Pricing Strategies of Registration System and Transaction System in Live Broadcast Platform

This paper investigates a supply chain consisting of the monopoly live broadcast platform, content producers, and consumers. Based on the two-sided market theory, the platform’s pricing strategies and their analysis are considered under the registration system and the transaction system. Firstly, it shows that platform users’ scale and profit are positively correlated with the intergroup network externality from both sides and the intragroup network externality inside the consumer group and negatively correlated with the intragroup network externality inside the content producer group. Secondly, the platform profit, registration fee charged to content producers, and transaction fee charged to consumers are negatively correlated to the content production cost and positively related to consumers’ content quality sensitivity coefficient. When consumers are more sensitive to content quality, they are positively correlated to content quality. Finally, the registration fee charged by the platform to consumers is positively correlated with the content production cost, negatively correlated with the content quality level, and positively associated with the consumer content quality sensitivity coefficient.

Transformation of the Cosmetic Industry Due to the COVID-19 Pandemic

The Covid-19 pandemic that occurred caused external shocks to every company, without exception, companies engaged in the cosmetic sector. This study aims to analyze the company's external factors that affect the strength of the company's external side and assess whether there is a potential for market development. This study uses a qualitative approach using PESTEL analysis. Data were obtained from interviews with resource persons related to cosmetic products (facial serum) and also from literature in the Jabodetabek area. This study resulted in a key success factor that can be adopted by businessman, namely understanding the behavior of cosmetic consumers, especially facial serum. By understanding consumer behavior, businessman can determine appropriate strategies according to each consumer group and can also improve the trademark performance of each facial serum business actor. In addition, the importance of innovating, transforming, and adapting quickly to a phenomenon (in this case the Covid-19 pandemic) makes business not stagnant, continues to grow and is able to capture new market potential. Keywords: cosmetic, Covid-19, facial serum, key success factor, PESTEL analysis.

ANALISIS CUSTOMER PROFITABILITY PADA KOPERASI SIMPAN PINJAM “DIASPORA”

The purpose of this study was to analyze Customer Profitability in the Diaspora Savings and Loans Cooperative (Credit Union). This research is a comparative quantitative research. The consumers studied were limited to debtor customers only. There are 4 consumer groups studied, where each group consists of 30 customers. Data were collected by using a documentary study technique by examining credit contracts and financial statements of each customer. The data were analyzed by means of a mean difference test with an independent sample t-test technique. The results showed that the groups of consumers who gave the highest profitability were the cheap and passive groups. Meanwhile, the consumer group that tends to harm the cooperative is the aggressive group. Thus, it is suggested to the cooperative manager to increase the number of consumers in the cheap and passive groups and reduce the number of consumers in the aggressive group.

Platform Revenue Strategy Selection Considering Consumer Group Data Privacy Regulation

In the era of big data, consumer group privacy has become an important source of revenue for the digital platform. Considering the situation that the platform collects consumer group data privacy to generate business revenue, we explore how the service matching level and commission rate affect the platform revenue, social welfare, and seller benefits. Based on the theory of group privacy, the three-party equilibrium evolution is solved by constructing a sequential game model including platform, seller, and consumer alliance. It is found that when the service matching level of the platform is greater than the threshold value, there are two main situations: on the one hand, if using the data privacy of a consumer group is subject to market regulation, the platform will set a high commission rate and service matching level in order to maximize profit. However, social welfare and seller’s business benefit both reach a minimum in this case, and the three-party game cannot attain equilibrium. On the other hand, when the market governor relaxes the platform’s regulation on the use of consumer group privacy data and data revenue efficiency is high enough, the platform can maximize the revenue by increasing the service matching level and reducing the commission rate. The optimal commission rate depends on the data revenue efficiency of the platform. Moreover, when the platform sets the highest commission rate and the service matching level is at a medium level, a stable partial equilibrium among the three-party will be achieved. These conclusions can give some insights into platform’s business model choice decision.

Materialising Gender-fluidity through Fashion

As the final year comprehensive design project for the Honours Degree of Bachelor of Design, Department of Integrated Design, Faculty of Architecture, University of Moratuwa, I have selected a project which is based upon my own clothing brand. It is an emerging ready-to-wear clothing brand based in Sri Lanka, which was launched in August 2020 through the Colombo Fashion Week named “HARID”. Currently, HARID retails at the Design Collective store in Colombo for a consumer group based upon it. The brand philosophy of HARID is to challenge gender-related stereotypical concepts. As the brand identity, HARID uses heritage craft practices.

The effect of consumer group breadth and depth on movie sales: the mediating effect of eWOM-to-viewing ratio

PurposeThe purpose of this study is to analyze the effect on movie performance of the breadth and depth of consumer groups targeted by movies and to analyze the ways in which electronic word-of-mouth (eWOM) mediates these relationships.Design/methodology/approachFor empirical analysis, 45 days of sales and eWOM data for 63 movies released in Korea in 2017 were collected, and a panel regression analysis was conducted on a total of 2,835 data items. In addition, the analysis was rigorously verified through three robustness tests.FindingsThe breadth and depth of consumer groups targeted by movies have a non-linear relationship with sales, and this relationship is mediated by the eWOM performance of social media websites. In addition, eWOM performance has a non-linear relationship with sales, and these effects differ depending on the type of eWOM platform involved.Originality/valueThe effects of the breadth and depth of the consumer groups targeted by movies on eWOM performance and movie performance have not been sufficiently investigated. This paper expands on previous studies that reported a linear relationship between eWOM and sales by finding that the effects of consumer group breadth and depth on sales are not linear in terms of the mediation of eWOM performance. In addition, a new research direction is suggested by conceptualizing consumer group breadth and depth using eWOM data, on which basis the new concept of eWOM-to-viewing ratio (eWOM ratio) is proposed.

The Impact of COVID-19 on College Students' Consumption Behaviors

The COVID-19 pandemic has hit global economy, and it has also greatly affected all industries with college students as the core consumer group. Through the questionnaire survey, this paper found that during the epidemic period, college students' consumption in catering and tourism decreased significantly, the utilization rate of supermarket flash delivery services was not high, and they were not satisfied with the services provided by online education. In terms of college students' consumption tendency after the epidemic, their willingness to consume in catering industry is relatively strong, while their willingness to consume in tourism is not high. The overall consumption level of college students has been on the rise during the epidemic period, with specific increases in online spending on education, daily necessities, online shopping and medical supplies, and decreases in catering, offline retail and traffic tour. Based on the problems found and the development rules of the industries, this paper puts forward corresponding operational countermeasures for the operators of the above industries to help them better carry out the post-epidemic recovery work.

An Analysis on Effect of Gender Towards Computer Literacy & E-Commerce

For its own development and governance, the Internet created a ground-breaking open model that involved all stakeholders. In an enormously connected world, Generation Y has been identified as the main consumer group that will bring change to the internet platform.. The aim of this study is to analyze the attitude and the Internet usage among the generation. This study was conducted using a questionnaire that was completed by 432 working professionals in the Kuala Lumpur Federal Territory and Selangor State, specifically MSC (Multimedia Super Corridor). It can be concluded that determinants such as gender and computer literacy influences internet moderators. in addition, as a moderator, the association between gender and computer literacy is imperative.

EFFECT OF TALKING PACKAGING ON THE CONSUMER PREFERENCE FOR PRODUCTS

The packaging, which was before expected to simply serve the functions of carrying and protecting a product, is today expected to successfully perform certain further tasks like establishing communication with the consumer, marketing the product and attracting attention, in parallel with the changing consumer expectations. The range of products that widens each passing day and the presence of a consumer group with increased awareness cause the competition among the equivalent products to escalate even further. As a result of this concern, the companies are heading for the packaging able to interact with the consumer, instead of the conventional packaging. The ability to address the consumer with an effective design and to leave a positive emotional impression on the consumer with the small messages conveyed provide benefits in terms of increasing the sales of a product and the positioning of a brand among hundreds of products. The reason is that the consumer goes for not only a product they like, but also a product making them feel good, smile and think, or entertaining them. While the messages disposed outside the packaging allow the satisfaction of the need for communication that has been in existence since the beginning of humanity, the messages, placed inside the packaging, differing with every product and able to be read only after a product is purchased, lead the consumer to buy another new product out of curiosity though they do not need it and pave the way for repeated shopping. In this study, the packaging designs, which contain small messages addressing the consumer and which are limited to a quantity of 4, were examined, said packaging designs were evaluated in terms of use forms, use reasons, preferred typographic layout, color choice and likely effects on the consumer, and the suggestions were offered about the messages the use of which in the packaging design is considered to provide benefits. Keywords: Packaging design, graphic design, visual communication, consumer behavior

Alternatif Model Partisipatif Didalam Pemberdayaan Konsumen Cerdas Di Desa Gondangrejo, Kecamatan Windusari, Kabupaten Magelang

Consumers' awareness in Indonesia in fighting for consumer rights is still relatively low, which can be seen from the Consumer Empowerment Index which is still lagging behind other European countries. Community service activities carried out in Gondangrejo Village, Windusari District, Magelang Regency are carried out by providing socialization and education about the importance of being a smart consumer who is aware of the rights and obligations of consumers. Rights and obligations are regulated in Law Number 8 of 1999 concerning Consumer Protection. The method used in this activity is a Participatory Alternative Model which uses Environmental Scanning, through the author's method of building the ability to view programs on an ongoing basis through mapping of related stakeholders. The purpose of this service activity is the participation of the community as consumers so that consumers can fulfill their rights as consumers. On the other hand, the smart consumer group can increase the national consumer empowerment index.