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2022 ◽  
Vol 28 (1) ◽  
pp. 100176
Author(s):  
Germán López-Buenache ◽  
Ángel Meseguer-Martínez ◽  
Alejandro Ros-Gálvez ◽  
Alfonso Rosa-García

2021 ◽  
Vol 91 ◽  
pp. 120-135
Author(s):  
Deimantas Jastramskis ◽  
Giedrė Plepytė-Davidavičienė

The article examines the change in audience and revenue concentration in the Lithuanian television, radio, internet, and newspaper markets in 2008–2019, as well as discusses the factors that determined the changes in media concentration and market structure. The study revealed that without any special measures to regulate media concentration in Lithuania, all four media revenue markets (television, radio, internet, and newspapers) have become highly concentrated. In terms of audience (circulation) concentration, the concentration of newspaper and television markets was divided between un concentrated and moderately concentrated areas, the radio audience was moderately concentrated, and the audience of internet news websites was highly concentrated. The results of the analysis show a tendency for audience concentration in media markets to be generally lower than income market concentration. Therefore, when legally defining a dominant position in media markets, it is recommended to set a lower value for audience share than for revenue market share.


2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Matthew C. Farrelly ◽  
Nathaniel H. Taylor ◽  
James M. Nonnemaker ◽  
Alexandria A. Smith ◽  
Janine C. Delahanty ◽  
...  

Abstract Background The prevalence of current smokeless tobacco (SLT) use in 2019 among high school students was 4.8%, and the overall rate of SLT use was higher among high school boys (7.5%) than girls (1.8%). The U.S. Food and Drug Administration (FDA) launched “The Real Cost” Smokeless media campaign in April 2016 to educate rural youth about the dangers of SLT use. In this study, we evaluate the effectiveness of “The Real Cost” Smokeless campaign. Methods We use a 3-year (Jan 2016 – Dec 2018) randomized controlled longitudinal field trial that consists of a baseline survey of boys and a parent/guardian and four follow-up surveys of the boys. The cohort includes 2200 boys who were 11 to 16 years old at baseline and lived in the rural segments of 30 media markets (15 treatment markets and 15 control). “The Real Cost” Smokeless campaign targets boys who are 12 to 17 years old in 35 media markets. It focuses primarily on graphic depictions of cosmetic and long-term health consequences of SLT use. The key outcome measures include beliefs and attitudes toward SLT that are targeted (explicitly or implicitly) by campaign messages. Results Using multivariate difference-in-difference analysis (conducted in 2019 and 2020), we found that agreement with 4 of the 11 explicit campaign-targeted belief and attitude measures increased significantly from baseline to post-campaign launch among boys 14 to 16 years old in treatment vs. control markets. Agreement did not increase for boys 11–13 years old in treatment vs. control markets and only increased for one targeted message for the overall sample. Conclusions These findings suggest that “The Real Cost” Smokeless campaign influenced beliefs and attitudes among older boys in campaign markets and that a campaign focused on health consequences of tobacco use can be targeted to rural boys, influence beliefs about SLT use, and potentially prevent SLT use.


2021 ◽  
Vol 23 (4) ◽  
pp. 1-17
Author(s):  
Vandana Ahuja

Technology is the mast that keeps the flag of the entertainment industry flying high. As technology evolves and the mode and quality of entertainment changes vigorously, India represents one of the Top 5 Entertainment and Media markets across the world. The growing usage of 3G, 4G and portable devices, rising advertising revenues, growing consumer demand has resulted in the growth of the Indian media and entertainment industry at a CAGR of 10.9 percent from FY 17-18. Constant support from TRAI (Telecom Regulatory authority of India) and the Govt. of India has pushed the Indian Media and Entertainment(M&E) Industry on a progressive growth path. This manuscript traces the evolution of the M&E landscape and discusses specific cases from the M&E industry where social media has been instrumental in hugely impacting the consumption of the M&E content.


2021 ◽  
pp. 231-237
Author(s):  
Mark Wössner
Keyword(s):  

Author(s):  
Luke Heemsbergen ◽  
Same Cadman

Although the majority of Augmented Reality (AR) scholarship is based in Computer Science disciplines, it is nevertheless important to consider emergent trends in AR discourses as research and development shifts from technology labs to media markets. While technical understandings of AR are necessary, they are insufficient to understand how networked spatial computing is augmenting everyday life. In response, this paper maps and compares two specific AR discourses for nodes of power and authority. First, it systematically reviews how AR research citations are shifting from science and technical foci to applied uses of AR via a systematic scientometric review. That work allows, among other insights, consideration of the extent disciplinary boundaries shaped how AR is understood and innovated. Second is contrasting these evolving patterns with current consumer exposure to AR via a critical technocultural discourse analysis (CTDA) of the presentation of phone-based AR apps available on the iOS App Store and Google Play. Comparative discussion of these inquiries adds to understandings of how AR is conceptualised in research and commercial discourses, and how these data might inform future research and practice in the socialisation of AR systems, media, and experience.


2021 ◽  
Vol 1 (9) ◽  
Author(s):  
Oliver Budzinski ◽  
Sophia Gaenssle ◽  
Nadine Lindstädt-Dreusicke

AbstractThe world of audiovisual online markets is rapidly changing. Not long ago, it was dominated by linear television, transmitted terrestrially, through cable networks or via satellite. Recently, streaming services such as Netflix, YouTube, Amazon Prime and others have emerged as new suppliers of audiovisual content. In this quickly changing industry, competition interrelations between such different formats such as traditional TV, videos on YouTube, and streaming via Netflix are subject to controversy. In particular, doubt is cast on services such as YouTube exerting competitive pressure on services such as Netflix and traditional TV. Based upon a survey with 2920 participants, we provide an empirical analysis of consumption behavior of audiovisual contents. Using descriptive and analytical statistics, including multiple equation models, we show that there are specific areas within audiovisual content markets, where YouTube exerts considerable competitive pressure on both Netflix and classic TV, for instance, through prime time video entertainment. However, our analysis yields differentiated results as we also identify areas, where competition intensity between different service types appear to be low, for instance, through daytime and regarding the intention to shorten waiting time.


Journalism ◽  
2021 ◽  
pp. 146488492110320
Author(s):  
Bartosz Wilczek ◽  
Neil Thurman

This study introduces social norm theory to mis- and disinformation research and investigates whether, how and under what conditions broadsheets’ accuracy norm violation in political journalism becomes contagious and shifts other news media in a media market towards increasingly violating the accuracy norm in political journalism as well. Accuracy norm violation refers to the publication of inaccurate information. More specifically, the study compares Swiss and UK media markets and analyses Swiss and UK press councils’ rulings between 2000 and 2019 that upheld complaints about accuracy norm violations in political journalism. The findings show that broadsheets increasingly violate the accuracy norm the closer election campaigns approach to election dates. They thereby drive other news media in a media market to increasingly violate the accuracy norm as well. However, this holds only for the UK media market but not for the Swiss media market. Therefore, the findings indicate that the higher expected benefits of accuracy norm violation that exist in media markets characterised by higher competition outweigh the higher expected costs of accuracy norm violation created by stronger press councils’ sanctions, and, thereby, facilitate contagious accuracy norm violation in political journalism during election campaigns.


2021 ◽  
Vol 37 (70) ◽  
pp. 050-065
Author(s):  
Tim Raats ◽  
Tom Evens

Faced with heavy competition of global subscription-video-on-demand (SVOD) streaming services, along with increased pressure on fi nancing and distribution of domestic content, legacy media players are increasingly exploring the potential of local SVOD services as domestic alternatives to global platforms such as Netflix and Disney+, often in collaboration with other European broadcasters and/or distributors.This article presents an in-depth case study of Streamz, a domestic SVOD alternative launched in Belgium in September 2020. Building on scholarly work on media disruption and platform power, the case study examines the political and market context that shaped the existence of the platform, and critically analyses the strategies pursued by legacy media players in attempting to develop and emulate key competitive advantages of global SVOD players. The article demonstrates how a persistent policy push to collaborate in a small market resulted in an unusual joint venture and, at the same time, how diff erent market factors, most of them characteristic for small media markets, pose signifi cant challenges for domestic players to develop a profi table platform in Europe, let alone be able to stand achance in a highly competitive streaming market.


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