Following the recipe: Producing The Great British Bake Off in Flanders

TV formats provide an excellent lens to study the transnationalisation of television, but actual format production has rarely been examined. This article discusses three interrelated limitations of current format scholarship: (1) a gap between industrial and textual studies; (2) a selective focus on localisation; and (3) a lack of insight into daily practices of format production. Using the Flemish adaptation of The Great British Bake Off ( 2010 –2016, 2017–present) as a case study and drawing on participant observations, this article analyses transnational power dynamics in the TV industry and the meaning of the format on the micro-level of TV production.

Gender Essentialism in Chinese Reality TV: A Case Study of You Are So Beautiful

This article provides a feminist analysis of Chinese reality TV, using the recent makeover show— You Are So Beautiful (你怎么这么好看) as a case study. I argue that the notion of gender essentialism is highlighted in the production of You Are So Beautiful, which distances the Chinese show from its original American format— Queer Eye. This phenomenon is indicative of how existing gender power relations influence the production of popular cultural texts in post-reform China, where capitalism and authoritarianism weave a tangled web. The outcomes of the research articulate the interplay between post-socialist gender politics and reality TV production in the Chinese context.

The Use of Deep Learning and VR Technology in Film and Television Production From the Perspective of Audience Psychology

As the development of artificial intelligence (AI) technology, the deep-learning (DL)-based Virtual Reality (VR) technology, and DL technology are applied in human-computer interaction (HCI), and their impacts on modern film and TV works production and audience psychology are analyzed. In film and TV production, audiences have a higher demand for the verisimilitude and immersion of the works, especially in film production. Based on this, a 2D image recognition system for human body motions and a 3D recognition system for human body motions based on the convolutional neural network (CNN) algorithm of DL are proposed, and an analysis framework is established. The proposed systems are simulated on practical and professional datasets, respectively. The results show that the algorithm's computing performance in 2D image recognition is 7–9 times higher than that of the Open Pose method. It runs at 44.3 ms in 3D motion recognition, significantly lower than the Open Pose method's 794.5 and 138.7 ms. Although the detection accuracy has dropped by 2.4%, it is more efficient and convenient without limitations of scenarios in practical applications. The AI-based VR and DL enriches and expands the role and application of computer graphics in film and TV production using HCI technology theoretically and practically.

Rola marketingu społecznościowego w zarządzaniu relacjami z widzami seriali telewizyjnych na przykładzie produkcji Zakochani po uszy

The role of social media marketing in television viewer relationship management based on the TV production 'Zakochani po uszy' Social media marketing is becoming the main aspect of strategies implemented by traditional media workers. The aim of the study is an analysis of an impact this kind of internet marketing has on television viewer relationship management, in the form of case study. The author’s intention was to do the qualitative research on the TV production Zakochani po uszy created by TVN, including its promotion through an official profile on the social networking site called Instagram in terms of building relationships with viewers along with holistic and deepened description of analysed phenomena. In the study, the author presents the results of the research based on non-participant observation of the official profile of Zakochani po uszy on Instagram, in-depth interview with a person responsible for public relations of the series, results of the survey along with data analysis, which contains viewership and statistics from analysed profile. These activities enabled solving the research problem phrased as a question: how is the strategy, which is to create strong relations with viewers, formulated and answering detailed research questions posed in the study.

Impacts of positive images of tourism destination exhibited in a film or TV production on its brand equity: the case of Portuguese consumers’ perspective

Usually, it is difficult to see a correlation between cinema and tourism; we simply have the idea that they are two extremely powerful forces. Nevertheless, when these forces are interconnected, they represent an unavoidable bout of success in the perspective of tourist images. And in today’s market, there is great competition between tourism companies whereby they are constantly creating and recreating new tourism destinations. This is, indeed, due to the importance of the establishment of a great self-image essential for a positive positioning in the market. For that reason, we intend to stress the importance that the positive images exhibited in cinematographic productions have on the construction of the brand value of a tourism destination. According to the results – it is logic to affirm, through the quantitative and qualitative analysis carried out in this study that film tourism gives a higher value to the brand image of the destinations portrayed reinforcing their brand equity.