processing fluency
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2022 ◽  
Vol 98 ◽  
pp. 104247
Author(s):  
Lynn Zhang ◽  
Mohammad Atari ◽  
Norbert Schwarz ◽  
Eryn J. Newman ◽  
Reza Afhami

Author(s):  
Dillon H. Murphy ◽  
Stephen C. Huckins ◽  
Matthew G. Rhodes ◽  
Alan D. Castel

2021 ◽  
pp. 30-53
Author(s):  
Tom Cochrane

This chapter links the value we take in beauty with our practical drive for knowledge. The contemporary ‘processing fluency’ account of aesthetic pleasure is examined and rejected. Instead, it is claimed that beautiful objects appear to be perfectly fitting together, which stimulates a rewarding sense that knowledge of the object is highly accessible. The nature of ugliness is then considered. On the face of it, ugliness presents a significant problem for Aestheticism, for how can everything be aesthetically valuable if some of it is ugly? As an initial response, the notion of ‘difficult beauty’ is appealed to.


2021 ◽  
Vol 12 ◽  
Author(s):  
Weiwei Deng ◽  
Yingxing Lin ◽  
Lijun Chen

This study aims to deepen the understanding of tourism photography by developing and testing a theoretical model that accounts for the relationships between visual esthetics and destination choice intention of tourists. Thus, we sought to use a stimulus-organism-response (S-O-R) paradigm to predict destination choice intention, which includes three variables related to visual esthetics: first impression, visual appeal, and esthetic emotion. We used the combination of self-reported and eye movement data to examine the cognitive processes of tourists that visual esthetic formation. We found that compared to the built environment and amateur esthetic images, natural environment and professional esthetic images can get (1) higher visual appeal, (2) better first impression, and (3) higher visual processing fluency (or less cognitive effort) and positive esthetic emotions. Furthermore, visual appeal, first impression, and esthetic emotion deriving from environment esthetics and photograph esthetics have a positive impact on destination choice intention. This study has practical implications for destination planning and management.


2021 ◽  
Vol 30 (1) ◽  
pp. 249-273
Author(s):  
Daniil Shmatkov ◽  
María Luisa Zagalaz-Sánchez ◽  
Javier Cachón-Zagalaz

Objective. This study aims to determine the extent to which psycholinguistic variables are included in the analysis of the quality of directive posters on social media during Covid-19. Methods. The methods used in the study include analysis of the relevant scientific literature on the identification of psycholinguistic categories and variables relevant to the study; expert assessment of qualitative parameters of posters published on Facebook by official organizations; methods of descriptive statistics. Results. The analysis of 298 unique works conducted through Ukrainian network on Facebook revealed that the overall average quality of the publications is on the borderline between medium and high levels – 69.3% (by text parameters – 70.0%, graphic parameters – 68.6%). Conclusions. The study revealed that psycholinguistic variables such as readability, imageability, concreteness, conceptual familiarity, semantic size, name agreement, image agreement, visual complexity, typicality, image variability, authenticity of texts, processing fluency, etc. penetrate deeply related research on the creolized texts in various forms and interpretations. The quality of the posters on Facebook made by the official institutions operating in the field of health care is at the borderline between medium and high levels. These indicators are most in need of improvement on text parameters such as “Emphasis” and “Call to action”, as well as on graphical parameters such as “Presence of interactive graphic links” and “Understandability of illustration message without text”.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
JaeHyun Yoon ◽  
Hanku Kim

PurposeThis study aims to examine the moderating effect of culture on the phrase expression type that affects product attitude. Moreover, to identify the mechanism by which these effects occur, the authors investigated the mediating role of processing fluency, and examined how such a mediating effect of processing fluency varies with number of alternatives.Design/methodology/approachThree experiments were conducted to verify the hypotheses presented in this study. Experiment 1 tested the effects of phrase expression type and culture on product attitude; a two-factor design (phrase expression type: explicit expression vs implicit expression) was applied, and culture was classified according to nationality. Experiment 2 tested the mediating effect of processing fluency on product attitude, using the same approach as Experiment 1. Experiment 3 tested the moderated mediating role of the number of alternatives, a between-group experimental design of 2 (phrase expression: explicit expression vs implicit expression) × 2 (number of alternatives: many vs few) was applied.FindingsExperiment 1's results demonstrate that product attitude is more favorable when implicit expressions are used for Asians, whereas it is more favorable with explicit expressions for Westerners. Experiment 2 verifies that the interaction effect between phrase expression type and culture on product attitude is mediated by processing fluency. Experiment 3's results demonstrate that the number of alternatives moderates the mediating role of processing fluency for Westerners, but has no effect on the processing fluency for Asians.Originality/valueThis study provides novel insights and expands the field of study of phrase expression types by separating the ambiguous boundaries among phrase presentation types. Furthermore, this study provides practical guidelines for establishing effective advertising strategies for companies by suggesting suitable phrase expression types based on culture.


2021 ◽  
pp. 0261927X2110431
Author(s):  
Hillary C. Shulman ◽  
Olivia M. Bullock ◽  
Elizabeth E. Riggs

Using the backdrop of the COVID-19 pandemic, this three-wave experiment ( N = 1,830) examined whether a public health crisis motivates people to engage with complicated information about the virus in the form of jargon. Results revealed that although the presence of jargon negatively impacted message acceptance for topics that were not particularly urgent (flood risk and federal risk policy), the presence of jargon within the COVID-19 topic condition did not affect message perceptions—at first. In subsequent waves of data collection, however, it was found that the influence of jargon strengthened over time within the COVID-19 topic condition. Specifically, jargon began to exert a stronger influence on processing fluency despite the continued urgency of the topic. This finding suggests that motivation to process COVID-19 related information declined over time. Theoretical contributions for language, processing fluency, and persuasion are offered and practical implications for health, risk, science, and crisis communicators are advanced.


2021 ◽  
Author(s):  
Patricia Garrido-Vásquez ◽  
Tanja Rock

People believe repeated statements more than new ones—the repetition-induced truth effect. It is prominently explained with processing fluency: The subjective ease of processing repeated versus new information. To date, the role of affective processes for the truth effect is rather unclear. From a theoretical perspective, people should rely more on fluency under positive than under negative affect. Here, we tested whether an affective picture presented before a statement influences the repetition-induced truth effect. Thirty-five participants took part in two sessions that were a week apart. In both sessions, they rated the truth status of statements. In session 2, repeated and new statements were intermixed, and each statement was preceded by a positive, negative, or neutral picture. We expected participants to rely more on fluency as a cue to truth in the positive than in the negative affective condition. However, although we replicated the repetition-induced truth effect, the interaction between affect and repetition was insignificant, but we observed a significant main effect of affect—statements were rated as truer after a positive rather than a negative or neutral picture. Our results suggest two independent mechanisms that enhance the subjective truth of statements: repetition and positive affect.


Cognition ◽  
2021 ◽  
Vol 215 ◽  
pp. 104819
Author(s):  
Lea S. Nahon ◽  
Sarah Teige-Mocigemba ◽  
Rolf Reber ◽  
Rainer Greifeneder
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