“Dangerous modernity!”, or the shadow play of modernity and its characters: instrumental rationality - money - technology (part 1)

The article is an essay on the critical analysis of one of the fundamental issues of social theory of the 19th - 20th centuries - alienation and its manifestations in modern societies. Alienation is interpreted not in one of its special meanings (such as alienation of labor, etc.), but in the broadest way - as the transformation of products of individual and collective activities into an independent force that subjugates a person and transfers him from the position of the subject to the position of the object of social relations. Such a definition makes alienation a universal feature of social life. However, in different societies and in different historical periods, alienation can have variable specific forms. The historically specific manifestations of alienation in modern societies can be explained by referring to the classical theme of their genesis. The originality of their institutional organization is largely associated with the originality of their culture and spiritual life (in particular, with the radical demarcation between human and nature, subject and object in the modern era). The multifaceted phenomenon of scientific and technical rationality, the product of the post-Renaissance Western-European culture, becomes a source of social realities and practices fraught with alienation. The article illustrates it by a number of examples, including the logic and mechanisms of the capitalist money economy. The author refers to the heritage of world philosophy and social thought, which problematized and conceptualized the considered issues in various ways: the Frankfurt School, existentialist philosophers, pillars of theoretical sociology - Karl Marx and Georg Simmel.

Brand Strategy of Shadow Play Digital Museum

China’s intangible cultural heritage shadow puppet shows its more than two thousand years’ history. In today’s era full of luminous screens, few lights are still projected on the shadow puppets. The shadow puppets only exist in the hands of some old craftsmen. Few young generations take over and inherit the skills and knowledge of the old craftsmen, resulting in the shadow puppets gradually disappear in people’s sights. Besides, few people pay attention to the development and charm of traditional folk art shadow puppets. In this paper, the case analysis method is used to summarize the current situation and development trend of the digital museum in the display and navigation, the analysis of the advantages of the application, and the design principles and design methods of the digital museum user interface. It summarizes and analyzes excellent digital museum design cases at home and abroad, and sorts out and summarizes the design principles of digital museums and the specific methods of user interface design. Digital museums are in line with the development of the times. Since the exposure rate of cultural and creative products has increased in recent years, the number of visits and discussions of museums has increased frequently, which has promoted the brand image of digital museums. Digital museum website designs the improvement of cultural and creative product development, the number of people facing the increase. the digital museum is also being improved. Therefore, the construction of an online digital museum for Tangshan Shadow Play Museum is a project to promote the development of shadow puppet culture. With the vigorous development of computer technology, more and more people use digital products, so Tangshan Digital Museum is operational feasibility. It is of great significance for spreading traditional culture.

Where truth and optimality part. Experiments on implicatures with epistemic adverbs

In the current paper, we employ a novel Shadow Play Paradigm in order to test Romanian monolingual adults’ sensitivity to truth and informativeness and investigate their ability to derive implicatures with epistemic adverbs. We show that implicature rates with epistemic adverbs are higher when participants are asked to reward characters depending on the truth of their statements rather than on whether what they say is the best description of the situation. Given participants’ task-sensitivity, we recommend instructions using optimality criteria as a more sensitive method of probing into implicature generation.