The Digital Brand Marketing in the Azores Archipelago

The ultra-peripheral Portuguese region of Azores is considered one of the EU outermost regions. This insular region is widely recognized as a sustainable nature-based destination. Its remoteness and breathtaking landscape attributed the region a label of adventure tourism by global references as Bloomberg, Departures, BBC, Forbes, GeekyExplorer, Lonely Planet, among others. In this regard, this type of tourism incorporated with the digital marketing generated around it is seen as a vital channel for inspiring sustainable regional development. Consequently, it is possible to verify that the digital marketing created around this new typology of tourism along with the Azores' singularity as a destination could significantly influence the local socio-economy base to the sustained development growth of the region. Furthermore, it was identified that the most reasonable opportunities for slow and nature-based tourism were located in rural tourism.

Innovative Certifications in Adventure Tourism

Certifications, quality systems and standardization carriers systemic innovativeness, since they usually are established after a lengthy period of research, evidence-finding and testing. Ideally, they incorporate the most decisive best practices that will benefit firms, customers, and wider groups of stakeholders in communities. Such systems can be seen as driving forces for innovation, and memberships in them is likely to enhance prospective changes in the any industry. This chapter addresses the prospects of diffusion of innovation through certification and quality systems, using Rogers (1995) diffusion theory explaining adoption based on the five attributes. Findings from a qualitative multi-case study of the national tourism quality certifications of VisitScotland (Quality Assurance), New Zealand (Qualmark) and Iceland (Vakinn) is used to illustrate and explain diffusion. The study shows that relative advantage and compatibility seem most critical for adoption. Complexity and observability are important too, while trialability seems less obtainable in this particular context.

Brand Association of Ciletuh - Palabuhanratu Geopark Towards COVID-19 Pandemic and Sustainable Tourism

The purpose of this research is to investigate brand association of Ciletuh – Palabuhanratu UNESCO Global Geopark towards the COVID-19 pandemic and sustainable tourism. This research employs a qualitative research method with a case study and descriptive statistics model. The data used in this study are primary and secondary ones in which the techniques of data collecting is by observation, purposive random sampling with Likert scale, as well as literature studies. The results of this study show that Ciletuh-Palabuhanratu Geopark is not only a strategic place for tourism activities in the COVID-19 pandemic since it has characteristics to comply health protocols but also able to meet the tourism recovery during the pandemic. The tourism activities provided by Ciletuh-Palabuhanratu Geopark sites meet the concept of quality adventure tourism and in line with sustainable tourism with concerns on balancing the environmental conservation, local economic empowerment, as well as local social and culture preservation. The brand association of Ciletuh-Palabuhanratu Geopark is shown by its tourism product scope and quality which are associated to sustainable tourism, moreover the use occasion is line with the COVID-19 pandemic situation. The attributes of UNESCO Global Geopark also create the values of tourism activities during and after COVID-19 pandemic which meet the points of sustainable tourism activities and recoveries.

How to create flow experience during travel: The role of destination attributes

Despite numerous studies investigating flow experience in the adventure tourism context, there is a lack of research concentrating on tourists’ flow experience during travel. This study aims to explore the relationships amongst destination attribute perceptions, flow experience (consisting of focus attention, time distortion, and loss of self-consciousness components), and satisfaction variables. By adapting a quantitative research method, 938 data were collected from British, German, and Russian tourists visiting Antalya, Turkey. The study results reveal that destination attribute perceptions significantly affect flow experience components, which influence tourist satisfaction. Theoretical and practical implications of the study findings are discussed, and some recommendations concerning future research are provided.

Adventure Tourism in Nepal Himalayas: Environmental Effects

Nepal is known as an ideal destination for adventure tourism with its diverse natural attractions and cultural heritage. However, The Nepali Himalayas is highly vulnerable to human influenced change, occurring at local and national scales. The objective of this manuscript is to assess the overall situation of the adventure tourism activities in the Nepali Himalayas and various environmental effects related to it. The methodology will be literature review with an evaluation of the findings. The collected data from publications of the Nepal Ministry of Culture, Tourism and Civil Aviation is organized and analyzed in a descriptive way where some of the data were presented in tabular form using a simple statistical tool. At the end, the manuscript will suggest the establishment of educational programs focused on different target groups and essential policy measures for local stakeholders and governmental bodies to reduce adverse environmental impacts of adventure travels.

Current State of Agro-Tourism and Development Preconditions in Armenia

Agrotourism is developing very fast worldwide, and Armenia is not left out of those rates of development. There are serious preconditions for the development of agro-tourism in Armenia. This study aims to reveal the current state of agro-tourism, outlining the development preconditions in Armenia, particularly the role of PR in the development of this field. To collect the necessary information, we used the methods of expert and in-depth interviews, document analysis and viewing. The studied data refer to gastro-houses, house-studios, adventure tourism and other interesting directions of agro-tourism, which were spread in the Republic of Armenia until the first half of 2020 and were in different regions, in particular: Gegharkunik, Vayots Dzor, Shirak, Lori, Kotayk, Tavush, Aragatsotn, Ararat. The results of the research allow us to conclude that: • Agro-tourism has prospects for development in Armenia; • Agro-tourism can contribute to the development of different villages and communities in the Republic of Armenia; • Planning PR campaigns is a necessary precondition for development; • The lack of a common tourism platform in the Republic of Armenia hinders the development. • The expansion of packages offering rural tourism by Armenian tour operators will contribute to development. • It is possible to create a network of guest houses, which will include only the ones that are engaged in agro-tourism.

FEATURES OF THE DEVELOPMENT OF PILGRIM TOURISM IN THE PROCESS OF MODERNIZING THE ECONOMY OF UZBEKISTAN

This article examines the establishment and development of relations of the Republic of Uzbekistan with international organizations and foreign countries in the field of tourism, an increase in the influx of tourists to our country. Also, improving the organizational and economic aspects, quality and culture of services, as well as mechanisms for managing relations related to the safety of tourists.Keywords:management, diversification, cluster, adventure tourism, entrepreneurship, standard, partnership, experience, legal framework, security, legal and economic framework.

Adventure Tourism: The new frontier: A Critical Review

Writers: John Swarbrooke, Colin Beard, Suzanne Leckie & Gill PomfretPublisher: Butterworth-HeinemannAn imprint of Elsevier Science Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington MA 01803First published 2003, Copyright © 2003, Elsevier Science Ltd. All rights reserved