Perancangan Personal Branding Michael Aldi untuk Berkontribusi dalam Menghadapi College Depression pada Mahasiswa

College depression merupakan depresi yang dialami oleh banyak mahasiswa dikarenakan perasaan tertekan dari bertambahnya tanggung jawab serta gaya hidup yang tidak sehat. Maka dari itu mahasiswa membutuhkan sebuah sosok atau media yang dekat dan dapat menghibur mereka, yaitu musik. Musik menjadi media yang praktis dan dapat dilakukan bersamaan disaat mereka menyelesaikan tanggung jawab mereka. Michael Aldi merupakan musisi baru dan dekat dengan mahasiswa. Michael Aldi menginginkan musiknya dapat memberikan dampak positif dan membantu pendengarnya, namun musik Michael Aldi belum tersampaikan kepada target dengan tepat karena belum memiliki Brand Identity yang jelas. Lewat perancangan dengan menggunakan metode analisis SWOT dan Product Life Cycle dapat menghasilkan personal brand serta konten media yang dapat meningkatkan awareness dan mengurangi tekanan college depression pada mahasiswa. Hasil dari perancangan menunjukan bahwa perasaan sendiri dapat menimbulkan banyak dampak buruk bagi mahasiswa yang sedang mengalami tekanan sehingga besar peran sosok teman dalam kehidupan mahasiswa, seseorang teman yang dapat mengerti memahami yang mereka rasakan sehingga mereka merasa tidak sendiri serta dapat menghibur untuk mengurangi tekanan mereka.

Strategi Personal Branding Musisi Pop Jawa Melalui Media Sosial

Advances in information technology and social media are now increasing. This makes it easier for anyone to form a personal brand through social media. Having an attractive identity is a must for a musician, whether it's self-identity or work identity. The purpose of this study is to find out and understand the personal branding strategy of musicians through social media. This study uses qualitative methods with data collection techniques, namely interviews and observing the documentation they have and conducting a literature review. The data obtained were then analyzed using analytical techniques, namely sorting out data, reducing data, summarizing, and presenting data. The findings of this study are that the personal branding strategy of musicians through social media, especially Instagram, uses indicators consisting of 7 classifications borrowed from Mateusz Grzesiak's concept. The results of the study stated that the personal branding strategy carried out by several samples of musicians had values, characters, goals, methods, dialectics, visualizations, media, awareness levels, challenges, cultural models, and strategies each through Instagram media and in their daily lives.

Personal image: introduction to legal discourse

Problem setting. Intensive development of public relations, digitalization and commercialization of new spheres of life, growing popularity of the media sphere necessitates civil protection not only the privacy of individuals who are popular and recognizable, but also their right to publicity, which is directly related to lawful use of intangible benefits that belong to a person and shape his image. Analysis of recent researches and publications. Among the world's most prominent researchers of image as a social phenomenon are R. Burns, I. Hoffman, W. James, J. Rotter, L. Holl, and others. Domestic studies of image are represented by the works of Atamanskaya K.I., Barny N.V., Krynychna I.P., Lavrentiya A.S., Palekha Y.I., Panteleychuk I.V., Fedoriva T.V., Shcherbak N. V. and other representatives of various social sciences. The purpose of the article is to outline general scientific approaches to defining the concept of image, distinguishing it from related concepts and identifying promising areas of civil law research of image. Article’s main body. The concept of image is more often used in the information space, which leads to an increase in public demand for the legal definition of this concept and the settlement of issues related to the protection of the image of both individuals and legal entities. Image is the object of study of various branches of social science and studied by them in a variety of manifestations and aspects. Based on the analysis of a number of approaches to image definition by representatives of various sciences, it can be concluded that image considered as: (a) a communication tool that is a manipulative technology to influence public consciousness; (b) marketing tool to promote goods, works and services; (c) the external and psychological image of the public person through which society identifies him as an individual. Considering the image of an individual from the standpoint of a systematic approach, in particular a multilevel set of different components - personal intangible assets, we believe that reputation is an element of the image of an individual and should be considered as its structural component. From the standpoint of interdisciplinary research, the concepts of image and personal brand should be considered as synonymous, from a legal point of view, despite their similarity, they are formed by different objects of civil rights, although within the protection of the individual's right to protection and personal brand. Conclusions and prospects for the development. In view of the above, it can be concluded that the image of an individual is a complex, interdisciplinary concept. It is a holistic, stable image of a particular person that exists in society, and is characterized by the indivisibility of its external and internal characteristics, the corresponding personal, professional and social qualities. The constituent legal elements of the image are (a) personal intangible assets: the right to a name, the right to an image, the right to individuality, personal reputation; (b) objects of intellectual property rights: means of personalization: personal brand, trademark, trade name and others.

Violence, Innocence and Redemption in Irvine Welsh’s Chemical Mythos

Scottish author Irvine Welsh has crafted an internally cohesive cosmology, grounded in mapping a somewhat loosely defined “chemical generation” that helped spearhead a personal brand of anti-Thatcherite counterculture (with an especially heavy focus on the marginalized, disgruntled and boisterous youths of Edinburgh). Examining some of the writer’s most recent and lesser-known works, my essay will argue that a series of archaic mythical patterns, symbols and cosmological coordinates can be shown to guide a large number of the axioms that Welsh employs to refine his own vision of a modern, emergent mythos.

Functions of a professional brand-building foresight technology in modelling the competitiveness of university graduates in the labour market

Introduction. The emergence of social, political and economic processes in the modern world leads to the development of innovative educational technologies, among which the researchers’ attention is drawn to a professional brand-building foresight technology. The professional brand-building foresight technology is a system of principles, methods and techniques for expert analysis of current achievements of students, young professionals and anyone who seeks self-improvement. Moreover, this training technology includes the development of programmes to optimise the professional and personal self-development of an individual in terms of his/her possible career growth.The aim of the current research was to justify the professional brand-building foresight technology developed by the authors, and to check the effectiveness of its application in the formation of brand-building and foresight competencies in a future specialist in the educational process of higher education.Methodology and research methods. The theoretical and methodological strategy in the study is a competency-based approach, which contributes to the formation of brand-building and foresight competencies. The conceptual provisions of the foresight approach, implemented in a complex of brand-forming tools of a single foresight trajectory in order to model and design a professional brand in relation to the strategic goals of a future specialist, became a practice-oriented research tactic. The authors used the following general scientific and specific scientific methods: questionnaire survey based on random systematic (mechanical) sampling, in-depth interview, expert survey, document analysis, self-assessment of readiness for personal brand-building.Results. The authors presented the professional brand-building foresight technology, the essence of which lies in the design of a professional brand and future career path. Its structure includes four programmes: self-marketing, personal branding, brand-building case and a road map to success. As a result of training, brand-building and foresight competencies are developed. The approbation experiment demonstrated that without special brand-building and foresight training of students, these competencies are formed spontaneously. Based on the results of the conducted surveys, the authors analysed the level of formation of brand-building and foresight competencies and the interest in the technology of personal brand-building as a factor of career self-development. A survey of university graduates revealed the dependence of employment on special teaching methods and the professional brand-building foresight technology. The interviews held with Russian and Latvian teachers determined the effectiveness of this technology. The study of the employers’ opinions showed the reasons that hinder the successful employment of young specialists. In addition, the authors revealed a lack of knowledge and a non-systematic limited nature of teaching these competencies in universities.Scientific novelty lies in the replenishment of interdisciplinary (at the intersection of pedagogy, brand building, forecasting, professional studies) scientific knowledge about foresight methodology. The emphasis is on the innovativeness of the professional brand-building foresight technology, which contributes to the competitiveness of university graduates and increases their chances of professional success.Practical significance. The results of the research can be useful for developing ideas about brand-building and foresight competencies development, personal brand-building, professional brand-building foresighting. The research materials can be employed by students and teachers of higher education institutions, heads of educational systems in the organisation of the educational process, as well as by various specialists and practitioners.

Artist jewelry designer entrepreneurship: does it only glitter or is it also gold?

Purpose Creative entrepreneurship has contributed to economic development of regions and countries and have become models for the countries in the Western world. Jewelry designer entrepreneurs are one of the contributors toward creative economy for their role in economic prosperity. This article aims to investigate brand-building efforts of jewelry designer entrepreneurs. This study also aims to explore how jewelry designer entrepreneurs develop and communicate brand narrative, and how brand backstories confer value to jewelry. Design/methodology/approach This study used a qualitative approach. Semi-structured in-depth interviews were conducted with seven Portuguese designer jewelry. Findings The study identified seven themes to reflect the brand narratives of the Portuguese jewelry designer entrepreneurs: designer artists considered the importance of international recognition; designer jewelry uses the ontological metaphor to connect emotionally; designer jewelry making a jewelry piece that is fluid and organic; limited association with fashion; distinctive brand communication; fair pricing strategy; and identifying self as artistic worker. The study also shows that jewelry designer entrepreneurs adopt a distinctive brand communication tactics to connect emotionally with imagine customers. Practical implications This study proposes a general and managerial guide to boost personal brand jewelry designer entrepreneurs through brand narratives. Originality/value This study bridges an academia gap on personal branding, exploring how jewelry designer entrepreneurs develop and communicate brand narrative and brand backstories adding value to the jewelry industry.

Legal Writing, Design and Aesthetics in Legal Education: The Results of the Scientific and Practical Seminar (April 10, 2021)

The paper provides an overview of the scientific and practical seminar "Legal Writing, Design and Aesthetics in Legal Education" held on April 10, 2021 within the framework of the 8th Moscow Legal Forum at Kutafin Moscow State Law University (MSAL). The paper summarizes the speeches of the participants. The importance of legal design at the present stage of legal education development is emphasized. It is concluded that legal design helps to improve this form with regard to maximum respect and attention to the person, which is the essence of design thinking. Legal design is not about embellishing documents and is not intended to make the document catchy or unusual. Primary in relation to legal design is legal writing, the skills that all students must be taught. It is noted that at MSAL within the framework of a strategic academic unit specially created as part of the Department of Business and Corporate Law (MSAL) a soft skills training program is to be introduced starting from the 2021/2022 academic year. There, in the form of a master class practicing lawyers will teach students the skills of writing and negotiating, judicial rhetoric, and the basics of personal brand development.

Personal branding on Instagram: an examination of Iranian professional athletes

PurposeThis study investigates the personal branding strategies utilized by Iranian professional athletes. It also examines the challenges these athletes face in attempting to create a personal brand. For example, unlike their global counterparts, Iranian athletes’ access to social media is limited to only Instagram, due to a ban in Iran on the use of Facebook and Twitter. This specific situation provides unique opportunities and interactions in the personal branding process.Design/methodology/approachUtilizing a criterion purposive sample of Iranian professional athletes, the authors conducted in-depth, semi-structured interviews to understand the branding strategies and challenges of these athletes.FindingsTwo categories (branding strategies and cultural/societal challenges), along with Six themes emerged. The categories were derived based on the literature review and the subsequent research questions.Originality/valueThis paper provides valuable information on challenges and opportunities for athletes' personal branding from international perspectives. Also, the results of the study broaden our understanding of how athletes' personal branding can function in different countries and contexts. Findings will provide governing bodies and sport marketers have a better understanding of athletes' social media usage.