Analysis of the Textbooks Utilized in Higher Education on Local Government in Terms of Their Physical Characteristics and Contents

Education on local government taken into consideration within the scope of the study was from the higher education domain offering in programs/majors in associate, bachelor, and graduate degrees in Turkey. Today, there are a number of textbooks studied in local government program, which contained 43 associate, 3 bachelors, and uncounted non-thesis or thesis master studies and a doctorate program. Therefore, it is crucially important to analyze local governments textbooks taught across these departments. Especially when significance of visual design of textbooks in student success and learning process is considered, materiality of this study could clearly be recognized. In the study, the concerned resources were accessed through library and internet, and then document analysis was carried out on masthead of textbooks and their physical and content characteristics. Also, NVivo 12 Quantitative Data Analysis Software was utilized in analysis of content characteristics.

The Triggering Mechanism of Short Video Customer Inspiration – Qualitative Analysis Based on the Repertory Grid Technique

It is believed that stimulating the inspiration of short video consumers might be an effective way to attract and maintain the attention of consumers so that they are willing to respond positively to short video ads. Therefore, in order to explore the source of customer inspiration in short video and its cognitive psychological process, the text and grid data collected from an interview among 25 short video users have been qualitatively analyzed by Kelly Grid Technology in order to construct the formation path model of short video customer inspiration, and find out its source, triggering mechanism, and influencing factors. It is found that the inspiring informational content characteristics include richness, reliability, vividness, and fluency of emotional content characteristics, fun, novelty, and narrative. However, the characteristics of commercial content in short video ads hinder the inspiration of consumers. The study also reveals that an internal mechanism of inspiration stimulation is built on some cognitive processes (i.e., presence, processing fluency, perceived innovation, perceived convenience) generated by informational content, and emotional responses by emotional content (i.e., curiosity, surprise, enjoyment, etc.). In addition, it is shown that personal involvement enhances the relationship between the inspiring content characteristics and consumer inspiration. As a result, customer inspiration and engagement in short video ads are highly enriched. Findings provide implications for short video platforms and online marketers.

STRUCTURE AND CONTENT CHARACTERISTICS OF THE DISSERTATION AS A GENRE OF WRITTEN SCIENTIFIC MEDICAL TEXT IN ENGLISH

Статья посвящена описанию структурных и содержательных характеристик трактатов и диссертаций XVII века, а также современной диссертации на английском языке. Выполняется сравнительный анализ научных трудов на начальном этапе национализации медицинской науки в Великой Британии, и современных диссертаций - в период функционирования английского языка как lingua franca в мировой науке. This research is devoted to the linguistic study of English dissertations in medicine. The scientific works are represented by the genre of a written scientific medical text in English with the characteristic of functional features and they were defended in Great Britain. Diachronic research of linguistic phenomena involves the study of written scientific works and they belong to different periods of British history and medical science and it is important to correlate the studied phenomenon at different stages with the medicine development.

Structural and Content Characteristic of the Object of Combined Transport

The article presents the results of a comparative analysis of equivalence of structural and content characteristics of individual terms used in combined transport contained in various official regulatory documents. Differences in definitions of individual terms in that subject area often impede effective integration of transport systems at interregional or international level. This study focuses on the analysis of characteristics of structural components of the objects of combined transport, which are contained in definitions of this term in a number of international agreements, national regulations and interstate standards. The results of the study have allowed to formulate proposals aimed at unification of structural and content characteristics of the object of the combined transport as well as recommendations for improving certain regulatory documents.

Humor in the Time of the COVID-19 Pandemic

The research is focused on the very beginning of the COVID-19 pandemic in Croatia – March 2020. The subject of the research are humorous messages related to the pandemic. By combining quantitative and qualitative methods, this research showed how the interviewed respondents experienced the received humorous content related to the coronavirus and what content characteristics of the humorous messages were detected through the content analysis.