Public Relations Strategy in Improving Cinema Company Reputation (Case Study Cinema21)

Human beings needs to fulfill their life, entertainment is one of them. In this era of digitalization there are various form of enrtainment, one of them is cinema. CINEMA 21's is the largest and vast growing group of cinemas in Indonesia with many branches nationwide. CINEMA 21 public relations always try to improve their reputation by providing best facilities to its customers. The purpose of this research, is to analyze CINEMA 21's public relations activities to improve their reputation. The research method used is qualitative descriptive with primary data collection conducted through in-depth interviews with internal and external corporate sources, while secondarydata through company data (Company Profile), books, Internet (Articles) and Websites. The results of this research found that CINEMA 21's public relations activities managed to maintain the company's reputation.

Developing Company Images Through Spiritual Public Relations Facing Covid-19 Outbreak

Public Relations is the company's functional organ in building an image aimed at gaining public trust as a potential market. Through this trust the value of a company has increased, both in aspects of customer loyalty and corporate profits. The ability to increase the value of the company will be the strength to win the competition, so the company is able to maintain sustainability and experience growth. Based on that, a strategy to build and maintain an image is needed. So it is very interesting to examine how the strategy of building a corporate image in the situation of intense business competition and dynamic social change. Therefore, the author tries to conduct studies and research in the field of spiritual public relations. This research was conducted at the Cahaya Berlian Pamekasan Hotel in East Java, with a focus on how the implementation of the public relations strategy at the sharia hotel and what was done by the management in building and maintaining the company's image. The uniqueness as the only sharia hotel at Pamekasan requires management to display spiritual differentiation, this is where the points to be obtained by researchers. Besides other facts, the company's ability to survive in a pandemic condition is an interesting plus point to be investigated. To get comprehensive information, researchers interviewed informants directly from the owner, manager, employees, customers, and the community around the hotel. The results showed that the application of the public relations strategy was done through a human relations approach, and the media relations strategy was implemented according to their respective goals. Human relations approach, aimed at maintaining internal and external relations of the company environment. So that good relations between fellow employees, stake holders, customers, the community and regulators are harmoniously established. As for media relations, it is intended to build and maintain a general corporate image through social media and direct communications. In another aspect, this study also found the importance of the owner's spiritual character. This spiritual character has created public sympathy that is relevant to the general purpose of the company. The above proves that there are three things that must be considered in building the company's image through the spiritual strategy of public relations, namely the value of public relations itself, human relations and media relations, and the third is the personal character of the owner. So that the target of public relations activities to be effective for improving the company's image

Principal’s Public Relation Strategy to Increase Society Belief

Public relations in this study is a way of interaction and communication between the school and the community in building trust and how the school promotes the school. The purpose of this study is to obtain in-depth information related to the principal's public relations strategy to increase public trust. The research method used a qualitative approach through surveys. Data were taken from observations, interviews and documents. The research participants were teachers, education staff, and the public relations team. Data analysis consisted of data reduction, data presentation, and conclusion making. The results of data analysis show that the principal already has a public relations strategy through media such as websites, social media (Instagram, Facebook, and YouTube channels).

Manajemen Strategi Hubungan Masyarakat Dalam Meningkatkan Minat Calon Siswa Bersekolah di Yayasan Surban MTs Pacet Mojokerto

The main objective of carrying out a public relations strategy management in an educational institution is that the school continues to be in demand by educated participants and experiences development and progress from year to year In conveying information, good communication is needed so that the information submitted can be received. In conveying information, public relations must have good strategic management and direction so that what is expected is carried out well Data collection techniques are carried out by observation, Interviews and documentation The results of this study indicate that: (1) Public Relations Strategy Management in Increasing Student Interest in MTs Pacet Surban Foundation includes planning, communicating, implementing and evaluating well and directed by the school to attract the attention of prospective new students. (2) One of the inhibiting factors for public relations in increasing the interest of prospective students to attend the MTs Pacet Surban Foundation includes ineffective time in the implementation of management as well as long distances so that strategic management is not optimal.

Peran key opinion leader dalam pemasaran film bertema kekerasan seksual

Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions. Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promoting Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage, Bombshell’s marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie. Keywords: Bombshell ; Key Opinion Leader; Marketing Public Relations; Violence against Women.

Public Relations Strategy of PDAM Tirtawening in Responding to Consumer Complaints through Social Media (Twitter)

The purpose of this study is to find out how PDAM Tirtawening's public relations strategy in responding to consumer complaints during the Covid-19 pandemic. After the Covid-19 pandemic, there were many changes ranging from social changes, community behavior actions, to changes in public services, especially in Pdam Tirtawening Bandung. This study uses descriptive studies with a skin-skinned approach. Data collection techniques in this study are observations, in-depth interviews with informants that have been determined by researchers consisting of 3 informants. Based on system theory by defining problems, planning and programming, communicating, evaluating this study found the fact that PDAM Tirtawening's Public Relations strategy during the Covid-19 pandemic is still receiving complaints, although the complaint is only submitted through social media twitter therefore PDAM Tirtawening strives as quickly as possible to respond to complaints and problems.

Strategi Marketing Public Relations Kopi Kenangan dalam Membangun Brand Awareness

The rapid growth of the coffee business in Indonesia especially JABODETABEK, has resulted in very tight competition for entrepreneurs in the coffee sector, this has made coffee shop entrepreneurs have to be able and must have the right strategy in dealing with this competition. The purpose of this study is to determine the Marketing Public Relations strategy of Kopi Kenangan in building brand awareness for the last 3 years. The theory used in this research is Whalen's 7 step Strategic Planning Process. The method used in this research is qualitative with the case study method. The data collection technique used was in-depth interviews. The results of this study indicate that the Marketing Public Relations of Kopi Kenangan wants to instill the mindset of "Affordable with High Quality Coffee" into the minds of consumers by using the Marketing Public Relations strategy consisting of pull, push and pass carried out by PR & Communications Kopi Kenangan. So that the process of maintaining brand awareness starts from not realizing the original brand of Kopi Kenangan, to the peak of the mind which means the success of Kopi Kenangan as a coffee brand that is able to develop and compete.Pesatnya pertumbuhan bisnis kopi yang ada di Indonesia terutama JABODETABEK sehingga menimbulkan persaingan yang sangat ketat bagi para pengusaha bidang kopi, hal tersebut membuat para pengusaha kedai kopi harus mampu dan harus mempunyai strategi yang tepat dalam menghadapi persaingan tersebut. Tujuan dari penelitian ini adalah mengetahui strategi Marketing Public Relations Kopi Kenangan dalam membangun brand awareness selama 3 tahun terakhir. Teori yang digunakan dalam penelitian ini adalah Whalen’s 7 step Strategic Planning Process. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data yang digunakan adalah wawancara mendalam (depth interview). Hasil penelitian ini menunjukan bahwa Marketing Public Relations Kopi Kenangan ingin menanamkan mindset “Affordable with High Quality Coffee” kedalam benak konsumen dengan menggunakan strategi Marketing Public Relations yang terdiri dari pull, push and pass yang dilakukan oleh PR & Communications Kopi Kenangan. Sehingga proses untuk mempertahankan brand awareness yang dimulai dari tidak menyadari merek awal Kopi Kenangan berdiri, sampai pada puncak pikiran yang berarti keberhasilan Kopi Kenangan sebagai brand kopi yang mampu berkembang dan bersaing.

Strategi Humas Badan Narkotika Nasional Jawa Barat dalam Mensosialisasikan Program Rehabilitasi

This study aimed to determine the Public Relations strategy of Badan Narkotika Nasional West Java Province in disseminating the rehabilitation program. This study discusses the rehabilitation programs socialization related to data collection, planning and programming, implementation, and evaluation. This study used a qualitative descriptive analysis method and the four-step public relations concept with a qualitative approach and constructivism paradigm. Data collection was carried out through interviews and observations. The results showed that the Public Relations strategy of BNN West Java Province in socializing the rehabilitation program was carried out by searching for data using survey methods, planning and programming by determining objectives, determining targets, determining messages and determining time, selecting implementers, and the use of media used, and evaluating with see success in socializing.

Ruci's Joint Marketing Public Relations Strategy in Conducting and Communicating Rebranding to Increase Sales Value

This research is expected to provide clearer explanations to readers regarding the Strategy of Marketing Public Relations Ruci’s Joint conducting and communicating rebranding to increase sales value. The purpose of this research is to know Marketing Public Relations Ruci’s Joint’s Strategy in conducting and communicationg rebranding to increase sales value. The main theory used is Marketing Public Relations and the other supporting theories are brand, and rebranding. The method of insulation used is a qualitative descriptive method. Data collection thechniques are done by conducting in-depth interviews, and observations. The speakers in this study are form internal and external companies. The data obtained from the subject of this study are analyzed by data analysis techniques, while for the data trust techniques using source triangulation data.