Factorizing Historical User Actions for Next-Day Purchase Prediction

It is common practice for many large e-commerce operators to analyze daily logged transaction data to predict customer purchase behavior, which may potentially lead to more effective recommendations and increased sales. Traditional recommendation techniques based on collaborative filtering, although having gained success in video and music recommendation, are not sufficient to fully leverage the diverse information contained in the implicit user behavior on e-commerce platforms. In this article, we analyze user action records in the Alibaba Mobile Recommendation dataset from the Alibaba Tianchi Data Lab, as well as the Retailrocket recommender system dataset from the Retail Rocket website. To estimate the probability that a user will purchase a certain item tomorrow, we propose a new model called Time-decayed Multifaceted Factorizing Personalized Markov Chains (Time-decayed Multifaceted-FPMC), taking into account multiple types of user historical actions not only limited to past purchases but also including various behaviors such as clicks, collects and add-to-carts. Our model also considers the time-decay effect of the influence of past actions. To learn the parameters in the proposed model, we further propose a unified framework named Bayesian Sparse Factorization Machines. It generalizes the theory of traditional Factorization Machines to a more flexible learning structure and trains the Time-decayed Multifaceted-FPMC with the Markov Chain Monte Carlo method. Extensive evaluations based on multiple real-world datasets demonstrate that our proposed approaches significantly outperform various existing purchase recommendation algorithms.

‘Don’t mess with my algorithm’: Exploring the relationship between listeners and automated curation and recommendation on music streaming services

Given access to huge online collections of music on streaming platforms such as Spotify or Apple Music, users have become increasingly reliant on algorithmic recommender systems and automated curation and discovery features to find and curate music. Based on participant observation and semi-structured interviews with 15 active users of music streaming services, this article critically examines the user experience of music recommendation and streaming, seeking to understand how listeners interact with and experience these systems, and asking how recommendation and curation features define their use in a new and changing landscape of music consumption and discovery. This paper argues that through daily interactions with algorithmic features and curation, listeners build complex socio-technical relationships with these algorithmic systems, involving human-like factors such as trust, betrayal and intimacy. This article is significant as it positions music recommender systems as active agents in shaping music listening habits and the individual tastes of users.

Variational Fuzzy Neural Network Algorithm for Music Intelligence Marketing Strategy Optimization

In this paper, we use a variational fuzzy neural network algorithm to conduct an in-depth analysis and research on the optimization of music intelligent marketing strategy. The music recommendation system proposed in this paper includes a user modelling module, audio feature extraction module, and recommendation algorithm module. The basic idea of the recommendation algorithm is as follows: firstly, the historical behavioural information of music users is collected, and the user preference model is constructed by using the method of matrix decomposition of the hidden semantic model; then, the audio resources in the system are preprocessed and the spectrum map that can represent the music features is extracted; the similarity between the user’s preferred features and the music potential features are calculated to generate recommendations for the target user. The user-music dataset for model training and testing is constructed in-house, and the network model structure used for system experiments is designed based on a typical convolutional neural network model, while the model training tuning parameters are compared and selected. Finally, the model is trained and tested in this paper, and the system is evaluated in terms of both prediction rating accuracy and recommendation list generation accuracy using root mean square error, accuracy, recall, and F1 value as recommendation quality evaluation metrics. The experimental results show that the recommendation algorithm in this paper has certain feasibility and effectiveness. Compared with other traditional music recommendation algorithms, this paper makes full use of the powerful advantage of deep neural networks to automatically extract features and obtain higher-level music feature representations from the audio content, while incorporating the historical behavioural information of user interactions with music, which can effectively alleviate the problems such as cold start in recommendation systems.

An Automated Music Recommendation System Based on Listener Preferences

Recommender systems play a vital role in e-commerce. It is a big source of a market that brings people from all over the world to a single place. It has become easy to access and reach the market while sitting anywhere. Recommender systems do a major role in the commerce mobility go smoothly easily as it is a software tool that helps in showing or recommending items based on user’s preferences by analyzing their taste. In this paper, we make a recommender system that would be specifically for music applications. Different people listen to different types of music, so we make note of their taste in music and suggest to them the next song based on their previous choice. This is achieved by using a popularity algorithm, classification, and collaborative filtering. Finally, we make a comparison of the built system for its effectiveness with different evaluation metrics.

Design of the Piano Score Recommendation Image Analysis System Based on the Big Data and Convolutional Neural Network

In the era of big data, the problem of information overload is becoming more and more obvious. A piano music image analysis and recommendation system based on the CNN classifier and user preference is designed by using the convolutional neural network (CNN), which can realize accurate piano music recommendation for users in the big data environment. The piano music recommendation system based on the CNN is mainly composed of user modeling, music feature extraction, recommendation algorithm, and so on. In the recommendation algorithm module, the potential characteristics of music are predicted by the regression model, and the matching degree between users and music is calculated according to user preferences. Then, music that users may be interested in is generated and sorted in order to recommend new piano music to relevant users. The image analysis model contains four “convolution + pooling” layers. The classification accuracy and gradient change law of the CNN under RMSProp and Adam optimal controllers are compared. The image analysis results show that the Adam optimal controller can quickly find the direction, and the gradient decreases greatly. In addition, the accuracy of the recommendation system is 55.84%. Compared with the traditional CNN algorithm, this paper uses the convolutional neural network (CNN) to analyze and recommend piano music images according to users’ preferences, which can realize more accurate piano music recommendation for users in the big data environment. Therefore, the piano music recommendation system based on the CNN has strong feature learning ability and good prediction and recommendation ability.