The reality of tourism promotion in the Sudanese media (A study on the qualitative public in Khartoum state)

This descriptive study aimed at identifying the concerns of the Sudanese media for promotion of tourism in the country. To attain that, the study seeks to answer a set of questions such as: How far is the awareness and the concern given to the touristic activity as economic and social value? How efficient are the media and communications efforts to promote what existed? How the media performance corresponds with the importance of tourism in Sudan? The study adopted the survey method. Its population represents the three groups in tourism sector in Khartoum State. The sample includes: class sample and selected sample from the institutions. Data is collected by a questionnaire. The study demonstrates that the efficiency of media in promotion of tourism is impeded and weakened by the technical and professional shortcomings of the employees in the field. The study recommends the following: Capitalizing the concept of touristic promotion among the employees of the Sudanese media and raising their skills and capabilities. Activation of federal and state touristic awareness.

Social media information and student performance: the mediating role of hedonic value (entertainment)

PurposeThis study evaluates the mediating role of social media entertainment on social information (content) and social media performance, during the COVID-19 era.Design/methodology/approachPrimary data were randomly gathered from 373 students from two top universities (public and private) in Ghana, a sub-Saharan African economy. Data analysis was achieved utilizing the partial least square–structural equation model (PLS-SEM).FindingsSocial media (SM) entertainment partly mediates the link between social media content and social media performance of students, suggesting that social media entertainment is almost indispensable in creating social media content to achieve optimum performance among tertiary students.Research limitations/implicationsThe use of cross-sectional data alone for this study does not give us the opportunity to observe the social media activities of respondents over a longer period. Future studies could, therefore, include longitudinal data.Practical implicationsThe findings in this study suggest that faculties can modify their pedagogical activities to include social media and reflect some entertainment content, since it has an influence on student performance within the social media space.Social implicationsSM has a great influence on students' performance socially and academically; therefore, educational stakeholders like university authorities, faculties, parents and guardians, and the government should consider social media as a tool for attaining educational goals.Originality/valueThe study extends the use of UTAUT2, in understanding students' learning and behavior processes, by linking antecedents of adoption to the post-adoption effect.