The Influence of the Service Quality of Eyelash Beauty Treatment and Perceived Value on Behavior Intention

In this study, a questionnaire survey was conducted with women aged 20 to 50, in order to find how the service quality of eyelash beauty treatment and perceived value influence their behavior intention. For data analysis, SPSS23.0 and JAMOVI 1.6.16 program were used. For reliability verification, Cronbach’s α value was analyzed, and Pearson correlation analysis and hierarchical regression analysis were conducted. Firstly, according to the analysis on the influence of service quality on perceived value, assurance and empathy as the factors of service quality positively and significantly influenced perceived value. Secondly, according to the analysis on the influence of service quality and perceived value on behavior intention, assurance positively and significantly influenced behavior intention; responsiveness negatively and significantly influenced behavior intention. Therefore, The more assurance in perceived value and service quality, and the lower responsiveness in service quality, the more behavior intention.

Behavior Intention to Use dan Use Behavior Mahasiswa dalam Menggunakan E-Learning dimasa Covid-19

Menaggapi Covid-19 yang dijadikan sebagai pandemik global, Politeknik Negeri Batam memutuskan proses pembelajaran melalui daring sehingga menyebabkan adanya peningkatan intensitas pada pengguna e-learning. Penelitian ini bertujuan untuk mengetahui niat dan perilaku mahasiswa dalam penggunaan e-learning. Penelitian ini dibatasi dalam ruang lingkup menguji pengaruh performance expectancy, effort expectancy, social influence, work life quality, hedonic motivation terhadap behavior intention to use, dan behavior intention to use terhadap use behavior mahasiswa dalam menggunakan e-learning. Jenis penelitian yang digunakan adalah kuantitatif, dengan sampel penelitian sebanyak 94 responden. Pengumpulan data dilakukan dengan menyebarkan kuisioner, kemudian di analisis menggunakan Smart PLS versi 3.0 untuk menguji instrumen dan hipotesis. Hasil penelitian menunjukkan bahwa performance expectancy dan hedonic motivation berpengaruh positif terhadap behavior intention to use, sedangkan effort expectancy, social influence, work life quality tidak berpengaruh. Variabel behavior intention to use berpengaruh positif terhadap use behavior.

Factors Influencing Customer Decisions to Use Online Food Delivery Service during the COVID-19 Pandemic

Despite the popularity of online food delivery systems in the foodservice industry, there have been few studies into customers’ decision-making process to use online food delivery services during the Coronavirus disease (COVID-19) pandemic. This study applied the technology acceptance model (TAM) to examine the factors affecting customers’ intention to use online food delivery services. Results showed (a) the perceived usefulness affects customer’s online food delivery usage directly and indirectly through customer attitude; (b) enjoyment and trust are also key factors determining behavior intention toward customer attitude using online food delivery services; (c) positive relationship between social influence and customer attitude; and (d) a positive relationship between customer attitude and behavior intention in the online food delivery service context. These findings provide theoretical and managerial implications that contribute to the online food delivery service industry.

PENERIMAAN SISWA TERHADAP PEMBELAJARAN DARING DI MASA PANDEMI COVID 19

The Covid 19 pandemic makes the implementation of learning carried out into online (in a network) which process since the odd semester of 2020/2021. The implementation of online learning process requires an evaluation that is used to determine the factors that can be used as the basis for determining success in the implementation of the online learning process. One of the determinants of this success is to determine student acceptance in the application of the online learning process during the Covid 19 pandemic. The purpose of this research is to determine student acceptance of online learning that has been implemented. The study used a quantitative method with a survey method using a sample of 50 students at SMAN 1 and 50 students at SMAN 2, Kahayan Tengah District, Pulang Pisau Regency, Central Kalimantan Province. The model used is The Unified Theory of Acceptance and Use Of Technology (UTAUT) model. Data analysis used structural equation modeling (SEM) with the Partial Least Square (PLS) method. Interpretation of research results using the Smart PLS 3.3.2 program. The results showed that there were several factors that influenced the implementation of the online learning process during the Covid 19 pandemic, including performance expectancy, effort expectancy which affected behavior intentions in participating in the online learning process and behavior intention affects user behavior in following the online learning process.AbstrakPandemi Covid 19 menjadikan pelaksanaan pembelajaran dilakukan secara daring (dalam jaringan) yang mana dimulai pada semester ganjil 2020/2021. Pelaksanaan proses pembelajaran daring memerlukan suatu evaluasi yang digunakan untuk menentukan faktor-faktor yang dapat dijadikan dasar dalam menentukan keberhasilan dalam pelaksanaan proses pembelajaran daring. Penentuan keberhasilan tersebut salah satunya adalah dengan mengetahui penerimaan siswa dalam penerapan proses pembelajaran daring di masa pandemic Covid 19. Tujuan yang dilakukan dalam penelitian ini adalah untuk mengetahui penerimaan siswa terhadap pembelajaran daring yang sudah dilaksanakan. Penelitian menggunakan metode kuantitaf dengan metode survei dengan menggunakan sampel 50 siswa di SMAN 1 dan 50 siswa di SMAN 2 Kecamatan Kahayan Tengah Kabupaten Pulang Pisau Provinsi Kalimantan Tengah. Model yang digunakan adalah model The Unified Theory of Acceptance and Use Of Technology (UTAUT). Analisis data menggunakan pemodelan persamaan struktur atau Structural Equation Model (SEM) dengan metode Partial Least Square (PLS). Interpretasi hasil penelitian dengan menggunakan program Smart PLS 3.3.2. Hasil penelitian menunjukan ada beberapa faktor yang mempengaruhi pelaksanaan proses pembelajaran daring selama masa pandemi Covid 19 antara lain performance expectancy (kinerja siswa), effort expectancy (usaha siswa) yang berpengaruh terhadap behavior intentions (niat siswa) dalam mengikuti proses pembelajaran daring dan behavior intention (niat siswa) berpengaruh terhadap user behavior (kemauan siswa) dalam mengikuti proses pembelajaran daring. Sedangkan facilitating (fasilitas) dalam memanfaatkan teknologi dan social influence (tanggapan teman sebaya) tidak mempengaruhi behavior intention (niat siswa) dalam mengikuti proses pembelajaran daring.