THE INFLUENCE OF KOREAN DRAMA TOWARDS THE BEHAVIOR AND GRAMMAR OF GENERATION Z IN INDONESIA

Korean dramas have an influence in changing the lifestyle and grammar of the productive generation of generation Z (ages 6-25 years). With the development of the times accompanied by the rapid development of technology, this makes many outside cultures that enter and be studied by generation Z which is the modern generation and develops with technology. One example of culture that is popular among generation Z is Korean drama. The popular Korean drama made changes in behavior and grammar in Indonesian generation Z citizens. This article focuses on the influence of Korean dramas in behavior and grammatical changes as well as their impact on generation Z which is the productive age in Indonesia. From the topic, the questions arise about how the influence of Korean dramas in affecting the citizens of Generation Z who have great potential in building and preserving local culture, did the popular era of Korean drama cause the emergence of new lifestyles and language styles among this generation? Is the culture in Korean dramas positive and more educational for generation Z than local dramas? The study used qualitative methods using interactive qualitative methods with questionnaires and interviews as data collection techniques. The data obtained is further analyzed descriptively and presented in table form. From the results of research that has been done, it was found that Korean dramas do influence generation Z citizens to have a lifestyle and language style as in Korean dramas. The presence of bad behavior and new grammar that comes in from Korean dramas that are used as a lifestyle lead to the need for solutions to prevent generation Z who dislike culture and preserve local culture and language. There needs to be good socialization so that the citizens of Generation Z do not drift in the Korean wave. As a result of the Covid-19 pandemic, data collection is entirely done online through google form and Whatsapp, therefore, the results of the data obtained are not as good as data collection carried out face-to-face.

Foreign but Familiar

The global rise of the South Korean entertainment industry, commonly described as the Korean wave or hallyu, has been the subject of scholarly study because it presents a challenge to Western media hegemony. This chapter uses mixed methods to assess how hybridized genre conventions and familiar storytelling structures in South Korean television dramas create a media product that is accessible to a diverse fandom. The Korean drama fandom extends beyond Eastern Asia and the Asian diaspora, and there is a dearth of research on this larger global audience. Theories of cultural proximity are insufficient to explain a popularity that transcends culture and language. The importance of a media text's structure is also under-studied in research on fandom. By combining survey data from Korean drama fans living outside of South Korea with a critical assessment of the use of melodrama and other genre conventions in Korean dramas, this chapter argues that the shared symbolic language of genre plays an important role in building a global fanbase.

IMPULSIVE BUYING PADA FANS K-POP DI TWITTER

Salah satu fenomena yang muncul akibat dampak globalisasi adalah munculnya Korean Wave yang sudah akrab dirasakan sejak awal tahun 2000-an di Indonesia, hingga kini menciptakan budaya baru yang banyak memperdagangkan barang dagangan sebagai bentuk identitas untuk grup K-Pop. Dalam penelitian ini, kami mengeksplorasi hubungan antara pemujaan selebriti, regulasi diri dan pembelian impulsif pada pembelian merchandise oleh penggemar K-Pop yang telah menjadi budaya bagi komunitas penggemar selama satu dekade terakhir. Sampel penelitian ini adalah komunitas fansclub band K-Pop ‘Day6’ asal Solo, MyDaySolo dengan total 67 responden. Metode pengambilan sampel yang digunakan adalah purposive sampling dengan beberapa kriteria yang dibutuhkan. Penelitian ini dilakukan dengan pendekatan kuantitatif dengan menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa terdapat hubungan antara pemujaan selebriti, regulasi diri, dan pembelian impulsif yang ditunjukkan oleh hasil analisis regresi berganda yaitu F = 60,982 (p<0,05). Kata kunci: impulsive buying, celebrity worship, regulasi diri, penggemar K-Pop

The Key Components of South Korea’s Soft Power: Challenges and Trends

To this day political processes are less and less impacted by military force. States are increasingly resorting to the use of means of latent influence or relying on cultural attraction. Such phenomena have led to the emergence of soft power in international relations. Many countries, including the Republic of Korea, effectively use soft power tools in implementing policies at various levels. This manuscript seeks to analyze the main soft power components and tools of the Republic of Korea in foreign policy. The paper examines the background of the formation and development of soft power strategies. Many factors have predetermined the growing popularity of Korean culture, a phenomenon subsequently called the Korean Wave (Hallyu). This paper identifies the main elements of the Hallyu, including public diplomacy and South Koreas cultural economy exporting pop culture, entertainment, music, TV dramas, and movies, and examines how these elements complement each other.

Cultural diplomacy of the Republic of Korea

Problem setting. The relevance of the topic of scientific researchis due to the active involvement of culture in the foreign policy discourse of states and international organizations, which enhances scientific interest in understanding cultural diplomacy as an extremely important instrument of international cooperation. Target of research. Research of cultural diplomacy of the Republic of Korea as a component of public diplomacy, characteristics of its features, as well as the potential impact of this experience on Ukrainian cultural policy. Analysis of resent researches and publications. Analysis of scientific research allows us to state the growing interest in the stated topic in scientific discourse, as evidenced by the work of such scientists as F. Barghorn, J. S. Nai, Su Huang Young, S. A. Gutsal, J. R. Johnson, E. W. Kim, M. M. Lebedeva, G. I. Lutsyshyn, L. S. Matlay, A. S. Prygunkova, M. V. Protsyuk and others. Article’s main body. A unique example of the effective use of cultural diplomacy is the Republic of Korea, which is increasingly using new public diplomacy in its foreign policy, through which the country promotes its achievements abroad in political, financial, economic, industrial, technological, agricultural, scientific and cultural spheres. and thus enhances the national reputation in the world. The «Korean wave» is a phenomenon of South Korean culture, which contributed to the rapid growth of the popularity of the Korean brand. The article characterizes the main stages of development of cultural diplomacy of the country and their specifics, reveals in more detail the essence, role and influence of K-pop on general political interaction with the world. The importance of the South Korean experience for the development of Ukrainian cultural diplomacy is especially noted. The authors call the following acute problems of Ukrainian cultural diplomacy: - development of a strategy for cultural diplomacy; - awareness of the relationship between the success / failure of cultural diplomacy and the economic condition of the country; - ensuring the attractiveness of Ukraine for its own people etc. An example for Ukraine is a moderate and reasonable combination of borrowed cultural experience and national cultural potential. Conclusions and prospects for the development. The cultural component of the public diplomacy of the Republic of Korea is very actively developing. It is worth noting the relevance of studying the phenomenon of the «Korean wave» as a set of components of mass culture of the Korean people. The «Korean wave» is a clear manifestation of the processes of glocalization, reasonable and balanced unity of the processes of modernization and preservation of traditional values, which provides great opportunities for further cultural and economic development of this country.

[hyper] love: Meneropong Cinta dan Fanatisme Army melalui Netnografi

Buku ini adalah karya sederhana yang berasal dari sebuah penelitian. Penghargaan tertinggi untuk peneliti : Rosyidatul Karimah, melalui skripsinya yang begitu apik. Penggunaan metode netnografi dan isu fenomena Korean Wave menjadi warna menarik dalam penelitiannya. Hal ini membuat penulis tertarik untuk menuliskan kembali hasil penelitiannya ke dalam sebuah buku pengayaan metodologi. Impian penulis adalah menyajikan buku referensi metodologi yang tidak hanya disajikan dalam bentuk tataran konsep filosofi, namun juga dituliskan dengan contoh nyata dalam naskah. Buku ini akan menuntun pembaca untuk belajar meto-de netnografi sekaligus memahami bagaimana cara me-nyajikannya dalam naskah. Ulasan beberapa bab dalam buku ini ditulis dengan penuh cinta yaitu, netnografi: me-motret aktivitas budaya dalam media sosial, Korean wave & identitas Budaya, Fandom BTS Army Indonesia, Perilaku konsumsi Komunitas Army, dan Stereotip Identitas Konsumsi.

The Chaebol’s contribution on South Korea nation branding through Korean wave

Korean Wave atau yang dikenal dengan Hallyu Wave menjadi salah satu ciri nation branding dari Korea Selatan. Sebagai sebuah kebutuhan dari negara untuk memperkuat eksistensinya, kajian mengenai nation branding menjadi menarik untuk melihat bagaimana strategi yang dipilih dari aktor negara serta bagaimana bentuk kolaborasi yang mereka lakukan. Penelitian ini menelaah kontribusi Chaebol dalam penguatan nation branding melalui Korean Wave. Dengan menggunakan Nation Branding Index oleh Simon Anholt, penelitian ini melihat bagaimana bentuk kontribusi dan kolaborasi antar aktor dalam enam index, yakni national governance, export promotion, tourism, investment and immigration, cultural/heritage relations, dan public/ people. Hasil penelitian ini memperlihatkan usaha Chaebol melalui kerjasama, joint venture, produksi, distribusi, serta promosi konten-konten dalam hallyu terlihat berdampak signifikan baik dalam citra promosi maupun pemasaran produk kepada masyarakat internasional. The Korean Wave, also known as the Hallyu, is one of the nation branding’s characteristics of South Korea. As a need from the state to strengthen its existence, the study of nation branding is interesting to see how the strategies chosen by state actors are and what forms of collaboration they take. This study will examine the contribution of Chaebol in strengthening nation branding through the Korean Wave. By using the Nation Branding Index by Simon Anholt, this study looks at the forms of contribution and collaboration between actors in six nation branding indexes, namely national governance, export promotion, tourism, investment and immigration, cultural/heritage relations, and public/people. The results of this study show that Chaebol's strategies through cooperation, joint ventures, production, distribution, and promotion of hallyu content has a significant impact both in image promotion and product marketing to the international community towards South Korea.

Hegemonic Mimicry

In Hegemonic Mimicry, Kyung Hyun Kim considers the recent global success of Korean popular culture—the Korean wave of pop music, cinema, and television, which is also known as hallyu—from a transnational and transcultural perspective. Using the concept of mimicry to think through hallyu's adaptation of American sensibilities and genres, he shows how the commercialization of Korean popular culture has upended the familiar dynamic of major-to-minor cultural influence, enabling hallyu to become a dominant global cultural phenomenon. At the same time, its worldwide popularity has rendered its Koreanness opaque. Kim argues that Korean cultural subjectivity over the past two decades is one steeped in ethnic rather than national identity. Explaining how South Korea leaped over the linguistic and cultural walls surrounding a supposedly “minor” culture to achieve global ascendance, Kim positions K-pop, Korean cinema and television serials, and even electronics as transformative acts of reappropriation that have created a hegemonic global ethnic identity.