Improving the Business Performance of Entrepreneurial Students in Pamulang University Through the Digital Business Ecosystem

Students as an educated community group have a higher success rate in doing business. But they must be good at managing their time between running a business and studying. This research will focus on students who do business and the external factors that influence it. The object of research is students majoring in Accounting and Management, Faculty of Economics, Pamulang University who run a business. This study has several objectives, namely 1. to obtain a profile of these students in running their business. 2. get information on whether the campus environment can encourage their business development. This research is a qualitative research. Researchers used a questionnaire to collect information and data. The questionnaire is distributed online to students who have businesses. From the questionnaire, information was obtained that 47% of students sold their own products, more than 50% had been doing business for less than 1 year and more than 60% were micro entrepreneurs. Students use social media to market their products but they also need digital marketing training, on the other hand they agree that the marketplace can be a means to market products among the Pamulang University academic community. The conclusion is that Pamulang University, which has more than 70,000 students (source pddikti.kemendikbud.go.id), is a large market for students to sell their products and therefore needs to be supported by technology and a business ecosystem so that all of them can connected each others. Campus can cooperate with other parties to utilize technology such as marketplace.

TRANSPORT AND LOGISTICS COMPLEX OF A LARGE CITY AS A DIGITAL BUSINESS ECOSYSTEM

In the article, the author explore in sufficient detail the theoretical approaches to the definition of the concept of “complex” existing in the scientific literature, points out that at present, the features of the development of the transport and logistics complex (TLC) in relation to a large city are practically not studied, shows the difference between TLC and a cluster. The current level of development of the transport and logistics industry, the active digitalization of its business processes in the context of the COVID-19 pandemic showed the need to use new scientific approaches to the organization and functioning of the activities of enterprises in this sector of the economy, and, first of all, in the direction of creating a single information space. That is why today the adaptation of the theory of ecosystems in relation to the transport and logistics sphere has become an urgent problem. At the same time, the most urgent is the study of the problems of creating digital business ecosystems, including in the transport and logistics sector. The article discusses several scientific approaches to defining the concept of “business ecosystem”; the main features of the business ecosystem are formulated; a conceptual diagram of the TLC business ecosystem of a large city based on modern digital technologies is presented; its main elements are considered; the need to manage the process of forming the digital business ecosystem of the TLC in a large city by the relevant governing bodies is indicated.

How Individual Experiential Fit Drives Mobile Platform Cocreation-supportive Behaviours in a Digital Business Ecosystem

Digital business ecosystems and platforms have emerged as collaborative tools, but few studies have investigated the competitive value that defines winners in the competition among platforms. This study examines the effects of experiential fit on identification, cocreation reward, and cocreation-supportive behaviours by considering the theories of organisational fluidity, service-dominant logic, and social support. Data collected from 1,090 respondents are analysed using AMOS and SPSS. The service-dominant approach is incorporated with a dynamic view of individual value fit to explore user identification, rewards, and cocreation value. The statistical results reveal that a mobile-based ecosystem may provide value convergence for its users (i.e., experiential fit) and thus enable value reservation (i.e., identification), achievement (i.e., cocreation reward), and value dissemination (i.e., cocreation-supportive behaviours). This study offers a new dynamic approach regarding cocreation-supportive behaviours for the digital business ecosystem literature

South African Executives Propensity to Use, Diffuse, and Adopt the Humanitarian Logistics Digital Business Ecosystem (HLDBE)

The employment of advanced technology in sustaining South African humanitarian organizations and business logistics firms has been a crucial concern for many years. The aim of this study is to examine the propensity of senior executives to use, diffuse, and adopt Humanitarian Logistics Digital Business Ecosystem (HLDBE) as another future sustainable tool. A PLS-SEM multivariate analysis was conducted using technology innovation theories to understand their perceived interest. The findings indicated that donor/top-level management support (D_TLMS), normative pressure (NP), perceived compatibility (PC), and perceived safety and security concerns (PSSC) served as essential factors that influenced decision-makers decision to use, diffuse, and adopt HLDBE with their noted concerns indicated. An IPMA analysis was also used in assisting executives on important factors to improve. Implications, limitations, and further research directions are therein proposed.

Exploring the Digital Business Ecosystem of Internet of Things in Emerging Economies with a focus on the role of pseudo-private companies

The Internet of Things (IoT) is one of the emerging drivers of the economy that transforms the business landscape and forms of collaboration and value creation. In this study, we performed a Delphi-based study to explore the digital business ecosystem (DBE) of IoT in emerging economies, focusing on power dynamics among actors, the processes of value co-creation, topologies, and critical success factors affecting the health of the ecosystem. We conducted two panels of a three-round Delphi study from 2017 through 2019 among Iranian IoT experts. This study identifies two types of the digital business ecosystems surrounding IoT in Iran. One type comprises only pseudo-private companies that have strong interactions with government organizations and state-owned banks. The other type of digital business ecosystem surrounding IoT technology comprises start-ups and private small and medium companies that have no interaction with pseudo-private companies. The interaction of start-ups and Small Medium Enterprises (SMEs) is mainly with universities. The study shows that pseudo-private companies play a dominant role in the Business to Business (B2B) and Business to Government (B2G) markets while SMEs and start-ups have a dominant role in the B2C market and promote creativity and innovation in the Business to Customer (B2C) market. This study extends the literature on digital business ecosystems with a focus on the health of the DBEs of IoT technologies and the potential for future innovation in the digital economy.