Management Response to Online Review: The Case of Hong Kong Luxury Hotels

Electronic word-of-mouth (eWOM) is regarded as crucial in business development. Given the intangible nature of tourism and hospitality products, potential customers find it hard to assess them before making purchase. Accordingly, online customer reviews and management responses have influential roles in their decision-making process. While a plethora of previous research focused on customer reviews, scholarly attention on how luxury hotels respond to the reviews was scant. Using content analysis, this study examines the management response characteristics of 35 luxury hotels and response style of 7 luxury chain hotels in Hong Kong. Their response characteristics including response frequency, responder’s job position, and timeliness of response were generally similar. The response style and tone (professional and conversational tones) vary with hotels even they are in the same hotel group. Implications on practice of management responses are offered for luxury hotel operators.

Study of E-Commerce Customer Review Capturing Process in the Indian Context

Online customer reviews provided by customers on e-commerce sites who had bought the products proved to be a key parameter. New and potential customers at the pre-purchase stage to vet the merits and demerits before buying new products listed on e-commerce sites referred to online customer reviews. However, there have been very few studies that focused on online customer review capturing process. Thus, this research work focused on the review capturing process of e-commerce websites from a customer's point of view to understand the online customer review process. A qualitative exploratory research was carried out. An open-ended semi-structured questionnaire was used to understand customer's stand on the e-commerce review capturing process. In-depth interviews were collected from customers. The data was analyzed thematic content. The study findings indicated what motivated customers to write online reviews, what inhibited them from writing reviews and what were their suggestions for the managers of e-commerce organizations towards designing better online review capturing.

The Effect of Ease of Shopping, Online Customer Reviews and Maslahah Perceptions on Gen Z Online Shopping Decisions (Case Study Of UINSI and UMKT Samarinda Students)

This study aims to examine and analyse the effect of ease of shopping, online customer reviews and perceptions of maslahah on online shopping decisions among UINSI and UMKT Samarinda students. The type of research used is field research. The sample in this study was 198 people who had shopped online. The method of collecting data is a questionnaire is distributed online using Google form. Data analysis used multiple regression analysis. The results showed that of the three variables of ease of shopping, online customer review and perception of maslahah simultaneously affect online shopping decisions. From the calculation of SPSS 23. For the Ftest, it is known that Fcount = 187.146 > Ftable 2.65 with a significance of 0.000 < 0.5. Partially, it is known that the ease of shopping, online customer reviews and the perception of maslahah have a significant effect of online shopping decisions. In addition to the Ftest and t-test, the R2 test is known to have an R square value of 0.743 which means the magnitude of the independent variable 74.3%.

Customer Experience and Satisfaction of Disneyland Hotel through Big Data Analysis of Online Customer Reviews

Online customer reviews have become a significant information source for scholars and practitioners to understand customer experience and its association with their satisfaction to maintain the sustainable development of relative industries. Thus, this study attempted to find the underlying dimensionality in online customer reviews reflecting customers experience in the Hong Kong Disneyland hotel and identified its relationship with customer satisfaction. Semantic network analysis by Netdraw and factor analysis and linear regression analysis by SPSS 26.0 (IBM, New York, NY, USA) were applied for data analysis. As a result, 70 keywords with high frequency were extracted, and their connection to each other was calculated based on their centralities. Consequently, seven factors were explored by exploratory factor analysis, and moreover, three factors, “Family Empathy”, “Value”, and “Food Quality”, were testified to be negatively related to customer satisfaction. The findings of this study, to a great extent, could be utilized as a research scheme for future research to investigate theme hotels with big data analytics of online customer reviews. More importantly, some new insights and practical implications for the future research and industry development were provided and discussed as well.

Determinan keputusan pembelian di Shopee: online customer review, brand image dan promosi

The purpose of this research is to investigate the factors that influence purchasing decisions at Shopee Ninetysix.id seen from online customer reviews, brand image, and promotions. The method used is quantitative with an accidental sampling technique on 112 Ninetysix.id customers. Data collection uses Google Form to fill out the questionnaire, then analysis uses Multiple Linear Regression. The results of the study reveal that purchasing decisions at Shopee are due to considering the online customer reviews of previous consumers, also considering the brand image of the product to be purchased. Promotion is no longer a factor that consumers consider when making purchases at Shopee. Future research can develop a comparative study of purchasing decisions between Shopee and other marketplaces such as Tokopedia or Bukalapak.

Consumer’s Motivation toward Purchase Intention on Online Product with Mediating Effect of Trust in Brunei

This study proposes a conceptual framework for determining the influences of consumers’ motivation toward purchase intention on online product in Brunei. Nowadays, purchasing goods via internet is growing rapidly in the whole world and it gives confidence to a researcher to explore what factors influence consumer see at the time of purchase goods via online. However, this study argues that the driver of the motivation on consumer is yet to be fully identified due to lack of studies that investigate the specific influence as a separate phenomenon and has not been tested in Brunei yet. Therefore, this study analyses the Uses and Gratifications Theory and Theory of Trust, to develop the understanding of consumers’ motivation and purchase intention on online product. The aim for this study is to explore the factors of consumers’ motivation in Brunei such as social media, online customer reviews, social influence and website design/features. This is to examine whether they have relationship between purchase intention and trust as a mediator. The data will be updated by quantitative method where the expected sample of 350 participants in Brunei in order to test the effect of variables. This study provides further insight for future researchers who will benefit to study consumers’ motivation for instance, in the e-commerce and social commerce, which may assist business managers’ advance their decision-making quality in developing markets.