ‘pay-as-you-go’ business model that enables efficiency, low-cost speed to scale and creation of new, richer customer experience. This research sort to examine the impact of digital marketing on consumer purchase behaviour, assess the factors influencing consumer to patronise digital payment and examine the future of digital payment methods. In this research, primary and secondary data are utilised. The data has been analysed using descriptive and multivariate statistical methods like factor loading analysis, correlation, cross tabulation, and chi-square. From this research, it is concluded that the availability of extensive information, variety of products, level of satisfaction and level of education are the most essential factors influencing digital marketing and digital payment and this will lead to an increase in the digital payment methods with more security in the future. Also, bitcoin will not be accepted as a future digital payment method.

scholarly journals The Adoption and Utilization of Electronic Business in Response to Global Economy during COVID-19

2022 ◽  
Vol 9 (1) ◽  
pp. 0-0
Keyword(s):  
Global Economy ◽  
Physical Contact ◽  
Business Organizations ◽  
Goods And Services ◽  
Doing Business ◽  
Top Managers ◽  
The Social ◽  
Rapid Spread ◽  
Community Transmission

The COVID-19 epidemic has triggered unmatched impairment to businesses globally. There are unmeasurable financial influences in the short-term and long-term and have causes intangible destruction within businesses. This study investigates the adoption and utilization of e-business during COVID-19 by both organizations and the general populaces. The study used a questionnaire-based survey to collect data from top managers of business organizations and their clients. SPSS was used to analyze the adoption factors. The outcomes presented that embracing e-business can assist to reduce the spread of COVID-19 and can reduce the physical ways of doing business. The findings of this study will help strategy makers, companies, and officials in making better decisions on the implementation of e-business. This will reduce the rapid spread of community transmission since ordering goods and services can easily be done virtually without physical contact, which goes in line with the social distance policy and in return boost the country’s economy

Classification of Digital Technologies in the Sphere of Public Procurement and corporate Readiness for Their Implementation

2021 ◽  
pp. 26-33
Author(s):  
M. Umnova ◽  
A. Kokoreva ◽  
O. Ikonnikov
Keyword(s):  
Public Procurement ◽  
Big Data Analytics ◽  
Digital Technologies ◽  
Government Procurement ◽  
Full Potential ◽  
Business World ◽  
Goods And Services ◽  
Two Sides ◽  
The Internet Of Things

The digitalization of public procurement is a popular topic of discussion in both the scientific and business world. Currently, government procurement of goods and services in Russia does not use the full potential of digital technologies and is at the stage of electronization and automation. Technologies such as big data analytics, the Internet of Things, cloud computing, and additive manufacturing are not yet widely used. This article examines this problem from two sides. First, the existing and promising digital technologies of public procurement are studied, their classification is given by complexity, level of application and functions. The directions for the development of digital technologies are discussed using examples in Russian and foreign practice. Secondly, attention is also paid to the problem of organizations' readiness for digital transformation in technological and organizational aspects, taking into account the influence of environmental factors.

The Role of Big Data in Digital Marketing

2021 ◽  
pp. 16-33
Author(s):  
Neslihan Cavlak ◽  
Ruziye Cop
Keyword(s):  
Big Data ◽  
Literature Review ◽  
Big Data Analytics ◽  
Digital Marketing ◽  
Business Success ◽  
Sustainable Business ◽  
Marketing Environment ◽  
Digital Environments ◽  
Digital Channels

Consumers perform their activities through digital channels more often as a result of technological advancements where those advancements also allow marketers to reach excessive information about consumers, store them, and use them whenever and however they consider necessary. These big data provide businesses to understand the unmet demands and expectations of consumers and achieve a sustainable business success. Despite the importance of big data analytics for marketing of businesses, research on this issue is scarce. In order to contribute the literature, the purpose of this chapter is to reveal the importance of big data in the digital marketing environment. In line with this purpose, a comprehensive literature review including the definition, components, sources of big data, and the role of big data in digital environments and the examples of businesses using big data is undertaken.

A Closer Look at Direct Carrier Billing

2020 ◽  
Vol 10 (4) ◽  
pp. 18-40
Author(s):  
Lorena Herrera López
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Mobile Network ◽  
Marketing Channels ◽  
Digital Marketing ◽  
Mobile Service ◽  
Web Analytics ◽  
Network Operator ◽  
Over The Top

The impulse to digitalization by telecom operators requires the commercialization of over-the-top services (OTT) based on the fine understanding and prediction of customer behaviour through pattern recognition involving big data, resulting in an essential part of web analytics and digital marketing. The objective of this research is to analyse factors influencing the purchase and use of a mobile game commercialized by a mobile network operator (MNO), through different digital marketing channels and using direct carrier billing (DCB) as payment channel. The novelty contribution of this study is twofold. Firstly, it assesses determinants related to the purchase and use of a mobile service through the analysis of variables identified in the scientific literature's review. In addition, it also incorporates a set of variables based on data retrieved from big data analytics. Secondly, this research analyses the willingness of consumers to pay through DCB.

A People-centred Approach to Economic Development (PCED): Brokering Economic Inclusion as a Route Way to Improving Competitiveness

2009 ◽  
Vol 24 (6-7) ◽  
pp. 473-486 ◽  
Author(s):  
Mandy Crawford-Lee ◽  
Phillip Hunter
Keyword(s):  
Human Capital ◽  
Economic Development ◽  
Workforce Development ◽  
Global Economy ◽  
Knowledge And Skills ◽  
Industrial Economy ◽  
Know How ◽  
Goods And Services ◽  
The Past ◽  
Local Areas

This paper outlines support for adopting a people-centred approach to economic development that has been taken forward in West Yorkshire — an approach that recognises that prosperity in a global economy is driven by ideas, information and knowledge. This is very different to the industrial economy of the past. It presents both a model for an integrated workforce development system and a framework for improving linkages between human capital and economic development. Indeed, it is understood that it is those local areas with a strong, adequately skilled, human capital base that are best placed to utilise knowledge and to transfer this know-how into cutting-edge techniques for the production of goods and services. As such, investment in people's knowledge and skills is a crucial aspect of achieving sustained economic growth in a networked, knowledge-driven, global economy.

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