INVESTIGATING MEDIA AND COMMUNICATION CHANNEL SEARCH BEHAVIOUR OF RETAIL INVESTORS FOR INVESTMENT DECISION IN EMERGING FINANCIAL MARKETS

The purpose of this study aims at investigating the major sources of information which drives the investor’s behaviour in investment decisions in Indian Financial Markets. Diverse sources are classified into three categories, that is, financial advice, word-of-mouth communication and specialised press to investigate their effects on the investment behaviour of investors. A total of 258 investors filled a survey on a questionnaire in the National Capital Region of India by using the purposive sampling method. For analysis of data, PLS-SEM was applied on the software version 3.2.9. The key outcome of the study revealed that financial advice was considered as first choice (β = 0.265, p<0.000) to build their investment decision primarily on weekly basis followed by word-of-mouth communication (β = 0.154, p<0.05). Lastly, the mutual fund investors prefer financial newspapers and financial reports published by mutual fund regulatory body and their companies in India to do mutual funds investment. This study proposed a conceptual model in the literature of information search behaviour for mutual funds and contributes significantly to the mutual fund companies and investment agencies to market financial products in an effective manner for investors.

PENGARUH WORD OF MOUTH TERHADAP KEPERCAYAAN KONSUMEN DALAM BERBELANJA SECARA ONLINE

This study wants to describe the marketing communication strategy widely used today, namely word of mouth where this form of communication purely relies on the ability of consumers to hear and convey messages or news through conversation. Through word of mouth, consumers can feel a more personal relationship with the company. The word-of-mouth communication strategy is considered quite capable in building consumer confidence in shopping, especially shopping online. This research took a sample of 100 respondents in Bandung City who actively visit the marketplace and make purchases at least twice a month. The results showed that there was an effect of word of mouth on consumer confidence of 0.263 or 26.3 percent.Penelitian ini ingin menggambarkan mengenai strategi komunikasi pemasaran banyak digunakan pada masa sekarang yaitu word of mouth dimana bentuk komunikasi ini secara murni mengandalkan kemampuan konsumen dalam mendengar dan menyampaikan pesan atau berita melalui percakapan. Melalui word of mouth, konsumen dapat merasakan hubungan yang lebih pribadi dengan perusahaan. Strategi komunikasi word of mouth dinilai cukup mampu membangun kepercayaan konsumen dalam berbelanja, khususnya belanja online. Penelitian ini mengambil sampel 100 responden masyarakat di Kota Bandung yang secara aktif mengunjungi marketplace dan melakukan pembelian minimal dua kali dalam sebulan. Hasil penelitian menunjukkan bahwa terdapat pengaruh word of mouth terhadap kepercayaan konsumen sebesar 0,263 atau 26,3 persen.

The Effect Of Wom And Advertising On Purchase Intention With Brand Awareness As Mediating Variable At Five Star Restaurants In Nusa Dua

Five-star hotel restaurants in the Nusa Dua area managed by international chains have similarities, namely not achieved the restaurant sales targets set by the company, restaurants not being remembered and known by consumers, restaurants not being advertised in various media, and TripAdvisor rankings, bubble ratings, and reviews are low. The above phenomena are related to the theory of word-of-mouth communication, advertising, brand awareness, and purchase intention. Research is conducted on the effect of word-of-mouth communication and advertising on purchase intention with brand awareness as a mediating variable. This type of research is explanatory research with non-probability purposive sampling technique with data collection techniques through questionnaires. Questionnaires were distributed to customers who had stayed and visited Eight Degrees South Conrad Bali and The Shore Hilton Bali for a period of one month from July 2021 to August 2021. The respondents who answered the questionnaire were 170 respondents. SEM PLS analysis was used to analyze the data. This study found that brand awareness has a positive and significant effect on purchase intention. WOM and advertising have no significant effect on purchase intention. WOM and advertising have a positive and significant effect on brand awareness. Brand awareness significantly mediates WOM and advertising on purchase intention. Restaurant managers are advised to advertise hotel restaurants on social media and advertorial advertisements to build brand awareness and consumer purchase intentions. Future research to explore the possibility of being developed in the room and spa division.

Social Bonding and Public Trust/Distrust in COVID-19 Vaccines

COVID-19 vaccine hesitancy has been a growing concern. The pandemic has proved to be very complicated with the mutated virus. The Delta variant is contributing to a surge of cases across the globe. Vaccine hesitancy can be socially contagious, requiring more stringent efforts from policy makers and health professionals in promoting vaccine uptake. Some evidence shows that vaccine acceptance appears to have played an integral role in successfully controlling the pandemic. Vaccination acceptance, however, demands that the public has a good understanding of the vaccine’s benefits in promoting healthier societies and people’s quality of life. Unclear COVID-19 vaccine information can lead to distrust in vaccines and vaccine hesitancy. It is of paramount importance to communicate clear and unbiased vaccine information to the public to encourage vaccine uptake. Word of mouth communication remains important to further promote COVID-19 vaccine uptake in the community. This short paper discusses the role of social bonds and public trust/distrust and word of mouth communication in vaccine decision making.

Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities

The context of the COVID pandemic has accelerated the pace of the digitalization of society, especially of its business fabric. Among the various applications offered by the Internet, social networking platforms have been identified as powerful tools that organizations have at their disposal for the development of their online business activities. This is due to the closeness and trust generated by word-of-mouth communication. In this context, the aim of this article is to identify which organizational characteristics are directly related to popularity on social networks, measured by the number of followers on these accounts. In order to achieve this objective, the Argentinean beekeeping organizations have been taken as a case study and the fuzzy set Qualitative Comparative Analysis method has been used. The results obtained allow us to validate the different organizational factors which, beyond the use of Facebook itself, lead to better results for the organizations in their social network strategies. These factors include their cooperative nature, localization, environmental sensitivity and presence on other digital platforms.

Effect of eWom on purchase intention: meta-analysis

PurposeThe aim of this research is to combine and synthesize the findings of previous studies search for the effects of eWom on purchase intention by meta-analysis.Design/methodology/approachThe paper shows a meta-analysis process step by step. Within the scope of certain criteria, the studies in the Google Scholar and ITÜ library databases were eliminated and the results of the remaining 19 studies were analyzed in CMA (Comprehensive Meta-Analysis) program.FindingsBy conducting a meta-analysis of the research question, a common effect size was obtained from 19 studies. In addition, the effect size of 21 eWom (electronic word of mouth communication) factor on purchasing intention related to the 21 hypotheses defined in the study was obtained by means of meta-analysis separately.Originality/valueWith the increasing number of Internet users, the desire to share their comments and ideas on the Internet, and the increasing importance of electronic word of mouth communication in our lives, people's decisions have started to be affected by this situation. One of the decision-making movements is the purchase intention. Therefore, it is expected to see more researches on meta-analysis for the effect of eWom on purchase intention in the following years.