A study on socio-aesthetic value accentuation and marketing performance: an SDL perspective

Purpose This study aims to build a conceptual model based on socio-aesthetic value accentuation (SAVA), positional advantage and sales-network power as the bridging process for enhancing sales performance in the context of small- and medium-sized enterprises (SMEs). Design/methodology/approach A structural study methodology is adopted. In all, 200 owner– managers of SMEs were involved in the study and voluntarily spent time for an interview in the data collection process. To test the model and hypotheses, the authors used the analysis moment structure structural equation modeling (AMOS SEM structural model software to analyse 178 usable questionnaires. Findings The results demonstrate three strategic pathways to enhanced sales performance, namely, anchors on SAVA, positional advantage and sales-network power and are the basis of the separate contribution of our proposed strategic equilateral triangle model for conceptual bridging. Research limitations/implications The rejection of the hypothesis provides a room for further research. The sample frame of Indonesian SMEs limits the generalisation power of SAVA concept, which then calls for replication to achieve a broader generalisation. The theoretical implication of the study relates to strengthening the applicability of the theory of service-dominant logic in marketing studies. Practical implications There are several practical managerial implications for SME entrepreneurs seeking to improve sales performance. Originality/value This pioneering study explains the role of SAVA – positional advantage and sales-network power to bridge innovation capability and enhanced marketing performance.

Unmanned aerial vehicle evasion manoeuvres from enemy aircraft attack

One of the most important problems associated with the combat use of unmanned aerial vehicles remains to ensure their high survivability in conditions of deliberate countermeasures, the source of which can be both ground-based air defence systems and fighter aircraft. For this reason, the study and optimization of evasive manoeuvres of an unmanned aerial vehicle from an enemy aircraft attack remains relevant. Based on the game approach, the authors of this paper propose an algorithm for guaranteeing control of the trajectory of an unmanned aerial vehicle, which ensures its evasion from an enemy air attack. The study of the influence of tactically significant indicators of the manoeuvrability of an unmanned aerial vehicle on the effectiveness of the evasion manoeuvre was carried out. The model predictions are presented, reflecting the degree of influence of unmanned aerial vehicle manoeuvring capabilities on achieving a positional advantage when solving the problem of evading air enemy attack.

The Processing of Linguistic Prominence

Prominence, the expression of informational weight within utterances, can be signaled by prosodic highlighting ( head-prominence, as in English) or by position (as in Korean edge-prominence). Prominence confers processing advantages, even if conveyed only by discourse manipulations. Here we compared processing of prominence in English and Korean, using a task that indexes processing success, namely recognition memory. In each language, participants’ memory was tested for target words heard in sentences in which they were prominent due to prosody, position, both or neither. Prominence produced recall advantage, but the relative effects differed across language. For Korean listeners the positional advantage was greater, but for English listeners prosodic and syntactic prominence had equivalent and additive effects. In a further experiment semantic and phonological foils tested depth of processing of the recall targets. Both foil types were correctly rejected, suggesting that semantic processing had not reached the level at which word form was no longer available. Together the results suggest that prominence processing is primarily driven by universal effects of information structure; but language-specific differences in frequency of experience prompt different relative advantages of prominence signal types. Processing efficiency increases in each case, however, creating more accurate and more rapidly contactable memory representations.

THE RESEARCH OF UNMANNED AIRCRAFT EVASIVE MANEUVERS FROM ATTACK BY ENEMY AIRCRAFT ON THE BASIS OF THE GAME APPROACH

Actual level of unmanned aerial vehicles development allows us to consider them as an effective tool for solving a variety of civil and military tasks (primarily reconnaissance and strike). At the same time, one of the most important problems associated with the combat use of unmanned aerial vehicles remains to ensure their high survivability in organized counteraction conditions, the source of which can be both ground-based air defense and fighter aircraft (manned or unmanned). For this reason, the study and optimization of unmanned aerial vehicle evasion maneuvers from an enemy air attack remains relevant. In the article on the basis of game approach the algorithm of the unmanned aerial vehicle trajectory guaranteeing management providing its evasion from attack of the air opponent is offered. The study of unmanned aerial vehicle maneuverability tactically significant indicators influence on the effectiveness of the evasion maneuver. The results of simulation, demonstrated the influence of unmanned aerial vehicle maneuvering capabilities on achievement a positional advantage in order to solve the problem of evasion from enemy air attack, are presented. A series of computational experiments, whose results allow to assert that the use of the developed algorithm to guarantee control regardless of the relative initial state target UAV (Unmanned Aerial Vehicle) and UAV-interceptor with the comparability of their maneuvering capabilities in 73 % of cases provides the positional advantage of the target UAV, the UAV position relative to the interceptor makes inefficient use of the latest posted guided missiles, are performed. Note that the increase in the values of tactical indicators that reflect the maneuverability of the attacked UAV compared to the enemy, leads to the fact that in all cases, regardless of the initial position of the attacked UAV relative to the UAV-interceptor, it is ensured that it is brought beyond the zone of possible launches of guided missiles.