Tactics of Sustainable Entrepreneurship: Ways of Operating in the Contested Terrain of Green Architecture

This study explores the various tactics sustainable entrepreneurs use to meet the challenges associated with creating social and environmental solutions. Although often theorized as market imperfections, in this study, opportunities are considered as situations that allow things to be done differently within social settings. This approach opens up for research into the everyday practice of sustainable entrepreneurship and how sustainable entrepreneurs strive to find new solutions to counteract ecological degradation. To develop this view, I analyze the different entrepreneurial tactics actors employ to advance green architecture in the Danish construction industry. Rather than place an analytic emphasis on the end result of sustainable entrepreneurship, I suggest that the processes of developing solutions aimed at generating simultaneous economic, social and environmental value might warrant greater attention.

They Are Just Light Bulbs, Right? The Personality Antecedents of Household Energy-Saving Behavioral Intentions among Young Millennials and Gen Z

Small individual behaviors such as household energy-saving behaviors may have major environmental impacts. Individuals may combat global warming by replacing traditional light bulbs with more energy-efficient light bulbs such as LED bulbs, which save electricity and reduce greenhouse gas emissions. Guided by the integrative model of behavioral prediction, the current study explored the effects of five individual personality differences (i.e., consideration of future consequences, environmental value orientation, individualism and collectivism, regulatory focus, and self-monitoring) on young Millennials’ and Gen Z’s attitudes, perceived norms, perceived control, and intention to switch light bulbs. The results of a survey indicated that environmental value orientation, individualism and collectivism, regulatory focus, and self-monitoring all significantly predicted attitudes, perceived norms, and perceived control, which predicted behavioral intention. The findings suggested the complex psychological nuance of environmental protection behaviors, even among the “greenest” generations. Implications and directions for future studies were discussed.

Exploring a circular business model: Insights from the institutional theory perspective and the business model lens

Circular entrepreneurship is becoming a new, promising reality, in the manner of needed radical paradigmatic change in the era of Anthropocene. Circular entrepreneurs intend to create social and environmental value while they build financially viable businesses. They are embedded in multiple institutionalised value systems that they are expected to adhere to. Those institutionalised systems provide circular entrepreneurs with different, in many cases, contradictory norms, values and guiding principles. Substantial amount of research has been done to date to examine the impact of institutions on entrepreneurial endeavours. And yet, research lacks sufficient insights into how circular entrepreneurs engage with the institutional structures in designing business models on a financially feasible ground while creating social and environmental value. To address this, this paper investigates how circular entrepreneurs respond to the value systems of surrounding institutions in business modelling and how two fundamental aspects of embeddedness, namely resource integration and value cocreation, are achieved within a circular business model that is coherent in itself and with the entrepreneur's ambitions. Both the institutional context and the institutional logics surrounding entrepreneurs are examined to comprehend the surrounding institutional systems more in-depth and extensively. By analysing a longitudinal in-depth case study, this article aims to develop better insights into circular business modelling and underlying mechanisms of embeddedness. The case is a born-circular small cidermaker in Cornwall (UK), namely Wasted Apple. The findings show that the circular entrepreneur is surrounded by dominant normative institutions forming the principles of business model design. circular entrepreneurs mark fidelity to the institutional norms to obtain a range of microcompetencies and to manage integrated hybrid tensions within the value creation system. And therefore, a circular business model is a more holistic and inclusive structure as compared to a typical conventional linear business model. And yet, paradoxically embeddedness facilitates business survival but hinders strategic business planning as well as business profitability and growth.

Similarity Effect and Purchase Behavior of Organic Food Under the Mediating Role of Perceived Values in the Context of COVID-19

Due to the influence of COVID-19, people pay more attention to the balance between human and nature and pursue more healthy, environmental and nutritional sustainable products (such as organic food). However, the mainstream consumption of organic food is far less, especially in developing countries like China. Therefore, it is urgent to take effective measures to promote the development of China's organic food market. This current study investigated the relationships between consumers' similarity (i.e., information anxiety, uncertainty, and sustainable consumption attitude), perceived values (i.e., functional value, health value, and environmental value) and organic purchasing behavior based on the Stimulus-Organism-Response (S-O-R) theoretical model and information similarity effect. And considering gender differences in consumers' similarity, perceived values and organic purchasing behavior. Meanwhile, the mediating effects of perceived values on the relationship between consumers' similarity and purchasing behavior were also discussed, considering the background of COVID-19. Data were collected using structured questionnaire survey in first-tier cities in China. A total of 344 consumers of organic foods participated in the study. Structural equation modeling was employed for data analysis. The results indicated the significant association of information anxiety, uncertainty and sustainable consumption attitude with perceived values. And perceived values and sustainable consumption attitude had a positively significant influence on purchase behavior. In addition, environmental value played mediating effects in the relationships between organic purchasing behavior and information anxiety, uncertainty and sustainable consumption attitude. And the impact of sustainable consumption attitude and environmental value on organic purchasing behavior differed in gender. The research not only provides novel insights for understanding organic consumption, but also provides reference for organic sellers to develop sales strategies and policy makers to formulate policies to guide organic consumption, which are conducive to promoting China's organic food industry.

Development of risk factors taxonomy in ramp operations for corporate sustainability

Purpose This research has the potential to contribute to the understanding of the sustainable ground handling operations framework. Ramp operations as the main system of ground handling include critical services for aircraft/airlines. The purpose of this study is to identify the risk factors in ramp operations for all related stakeholders’ awareness to enhance flight safety. Classifying risk factors, the four main performance fields under risk taxonomy is determined. Thus, managers may allocate resources effectively to handle related threats for corporate sustainability. Design/methodology/approach New taxonomy with human performance value indicators, which sources from the environment is developed. New developed taxonomy is entitled as “environmental value approach,” which represents environmental value-based approach. The developed new risk factors taxonomy is divided into groups such as ramp personnel, organizational, sustainability-based risk factors: triple view and ergonomics obtained from an extensive literature review and experts’ opinions in the field of human performance. Findings The findings of this research show that managers need a risk management-oriented approach to manage the human factor affecting performance and sustainability. The newly developed taxonomy offers not only identifying the sources of unsafe operational risk factors but also using as a decision-support tool to manage risks for achieving their sustainability goals. When managerial decisions are made according to risk taxonomy and managing these risks, then corporate performance and individual performance may improve. Originality/value The new taxonomy presents the performance-based management of the human factor with a holistic and systematic risk management-based approach. There is no risk taxonomy study designed considering ramp operations and sustainability-based human factor performance.