The Moderating Effect of Perceived Policy Effectiveness in Residents’ Waste Classification Intentions: A Study of Bengbu, China

The Chinese government is promoting a waste classification policy to solve the increasingly serious issue of cities being besieged by waste. Only few studies investigate whether residents’ understanding of garbage classification policy has an impact on their garbage classification behaviour and the nature of such impact. The purposes of this study are twofold: first, to explore conceptually the mechanism behind any moderating effects of perceived policy effectiveness (PPE) on waste classification and, second, to examine empirically if and how PPE influences the relationships between attitude (ATT), subjective norm (SN), perceived behaviour control (PBC), awareness of consequence (AC) and waste classification intention (WCI). The conceptual model of the study is developed by combining insights from the theory of planned behaviour, norm activation theory and value–belief–norm theory. A total of 351 questionnaires were administered in person to households in Bengbu, China. The results based on structural equation modelling with partial least squares show that PPE negatively moderates the relationship between AC and WCI. AC is more strongly related with the intention to classify waste when PPE is weaker. Likewise, when PPE is higher, people’s awareness of consequences becomes less important for WCI. The findings have significant implications in policymakers’ developing guidelines and offer a framework for implementing more effective waste classification policy.

A Proposed Conceptual Framework on the Adoption of Sustainable Agricultural Practices: The Role of Network Contact Frequency and Institutional Trust

To promote environmental changes in agriculture, the use of sustainable agricultural practices was considered to be crucial. Several factors have been identified that affect farmers in their decision to implement sustainable agricultural practices effectively. Despite this, the rate of adoption of sustainable agricultural practices remains below the planned level, and it is important to know how to solve this issue. In this paper, we propose a model based on the theory of planned behavior and the norm activation theory with the integration of network contact frequency as a mediator and institutional trust as a moderator to fill “the intention-behavior” gap.

Exploring Urban Sustainability Understanding and Behaviour: A Systematic Review towards a Conceptual Framework

Social, environmental, and economic problems related to urban living have surpassed the agenda of policy and decision-makers as well as general public opinion in recent decades. To address urban and environmental issues, it is pivotal to examine how people think, feel, judge, and act with respect to sustainability. While some prominent theories exist and various attempts have been made to propose synthesized models, there are still gaps and discrepancies within the literature of environmental psychological theories. As such, the aim of this paper is to critically review the literature by focusing on a few of the most influential environmental, prosocial, and psychological behaviour theories, which include Theory of Planned Behaviour (TPB), Norm Activation Theory (NAT), Value-Belief-Norm Theory (VBN), and the New Environmental Paradigm (NEP). The Scopus database has been searched systematically for the relevant studies. This paper concludes that an integrative approach to urban sustainability understanding and behaviour is needed. A framework is presented that consists of three layers of clustered components: (1) internal socio-psychological determinants, (2) personality traits, and (3) influencing external factors such as social, cultural, economic, and institutional factors. The model proposed in the study provides opportunities to further develop theoretical approaches and establish new measures of an Urban Sustainability Understanding and Behaviour assessment.

BEHAVIOURAL MODEL FOR DECISION-MAKERS’ INTENTION TO ADOPT GREEN INFORMATION TECHNOLOGY IN NIGERIAN MANUFACTURING INDUSTRIES

Environmental degradation has become a critical concern around the world. This study will investigate the influence of managers’ behavior in decision making regarding intention to adopt Green IT. The research will integrate the Theory of Planned Behaviour (TPB) and the Norm Activation Theory (NAT) to the explore factors that affect decision-makers’ intention to adopt Green IT in Nigerian Manufacturing Industries. In this study, quantitative approach will be employed in collecting data through a survey. By employing a non-random sampling, a survey will be conducted among decision makers. Partial Least Squares Structural Equation modelling (PLS-SEM) method will test consistency, reliability and data validity. The outcome of this research could be significant in helping decision makers to adopt Green IT successfully.

Achieving Environmentally Responsible Behavior for Tourists and Residents: A Norm Activation Theory Perspective

Applying Norm Activation Theory to tourism, this study develops a conceptual model for both tourists and residents starting from their awareness of the negative environmental consequences of tourism, addressing ascription of responsibility, environmental sensitivity, place attachment, and environmentally responsible behavior. This research shows that ascription of responsibility mediates the relationship between awareness of negative consequences and that environmentally responsible behavior and environmental sensitivity and place attachment moderate the mediation. Consequently, developing awareness of the consequences of tourism is important to developing strong responsibility ascription and environmentally responsible behavior. The model is split to compare residents and tourists, and systematic differences in the path estimates emerge for the two groups. Furthermore, different types of tourists are compared, revealing that awareness of the negative environmental consequences of tourism and ascription of responsibility are unvaried for new and experienced tourists, but that tourists’ visit length significantly affects both awareness and place attachment.