Nations Quest for Peace and Alignment to the New Normal: Any Roles for the Marketing Profession?

Peace is one of the most desirable ingredients required for the existence of every human community, and the need for it has quadrupled as a result of the multiple challenges facing the world today. These challenges have further been exacerbated by the need to adjust to the new normal in our contemporary society which nexuses with business operations. The chances for peaceful societies have been fatally sacrificed at the altar of greed, selfish inclinations and the desires for self-aggrandizement of man; and these have made peace a scare commodity. The absence of peace has been linked with catastrophic effects, including business turbulence; which is the reason why deliberate efforts are constantly made by individuals, governments and religious institutions to foster peace. Sadly, the outcomes of these initiatives have not been much to be desired hence the need for a paradigm shift. This paper examined extant literature on the place of the marketing profession in nations’ quest for peace. Peace like every commodity can be marketed; hence the argument of this paper that the marketing mix variables of product, price, place, promotion, preach, propagate and patronize readily find application in marketing peace. This paper concluded on the note that the clamor for a paradigm shift in the quest for peace in nations is in the right direction. More so, such shift must include the involvement of marketing professionals into the army of global peace seekers. Therefore, this paper recommends that national governments should promote matters that foster unity, develop a common national value and deploy social marketing programs. Furthermore, corporate organisations should consider peace marketing as a worthy cause to embrace, and firms should be willing to finance peace building activities as well as form coalitions of mega corporations for the promotion and protection of global peace.

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN PENJUALAN DI TOKO INSTITUT SHANTI BHUANA

Dalam dunia bisnis terdapat banyak hal yang menjadi fokus para pembisnis, salah satunya adalah fokus pada pelanggan dan peningkatan penjualan yang menjadi aspek penting untuk diperhatikan. Dalam perkembangannya persaingan yang ketat menuntut para pembisnis memahami kondisi pasar serta memikirkan strategi untuk dapat meningkatkan penjualan dalam bisnis yang dijalankan. Tujuan dilakukan penelitian ini adalah untuk mengetahui bagaimana analisis strategi pemasaran dalam meningkatkan penjualan di toko Institut Shanti Bhuana. Penelitian ini menggunakan metode deskriptif dengan pendekatan kualitatif. Penelitian ini dilakukan di Institut Shanti Bhuana Bengkayang, adapun subjek pada penelitian ini adalah 5 orang mahasiswa pengelola Toko Shanti Bhuana dan 3 orang konsumen. Data penelitian diperoleh dari hasil data primer dan data sekunder dengan menggunakan beberapa teknik pengumpulan data yaitu dengan observasi, wawancara, dan dokumentasi. Hasil Penelitian yang diperoleh dari obervasi, wawancara dan dokumentasi menunjukan bahwa penjualan yang ada di Toko Shanti Bhuana mengalami ketidakstabilan pada 3 tahun terakhir, dimana pada setiap bulannya mengalami peningkatan dan penurunan yang cukup drastis. Dengan demikian, Strategi pemasaran yang dapat diterapkan oleh Toko Shanti Bhuana adalah Strategi 7P dalam bauran pemasaran, yaitu Price, Product, Place, Promotion, Process, People, dan Physical Evidence yang dapat meningkatkan penjualan di Toko Shanti Bhuana.

THE IMPLEMENTATION OF MARKETING STRATEGY ON DISTRIBUTOR COMPANY (CASE STUDY AT PT HANNA INSTRUMENTS INDOTAMA)

This research purposes to describe the implementation of 7P’s marketing strategy at PT Hanna Instruments Indotama towards purchase decision. In this research using some indicators which one is like product, price, place, promotion, people, process, and physical evidence. To collecting the data there are 97 respondents who are using Hanna Instruments product through questionnaire at several industries located in Bandung. The research method applied a quantitative method with descriptive approach using Statistical Package for the Social Sciences (SPSS) analysis. The consequences of this research show that price, promotion and place has no influence to purchase decision. It can conclude 4 out of 7 hypotheses show a significant influence on purchase decision. The influence of product, people, process, physical evidence. The implementation of 7P’s as marketing strategy toward purchase decision accounts for 61.9% and the other 38.1% is account for another factor that does not discussed.

Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram

Over the last few decades, various regions have taken advantage of sport as a tool for place branding. One of the most used strategies has been sporting events, which can help to position the regions and improve their image. With regard to destination image (DI), the penetration and popularity of social media such as Instagram has opened new avenues for place promotion and has turned the users of these platforms into active agents in the promotion of DI. This study aims to explore whether the participants and organisers of small-scale sport events (SSSEs) can contribute to the creation of destination image through the content they post on Instagram. For this purpose, the content of 1315 photographs posted by SSSE participants and organisers on Instagram was analysed. The results show that the photographs related to SSSEs reproduce destination attributes of the region and, consequently, are a source of DI creation. The results also show the importance of the specific moment of the event both in the DI and in the engagement of the posts. This research provides valuable information on the management of Instagram in the context of SSSEs, on the importance of the characteristics of the starting and finishing lines and of the course of the event; and on the desirability of aligning the perspective of the organisers and participants to maximise the potential for the creation of DI through SSSEs.

ANALYSIS OF MARKETING MIX ON CUSTOMER SATISFACTION: EMPIRICAL STUDY OF PURCHASING DECISION OF EAST NUSA TENGGARA LOCAL PRODUCT

The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East Nusa Tenggara local products, to analyze the effect of marketing mix on consumer satisfaction of local products and to analyze the indirect effect of marketing mix on research satisfaction. The results showed that the variable price, place, promotion directly had a positive and significant effect on the purchasing decision variable. The product variable directly has a positive but insignificant effect. variable product, price, place, promotion directly have a positive and significant effect on customer satisfaction variables. The purchasing decision variable is not indirectly a mediation for the product variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the price variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the place variable and the consumer satisfaction variable. The purchasing decision variable is indirectly mediating for the promotion variable and the customer satisfaction variable.

Strategi Pemasaran Pariwisata Pantai Plengkung Kabupaten Banyuwangi Menggunakan 3P+4A (Price, Place, Promotion, Attraction, Accessibility, Amenity, Ancillary)

Plengkung Beach is one of the beaches in the Diamond Triangle line in Banyuwangi Regency. Plengkung Beach is dubbed “The Seven Giant Waves Wonder” by tourists. However, the potential development of Plengkung Beach has not been optimal because there are several problems such as the lack of media of promotions, limited modes of transportation, and visitor activities that tend to environmental pollutions. This study aims to formulate a marketing strategy for Plengkung Beach tourism based on the marketing aspects of 3P+4A (price, place, promotion, attraction, accessibility, amenity, and ancillary. This research is a descriptive qualitative study. The data were collected by survey and interviews with local government who were in charge of regional planning and tourism development as well as tourists who were selected randomly. The analysis method uses the Boston Consulting Group (BCG) matrix. The results of the BCG matrix analysis place Plengkung Beach in the Question Mark quadrant, that where tourism marketing (on the supply side) is well-executed, but not so with the tourist perceptions. Tourism marketing plans for improving visitors of Plengkung Beach were repairing the road, adding tourist attractions, providing tourism supporting facilities and infrastructure such as hotels and restaurants, and reducing transportation rental costs. Abstrak Pantai Plengkung adalah salah satu destinasi pariwisata di Kabupaten Banyuwangi yang termasuk dalam Triangle Diamond (Segitiga Berlian). Daya tarik utama Pantai Plengkung adalah ombaknya yang termasuk dalam The Seven Giant Wave Wonder karena bagus untuk olahraga selancar. Meski demikian, pengembangan potensi Pantai Plengkung belum maksimal karena terdapat beberapa permasalahan seperti minimnya media dan sarana promosi, keterbatasan moda transportasi, dan aktivitas pengunjung yang cenderung merusak alam. Penelitian ini bertujuan untuk merumuskan strategi pemasaran pariwisata Pantai Plengkung berdasarkan aspek-aspek pemasaran jasa pariwisata 3P+4A. Penelitian ini merupakan penelitian kualitatif deskriptif Data dikumpulkan melalui survei dan wawancara kepada instansi pemerintah terkait perencanaan pembangunan dan sektor pariwisata, dan wisatawan Pantai Plekung yang dipilih secara acak. Metode analisis menggunakan matrik Boston Consulting Group (BCG). Hasil analisis matrik BCG menempatkan Pantai Plengkung pada kuadran Tanda Tanya, artinya pemasaran pariwisata (sisi penawaran) sudah bagus dan menyeluruh tetapi belum sesuai dengan persepsi wisatawan. Upaya meningkatkan kunjungan wisatawan dengan menerapkan strategi pemasaran pariwisata di Pantai Plengkung, yaitu dengan cara memperbaiki aksesibilitas jalan, penambahan daya tarik wisata, dan penyediaan sarana dan prasarana penunjang pariwisata seperti hotel dan restoran serta pengurangan biaya sewa kendaraan melalui sistem subsidi.

Strategi Pemasaran 7P Restoran Bertema Autentik di Bale Raos sebagai Potensi Wisata Kuliner di Area Keraton Yogyakarta

Indications of successful management of cullinari such as a restaurant is a significant increase in the target number of tourists visiting. Therefore, it is necessary to have the right and targeted marketing strategy. This study aims to analyze and describe the marketing strategy of Bale Raos restaurant The autentic Taste in tourism area Keraton Yogyakarta. Research used qualitative methods. Informants sampled are general manager, marketing, operational manager and visitorAs of Bale Raos restaurant. Data was collected used interviews, observation, and documentation. Based on the research results show the right marketing strategy to increase quality product and service by segmenting targeting and positioning and collaboration of good product, price sale, place, promotion, people, process and physical evidance.

STRATEGI MARKETING HOTEL ROYAL KUNINGAN JAKARTA PADA MASA COVID-19

Abstrak - Penelitian ini membahas tentang strategi marketing Hotel royal Kuningan pada masa Covid-19. Tujuan dari penelitian ini adalah untuk mendeskripsikan pelaksanaan strategi marketing pada masa Covid-19. Teori yang digunakan adalah Marketing Mix 7P (Product, Price, Place, Promotion, People, Physical Evidence, Process). Paradigma yang digunakan adalah konstruktivisme dengan pendekatan penelitian kualitatif. Metode yang digunakan adalah studi kasus. Subjek penelitian dalam penelitian ini terdiri dari informan kunci dan informan. Teknik pengumpulan data menggunakan wawancara mendalam. Hasil penelitian ini menunjukkan bahwa strategi marketing yang digunakan adalah disesuaikan dengan protocol kesehatan yang sudah ditetapkan sehingga marketing mix 7P (Melakukan promosi Sales Call Door to Door dan memanfaatkan website) sangat bermanfaat bagi keberlangsungan operasional Hotel Royal Kuningan khususnya. Kata Kunci: Strategi Marketing, Marketing Mix, Covid-19

Analysis of HPE Hyperconverged Information Technology Marketing Strategy at Proteksindo Data Supplier Company

Hewlett Packard Enterprice (HPE) Hyperconverged is an Information Technology (IT) framework that combines storage, computing and networking into a single system in an effort to reduce data center complexity and increase scalability. HPE Hyperconverged improve business and the productivity of IT staff and increase the speed of services delivered to customer. The marketing strategies that will be researched to see of the marketing mix, consisting of product, price, place, promotion, people and processes, the analysis using the Strengh Weaknesses Opportunities Threat (SWOT) analysis to determine the right strategy. The method study was descriptive qualitative research. The subjects in this study were the manager marketing, 2 marketing staffs and 3 sales . The instrument used a form of interview guidelines and the type of recorder. Data analysis used SWOT analysis. Results in this reasearch that (1) Products: Products used in cooperation with Hewlett Packard Enterprise (HPE) that one of biggest IT company in the world (2) Price; price is still relatively expensive. (3) Place; Data Proteksindo in Central Jakarta strategically located. (4) Promotion: Promotion is not maximized. (5) People; trained IT staff, good, loyal. (6) Process: The process of installation of HPE hyperconverged should be accepted to the criteria that will be used in Data Center. Data Proteksindo is in strategic location, the promotion should be more leverage, based on SWOT analysis the most appropriate strategy is an aggressive strategy in order to growth stage.

Strategi Promosi Jasa Pendidikan di Pondok Pesantren Nurul Ulum Kabupaten Blitar

Promotion is a marketing activity carried out by the company (school) to introduce to the public (community) about the products they have. This study aims to determine the promotion strategy through the marketing mix of educational services at the Nurul Ulum Islamic Boarding School, Blitar Regency, which is a broad unified plan for the long term and is integrated with all available resources and connects strengths, weaknesses, opportunities, and threats. This study uses a qualitative approach with a descriptive method. The data sources were selected purposively and snowball sampling. The research data was collected through interviews, observations, and document studies. Data analysis was carried out with qualitative analysis techniques which included data collection, data reduction, data presentation, and drawing conclusions. Meanwhile, to check the validity of the data, the researcher used triangulation techniques, namely data triangulation and method triangulation. The results of the research conducted by the authors show that the promotion carried out by the Nurul Ulum Islamic Boarding School in Blitar Regency has been carried out well. The implementation of the promotion strategy through the 7P mix (product, price, place, promotion, people, physical evidence, process) went quite well even though there was no planning and special program for each promotional mix activity carried out.